{"id":46127,"date":"2026-11-09T13:34:37","date_gmt":"2026-11-09T10:34:37","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=46127"},"modified":"2026-11-09T13:41:48","modified_gmt":"2026-11-09T10:41:48","slug":"cyber-monday-sonrasinda-musteri-sadakati-nasil-guclendirilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/cyber-monday-sonrasinda-musteri-sadakati-nasil-guclendirilir\/","title":{"rendered":"Cyber Monday Sonras\u0131nda M\u00fc\u015fteri Sadakati Nas\u0131l G\u00fc\u00e7lendirilir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/cyber-monday-sonrasinda-musteri-sadakati-nasil-guclendirilir\/#Cyber_Monday_Sonrasi_Musteriler_Nasil_Segmentlere_Ayrilmali\" >Cyber Monday Sonras\u0131 M\u00fc\u015fteriler Nas\u0131l Segmentlere Ayr\u0131lmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/cyber-monday-sonrasinda-musteri-sadakati-nasil-guclendirilir\/#Satis_Sonrasi_Iletisim_Neden_Onemli\" >Sat\u0131\u015f Sonras\u0131 \u0130leti\u015fim Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/cyber-monday-sonrasinda-musteri-sadakati-nasil-guclendirilir\/#Kisisellestirilmis_Teklifler_Nasil_Kullanilabilir\" >Ki\u015fiselle\u015ftirilmi\u015f Teklifler Nas\u0131l Kullan\u0131labilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/cyber-monday-sonrasinda-musteri-sadakati-nasil-guclendirilir\/#Remarketing_Musteri_Sadakatinde_Nasil_Kullanilmali\" >Remarketing M\u00fc\u015fteri Sadakatinde Nas\u0131l Kullan\u0131lmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/cyber-monday-sonrasinda-musteri-sadakati-nasil-guclendirilir\/#Musteri_Sadakati_Hangi_KPIlarla_Olculmeli\" >M\u00fc\u015fteri Sadakati Hangi KPI\u2019larla \u00d6l\u00e7\u00fclmeli?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Cyber Monday, e-ticaret markalar\u0131 i\u00e7in yaln\u0131zca k\u0131sa vadeli sat\u0131\u015f f\u0131rsat\u0131 de\u011fil, yeni m\u00fc\u015fterilerle uzun vadeli ili\u015fki kurmak i\u00e7in de \u00f6nemli bir d\u00f6nemdir. Kampanya s\u0131ras\u0131nda ilk kez al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n sonraki aylarda yeniden sat\u0131n alma davran\u0131\u015f\u0131 g\u00f6stermesi, kampanyan\u0131n ger\u00e7ek de\u011ferini belirleyen unsurlardan biridir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle Cyber Monday sonras\u0131nda yaln\u0131zca revenue veya ROAS sonu\u00e7lar\u0131na bakmak yerine <strong>retention rate, repeat purchase rate ve customer lifetime value (LTV)<\/strong> gibi m\u00fc\u015fteri sadakatini g\u00f6steren KPI\u2019lar\u0131n da takip edilmesi gerekir.<\/p>\n\n\n\n<h2 id=\"cyber-monday-sonrasi-musteriler-nasil-segmentlere-ayrilmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cyber_Monday_Sonrasi_Musteriler_Nasil_Segmentlere_Ayrilmali\"><\/span><strong>Cyber Monday Sonras\u0131 M\u00fc\u015fteriler Nas\u0131l Segmentlere Ayr\u0131lmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya d\u00f6neminde al\u0131\u015fveri\u015f yapan t\u00fcm m\u00fc\u015fteriler ayn\u0131 davran\u0131\u015f\u0131 g\u00f6stermeyebilir. CRM ve <strong>first-party data<\/strong> kullan\u0131larak m\u00fc\u015fteriler sat\u0131n alma ge\u00e7mi\u015flerine g\u00f6re farkl\u0131 segmentlere ayr\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130lk kez al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriler<\/li>\n\n\n\n<li>Mevcut m\u00fc\u015fteriler<\/li>\n\n\n\n<li>Y\u00fcksek ortalama sepet tutar\u0131na sahip kullan\u0131c\u0131lar<\/li>\n\n\n\n<li>Belirli \u00fcr\u00fcn kategorilerinden al\u0131\u015fveri\u015f yapanlar<\/li>\n\n\n\n<li>Birden fazla sipari\u015f veren m\u00fc\u015fteriler<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ayr\u0131 ileti\u015fim kurgular\u0131yla de\u011ferlendirilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131, herkese ayn\u0131 kampanyay\u0131 g\u00f6stermek yerine kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re daha ilgili mesajlar olu\u015fturmay\u0131 destekler.