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Reaching Global Audiences with Disney Advertising
In the world of advertising, one of the greatest goals for every brand is to reach global audiences and strengthen brand awareness. At this point,…
Programmatic
Read MoreReaching Global Audiences with Disney Advertising
Increasing Regional Property Sales with Programmatic Advertising
The real estate sector is an area heavily influenced by regional demand and local dynamics. Increasing sales is possible not just by reaching broad audiences,…
Regional Investor Targeting in Real Estate Sales with Hyperlocal Targeting
The real estate sector is an area where investor behavior and market trends change rapidly. Successful sales strategies today are not just about reaching a…
Reaching the High-Income Group in Health Tourism with Socio-Economic Class Targeting
In health tourism, particularly in the field of medical tourism, reaching the high-income group is a critical strategy that both strengthens brand image and increases…
In E-Commerce, the Right Product-User Match with AppCheck
In the world of e-commerce, success is achieved not just by offering a variety of products but by connecting the right product with the right…
Reaching the Right Audience in Luxury Fashion Brands with Socio-Economic Class Targeting
Success in the luxury fashion industry is measured not only by the quality of design but also by the ability to reach the right target…
Programmatic Strategies to Prevent Cart Abandonment with Data Targeting
In the e-commerce world, cart abandonment continues to be one of the biggest sales obstacles for brands. Users add products to their carts, even proceed…
Targeting Investors in the Real Estate Sector with Programmatic Advertising
In the rapidly evolving world of digital marketing, programmatic advertising plays a crucial role in connecting real estate projects with the right investors. Thanks to…
What is Programmatic Advertising and How Does Buying Work?
Programmatic advertising is the real-time purchasing and management of digital ads through automation technologies and artificial intelligence. In traditional advertising, buying processes are handled manually,…
What is Addressable TV and What Does It Do?
In today’s increasingly digital media landscape, television advertising has also undergone a transformation. One of the key components of this change is Addressable TV advertising.…
Netflix Ads Are Now Available on DV360
A major development has occurred in the world of digital advertising: Netflix’s premium ad inventory is now programmatically accessible through Google DV360. This integration, currently…
What is Amazon DSP? Discover Its Power for Brands
In today’s world where digital advertising is becoming increasingly competitive, one of the most effective ways to reach the target audience directly is through programmatic…
Discover the Power of Advertising with Amazon DSP
In the competitive world of e-commerce and digital marketing, having the right tools is essential to gain an edge. Amazon DSP (Demand-Side Platform) is a…
Discover the Power of Location in Programmatic Advertising with Hyperlocal Targeting
In today’s digital advertising landscape, delivering the right message to the right person at the right time is essential—but there’s one more critical element: the…
Programmatic Buying in Digital Advertising
Programmatic advertising is a technology that automates the ad buying process using artificial intelligence and data analytics. This system ensures that ads reach the right…
Gamified Ads: The New Generation of Advertising That Enhances User Engagement
Traditional advertising formats are increasingly struggling to capture users’ attention and drive engagement. This is where gamified ads come into play. These ad formats, which…
Programmatic Advertising Guide
How Programmatic Advertising Works Programmatic advertising operates with algorithms and real-time bidding (RTB) systems. The process works as follows: Data Collection: Behavioral, demographic, and geographic…
Programmatic Advertising: What Is It and How Does It Work?
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…
What is Display & Video 360 (DV360) and What Does It Do?
In the ever-evolving world of digital marketing, programmatic advertising is an essential tool for brands seeking to optimize their advertising strategies. One of the most…
What is DV360 (DoubleClick) Floodlight and What Does It Do?
In the digital marketing world, tracking and analyzing user behavior is crucial for developing effective strategies. Floodlight, a feature of Google’s DV360 (Display & Video…
The Top 9 Programmatic Advertising Platforms
Programmatic advertising is one of the most powerful methods used in digital marketing to achieve fast and effective results. Selecting the right platform allows brands…
The Importance of Digital Marketing and Strategies in E-export
In a globalized world, e-export is an effective business model that allows businesses to easily reach international customers. However, in order to succeed in the…
Using Programmatic Advertising to Strengthen Brand Presence in the Digital Space
The digital world has become a more complex and competitive space for brands than ever before. In this dynamic environment, it is crucial for brands…
Using DOOH to Strengthen Brand Presence in the Digital Space
The digital world has become one of the most critical areas for brands today. Consumers shape their perceptions and make their choices based on the…
AI-Powered Programmatic Advertising
AI-powered programmatic advertising is the automated process of buying and optimizing digital ad inventory in real-time using artificial intelligence (AI) technologies. Unlike traditional advertising, which…
How to Create a Brand Strategy?
In today’s marketing world, where competition is intensifying every day, a brand needs a solid strategy to stand out and ensure its continuity. A brand…
We Are Bringing CGI Technology to Banner Ads
In recent years, outdoor advertising has undergone a significant transformation, offering innovative methods for brands to reach their target audiences creatively and effectively. One of…
Precision Targeting: Powerful Programmatic Advertising Strategies
Programmatic advertising offers a range of targeting options that enhance the efficiency of digital advertising and make reaching the target audience more precise. These targeting…
Programmatic Advertising: The Intelligent Evolution of Digital Advertising
The impact of technology and data-driven approaches in the field of digital marketing and advertising is continually increasing. In this context, programmatic advertising stands out…
What is SSP and How Is It Used?
SSP (Server Side Platform) is a server-side technology. Advertisers and publishers use it to target ads based on users’ personal information and to create interactive…