{"id":46148,"date":"2026-11-13T11:21:58","date_gmt":"2026-11-13T08:21:58","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=46148"},"modified":"2026-11-13T11:32:22","modified_gmt":"2026-11-13T08:32:22","slug":"amazonun-yapay-zeka-destekli-alisveris-asistani-alexa-turkiyede","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/amazonun-yapay-zeka-destekli-alisveris-asistani-alexa-turkiyede\/","title":{"rendered":"Amazon\u2019un Yapay Zek\u00e2 Destekli Al\u0131\u015fveri\u015f Asistan\u0131 Alexa T\u00fcrkiye\u2019de"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonun-yapay-zeka-destekli-alisveris-asistani-alexa-turkiyede\/#Alexa_ile_Alisveris_Neler_Sunuyor\" >Alexa ile Al\u0131\u015fveri\u015f Neler Sunuyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonun-yapay-zeka-destekli-alisveris-asistani-alexa-turkiyede\/#Yapay_Zeka_Destekli_Alisverise_Ilgi_Artiyor\" >Yapay Zek\u00e2 Destekli Al\u0131\u015fveri\u015fe \u0130lgi Art\u0131yor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonun-yapay-zeka-destekli-alisveris-asistani-alexa-turkiyede\/#E-Ticaret_Markalari_Icin_Ne_Anlama_Geliyor\" >E-Ticaret Markalar\u0131 \u0130\u00e7in Ne Anlama Geliyor?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Amazon, yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 Alexa ile Al\u0131\u015fveri\u015f (Alexa for Shopping) \u00f6zelli\u011fini beta s\u00fcr\u00fcm\u00fcyle T\u00fcrkiye\u2019de kullan\u0131ma a\u00e7t\u0131. Amazon T\u00fcrkiye mobil uygulamas\u0131 ve Amazon.com.tr \u00fczerinden eri\u015filebilen yeni \u00f6zellik, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ara\u015ft\u0131rma, kar\u015f\u0131la\u015ft\u0131rma ve sat\u0131n alma kararlar\u0131n\u0131 sohbet tabanl\u0131 bir deneyimle ger\u00e7ekle\u015ftirmesine olanak tan\u0131yor.<\/strong><\/p>\n\n\n\n<h2 id=\"alexa-ile-alisveris-neler-sunuyor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alexa_ile_Alisveris_Neler_Sunuyor\"><\/span><strong>Alexa ile Al\u0131\u015fveri\u015f Neler Sunuyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alexa ile Al\u0131\u015fveri\u015f, kullan\u0131c\u0131lar\u0131n do\u011fal dilde sorular sorarak \u00fcr\u00fcn ke\u015ffetmesini ve farkl\u0131 se\u00e7enekleri de\u011ferlendirmesini sa\u011fl\u0131yor. Amazon\u2019un \u00fcr\u00fcn bilgileri, m\u00fc\u015fteri yorumlar\u0131 ve internet genelindeki verilerden yararlanan asistan \u015fu alanlarda destek sunuyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00dcr\u00fcn ke\u015ffi:<\/strong> \u0130htiya\u00e7lara ve belirli kriterlere uygun \u00fcr\u00fcn \u00f6nerileri.<\/li>\n\n\n\n<li><strong>\u00dcr\u00fcn kar\u015f\u0131la\u015ft\u0131rma:<\/strong> Fiyat, teknik \u00f6zellik ve m\u00fc\u015fteri yorumlar\u0131n\u0131n de\u011ferlendirilmesi.<\/li>\n\n\n\n<li><strong>Kategori ara\u015ft\u0131rmas\u0131:<\/strong> Yeni bir \u00fcr\u00fcn kategorisinde dikkat edilmesi gereken \u00f6zelliklerin \u00f6\u011frenilmesi.<\/li>\n\n\n\n<li><strong>Ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler:<\/strong> Ya\u015f, ilgi alan\u0131 ve kullan\u0131m beklentilerine g\u00f6re \u00fcr\u00fcn tavsiyeleri.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellik, Amazon hesab\u0131nda oturum a\u00e7m\u0131\u015f t\u00fcm m\u00fc\u015fterilere \u00fccretsiz olarak sunuluyor. Mobil uygulamada sa\u011f alt k\u00f6\u015fedeki Alexa simgesinden, web sitesinde ise \u00fcst b\u00f6l\u00fcmdeki Alexa alan\u0131ndan eri\u015filebiliyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-40d94dd\" id=\"gspb_image-id-gsbp-40d94dd\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/11\/Amazonun-Yapay-Zeka-Destekli-Alisveris-Asistani-Alexa-Turkiyede.