<\/p>\n\n\n\n<h2 id=\"satis-sonrasi-iletisim-neden-onemli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Satis_Sonrasi_Iletisim_Neden_Onemli\"><\/span><strong>Sat\u0131\u015f Sonras\u0131 \u0130leti\u015fim Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri deneyimi \u00f6deme tamamland\u0131\u011f\u0131nda sona ermez. Sipari\u015f onay\u0131, kargo bilgilendirmesi, \u00fcr\u00fcn kullan\u0131m \u00f6nerileri ve sat\u0131\u015f sonras\u0131 destek s\u00fcre\u00e7leri marka alg\u0131s\u0131n\u0131n \u00f6nemli par\u00e7alar\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cyber Monday sonras\u0131nda do\u011fru kurgulanm\u0131\u015f sat\u0131n alma sonras\u0131 ileti\u015fim, m\u00fc\u015fterinin markayla ili\u015fkisini yaln\u0131zca indirim \u00fczerinden kurmas\u0131n\u0131 \u00f6nlemeye yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta, SMS veya uygulama bildirimleri kullan\u0131l\u0131rken s\u00fcrekli sat\u0131\u015f mesaj\u0131 g\u00f6ndermek yerine m\u00fc\u015fteriye fayda sa\u011flayan i\u00e7eriklerin de ileti\u015fim plan\u0131na dahil edilmesi \u00f6nemlidir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-e1fc285\" id=\"gspb_image-id-gsbp-e1fc285\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/11\/Cyber-Monday-1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1672\" height=\"941\" title=\"\"><\/div>\n\n\n\n<h2 id=\"kisisellestirilmis-teklifler-nasil-kullanilabilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kisisellestirilmis_Teklifler_Nasil_Kullanilabilir\"><\/span><strong>Ki\u015fiselle\u015ftirilmi\u015f Teklifler Nas\u0131l Kullan\u0131labilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cyber Monday\u2019de hangi \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131\u011f\u0131 bilinen kullan\u0131c\u0131ya sonraki d\u00f6nemde ilgili kategori veya tamamlay\u0131c\u0131 \u00fcr\u00fcnler g\u00f6sterilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tamamlay\u0131c\u0131 \u00fcr\u00fcn \u00f6nerileri<\/li>\n\n\n\n<li>Kategori bazl\u0131 kampanyalar<\/li>\n\n\n\n<li>Yeni \u00fcr\u00fcn duyurular\u0131<\/li>\n\n\n\n<li>Sadakat program\u0131 avantajlar\u0131<\/li>\n\n\n\n<li>Yeniden sat\u0131n alma hat\u0131rlatmalar\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">m\u00fc\u015fterinin ge\u00e7mi\u015f davran\u0131\u015flar\u0131na g\u00f6re ki\u015fiselle\u015ftirilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama\u00e7 her kullan\u0131c\u0131ya daha fazla reklam g\u00f6stermek de\u011fil, <strong>customer journey<\/strong> i\u00e7erisindeki ihtiyac\u0131na uygun temas noktalar\u0131 olu\u015fturmakt\u0131r.<\/p>\n\n\n\n<h2 id=\"remarketing-musteri-sadakatinde-nasil-kullanilmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remarketing_Musteri_Sadakatinde_Nasil_Kullanilmali\"><\/span><strong>Remarketing M\u00fc\u015fteri Sadakatinde Nas\u0131l Kullan\u0131lmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cyber Monday sonras\u0131nda remarketing yaln\u0131zca sepet terk eden kullan\u0131c\u0131lara y\u00f6nelik kullan\u0131lmak zorunda de\u011fildir. Mevcut m\u00fc\u015fteriler i\u00e7in de farkl\u0131 audience segmentleri olu\u015fturulabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads