{"id":46138,"date":"2026-11-10T10:59:06","date_gmt":"2026-11-10T07:59:06","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=46138"},"modified":"2026-11-10T11:10:37","modified_gmt":"2026-11-10T08:10:37","slug":"black-friday-2026da-reklam-butcesi-roas-ve-donusum-optimizasyonu","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-reklam-butcesi-roas-ve-donusum-optimizasyonu\/","title":{"rendered":"Black Friday 2026\u2019da Reklam B\u00fct\u00e7esi, ROAS ve D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-reklam-butcesi-roas-ve-donusum-optimizasyonu\/#Black_Friday_Reklam_Butcesi_Neye_Gore_Belirlenmeli\" >Black Friday Reklam B\u00fct\u00e7esi Neye G\u00f6re Belirlenmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-reklam-butcesi-roas-ve-donusum-optimizasyonu\/#ROAS_Black_Friday_Doneminde_Nasil_Degerlendirilmeli\" >ROAS Black Friday D\u00f6neminde Nas\u0131l De\u011ferlendirilmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-reklam-butcesi-roas-ve-donusum-optimizasyonu\/#Butce_Artirildiginda_ROAS_Neden_Degisebilir\" >B\u00fct\u00e7e Art\u0131r\u0131ld\u0131\u011f\u0131nda ROAS Neden De\u011fi\u015febilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-reklam-butcesi-roas-ve-donusum-optimizasyonu\/#Donusum_Optimizasyonunda_Hangi_Veriler_Izlenmeli\" >D\u00f6n\u00fc\u015f\u00fcm Optimizasyonunda Hangi Veriler \u0130zlenmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-reklam-butcesi-roas-ve-donusum-optimizasyonu\/#Black_Friday_Butcesi_Kampanya_Sirasinda_Nasil_Optimize_Edilmeli\" >Black Friday B\u00fct\u00e7esi Kampanya S\u0131ras\u0131nda Nas\u0131l Optimize Edilmeli?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Black Friday d\u00f6neminde artan sat\u0131n alma talebi, reklamverenler i\u00e7in \u00f6nemli f\u0131rsatlar olu\u015ftururken medya maliyetleri ve rekabet de y\u00fckselir. Bu nedenle kampanya performans\u0131n\u0131 yaln\u0131zca harcama veya sat\u0131\u015f hacmi \u00fczerinden de\u011ferlendirmek yeterli de\u011fildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday 2026\u2019da reklam b\u00fct\u00e7esinin <strong>karl\u0131l\u0131k, ROAS, d\u00f6n\u00fc\u015f\u00fcm de\u011feri ve \u00f6l\u00e7eklenebilirlik<\/strong> do\u011frultusunda y\u00f6netilmesi, performans\u0131n daha kontroll\u00fc ilerlemesine yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<h2 id=\"black-friday-reklam-butcesi-neye-gore-belirlenmeli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_Reklam_Butcesi_Neye_Gore_Belirlenmeli\"><\/span><strong>Black Friday Reklam B\u00fct\u00e7esi Neye G\u00f6re Belirlenmeli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam b\u00fct\u00e7esi yaln\u0131zca ge\u00e7mi\u015f d\u00f6nem harcamalar\u0131 \u00fczerinden belirlenmemelidir. \u00dcr\u00fcn marj\u0131, hedeflenen gelir, m\u00fc\u015fteri edinme maliyeti ve d\u00f6n\u00fc\u015f\u00fcm hacmi birlikte de\u011ferlendirilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planlama yap\u0131l\u0131rken \u00f6zellikle;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef gelir<\/li>\n\n\n\n<li>\u00dcr\u00fcn veya kategori marj\u0131<\/li>\n\n\n\n<li>CPA<\/li>\n\n\n\n<li>Ortalama sepet tutar\u0131<\/li>\n\n\n\n<li>Conversion rate<\/li>\n\n\n\n<li>ROAS hedefi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">gibi KPI\u2019lar dikkate al\u0131nabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yakla\u015f\u0131m, b\u00fct\u00e7enin yaln\u0131zca daha fazla trafik getiren de\u011fil, i\u015fletme hedeflerine daha fazla katk\u0131 sa\u011flayan kampanyalara y\u00f6nlendirilmesini destekler.