{"id":46109,"date":"2026-11-05T10:15:44","date_gmt":"2026-11-05T07:15:44","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=46109"},"modified":"2026-11-05T10:15:48","modified_gmt":"2026-11-05T07:15:48","slug":"black-fridayde-sepeti-satisa-donusturen-remarketing-stratejileri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-sepeti-satisa-donusturen-remarketing-stratejileri\/","title":{"rendered":"Black Friday\u2019de Sepeti Sat\u0131\u015fa D\u00f6n\u00fc\u015ft\u00fcren Remarketing Stratejileri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-sepeti-satisa-donusturen-remarketing-stratejileri\/#Black_Fridayde_Remarketing_Neden_Onemli\" >Black Friday\u2019de Remarketing Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-sepeti-satisa-donusturen-remarketing-stratejileri\/#Remarketing_Kitleleri_Nasil_Segmentlere_Ayrilmali\" >Remarketing Kitleleri Nas\u0131l Segmentlere Ayr\u0131lmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-sepeti-satisa-donusturen-remarketing-stratejileri\/#Sepeti_Terk_Eden_Kullanicilara_Nasil_Yeniden_Ulasilir\" >Sepeti Terk Eden Kullan\u0131c\u0131lara Nas\u0131l Yeniden Ula\u015f\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-sepeti-satisa-donusturen-remarketing-stratejileri\/#Katalog_Tabanli_Dinamik_Reklamlar_Nasil_Kullanilabilir\" >Katalog Tabanl\u0131 Dinamik Reklamlar Nas\u0131l Kullan\u0131labilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-sepeti-satisa-donusturen-remarketing-stratejileri\/#Cerez_Onayi_Remarketing_Kitlelerini_Nasil_Etkiler\" >\u00c7erez Onay\u0131 Remarketing Kitlelerini Nas\u0131l Etkiler?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-sepeti-satisa-donusturen-remarketing-stratejileri\/#Remarketing_Performansi_Nasil_Olculmeli\" >Remarketing Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fclmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-sepeti-satisa-donusturen-remarketing-stratejileri\/#Black_Friday_Remarketinginde_Butunsel_Yaklasim\" >Black Friday Remarketing\u2019inde B\u00fct\u00fcnsel Yakla\u015f\u0131m<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Black Friday d\u00f6neminde y\u00fcksek trafik her zaman ayn\u0131 oranda sat\u0131\u015f anlam\u0131na gelmez. Kullan\u0131c\u0131lar \u00fcr\u00fcnleri inceleyip sepete ekleyebilir; ancak fiyat kar\u015f\u0131la\u015ft\u0131rmak, kampanyay\u0131 beklemek veya karar\u0131n\u0131 ertelemek i\u00e7in \u00f6deme ad\u0131m\u0131ndan ayr\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu noktada do\u011fru kurgulanm\u0131\u015f <strong>Black Friday remarketing stratejileri<\/strong>, sat\u0131n alma niyeti g\u00f6stermi\u015f kullan\u0131c\u0131larla yeniden temas kurarak sepette kalan \u00fcr\u00fcnlerin sat\u0131\u015fa d\u00f6n\u00fc\u015fmesini destekleyebilir. Remarketing, web sitesini ziyaret etmi\u015f veya markayla etkile\u015fime ge\u00e7mi\u015f kullan\u0131c\u0131lara yeniden ula\u015fma yakla\u015f\u0131m\u0131d\u0131r.<\/p>\n\n\n\n<h2 id=\"black-friday-de-remarketing-neden-onemli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Fridayde_Remarketing_Neden_Onemli\"><\/span><strong>Black Friday\u2019de Remarketing Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday\u2019de rekabet ve reklam maliyetleri y\u00fckselirken daha \u00f6nce markayla etkile\u015fime ge\u00e7mi\u015f kullan\u0131c\u0131lar ayr\u0131 de\u011ferlendirilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn\u00fc yaln\u0131zca g\u00f6r\u00fcnt\u00fcleyen bir kullan\u0131c\u0131yla \u00f6deme ad\u0131m\u0131n\u0131 ba\u015flat\u0131p tamamlamayan kullan\u0131c\u0131ya ayn\u0131 reklam mesaj\u0131n\u0131 g\u00f6stermek yerine, sat\u0131n alma niyetine g\u00f6re farkl\u0131 kampanya kurgular\u0131 olu\u015fturulabilir.<\/p>\n\n\n\n<h2 id=\"remarketing-kitleleri-nasil-segmentlere-ayrilmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remarketing_Kitleleri_Nasil_Segmentlere_Ayrilmali\"><\/span><strong>Remarketing Kitleleri Nas\u0131l Segmentlere Ayr\u0131lmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing kitleleri davran\u0131\u015f ve etkile\u015fim zaman\u0131na g\u00f6re segmentlere ayr\u0131labilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Son 1\u20133 g\u00fcnde sepete \u00fcr\u00fcn ekleyenler<\/li>\n\n\n\n<li>\u00d6deme ad\u0131m\u0131n\u0131 ba\u015flat\u0131p tamamlamayanlar<\/li>\n\n\n\n<li>Son 7 g\u00fcnde \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleyenler<\/li>\n\n\n\n<li>Daha \u00f6nce