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What is Appsflyer and What Is It Used For?
When it comes to mobile app marketing, measuring the success of campaigns and accurately analyzing user acquisition is critical not only for efficient budget use…
When it comes to mobile app marketing, measuring the success of campaigns and accurately analyzing user acquisition is critical not only for efficient budget use…
In an increasingly competitive mobile app market, accurately analyzing user acquisition, campaign performance, and return on ad spend (ROAS) is fundamental to building a successful…
For mobile app developers and digital marketing teams, accurately collecting, analyzing, and acting on user data is crucial. Firebase Analytics (officially known as Google Analytics…
In the world of digital marketing, the ways to communicate with consumers in a more personal, faster, and effective manner are constantly evolving. One of…
As the summer holiday ends, the back to school season marks a period of renewed activity for both brands and consumers. Especially, Google and Meta…
In the digital age, one of the most effective methods brands use to reach their target audience is influencer marketing. This strategy involves individuals with…
Meta continues to be one of the most effective platforms in digital advertising. Meta ads, which help businesses reach their target audiences, can be structured…
A Lookalike Audience is a powerful advertising technology that allows you to target new users who share similar characteristics with your existing customers. This method,…
In the digital world, competition among brands is increasing day by day. It’s just as important to retain users as it is to attract them.…
We are living in the age of data. Marketing, sales, customer experience, and even content strategies are all shaped by data-driven decisions. However, no matter…
GA4 is not just an analytics tool; it’s a powerful solution to understand user behavior, enhance marketing strategies, and make more informed business decisions. With…
In today’s digital world, capturing users’ attention is more challenging than ever. Traditional banner ads no longer create the desired impact. This is exactly where…
On June 25th, Marker Groupe proudly participated in the Amazon Ads Masters Partner event. As one of the few certified partner agencies in Turkey, we…
As of June 16, 2025, WhatsApp introduces three major features in the “Updates” tab, transforming the platform beyond just a messaging app. These updates, aimed…
In today’s digital advertising landscape, delivering the right message to the right person at the right time is essential—but there’s one more critical element: the…
Conversion data has always been at the heart of digital advertising. However, as data collection methods evolve, marketers’ strategies are being reshaped as well. Two…
Brands aiming for more efficient results in digital advertising are increasingly shifting from manual optimization to automated models. At the heart of this transformation are…
Google Marketing Live 2025 marked a turning point in the digital marketing world, with artificial intelligence (AI) at its core. The event highlighted innovations offered…
Anyone who works with data knows: accessing reliable insights to support decision-making often requires technical knowledge and tool proficiency. But this is the biggest paradox…
Increasing both efficiency and reach in Google Ads campaigns is a common goal for every advertiser. This is where “Search Max” comes into play. Search…
In the world of digital marketing, measuring campaign performance and accurately analyzing traffic sources is critically important. This is exactly where UTM parameters come into…
In the world of digital marketing, brands shouldn’t just speak for themselves—they should also amplify the voices of their customers. Content created by your customers…
GA4 (Google Analytics 4) offers a much deeper user analysis beyond simple page view counts. Understanding what, how much, and how users consume content on…
Google Ads conversion tags are essential for measuring the performance of your ad campaigns and maximizing your return on investment. Using Google Tag Manager (GTM)…
The health and medical tourism sector is undergoing a significant transformation, especially with the widespread use of the internet. Google Ads is a powerful digital…
Success in the digital world is no coincidence. The right strategy is shaped by the right data. Google Analytics is one of the most powerful…
Funnel analysis is an important tool for tracking the steps users take to reach a goal. Conducting funnel analysis with Google Analytics 4 (GA4) helps…
To successfully grow your e-commerce store, you need to regularly analyze your campaign effectiveness. Shopify offers comprehensive reporting tools to monitor and improve the performance…
For e-commerce websites, collecting and analyzing data is essential. Google Analytics 4 (GA4) can be integrated with your Shopify store to track user behavior, monitor…
The digital marketing world has discovered the power of integrating the real voice of consumers into brand strategies. User-Generated Content (UGC) is no longer just…