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In today’s world where digital advertising is becoming increasingly competitive, one of the most effective ways to reach the target audience directly is through programmatic advertising. Amazon DSP (Demand-Side Platform) is a powerful tool that enables brands to reach the right user at the right time both within and outside the Amazon ecosystem.
What Does Amazon DSP Do?
Amazon DSP allows advertisers to run targeted video and display ads using Amazon’s data. It provides access not only to user behavior on Amazon but also to premium websites, mobile apps, and connected TVs outside of Amazon. In other words, this platform enables you to reach potential customers wherever they are on the internet—not just on Amazon.
Who Is It For?
Amazon DSP is typically preferred by large-scale brands, but any business with a suitable campaign budget can benefit from the platform. It is especially suitable for:
- Brands that sell on Amazon
- Companies looking to increase brand awareness
- E-commerce sites aiming to boost conversion rates through retargeting campaigns
What Are Its Key Features?
- Advanced Targeting: Targeting can be done based on criteria such as age, gender, shopping habits, and product categories using Amazon’s first-party data.
- Remarketing: You can increase your conversion rate by retargeting users who abandoned their carts or visited your product page.
- Reporting and Optimization: You can continuously monitor your campaigns with real-time data and make improvements based on performance.
- On-Amazon and Off-Amazon Ads: Campaigns can be displayed not only on Amazon but also on numerous partner websites and platforms. yalnızca Amazon’da değil, çok sayıda partner site ve platformda da yayınlanabilir.
Why Is It Important?
Amazon DSP allows you to get the most out of your advertising budget through behavior-based targeting. Unlike other digital advertising platforms, it offers access to users with direct purchase intent, making it unique. It is a powerful advertising tool for increasing brand awareness, retargeting, and driving sales conversions..
If you want to make your digital marketing investments more efficient for your brand, Amazon DSP is a platform that should definitely be included in your strategy. Get to know this technology to design ads that not only generate impressions but also create real impact.
For information about Marker Groupe’s development services, please contact us via the MarkerGroupe.com website or by e-mail at hello@markergroupe.com.
