Social Media
Shopify and ChatGPT Integration Brings the Era of Chat-Based Shopping
The e-commerce world is entering a new era. Thanks to Shopify’s integration with ChatGPT, merchants can now interact with their customers directly through chat and…
Digital Marketing
Read MoreShopify and ChatGPT Integration Brings the Era of Chat-Based Shopping
A New Era in Digital Advertising with the Netflix and Amazon Ads Partnership
Digital advertising has undergone a rapid transformation in recent years. Changes in audience behavior, the evolution of content consumption habits, and brands’ focus on more…
How to Build Customer Loyalty in Retail Sales
Competition in the retail sector is increasing day by day. Consumers can compare prices and products within seconds and easily turn to alternative brands. At…
Reach Your Target Audience Directly with Netflix Ads
The digital marketing world is witnessing a turning point: Netflix Ads. As one of the world’s most popular streaming platforms, Netflix has entered the advertising…
How to Increase Your E-commerce Sales with PayPal Ads
The world of digital advertising is rapidly changing, and brands need to explore new channels to stand out. PayPal Ads offers businesses a powerful opportunity…
Reaching Global Audiences with Disney Advertising
In the world of advertising, one of the greatest goals for every brand is to reach global audiences and strengthen brand awareness. At this point,…
Increase Your ROAS with ScroogeFrog AI Antifraud
In the world of digital advertising, fake traffic and bot clicks cause significant damage to marketing budgets. This invisible threat reduces campaign performance and negatively…
Conversion-Boosting Strategies for Black Friday with Shopify
Black Friday is one of the busiest and most competitive periods in the e-commerce world. Thanks to consumers’ interest in discounts and promotions, sales volumes…
5 Strategies to Boost Sales on Black Friday
Black Friday is one of the busiest shopping periods of the year, offering major opportunities for brands. During this time, when consumers eagerly anticipate big…
Black Friday Website Optimization and Ad Planning
Black Friday is one of the busiest periods in the world of e-commerce and digital marketing. On this special day, when consumer interest peaks, sales…
New Google Ads Features to Combine Your Web and App Campaigns
The world of digital marketing is evolving rapidly, and Google Ads continues to introduce new features to help advertisers manage the customer journey more effectively.…
Google Ads and Creator Partnerships
In the digital world, content creators play a critical role in helping brands reach their target audiences. Influencers producing content on platforms such as YouTube,…
Google Ads Channel Performance Report
In the world of digital marketing, success is shaped by accurate measurement and data-driven decision-making. To use advertising budgets efficiently, it is crucial to track…
GA4 with Reddit Ad Data and Lead Generation-Focused Reporting
In the world of digital marketing, accurately tracking campaign data is crucial for measuring return on investment (ROI). Google Analytics 4 (GA4) offers marketers not…
What is Conversion Rate?
In digital marketing, the term conversion rate, which we often hear, is one of the most fundamental ways to measure the success of a website…
Reaching the Right Audience in Luxury Fashion Brands with Socio-Economic Class Targeting
Success in the luxury fashion industry is measured not only by the quality of design but also by the ability to reach the right target…
Boost Your Conversions with Microsoft Clarity on Your Shopify Store
A major innovation for Shopify users: Microsoft Clarity now offers a newly developed app specifically for Shopify, providing store owners with more in-depth user analytics…
5 Marketing Moves to Boost Digital Sales During the Back to School Season
As summer comes to an end, the Back to School season marks one of the most significant sales opportunities of the new period for many…
What is User Generated Content (UGC) and How to Use It?
User Generated Content (UGC) has become one of the most powerful tools in modern digital marketing, helping brands build a more authentic and trustworthy connection…
What Is a Landing Page and How to Create One?
Landing pages play a vital role in the success of digital marketing campaigns. These are strategically designed web pages that guide users toward a specific…
What is Answer Engine Optimization (AEO)?
Being visible in the digital world is no longer limited to just SEO (Search Engine Optimization). With changing search habits, a new concept has emerged:…
What is Addressable TV and What Does It Do?
In today’s increasingly digital media landscape, television advertising has also undergone a transformation. One of the key components of this change is Addressable TV advertising.…
How Should Creative Ad Campaigns Be Structured During Back to School Season?
The Back to School season, one of the most dynamic times of the year, offers major opportunities not only for stationery and school clothing brands…
How Should Digital Advertising Campaigns Be Structured During the Back to School Season?
One of the busiest shopping periods of the year, the “Back to School” season presents significant opportunities not only for brands offering stationery and educational…
What is Amazon Prime Video Advertising, and How Does it Work?
Having secured a significant place among digital content platforms, Amazon Prime Video introduced an ad-supported subscription model as of 2024, offering brands a new advertising…
What Is Twitch Advertising and How Does It Work?
As one of the biggest representatives of live streaming culture, Twitch has also made a significant name for itself in the world of digital marketing…
What Are Disney+ Advertising Models and How Do They Work?
Disney+ has become an important platform for brands seeking innovation in digital advertising. Since the launch of the ad-supported subscription model in 2023, brands have…
5 Most Common Strategic Mistakes in Back to School Campaigns and Their Solutions
The Back to School season is a short but intense period when brands make significant investments to attract attention, increase sales, and acquire new customers.…
What is A/B Testing and How Is It Done?
A/B testing is an experimental method used in digital marketing strategies to help make the most accurate decisions. It allows you to compare two different…
Conversion Tactics From Click to Cart in Back to School Campaigns
The Back to School season is one of the most critical marketing opportunities of the year for brands looking not only for traffic but for…