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Programmatic Advertising: What Is It and How Does It Work?
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…
Digital Marketing
Read MoreProgrammatic Advertising: What Is It and How Does It Work?
What is Display & Video 360 (DV360) and What Does It Do?
In the ever-evolving world of digital marketing, programmatic advertising is an essential tool for brands seeking to optimize their advertising strategies. One of the most…
What is DV360 (DoubleClick) Floodlight and What Does It Do?
In the digital marketing world, tracking and analyzing user behavior is crucial for developing effective strategies. Floodlight, a feature of Google’s DV360 (Display & Video…
The Top 9 Programmatic Advertising Platforms
Programmatic advertising is one of the most powerful methods used in digital marketing to achieve fast and effective results. Selecting the right platform allows brands…
The Importance of Digital Marketing and Strategies in E-export
In a globalized world, e-export is an effective business model that allows businesses to easily reach international customers. However, in order to succeed in the…
Maximizing Ad Efficiency with Yandex Ads ROAS
One of the key metrics for success in digital advertising is the return you get from the budget you spend. ROAS (Return on Ad Spend)…
Lead-Oriented Advertising Campaigns
One of the most crucial aspects of digital marketing strategies is reaching the right target audience and generating high-quality leads (potential customers). Lead-oriented advertising campaigns…
Strengthen Your Brand Strategy with Integrated Digital Marketing
The secret to creating a successful strategy in the digital marketing world lies in achieving harmony and integration across channels. Integrated digital marketing aims to…
Integrating Google Ads and Social Media Ads
In digital marketing strategies, integrating Google Ads and social media ads, rather than focusing on a single platform, is one of the most effective ways…
Using DOOH to Strengthen Brand Presence in the Digital Space
The digital world has become one of the most critical areas for brands today. Consumers shape their perceptions and make their choices based on the…
AI-Powered Programmatic Advertising
AI-powered programmatic advertising is the automated process of buying and optimizing digital ad inventory in real-time using artificial intelligence (AI) technologies. Unlike traditional advertising, which…
Transformation in Digital Marketing with Artificial Intelligence
The world of digital marketing has undergone a major transformation in recent years due to the influence of artificial intelligence (AI) technologies. This technological revolution…
What is Apple Search Ads and How to Use It?
Ensuring that mobile applications reach users is becoming increasingly challenging due to the intense competition in the App Store. Apple Search Ads is a powerful…
How to Create a Brand Strategy?
In today’s marketing world, where competition is intensifying every day, a brand needs a solid strategy to stand out and ensure its continuity. A brand…
Strengthening Brand Presence in the Digital Space
The digital world has become one of the most critical arenas for brands today. Consumers shape their perceptions and make their choices based on the…
Precision Targeting: Powerful Programmatic Advertising Strategies
Programmatic advertising offers a range of targeting options that enhance the efficiency of digital advertising and make reaching the target audience more precise. These targeting…
Programmatic Advertising: The Intelligent Evolution of Digital Advertising
The impact of technology and data-driven approaches in the field of digital marketing and advertising is continually increasing. In this context, programmatic advertising stands out…
Amazon PPC Advertising: Tips for Successful Campaigns
Amazon PPC (Pay-Per-Click) ads are an effective way to boost your sales and increase brand awareness. However, running a successful campaign requires strategic approaches and…
Basic Steps for Selling on Zalando
Zalando stands out as an important platform for e-export because it offers: Before you start, it’s important to understand the platform’s business model, target audience,…
Programmatic Digital Outdoor Advertising
In today’s digital world, programmatic technologies are becoming increasingly important for enhancing the effectiveness of advertising and reaching the target audience more accurately. At Marker…
Google Analytics 4 and Meta Advertising Platform Integration
In the world of digital marketing, accurately analyzing and reporting data is one of the cornerstones of running successful campaigns. The integration of Google Analytics…
How to Prepare a Performance Marketing Media Plan?
A performance marketing media plan is a strategic document aimed at promoting a product or service to its target audience to achieve specific objectives. This…
Google Updated its Cookie Policy within the Scope of GDPR!
Google has announced that it has updated its cookie policy in accordance with the General Data Protection Regulation (GDPR) applicable in Europe. The revised policy…
CGI Marketing: A Journey into the Future of Digital Marketing
In today’s rapidly advancing technological landscape, marketing strategies are constantly evolving. One recent example of this evolution is the emergence of a new digital marketing…
What is 3D DOOH (Digital Out-of-Home Advertising)?
Traditional out-of-home advertising can encompass a wide range of mediums, from massive billboards adorning cityscapes to posters at bus stops. However, with the advancement of…
Digital Marketing Strategies for Special Days
Special days provide excellent opportunities to boost consumer shopping tendencies. For many businesses, these days offer an ideal time to strengthen digital marketing strategies and…
Health Tourism Digital Marketing Guide
Health tourism has become a growing industry day by day. Many individuals prefer to cross borders to receive medical treatments and healthcare services. For businesses…
Performing Performance Marketing: How Your Roadmap Should Look
Performance marketing is a digital marketing approach aimed at achieving measurable results directly. This marketing strategy aims to reach specific goals, increase conversions, boost sales,…
YouTube Shopping Advertising with Shopify
In the past months, the video platform Youtube and the e-commerce platform Shopify have reached an agreement for shopping ads. In line with the agreement,…
Advertising Guide on TikTok
TikTok is a popular social media app where short-lived videos are usually shared. Users can create and share short videos on dance, singing, comedy, fashion…