Social Media
How Should Creative Ad Campaigns Be Structured During Back to School Season?
The Back to School season, one of the most dynamic times of the year, offers major opportunities not only for stationery and school clothing brands…
Digital Marketing
Read MoreHow Should Creative Ad Campaigns Be Structured During Back to School Season?
How Should Digital Advertising Campaigns Be Structured During the Back to School Season?
One of the busiest shopping periods of the year, the “Back to School” season presents significant opportunities not only for brands offering stationery and educational…
What is Amazon Prime Video Advertising, and How Does it Work?
Having secured a significant place among digital content platforms, Amazon Prime Video introduced an ad-supported subscription model as of 2024, offering brands a new advertising…
What Is Twitch Advertising and How Does It Work?
As one of the biggest representatives of live streaming culture, Twitch has also made a significant name for itself in the world of digital marketing…
What Are Disney+ Advertising Models and How Do They Work?
Disney+ has become an important platform for brands seeking innovation in digital advertising. Since the launch of the ad-supported subscription model in 2023, brands have…
5 Most Common Strategic Mistakes in Back to School Campaigns and Their Solutions
The Back to School season is a short but intense period when brands make significant investments to attract attention, increase sales, and acquire new customers.…
What is A/B Testing and How Is It Done?
A/B testing is an experimental method used in digital marketing strategies to help make the most accurate decisions. It allows you to compare two different…
Conversion Tactics From Click to Cart in Back to School Campaigns
The Back to School season is one of the most critical marketing opportunities of the year for brands looking not only for traffic but for…
What is Appsflyer and What Is It Used For?
When it comes to mobile app marketing, measuring the success of campaigns and accurately analyzing user acquisition is critical not only for efficient budget use…
What is Adjust and What Is It Used For?
In an increasingly competitive mobile app market, accurately analyzing user acquisition, campaign performance, and return on ad spend (ROAS) is fundamental to building a successful…
What is Firebase Analytics and What Is It Used For?
For mobile app developers and digital marketing teams, accurately collecting, analyzing, and acting on user data is crucial. Firebase Analytics (officially known as Google Analytics…
What Are WhatsApp Ads and How Are They Used?
In the world of digital marketing, the ways to communicate with consumers in a more personal, faster, and effective manner are constantly evolving. One of…
Back to School Strategies in Google & Meta Ads
As the summer holiday ends, the back to school season marks a period of renewed activity for both brands and consumers. Especially, Google and Meta…
Effective Press Release Management for Brands by PR News Market
Increasing media visibility and establishing a reliable communication strategy for brands has become much easier. PR News Market provides brands with the opportunity to deliver…
What Is Influencer Marketing and How Can It Be Used Effectively?
In the digital age, one of the most effective methods brands use to reach their target audience is influencer marketing. This strategy involves individuals with…
Google Analytics 2025 Updates
In the world of digital marketing, the key to success lies in making data-driven decisions and managing budgets efficiently. As of 2025, Google Analytics has…
What Has Changed in Google Analytics?
The world of digital analytics has undergone a significant transformation with the updates Google Analytics announced this summer. The innovations revealed in June and July…
What Are Meta Campaign Objectives?
Meta continues to be one of the most effective platforms in digital advertising. Meta ads, which help businesses reach their target audiences, can be structured…
What Is a Lookalike Audience and How Is It Created?
A Lookalike Audience is a powerful advertising technology that allows you to target new users who share similar characteristics with your existing customers. This method,…
What Is Remarketing and What Is It Good For?
In the digital world, competition among brands is increasing day by day. It’s just as important to retain users as it is to attract them.…
What is Google Looker Studio and What Is It Used For?
We are living in the age of data. Marketing, sales, customer experience, and even content strategies are all shaped by data-driven decisions. However, no matter…
What is GA4 and What Does It Do?
GA4 is not just an analytics tool; it’s a powerful solution to understand user behavior, enhance marketing strategies, and make more informed business decisions. With…
What Are HTML5 Ads?
In today’s digital world, capturing users’ attention is more challenging than ever. Traditional banner ads no longer create the desired impact. This is exactly where…
Strengthen Your Digital Campaigns with Google Web Designer
Today, the success of digital marketing campaigns is directly linked not only to strategy but also to visual impact. One of the most effective ways…
Marker Groupe Attended the Amazon Ads Masters Partner Event
On June 25th, Marker Groupe proudly participated in the Amazon Ads Masters Partner event. As one of the few certified partner agencies in Turkey, we…
Meta’s WhatsApp Update: 3 New Tools in the Updates Tab
As of June 16, 2025, WhatsApp introduces three major features in the “Updates” tab, transforming the platform beyond just a messaging app. These updates, aimed…
Discover the Power of Location in Programmatic Advertising with Hyperlocal Targeting
In today’s digital advertising landscape, delivering the right message to the right person at the right time is essential—but there’s one more critical element: the…
Facebook Pixel vs Conversions API: Hidden Differences, Invisible Costs
Conversion data has always been at the heart of digital advertising. However, as data collection methods evolve, marketers’ strategies are being reshaped as well. Two…
How Does AI Max for Search Campaigns Work?
Google AI Max is built on two key features that enhance performance by dynamically capturing user intent: Search Term Matching and Asset Optimization. These features…
Smart Bidding: Boosting Performance in Digital Advertising with Intelligent Bidding Strategies
Brands aiming for more efficient results in digital advertising are increasingly shifting from manual optimization to automated models. At the heart of this transformation are…