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Google Marketing Live 2025 marked a turning point in the digital marketing world, with artificial intelligence (AI) at its core. The event highlighted innovations offered to marketers during this era of reshaped advertising strategies.
1. A New Era in Advertising with AI Overviews and AI Mode
Google expanded its AI Overviews and AI Mode features, which provide AI-powered summaries in search results. These features allow users to perform more exploratory and contextual searches while offering advertisers the opportunity to appear naturally within the layout. Especially in complex product searches, this experience acts like a digital assistant guiding the user.
2. Trying On in Shopping: Dressing Powered by Artificial Intelligence
One of the developments that personally excites me the most is the introduction of AI Mode in the shopping and try-on experience. Now, before physically trying on a garment, you can see exactly how it will look on you thanks to artificial intelligence. Google’s feature highlights only a few clothes suited to your style and size from among 50 billion possible product listings. Then, it realistically simulates how these pieces look on you. When I first saw this, I truly thought, “the future has arrived.”
This experience is a major transformation not only for users but also for brands. The purchase decision process shortens, trust increases, and conversion rates rise significantly.
3. Smart Bidding Exploration and Intelligent Bidding Strategies
The new Smart Bidding Exploration tool opens the door to a new era in AI-powered automated bidding strategies. Advertisers can now discover previously unnoticed search queries with high performance potential and bid more strategically. In other words, your budget is used smarter, and you reach your target audience just in time.z.
4. In-Depth Search Performance with AI Max
AI Max stands out particularly in long and complex search queries. By better analyzing what the user is looking for, it shows the most relevant ad at the perfect moment. This leads to a noticeable increase in conversion rates. AI Max’s deep understanding focuses not only on metrics but also on user intent.
5. The Evolution of Shorts and Video Advertising on Connected TVs
Over 5 trillion searches are conducted on Google every year. Meanwhile, YouTube continues to be at the center of video consumption. Worldwide, people watch over 1 billion hours of YouTube daily on TV screens. This makes advertising opportunities on Connected TVs even more valuable.
Another area Google emphasized this year is YouTube Shorts. Having reached over 2 billion active monthly users last year, Shorts can now also be viewed on connected TV screens. This allows short-form content to reach wider audiences and offers advertisers a brand-new channel. Ad formats integrated with Shorts’ swipeable viewing experience are perfect for attention-grabbing campaigns that deliver quick results.
6. Comprehensive Campaign Management with Power Pack
Google’s Power Pack offers advertisers an integrated and powerful campaign management experience. Performance Max, AI Max, and Demand Gen campaigns are combined into a single package, providing advertisers with a simplified yet more robust marketing infrastructure. It’s an ideal solution especially for agencies and large brands developing multi-channel strategies.
For information about Marker Groupe’s development services, please contact us via the MarkerGroupe.com website or by e-mail at hello@markergroupe.com.