al\u0131\u015fveri\u015f yapm\u0131\u015f m\u00fc\u015fteriler<\/li>\n\n\n\n<li>CRM ve birinci taraf verilerle olu\u015fturulan kitleler<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentasyon kadar <strong>hari\u00e7 tutma (exclusion)<\/strong> kurgusu da \u00f6nemlidir. Sat\u0131n alma ger\u00e7ekle\u015ftiren kullan\u0131c\u0131lar\u0131n ilgili kampanyalardan \u00e7\u0131kar\u0131lmas\u0131 ve benzer segmentlerin birbiriyle \u00e7ak\u0131\u015fmas\u0131n\u0131n \u00f6nlenmesi gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131, conversion rate, CPA ve ROAS performans\u0131n\u0131n segment baz\u0131nda daha sa\u011fl\u0131kl\u0131 de\u011ferlendirilmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d17c1bf\" id=\"gspb_image-id-gsbp-d17c1bf\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/11\/Black-Friday-remarketing_-Sepetten-satisa.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1672\" height=\"941\" title=\"\"><\/div>\n\n\n\n<h2 id=\"sepeti-terk-eden-kullanicilara-nasil-yeniden-ulasilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sepeti_Terk_Eden_Kullanicilara_Nasil_Yeniden_Ulasilir\"><\/span><strong>Sepeti Terk Eden Kullan\u0131c\u0131lara Nas\u0131l Yeniden Ula\u015f\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads ve Meta Ads gibi platformlarda sepeti terk eden kullan\u0131c\u0131lar i\u00e7in ayr\u0131 remarketing kampanyalar\u0131 olu\u015fturulabilir. Reklamlarda daha \u00f6nce incelenen \u00fcr\u00fcn, kampanya avantaj\u0131 veya kampanya biti\u015f tarihi \u00f6ne \u00e7\u0131kar\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayn\u0131 reklam\u0131n \u00e7ok s\u0131k g\u00f6sterilmesi <strong>reklam yorgunlu\u011funa<\/strong> neden olabilece\u011fi i\u00e7in frequency takip edilmeli ve kreatif varyasyonlar\u0131 kullan\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sepet kurtarma yaln\u0131zca reklamlarla da s\u0131n\u0131rl\u0131 de\u011fildir. Kullan\u0131c\u0131 onay\u0131 bulunan durumlarda terk edilmi\u015f sepet e-postalar\u0131, SMS ve uygulama bildirimleri remarketing kampanyalar\u0131n\u0131 tamamlayabilir.<\/p>\n\n\n\n<h2 id=\"katalog-tabanli-dinamik-reklamlar-nasil-kullanilabilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Katalog_Tabanli_Dinamik_Reklamlar_Nasil_Kullanilabilir\"><\/span><strong>Katalog Tabanl\u0131 Dinamik Reklamlar Nas\u0131l Kullan\u0131labilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dinamik \u00fcr\u00fcn reklamlar\u0131, kullan\u0131c\u0131n\u0131n g\u00f6r\u00fcnt\u00fcledi\u011fi veya sepete ekledi\u011fi \u00fcr\u00fcnleri otomatik olarak yeniden kar\u015f\u0131s\u0131na \u00e7\u0131karabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta taraf\u0131nda <strong>Advantage+ katalog reklamlar\u0131<\/strong>, Google taraf\u0131nda ise dinamik remarketing ve \u00fcr\u00fcn feed\u2019ine ba\u011fl\u0131 kampanya yap\u0131lar\u0131 bu ama\u00e7la kullan\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geni\u015f \u00fcr\u00fcn katalo\u011funa sahip markalarda bu yap\u0131 \u00f6l\u00e7eklenebilir bir \u00e7\u00f6z\u00fcm sunar. Ancak fiyat, stok ve kampanya bilgilerinin g\u00fcncel olmas\u0131 gerekir. Reklamdaki teklif ile \u00fcr\u00fcn sayfas\u0131ndaki bilgi birbiriyle uyumlu olmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday d\u00f6neminde \u00fcr\u00fcn feed\u2019inin d\u00fczenli g\u00fcncellenmesi, t\u00fckenen \u00fcr\u00fcnlerin reklamlarda g\u00f6r\u00fcnmesini azaltmaya yard\u0131mc\u0131 olabilir. \u00dcr\u00fcn verinizi haz\u0131rlamak i\u00e7in <a href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticarette-urun-feed-optimizasyonu-ile-reklam-verimliligini-artirmak\/\">E-Ticarette \u00dcr\u00fcn Feed Optimizasyonu ile Reklam Verimlili\u011fini Art\u0131rmak<\/a> yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.<\/p>\n\n\n\n<h2 id=\"cerez-onayi-remarketing-kitlelerini-nasil-etkiler\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cerez_Onayi_Remarketing_Kitlelerini_Nasil_Etkiler\"><\/span><strong>\u00c7erez Onay\u0131 Remarketing Kitlelerini Nas\u0131l Etkiler?