Social Media
What is SSP and How Is It Used?
SSP (Server Side Platform) is a server-side technology. Advertisers and publishers use it to target ads based on users’ personal information and to create interactive…
Programmatic
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10 Effective Tools to Manage Your Website
Marketing benefits and uses are their most common aids to amplify analytics. It helps keep your business running, generating more traffic and making it both…
What is Programmatic Advertising?
Programmatic advertising; It is an artificial intelligence product that allows advertisers to create their campaign targets directly based on data through software in digital advertising…
What is DSP and How Is It Used?
DSP is a tool that comes into our lives with programmatic advertising and provides advertisers with the inventory they need to manage their digital media…
Glossary of Online Advertising Terms
With the development of technology, digital channels have developed. The way we buy and sell has changed and will continue to change as digital evolves.…