ve Meta Ads taraf\u0131nda ge\u00e7mi\u015f m\u00fc\u015fteriler, belirli kategori al\u0131c\u0131lar\u0131 veya y\u00fcksek de\u011ferli kullan\u0131c\u0131lar ayr\u0131 hedef kitleler olarak de\u011ferlendirilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak mevcut m\u00fc\u015fteriye s\u00fcrekli yeni m\u00fc\u015fteri kampanyas\u0131 g\u00f6stermek yerine <strong>hari\u00e7 tutma, frequency kontrol\u00fc ve ki\u015fiselle\u015ftirilmi\u015f kreatif strateji<\/strong> uygulanmal\u0131d\u0131r.<\/p>\n\n\n\n<h2 id=\"musteri-sadakati-hangi-kpi-larla-olculmeli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Musteri_Sadakati_Hangi_KPIlarla_Olculmeli\"><\/span><strong>M\u00fc\u015fteri Sadakati Hangi KPI\u2019larla \u00d6l\u00e7\u00fclmeli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cyber Monday sonras\u0131 performans\u0131 de\u011ferlendirirken ilk sat\u0131\u015ftan elde edilen ROAS tek ba\u015f\u0131na yeterli de\u011fildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takip edilebilecek temel metrikler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repeat Purchase Rate<\/li>\n\n\n\n<li>Retention Rate<\/li>\n\n\n\n<li>LTV<\/li>\n\n\n\n<li>Ortalama sepet tutar\u0131<\/li>\n\n\n\n<li>Purchase Frequency<\/li>\n\n\n\n<li>M\u00fc\u015fteri edinme maliyeti (CAC)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle <strong>LTV ile CAC aras\u0131ndaki ili\u015fki<\/strong>, kampanya d\u00f6neminde kazan\u0131lan m\u00fc\u015fterilerin uzun vadeli de\u011ferini anlamaya yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak e-ticaret markalar\u0131n\u0131n dijital reklam, CRM, remarketing ve performans pazarlama s\u00fcre\u00e7lerini yaln\u0131zca ilk d\u00f6n\u00fc\u015f\u00fcm de\u011fil, uzun vadeli m\u00fc\u015fteri de\u011feri a\u00e7\u0131s\u0131ndan da de\u011ferlendiriyoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in<\/strong> <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><\/strong><strong>MarkerGroupe.com<\/strong><\/a> <strong>web sitesini ziyaret edebilir veya hello@markergroupe.com adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cyber Monday, e-ticaret markalar\u0131 i\u00e7in yaln\u0131zca k\u0131sa vadeli sat\u0131\u015f f\u0131rsat\u0131 de\u011fil, yeni m\u00fc\u015fterilerle uzun vadeli ili\u015fki kurmak i\u00e7in de \u00f6nemli bir d\u00f6nemdir. Kampanya s\u0131ras\u0131nda ilk kez al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n sonraki aylarda yeniden sat\u0131n alma davran\u0131\u015f\u0131 g\u00f6stermesi, kampanyan\u0131n ger\u00e7ek de\u011ferini belirleyen unsurlardan biridir. Bu nedenle Cyber Monday sonras\u0131nda yaln\u0131zca revenue veya ROAS sonu\u00e7lar\u0131na bakmak yerine retention [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-e1fc285 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1501,1489],"tags":[1495,1519],"class_list":["post-46127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-dijital-pazarlama","tag-dijital-pazarlama","tag-e-ticaret"],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=46127"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46127\/revisions"}],"predecessor-version":[{"id":46133,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46127\/revisions\/46133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/46131"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=46127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=46127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=46127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}