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing kitlelerinin b\u00fcy\u00fckl\u00fc\u011f\u00fc kullan\u0131c\u0131lar\u0131n \u00e7erez ve izleme tercihlerinden etkilenebilir. \u0130zleme izni vermeyen kullan\u0131c\u0131lar\u0131n baz\u0131 reklam platformlar\u0131nda remarketing kitlesine dahil edilememesi, toplam kitle hacmini s\u0131n\u0131rland\u0131rabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle KVKK\u2019ya uygun \u00e7erez y\u00f6netiminin yan\u0131nda, uygun hukuki dayanakla olu\u015fturulmu\u015f CRM ve m\u00fc\u015fteri listeleri gibi <strong>birinci taraf veriler<\/strong> de remarketing stratejisinde \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n\n<h2 id=\"remarketing-performansi-nasil-olculmeli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remarketing_Performansi_Nasil_Olculmeli\"><\/span><strong>Remarketing Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fclmeli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing kampanyalar\u0131nda yaln\u0131zca CTR yeterli de\u011fildir. \u015eu KPI\u2019lar birlikte de\u011ferlendirilmelidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion Rate<\/li>\n\n\n\n<li>CPA<\/li>\n\n\n\n<li>ROAS<\/li>\n\n\n\n<li>Frequency<\/li>\n\n\n\n<li>Revenue<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam platformlar\u0131 ile GA4 sonu\u00e7lar\u0131n\u0131n birebir ayn\u0131 \u00e7\u0131kmamas\u0131 ola\u011fand\u0131r. Attribution modelleri ve d\u00f6n\u00fc\u015f\u00fcm pencerelerindeki farkl\u0131l\u0131klar raporlama sonu\u00e7lar\u0131n\u0131 etkileyebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca remarketing kitleleri sat\u0131n alma karar\u0131na zaten yak\u0131n olabilece\u011fi i\u00e7in y\u00fcksek ROAS her zaman reklam\u0131n olu\u015fturdu\u011fu ger\u00e7ek ek katk\u0131y\u0131 g\u00f6stermeyebilir. <strong>Incrementality<\/strong>, holdout testleri veya lift testleriyle remarketing\u2019in sat\u0131\u015flara ne kadar ek katk\u0131 sa\u011flad\u0131\u011f\u0131 daha sa\u011fl\u0131kl\u0131 de\u011ferlendirilebilir.<\/p>\n\n\n\n<h2 id=\"black-friday-remarketing-inde-butunsel-yaklasim\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_Remarketinginde_Butunsel_Yaklasim\"><\/span><strong>Black Friday Remarketing\u2019inde B\u00fct\u00fcnsel Yakla\u015f\u0131m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Etkili bir Black Friday remarketing stratejisi; do\u011fru segmentasyon, kitle \u00e7ak\u0131\u015fmalar\u0131n\u0131n \u00f6nlenmesi, g\u00fcncel \u00fcr\u00fcn verisi, kontroll\u00fc frequency ve do\u011fru \u00f6l\u00e7\u00fcmleme altyap\u0131s\u0131n\u0131n birlikte y\u00f6netilmesini gerektirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak Black Friday d\u00f6nemindeki Google Ads, Meta Ads, TikTok Ads ve di\u011fer dijital reklam kampanyalar\u0131n\u0131; <strong>hedef kitle segmentasyonu, remarketing, kreatif strateji ve performans optimizasyonu<\/strong> s\u00fcre\u00e7leriyle birlikte ele al\u0131yoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in<\/strong> <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><\/strong><strong>MarkerGroupe.com<\/strong><\/a> <strong>web sitesini ziyaret edebilir veya hello@markergroupe.com adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday d\u00f6neminde y\u00fcksek trafik her zaman ayn\u0131 oranda sat\u0131\u015f anlam\u0131na gelmez. Kullan\u0131c\u0131lar \u00fcr\u00fcnleri inceleyip sepete ekleyebilir; ancak fiyat kar\u015f\u0131la\u015ft\u0131rmak, kampanyay\u0131 beklemek veya karar\u0131n\u0131 ertelemek i\u00e7in \u00f6deme ad\u0131m\u0131ndan ayr\u0131labilir. Bu noktada do\u011fru kurgulanm\u0131\u015f Black Friday remarketing stratejileri, sat\u0131n alma niyeti g\u00f6stermi\u015f kullan\u0131c\u0131larla yeniden temas kurarak sepette kalan \u00fcr\u00fcnlerin sat\u0131\u015fa d\u00f6n\u00fc\u015fmesini destekleyebilir. Remarketing, web sitesini ziyaret [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":46110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-d17c1bf img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1501,1489],"tags":[2545,1495,1519],"class_list":["post-46109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-dijital-pazarlama","tag-black-friday","tag-dijital-pazarlama","tag-e-ticaret"],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=46109"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46109\/revisions"}],"predecessor-version":[{"id":46112,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46109\/revisions\/46112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/46110"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=46109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=46109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=46109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}