What Are the Differences Between Connected TV and Addressable TV?
The differences between Connected TV and Addressable TV are among the most frequently asked topics by brands looking to invest in programmatic TV today. In…
Digital Media
Read MoreWhat Are the Differences Between Connected TV and Addressable TV?
What Is Addressable TV? A Guide to Personalized TV Advertising
AdWhat Is Addressable TV? A Guide to Personalized TV Advertising Addressable TV is a model of TV advertising where commercials can be personalized using household-…
What Is Connected TV? Advantages of CTV in Advertising
Connected TV is a next-generation media environment that allows digital content and ads to be viewed on internet-connected televisions. Operating through smart TVs, gaming consoles,…
How Do Addressable TV Ads Increase Performance?
Addressable TV was long described as “more targeted TV.” However, the impact it creates on the performance side is not limited to targeting precision alone.…
Household-Based Advertising Targeting with Addressable TV
Addressable TV is a long-needed breaking point in television advertising. The ability to show different ads to different households watching the same program transforms TV…
How to Build an Omnichannel Media Strategy with Connected TV?
Connected TV (CTV) had long been discussed as a “rising channel.” Today, however, it is now at the center. Because CTV is not just a…
Personalized Advertising Experience on Connected TV
Connected TV (CTV) was long defined as “digital television.” Today, however, what truly makes the difference is not the screen itself, but the relationship it…
Next-Generation Communication and Advertising Strategies for Brands at the 2026 FIFA World Cup
The 2026 FIFA World Cup will not only be a sporting event; it will be one of the rare moments when the global attention economy…
How to Define the Right Target Audience with Addressable TV
The process of defining a target audience in Addressable TV is the most critical step in making television advertising data-driven and measurable. Addressable TV targeting…
A Current Perspective on Connected TV Advertising
Connected TV (CTV) advertising has long been part of the digital advertising ecosystem. However, as we approach 2026, the renewed attention on CTV is driven…
The Most Common Mistakes Brands Make in Media Planning
“7 Out of 10 Brands Make the Same Mistakes — A Silent Crisis in Media Planning” While digital advertising investments are rapidly growing in Türkiye,…
What Is DOOH (Digital Out-of-Home Advertising)?
The media channels that brands use to reach their target audiences are constantly evolving under the influence of digitalization. In recent years, the rapidly rising…
Digital Marketing Strategies for Luxury Brands
Luxury brands offer consumers not only a product but also a lifestyle, prestige, and experience. Therefore, digital marketing strategies for luxury brands should differ from…
Ways to Increase Conversion Rates in E-Commerce
The e-commerce sector is growing every day and has become an increasingly competitive field. While brands develop various strategies to reach consumers and boost sales,…
Branding on Social Media
Branding is the process of creating a business identity and distinguishing products or services from competitors. A strong brand is one that has proven its…
Gamified Ads: The New Generation of Advertising That Enhances User Engagement
Traditional advertising formats are increasingly struggling to capture users’ attention and drive engagement. This is where gamified ads come into play. These ad formats, which…
Programmatic Advertising Guide
How Programmatic Advertising Works Programmatic advertising operates with algorithms and real-time bidding (RTB) systems. The process works as follows: Data Collection: Behavioral, demographic, and geographic…
Which Channels Are Used in Performance Marketing Media Planning?
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…
Programmatic Advertising: What Is It and How Does It Work?
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…
What is DV360 (DoubleClick) Floodlight and What Does It Do?
In the digital marketing world, tracking and analyzing user behavior is crucial for developing effective strategies. Floodlight, a feature of Google’s DV360 (Display & Video…
The Importance of Digital Marketing and Strategies in E-export
In a globalized world, e-export is an effective business model that allows businesses to easily reach international customers. However, in order to succeed in the…
Strengthen Your Brand Strategy with Integrated Digital Marketing
The secret to creating a successful strategy in the digital marketing world lies in achieving harmony and integration across channels. Integrated digital marketing aims to…
Integrating Google Ads and Social Media Ads
In digital marketing strategies, integrating Google Ads and social media ads, rather than focusing on a single platform, is one of the most effective ways…
Using Programmatic Advertising to Strengthen Brand Presence in the Digital Space
The digital world has become a more complex and competitive space for brands than ever before. In this dynamic environment, it is crucial for brands…
Using DOOH to Strengthen Brand Presence in the Digital Space
The digital world has become one of the most critical areas for brands today. Consumers shape their perceptions and make their choices based on the…
How to Build a Successful Brand?
Building a successful brand is critical for establishing a long-term presence in the market and gaining customer loyalty. However, this process requires much more than…
Strengthening Brand Presence in the Digital Space
The digital world has become one of the most critical arenas for brands today. Consumers shape their perceptions and make their choices based on the…
Programmatic Digital Outdoor Advertising
In today’s digital world, programmatic technologies are becoming increasingly important for enhancing the effectiveness of advertising and reaching the target audience more accurately. At Marker…
Facebook Account Security and Protection Against Malware
The security of Facebook accounts is one of the most significant issues facing internet users today. The hijacking of social media accounts can lead to…
Instagram’s New Ad Format: Ad Breaks
Instagram has introduced a new ad format aimed at enriching user experience and providing content creators with more opportunities to earn revenue: “Ad Breaks.” This…