Scroll Tracking, Button Clicks, Form Submissions: Interaction Tracking with GTM

Want to strengthen your marketing strategy by tracking user interactions on your website? Google Tag Manager (GTM) offers a flexible, code-free solution for tracking scroll behavior, button clicks, and form submissions. So how can you track these interactions? Here’s your step-by-step guide!

1. How to Track Scroll (Scrolling) Behavior

Measure how much of a page users read by implementing scroll depth tracking:

a) Creating a Trigger

• In GTM, go to “Triggers” > “New” > Select “Scroll Depth”.
• Set threshold values in percentages or pixels (e.g., 25%, 50%, 75%, 90%).
• Enable the “Continuous Scrolling” option to prevent repeated triggering.

b) Tag Configuration

• Go to “Tags” > “New” > Select Google Analytics 4 (GA4) or Facebook Pixel.
• Set the Event Name as scroll and include the “Scroll Depth” parameter.

2. Tracking Button Clicks

Discover which buttons are clicked the most:

a) Creating a Click Trigger

• Go to “Triggers” > “New” > Select “Click – All Elements”.
• Add a condition under “Some Clicks” to target a specific button (e.g., by “Element Class” or “Element ID”).

b) Adding Tags and Parameters

• Create a GA4 tag and use button_click as the Event Name.
• In the Parameters section, add button_id or button_text to identify the clicked button.

3. Tracking Form Submissions

Analyze how often forms are submitted and identify problematic fields:

a) Form Submission Trigger

• Go to “Triggers” > “New” > Select “Form Submission”.
• Use “Some Form Submissions” to target a specific form (e.g., by “Form ID” or “Form URL”).

b) Data Collection and Error Analysis

• Create a GA4 tag with the event name form_submit.
• In “Variables,” add “Form Text” to track user input (e.g., name, email) — be sure to follow privacy regulations!

4. Testing and Validation

• GTM Preview Mode: Test interactions to ensure triggers are firing correctly.
• GA4 Real-Time Reports: Confirm that data is appearing in real time.

5. Advanced Tips

• Dynamic Variables: Use dataLayer.push() to dynamically send scroll percentage or clicked button text.
• Error Detection: If a form submission error occurs, create a form_error event to report the issue.
• Event Continuity: Add a User ID parameter to track multiple interactions by the same user.

Tracking interactions with GTM is a critical tool for improving user experience and optimizing your marketing campaigns with data-driven insights. By regularly analyzing scroll, click, and form data, you can strengthen the weak points of your website. Remember: Details make the difference!

To learn about the services provided by Marker Groupe, you can contact us via the  MarkerGroupe.com  website or via the e-mail address hello@markergroupe.com.