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1672\" height=\"941\" title=\"\"><\/div>\n\n\n\n<h2 id=\"yapay-zeka-destekli-alisverise-ilgi-artiyor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yapay_Zeka_Destekli_Alisverise_Ilgi_Artiyor\"><\/span><strong>Yapay Zek\u00e2 Destekli Al\u0131\u015fveri\u015fe \u0130lgi Art\u0131yor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon T\u00fcrkiye&#8217;nin Veri Enstit\u00fcs\u00fc ile ger\u00e7ekle\u015ftirdi\u011fi E-Ticaret Standartlar\u0131 Endeksi ara\u015ft\u0131rmas\u0131na g\u00f6re, son alt\u0131 ayda online al\u0131\u015fveri\u015f yapan t\u00fcketicilerin %50&#8217;si yapay zek\u00e2 destekli al\u0131\u015fveri\u015f \u00f6zelliklerini kullanmaya a\u00e7\u0131k. Ara\u015ft\u0131rmada fiyat takibi %33, m\u00fc\u015fteri yorumlar\u0131n\u0131n \u00f6zetlenmesi ise %27 ile \u00f6ne \u00e7\u0131kan kullan\u0131m alanlar\u0131 aras\u0131nda yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu geli\u015fme, e-ticarette \u00fcr\u00fcn ke\u015ffi ve sat\u0131n alma kararlar\u0131n\u0131n yapay zek\u00e2 destekli deneyimlerle \u00e7e\u015fitlendi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<h2 id=\"e-ticaret-markalari-icin-ne-anlama-geliyor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret_Markalari_Icin_Ne_Anlama_Geliyor\"><\/span><strong>E-Ticaret Markalar\u0131 \u0130\u00e7in Ne Anlama Geliyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistanlar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131, Amazon&#8217;da sat\u0131\u015f yapan markalar i\u00e7in \u00fcr\u00fcn i\u00e7eriklerinin ve katalog verilerinin \u00f6nemini art\u0131r\u0131yor. \u00dcr\u00fcn ba\u015fl\u0131klar\u0131, a\u00e7\u0131klamalar, teknik \u00f6zellikler, g\u00f6rseller ve m\u00fc\u015fteri yorumlar\u0131; kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnleri ke\u015ffetme ve kar\u015f\u0131la\u015ft\u0131rma s\u00fcre\u00e7lerinde \u00f6nemli bilgi kaynaklar\u0131 haline geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle <strong>\u00fcr\u00fcn listeleme optimizasyonu, i\u00e7erik kalitesi ve Amazon SEO<\/strong> \u00e7al\u0131\u015fmalar\u0131, de\u011fi\u015fen al\u0131\u015fveri\u015f deneyimine uyum sa\u011flamak a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak markalar\u0131n Amazon pazar yerindeki \u00fcr\u00fcn listeleme, i\u00e7erik optimizasyonu ve reklam s\u00fcre\u00e7lerini b\u00fct\u00fcnsel bir yakla\u015f\u0131mla ele al\u0131yoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in<\/strong> <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><\/strong><strong>MarkerGroupe.com<\/strong><\/a> <strong>web sitesini ziyaret edebilir veya hello@markergroupe.com adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon, yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 Alexa ile Al\u0131\u015fveri\u015f (Alexa for Shopping) \u00f6zelli\u011fini beta s\u00fcr\u00fcm\u00fcyle T\u00fcrkiye\u2019de kullan\u0131ma a\u00e7t\u0131. Amazon T\u00fcrkiye mobil uygulamas\u0131 ve Amazon.com.tr \u00fczerinden eri\u015filebilen yeni \u00f6zellik, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ara\u015ft\u0131rma, kar\u015f\u0131la\u015ft\u0131rma ve sat\u0131n alma kararlar\u0131n\u0131 sohbet tabanl\u0131 bir deneyimle ger\u00e7ekle\u015ftirmesine olanak tan\u0131yor. Alexa ile Al\u0131\u015fveri\u015f Neler Sunuyor? Alexa ile Al\u0131\u015fveri\u015f, kullan\u0131c\u0131lar\u0131n do\u011fal dilde sorular [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":46149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-40d94dd img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1487,1501,2156],"tags":[2095,1495,1519,2230],"class_list":["post-46148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-e-ticaret","category-yapay-zeka","tag-amazon","tag-dijital-pazarlama","tag-e-ticaret","tag-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=46148"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46148\/revisions"}],"predecessor-version":[{"id":46151,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46148\/revisions\/46151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/46149"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=46148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=46148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=46148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}