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Shopify Combines Its E-Commerce Power with WordPress
Now, the flexibility of WordPress in content management and the e-commerce power of Shopify are together! The new official Shopify plugin released by the Shopify…
Emerging Technologies
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Reach Your Target Audience Directly with Netflix Ads
The digital marketing world is witnessing a turning point: Netflix Ads. As one of the world’s most popular streaming platforms, Netflix has entered the advertising…
Increase Your ROAS with ScroogeFrog AI Antifraud
In the world of digital advertising, fake traffic and bot clicks cause significant damage to marketing budgets. This invisible threat reduces campaign performance and negatively…
What is Google Veo 3 and What is It Used For?
The technology world is evolving rapidly, and AI-powered tools are making our lives easier in many areas, from content creation to marketing. One of these…
What is Answer Engine Optimization (AEO)?
Being visible in the digital world is no longer limited to just SEO (Search Engine Optimization). With changing search habits, a new concept has emerged:…
Why Should We Prefer WordPress?
To establish a successful online presence, you need a solid and easily manageable website infrastructure. This is where WordPress—used by millions of individuals and businesses…
What is Addressable TV and What Does It Do?
In today’s increasingly digital media landscape, television advertising has also undergone a transformation. One of the key components of this change is Addressable TV advertising.…
What Is Twitch Advertising and How Does It Work?
As one of the biggest representatives of live streaming culture, Twitch has also made a significant name for itself in the world of digital marketing…
What Are Disney+ Advertising Models and How Do They Work?
Disney+ has become an important platform for brands seeking innovation in digital advertising. Since the launch of the ad-supported subscription model in 2023, brands have…
New Feature from Shopify: Image ALT Texts Can Now Be Translated
In today’s rapidly globalizing world of digital commerce, multilingual content management is no longer just a preference—it’s a necessity for many brands. Shopify has released…
Google Analytics 2025 Updates
In the world of digital marketing, the key to success lies in making data-driven decisions and managing budgets efficiently. As of 2025, Google Analytics has…
What Has Changed in Google Analytics?
The world of digital analytics has undergone a significant transformation with the updates Google Analytics announced this summer. The innovations revealed in June and July…
What is Google Al Moode?
The digital marketing world is constantly evolving, and each new technology makes advertising strategies more efficient. One of Google’s most talked-about recent technologies is Google…
Strengthen Your Digital Campaigns with Google Web Designer
Today, the success of digital marketing campaigns is directly linked not only to strategy but also to visual impact. One of the most effective ways…
How Does AI Max for Search Campaigns Work?
Google AI Max is built on two key features that enhance performance by dynamically capturing user intent: Search Term Matching and Asset Optimization. These features…
Smart Bidding: Boosting Performance in Digital Advertising with Intelligent Bidding Strategies
Brands aiming for more efficient results in digital advertising are increasingly shifting from manual optimization to automated models. At the heart of this transformation are…
Google Marketing Live 2025: The New Face of Marketing in the Age of Artificial Intelligence
Google Marketing Live 2025 marked a turning point in the digital marketing world, with artificial intelligence (AI) at its core. The event highlighted innovations offered…
Reliable AI Is Possible with Looker’s Semantic Layer
In today’s rapidly evolving landscape of artificial intelligence (AI) and business intelligence (BI), the accuracy and consistency of data-driven decisions are more critical than ever.…
The New Era of Business Intelligence: Chat Directly with Your Data Using Looker Conversational Analytics
Anyone who works with data knows: accessing reliable insights to support decision-making often requires technical knowledge and tool proficiency. But this is the biggest paradox…
A New Era in Google Ads: What Are Search Max Campaigns and How Do They Work?
Increasing both efficiency and reach in Google Ads campaigns is a common goal for every advertiser. This is where “Search Max” comes into play. Search…
Shopify and Global Marketplaces: Integration Methods for Amazon, Zalando, and More
Shopify not only enables you to sell through your own website but also allows you to expand into global marketplaces. By integrating with platforms like…
Shopify Markets Guide: Global Sales with a Single Store
Today, it’s not enough for brands to exist only in the local market. E-export is one of the most effective ways to grow, especially for…
Taking the First Step into E-Export with Shopify: Essential Settings for the European Market
Starting e-export with Shopify offers a fast and efficient path for brands aiming to expand into the European market. However, to succeed in your target…
How to Lower Cost-Per-Click (CPC)? Google Ads Budget Optimization
In Google Ads campaigns, Cost-Per-Click (CPC) plays a crucial role in using your ad budget efficiently. A lower CPC means you spend less per click,…
What is Google Web Designer and What is it Used For?
In today’s rapidly evolving world of digital marketing and interactive web design, the demand for visually engaging and interactive content is growing. To meet this…
Google Analytics April 2025 Updates
Google Analytics continues to be an essential tool for digital marketers thanks to its robust data analysis and user behavior tracking capabilities. As of April…
BigQuery + GA4: Unlock the Power of Deep Analytics and Predictive Intelligence
In the digital marketing landscape, data lies at the heart of every decision. While Google Analytics 4 (GA4) offers valuable insights into user behavior and…
Cybersecurity Trends for 2024: 5 Critical Steps to Protect Your Business
As we move further into 2024, cybersecurity remains one of the most pressing concerns for businesses of all sizes. With an increasing number of sophisticated…
What is Big Data? Its Strategic Importance for Businesses
In today’s world, businesses are producing more data than ever before, and this data has become a critical resource for increasing success, gaining a competitive…
Chatbots and the AI Revolution in Customer Service
Today, customer service has become a critical area that directly impacts the success of businesses. The ability to respond quickly and effectively to customer needs…