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-0676255\" id=\"gspb_image-id-gsbp-0676255\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/11\/Black-friday-.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1672\" height=\"941\" title=\"\"><\/div>\n\n\n\n<h2 id=\"roas-black-friday-doneminde-nasil-degerlendirilmeli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS_Black_Friday_Doneminde_Nasil_Degerlendirilmeli\"><\/span><strong>ROAS Black Friday D\u00f6neminde Nas\u0131l De\u011ferlendirilmeli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROAS, reklam harcamas\u0131na kar\u015f\u0131 elde edilen geliri g\u00f6sterir ancak tek ba\u015f\u0131na karl\u0131l\u0131\u011f\u0131 a\u00e7\u0131klamaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin iki \u00fcr\u00fcn ayn\u0131 ROAS de\u011ferini \u00fcretse bile \u00fcr\u00fcnlerin kar marjlar\u0131 farkl\u0131ysa i\u015fletmeye sa\u011flad\u0131klar\u0131 de\u011fer de farkl\u0131 olabilir. Bu nedenle Black Friday d\u00f6neminde <strong>break-even ROAS<\/strong> seviyesinin bilinmesi \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Break-even ROAS, reklam yat\u0131r\u0131m\u0131n\u0131n zarar olu\u015fturmadan s\u00fcrd\u00fcr\u00fclebilece\u011fi yakla\u015f\u0131k e\u015fi\u011fi anlamaya yard\u0131mc\u0131 olur. Kampanya hedefleri bu e\u015fik ile birlikte de\u011ferlendirildi\u011finde daha sa\u011fl\u0131kl\u0131 b\u00fct\u00e7e kararlar\u0131 al\u0131nabilir.<\/p>\n\n\n\n<h2 id=\"butce-artirildiginda-roas-neden-degisebilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Butce_Artirildiginda_ROAS_Neden_Degisebilir\"><\/span><strong>B\u00fct\u00e7e Art\u0131r\u0131ld\u0131\u011f\u0131nda ROAS Neden De\u011fi\u015febilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir kampanyan\u0131n mevcut b\u00fct\u00e7eyle y\u00fcksek ROAS \u00fcretmesi, daha fazla b\u00fct\u00e7eyle ayn\u0131 performans\u0131 s\u00fcrd\u00fcrece\u011fi anlam\u0131na gelmez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fct\u00e7e y\u00fckseldik\u00e7e daha geni\u015f audience segmentlerine ula\u015f\u0131lmas\u0131, rekabetin artmas\u0131 ve <strong>diminishing returns (azalan getiriler)<\/strong> etkisi nedeniyle marginal ROAS d\u00fc\u015febilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle b\u00fct\u00e7e art\u0131\u015flar\u0131 kontroll\u00fc yap\u0131lmal\u0131; ek harcaman\u0131n olu\u015fturdu\u011fu revenue ve conversion volume d\u00fczenli takip edilmelidir.<\/p>\n\n\n\n<h2 id=\"donusum-optimizasyonunda-hangi-veriler-izlenmeli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum_Optimizasyonunda_Hangi_Veriler_Izlenmeli\"><\/span><strong>D\u00f6n\u00fc\u015f\u00fcm Optimizasyonunda Hangi Veriler \u0130zlenmeli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday kampanyalar\u0131nda yaln\u0131zca toplam sat\u0131n alma say\u0131s\u0131na bakmak yerine d\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u015fletmeye sa\u011flad\u0131\u011f\u0131 de\u011fer analiz edilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takip edilebilecek temel metrikler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion Rate<\/li>\n\n\n\n<li>CPA<\/li>\n\n\n\n<li>ROAS<\/li>\n\n\n\n<li>Revenue<\/li>\n\n\n\n<li>Ortalama sepet tutar\u0131<\/li>\n\n\n\n<li>Conversion Value<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads, Meta Ads ve di\u011fer platformlarda elde edilen d\u00f6n\u00fc\u015f\u00fcm verileri, GA4 ve e-ticaret sat\u0131\u015f verileriyle birlikte de\u011ferlendirilebilir. Platformlar\u0131n farkl\u0131 attribution modelleri kulland\u0131\u011f\u0131 i\u00e7in raporlar\u0131n birebir ayn\u0131 sonu\u00e7 vermemesi ola\u011fand\u0131r.