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In the competitive world of e-commerce and digital marketing, having the right tools is essential to gain an edge. Amazon DSP (Demand-Side Platform) is a powerful solution that enables brands to programmatically purchase Amazon’s unique advertising inventory. Not limited to Amazon’s own platforms (such as Amazon.com.tr and Prime Video), it also allows you to reach your audience across IMDb TV, Twitch, and thousands of high-quality third-party websites and apps.
What Makes Amazon DSP Unique?
Targeting with Deep Purchase Data: The biggest advantage of DSP is access to Amazon’s first-party purchase and search data. This allows you to precisely target:
- Shoppers in specific categories
- Users browsing your products or your competitors’
- Existing customers (LTV) or win-back audiences
- Users based on demographics and deep interests
This data richness enables you to reach audiences your competitors can’t.
Audience Extension Beyond Amazon: Extend your reach beyond the Amazon ecosystem to boost brand awareness. With DSP, you can deliver ads (Display, Video, Audio, CTV) on thousands of premium external sites and apps, allowing you to target potential customers at the top of the funnel.
Sales-Driven Measurement: DSP offers what other platforms often can’t: integrated measurement with your actual Amazon sales data. You can evaluate campaign performance not only by click-through rates (CTR) or video view rates (VTR), but through concrete business results like ROAS, new customer acquisition, and increases in branded searches.
Multi-Format Advertising Options: Manage campaigns across various formats from a single platform, including static/dynamic display ads, video ads (CTV/online video), audio ads, and even digital out-of-home (DOOH) advertising.
Why Is Amazon DSP Critical for Your Brand?
- Gain a Competitive Edge: Amazon’s purchase data offers targeting precision that your competitors don’t have.
- Full Funnel Strategy: With a single platform, you can run effective campaigns both at the top of the funnel (brand awareness) and at the bottom of the funnel (sales conversion).
- Integrated Marketing: When used together with Amazon PPC campaigns like Sponsored Products/Brands, Amazon DSP provides a holistic approach that strengthens your brand at every stage of the customer journey.
- Balance Between Performance and Awareness: While focusing on direct sales goals, you can also build long-term brand value.
Push the Limits of Amazon DSP with Marker Groupe
Amazon DSP is an essential part of modern digital marketing with its unique targeting, broad reach, and sales-based measurement capabilities. It may seem complex, but with the right strategy and expert management, it can deliver extraordinary results for your brand.
At Marker Groupe, we are here to help you use the power of Amazon DSP most effectively according to your brand goals. We help you maximize your return on ad spend (ROAS) and brand impact by optimizing your campaigns.
For information about Marker Groupe’s development services, please contact us via the MarkerGroupe.com website or by e-mail at hello@markergroupe.com.
