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In health tourism, particularly in the field of medical tourism, reaching the high-income group is a critical strategy that both strengthens brand image and increases patient conversion rates. With growing competition in the international patient market, providing quality healthcare alone is not enough; it is essential to reach the right audience with the right messages. At this point, socio-economic class targeting allows for clearly identifying patient profiles seeking luxury healthcare services and ensures marketing investments are used most efficiently.
What is Socio-Economic Class Targeting?
Socio-economic class targeting is a method of developing marketing strategies by classifying individuals according to socio-economic criteria such as income level, lifestyle, profession, and education.
With this targeting:
- Messages tailored to specific income groups are created.
- Luxury healthcare services are delivered to the right audience.
- Advertising budget optimization is achieved.
Expectations of the High-Income Group
The high-income group seeks not only treatment but a flawless experience in health tourism. Key expectations for this audience include:
- Personalized health packages
- 5-star accommodation and VIP transfers
- Fast appointment and treatment processes
- International accreditation
Targeting Methods in Digital Marketing Strategies
To reach the high-income group, specific targeting methods should be used in digital marketing channels:
- Capture users within certain income levels through Google Ads & Meta Ads income targeting.
- Reach senior executives and professional profiles via LinkedIn advertising.
- Ensure visibility on luxury lifestyle-focused websites through programmatic advertising.
- Rank high for keywords such as “medical tourism” and “international patient” through SEO & AEO optimization.
The right socio-economic class targeting strategies are the most effective way to reach the high-income group in health tourism. Understanding the target audience, recognizing their expectations, and using digital marketing tools strategically significantly increase patient conversion rates. At Marker Groupe, we provide solutions that connect luxury healthcare services with the right audience in international patient acquisition.
To learn more about Marker Groupe’s development services, visit MarkerGroupe.com or reach out to us via hello@markergroupe.com.