<\/p>\n\n\n\n<h2 id=\"black-friday-butcesi-kampanya-sirasinda-nasil-optimize-edilmeli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_Butcesi_Kampanya_Sirasinda_Nasil_Optimize_Edilmeli\"><\/span><strong>Black Friday B\u00fct\u00e7esi Kampanya S\u0131ras\u0131nda Nas\u0131l Optimize Edilmeli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday boyunca performans de\u011fi\u015febilece\u011fi i\u00e7in b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131 sabit b\u0131rak\u0131lmamal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanyalar \u00fcr\u00fcn, kategori ve d\u00f6n\u00fc\u015f\u00fcm de\u011feri baz\u0131nda analiz edilmeli; b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131 d\u00fczenli takip edilmelidir. Y\u00fcksek harcama yapan ancak hedeflenen karl\u0131l\u0131k seviyesinin alt\u0131nda kalan kampanyalarda yaln\u0131zca b\u00fct\u00e7eyi art\u0131rmak yerine bidding, hedefleme ve kampanya yap\u0131s\u0131 yeniden de\u011ferlendirilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama\u00e7 en y\u00fcksek harcamay\u0131 yapmak de\u011fil, <strong>reklam yat\u0131r\u0131m\u0131n\u0131 s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm ve gelir \u00fcreten alanlara y\u00f6nlendirmektir.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak Black Friday d\u00f6nemindeki Google Ads, Meta Ads, TikTok Ads ve di\u011fer dijital reklam kampanyalar\u0131n\u0131; <strong>b\u00fct\u00e7e planlama, ROAS analizi, d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcmleme ve performans optimizasyonu<\/strong> s\u00fcre\u00e7leriyle birlikte y\u00f6netiyoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in<\/strong> <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><\/strong><strong>MarkerGroupe.com<\/strong><\/a> <strong>web sitesini ziyaret edebilir veya hello@markergroupe.com adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday d\u00f6neminde artan sat\u0131n alma talebi, reklamverenler i\u00e7in \u00f6nemli f\u0131rsatlar olu\u015ftururken medya maliyetleri ve rekabet de y\u00fckselir. Bu nedenle kampanya performans\u0131n\u0131 yaln\u0131zca harcama veya sat\u0131\u015f hacmi \u00fczerinden de\u011ferlendirmek yeterli de\u011fildir. Black Friday 2026\u2019da reklam b\u00fct\u00e7esinin karl\u0131l\u0131k, ROAS, d\u00f6n\u00fc\u015f\u00fcm de\u011feri ve \u00f6l\u00e7eklenebilirlik do\u011frultusunda y\u00f6netilmesi, performans\u0131n daha kontroll\u00fc ilerlemesine yard\u0131mc\u0131 olabilir. Black Friday Reklam B\u00fct\u00e7esi Neye [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-0676255 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1501,1489],"tags":[1495,1519],"class_list":["post-46138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-dijital-pazarlama","tag-dijital-pazarlama","tag-e-ticaret"],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=46138"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46138\/revisions"}],"predecessor-version":[{"id":46141,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46138\/revisions\/46141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/46139"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=46138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=46138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=46138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}