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Black Friday is one of the busiest periods in the world of e-commerce and digital marketing. On this special day, when consumer interest peaks, sales reach record levels. However, this success depends on brands making the right preparations. Website optimization and ad planning play a critical role in boosting performance during the campaign period. As an expert digital marketing agency, Marker Groupe guides brands in taking strategic steps throughout this crucial process.
Website Optimization
For e-commerce sites that experience high traffic during Black Friday, speed and mobile compatibility are the most important factors. Allowing users to access products quickly increases conversion rates. At the same time, user experience and security must also be prioritized. SSL certificates, secure payment infrastructure, and smooth customer support play a key role.
Preparing product pages with SEO-friendly content, optimizing visuals, and structuring meta descriptions correctly improve visibility in search engines. In addition, stock checks and smooth payment systems help prevent potential disruptions. Marker Groupe’s expert team provides professional support in these infrastructure processes, enhancing the overall shopping experience for users.
Ad Planning
Building the right ad strategies during Black Friday enables brands to stand out among competitors. Planning Google Ads and Meta Ads campaigns according to the target audience ensures efficient use of budget. Segmentation, interest-based targeting, and creative content directly affect campaign performance.
In addition, remarketing strategies allow brands to re-engage users who abandon their carts. With email marketing integration, exclusive discounts, countdown campaigns, and personalized offers increase consumers’ motivation to complete purchases. Marker Groupe supports brands in all these ad planning processes with data-driven solutions, ensuring that campaigns are managed with maximum efficiency.
To learn more about Marker Groupe’s development services, visit MarkerGroupe.com or reach out to us via hello@markergroupe.com.
