Who’s Clicking, Scrolling, Watching? Analyzing User Behavior with GA4

GA4 (Google Analytics 4) offers a much deeper user analysis beyond simple page view counts. Understanding what, how much, and how users consume content on your website directly impacts the success of your digital marketing strategies. Interactions like scrolling, clicking, and video watching are among the most critical metrics for this purpose.

1. Scroll Tracking

How far users scroll down a page is a key indicator of how engaging your content is. GA4 automatically tracks scroll events up to 90% of the page by default.

The number of users who reach the bottom of a page provides strong signals about content performance.
If most visitors aren’t scrolling past 50% of the page, it may be time to adjust your content structure or headlines to grab more attention.
Scroll data can also help you make smarter decisions about where to place your CTA buttons.

2. Click Interactions

Tracking which buttons, menus, or links users click on is one of the most effective ways to measure how intuitive and effective your site navigation is.

GA4 automatically logs these clicks as “events.”
By analyzing which areas attract the most interactions, you can optimize your content to be more impactful.
This not only enhances the user experience but can also significantly boost your conversion rates.

3. Video Viewing Behavior

If your website includes video content, understanding how these videos are consumed is crucial. GA4 provides detailed reports on video play, pause, and watch percentages.

You can identify at which point viewers lose interest and make content adjustments accordingly.
Video performance serves as a strong indicator of your overall content strategy’s effectiveness.

By tracking scrolls, clicks, and video engagement through GA4, you can build strategies focused not just on numbers, but on real user behavior. These insights help improve user experience and make your brand more effective in the digital space

To learn about the services provided by Marker Groupe, you can contact us via the MarkerGroupe.com website or via the e-mail address hello@markergroupe.com.