Social Media
In the e-commerce world, user experience is becoming increasingly important every day. Shopify’s new update makes the shopping process easier and more secure for both customers and brands. Store owners can now enable their customers to log in quickly using their Google or Facebook accounts (social login). This development aims to speed up login processes while increasing conversion rates.
New Feature: Social Sign-In
Shopify’s new Social Sign-In feature allows users to log in using their existing Google or Facebook profiles without needing to create a separate account.
This system simplifies customer account management while maintaining high security standards through the secure OAuth protocol.
Now, visitors can create an account with a single click and continue shopping. This feature significantly reduces login time, especially for mobile users, and helps lower cart abandonment rates.
Advantages for Brands
This new integration not only enhances user experience but also improves brands’ sales and data analysis processes.
Here are some of the key advantages:
- Higher Conversion Rates: As the login process becomes shorter, users’ purchase intent increases.
- Personalized Experience: Verified information from social media profiles enables more accurate customer segmentation.
- Secure Infrastructure: Shopify securely verifies user data through the OAuth 2.0 protocol.
- Technical Compatibility: The feature works in harmony with Shopify’s new-generation customer accounts infrastructure (New Customer Accounts).
This system is specifically designed to minimize user drop-off during the registration process.
Setup and Integration Process
Activating this feature is quite simple:
From the Shopify admin panel, go to Settings → Customer Accounts → Social Sign-In to add Google and Facebook login options.
- For Google integration: Create an app through Google Cloud Console and enter your Client ID and Client Secret.
- For Facebook integration: Define an app through Meta Developers and enter your App ID and App Secret.
Once these steps are completed, “Sign in with Google” and “Sign in with Facebook” buttons will automatically appear on your store’s login page.
Conversion-Focused Experience with Marker Groupe
At Marker Groupe, we closely follow innovations that optimize the conversion processes of e-commerce brands. We test new features developed on the Shopify infrastructure and provide integration support with solutions designed to increase our clients’ sales potential.
To learn more about Marker Groupe’s development services, visit MarkerGroupe.com or reach out to us via hello@markergroupe.com.
