What Is Loyalty? How Is It Built?
In digital marketing, loyalty refers to customers who engage with a brand and continue to prefer it by demonstrating repeat purchase behavior over time. The…
Digital Marketing
Read MoreWhat Is Loyalty? How Is It Built?
What Is UCP (Universal Commerce Protocol) in the Google–Shopify Partnership?
Universal Commerce Protocol (UCP) is a next-generation commerce protocol developed through the collaboration between Google and Shopify. It enables e-commerce data to be shared through…
Lead-Focused Growth in the Healthcare Sector with TikTok Ads
TikTok has gone beyond being just a social media platform for healthcare and medical tourism brands. Developments in user behavior and advertising infrastructure have transformed…
The Advertising Era Officially Begins on ChatGPT
OpenAI has officially announced that it will begin testing advertising integration on the ChatGPT platform. According to the statement, ads will be shown to free…
What Is Meta Andromeda?
The Meta Andromeda update represents a fundamental redesign of the ads retrieval engine within the Meta Ads ecosystem, which determines which ads are shown to…
A Strategic Perspective on Apple Maps Advertising
Apple’s growth on the advertising side and the strength of its ecosystem are no longer a surprise to anyone. This structure, in which hardware, software,…
Direct Access to GA4 Identity Data in Google Tag Manager
Google Tag Manager (GTM) has rolled out a long-awaited update for analytics teams working with GA4: it is now possible to directly access GA4’s core…
Meta Search Uplift: A New Way to Measure Search Behavior
Meta has introduced a new measurement approach that aims to close a long-debated gap in performance marketing: Search Uplift. This new model seeks to evaluate…
Amazon Global Sales Strategy: How to Choose Between the US, Canada, and Europe?
Selling on Amazon is one of the most effective ways for brands to grow on a global scale.However, the most critical question is this:Which market…
Where Is Marketing Headed After 3rd-Party Cookies?
In the digital marketing world, third-party cookies have long formed the backbone of targeting, measurement, and personalization strategies. Google’s plans regarding these cookies in the…
What Is Google Hotel Ads? New Features and Updates
In today’s digital landscape, travel planning largely takes place on Google. Users search for hotels, compare prices, check availability, and even make reservation decisions directly…
Take Your New Year Campaign Performance to the Highest Level
The New Year period is one of the most important times when brands can gain a competitive advantage, increase their sales, and build strong connections…
Reaching a Premium Audience in the US and Canada with Apple TV Ads
Apple TV Ads is a powerful advertising channel that allows brands to reach high-income and tech-savvy users in the US and Canada. Positioned within Apple’s…
Dark Marketing & Strategy for Regulated Products
“How Do You Sell a Product You Can’t Advertise?” — The Codes of Dark Marketing In some categories, it is not possible to advertise directly.Platforms…
Strategic Digital Visibility in the US and Canadian Gaming Ecosystem with Xbox Ads
Xbox Ads is a modern digital advertising model that allows brands to reach the broad user base active in the gaming world. The US and…
Next-Generation Advertising Experience in the Gaming Ecosystem in the US and Canada with PlayStation Ads
PlayStation Ads is a next-generation advertising solution that allows brands to reach the broad user base active in the gaming world. In the US and…
Access to a Premium Audience in the US and Canada with HBO Max Ads
The rise of digital streaming platforms offers brands new opportunities to reach broad and targetable audiences. HBO Max Ads is one of the advertising models…
Effective Media Planning Strategies During the Black Friday Period
Black Friday is not only a period of massive discounts for brands but also one of the most competitive times of the year. During this…
Connected TV (CTV): The Rising Force of Next-Generation Digital Advertising in the US and Canada
Connected TV (CTV) is a next-generation media channel that enhances traditional television viewing with an internet connection, offering brands more targeted and measurable advertising opportunities.…
TikTok Community-Driven Advertising Strategies
In the world of digital marketing, reaching a single audience is no longer enough. Next-generation shopping experiences are being shaped by community-driven strategies. Brand examples…
TikTok’s AI-Powered Creative Production Systems
Especially TikTok is turning creative production into a performance engine. Thanks to Symphony and AI-powered creative systems, we have seen that instead of a single…
The Marketing Funnel is Being Reshaped with TikTok
For many years, the concept of the marketing “funnel” was a structure divided by strict boundaries.At the top layer was awareness, in the middle consideration,…
What Is Google Ads Asset Studio?
In digital advertising, effective performance is shaped not only by budget but also by the quality, speed, and diversity of creative assets. As advertisers aim…
Your Reliable Solution Partner in the World of Press Releases and PR with PR News Market
In today’s digital age, brands stand out not only with their products but also with their stories. Delivering these stories to the right audience requires…
GA4 Cost Data Import Feature Is Now Available
A new era in digital marketing analytics is beginning. With the release of the Cost Data Import update, Google Analytics 4 (GA4) has taken a…
Shopify and ChatGPT Integration Brings the Era of Chat-Based Shopping
The e-commerce world is entering a new era. Thanks to Shopify’s integration with ChatGPT, merchants can now interact with their customers directly through chat and…
A New Era in Digital Advertising with the Netflix and Amazon Ads Partnership
Digital advertising has undergone a rapid transformation in recent years. Changes in audience behavior, the evolution of content consumption habits, and brands’ focus on more…
The Role of PR in Digital Reputation Management During Crisis Periods
For brands, reputation is not just visibility; it is a tangible reflection of trust. However, in the digital age, reputation is equally fragile. A negative…
How to Build Customer Loyalty in Retail Sales
Competition in the retail sector is increasing day by day. Consumers can compare prices and products within seconds and easily turn to alternative brands. At…
Reach Your Target Audience Directly with Netflix Ads
The digital marketing world is witnessing a turning point: Netflix Ads. As one of the world’s most popular streaming platforms, Netflix has entered the advertising…