{"id":46061,"date":"2026-10-27T16:12:40","date_gmt":"2026-10-27T13:12:40","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=46061"},"modified":"2026-10-27T16:14:52","modified_gmt":"2026-10-27T13:14:52","slug":"black-friday-oncesi-e-ticaret-markalari-reklam-butcesini-nasil-planlamali","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/black-friday-oncesi-e-ticaret-markalari-reklam-butcesini-nasil-planlamali\/","title":{"rendered":"Black Friday \u00d6ncesi E-Ticaret Markalar\u0131 Reklam B\u00fct\u00e7esini Nas\u0131l Planlamal\u0131?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-oncesi-e-ticaret-markalari-reklam-butcesini-nasil-planlamali\/#1_Butceyi_Gecmis_Performans_Verilerine_Gore_Belirleyin\" >1. B\u00fct\u00e7eyi Ge\u00e7mi\u015f Performans Verilerine G\u00f6re Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-oncesi-e-ticaret-markalari-reklam-butcesini-nasil-planlamali\/#2_Reklam_Butcesini_Kampanya_Donemlerine_Dagitin\" >2. Reklam B\u00fct\u00e7esini Kampanya D\u00f6nemlerine Da\u011f\u0131t\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-oncesi-e-ticaret-markalari-reklam-butcesini-nasil-planlamali\/#3_Reklam_Kanallarini_Hedeflerine_Gore_Onceliklendirin\" >3. Reklam Kanallar\u0131n\u0131 Hedeflerine G\u00f6re \u00d6nceliklendirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-oncesi-e-ticaret-markalari-reklam-butcesini-nasil-planlamali\/#4_Indirim_Oranlarini_Karlilikla_Birlikte_Degerlendirin\" >4. \u0130ndirim Oranlar\u0131n\u0131 K\u00e2rl\u0131l\u0131kla Birlikte De\u011ferlendirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-oncesi-e-ticaret-markalari-reklam-butcesini-nasil-planlamali\/#5_Butceyi_Performansa_Gore_Esnek_Yonetin\" >5. B\u00fct\u00e7eyi Performansa G\u00f6re Esnek Y\u00f6netin<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Black Friday, e-ticaret markalar\u0131 i\u00e7in sat\u0131\u015f hacmini art\u0131rma f\u0131rsat\u0131 sunarken reklam rekabetinin yo\u011funla\u015ft\u0131\u011f\u0131 d\u00f6nemlerden biridir. Artan talep, reklam maliyetleri ve indirim beklentileri, b\u00fct\u00e7enin yaln\u0131zca kampanya g\u00fcn\u00fcne g\u00f6re de\u011fil, haz\u0131rl\u0131k s\u00fcrecinden kampanya sonras\u0131na kadar planlanmas\u0131n\u0131 gerektirir. Bu s\u00fcre\u00e7te temel hedef, yaln\u0131zca daha fazla sat\u0131\u015f elde etmek de\u011fil, reklam yat\u0131r\u0131m\u0131n\u0131n k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 da korumakt\u0131r.<\/p>\n\n\n\n<h2 id=\"1-butceyi-gecmis-performans-verilerine-gore-belirleyin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Butceyi_Gecmis_Performans_Verilerine_Gore_Belirleyin\"><\/span><strong>1. B\u00fct\u00e7eyi Ge\u00e7mi\u015f Performans Verilerine G\u00f6re Belirleyin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday b\u00fct\u00e7esini planlarken \u00f6nceki d\u00f6nemlerin performans\u0131 \u00f6nemli bir referans noktas\u0131d\u0131r. Ge\u00e7mi\u015f kampanyalarda hangi \u00fcr\u00fcnlerin daha fazla sat\u0131\u015f getirdi\u011fi, hangi reklam kanallar\u0131n\u0131n daha verimli \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve sat\u0131\u015flar\u0131n hangi g\u00fcnlerde yo\u011funla\u015ft\u0131\u011f\u0131 incelenmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads ve Meta Ads gibi platformlardan elde edilen veriler; harcama, d\u00f6n\u00fc\u015f\u00fcm maliyeti, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve reklam harcamas\u0131 getirisi (ROAS) a\u00e7\u0131s\u0131ndan de\u011ferlendirilmelidir. Bununla birlikte, platformlar\u0131n raporlad\u0131\u011f\u0131 sonu\u00e7lar\u0131n yan\u0131 s\u0131ra toplam gelir, \u00fcr\u00fcn maliyeti ve indirim sonras\u0131 k\u00e2r marj\u0131 da dikkate al\u0131nmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7mi\u015f verilerin s\u0131n\u0131rl\u0131 oldu\u011fu markalarda ise \u00fcr\u00fcn kategorisi, mevcut talep, hedeflenen sat\u0131\u015f hacmi ve kullan\u0131labilir b\u00fct\u00e7e \u00fczerinden ba\u015flang\u0131\u00e7 plan\u0131 olu\u015fturulabilir.<\/p>\n\n\n\n<h2 id=\"2-reklam-butcesini-kampanya-donemlerine-dagitin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Reklam_Butcesini_Kampanya_Donemlerine_Dagitin\"><\/span><strong>2. Reklam B\u00fct\u00e7esini Kampanya D\u00f6nemlerine Da\u011f\u0131t\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fct\u00e7enin tamam\u0131n\u0131 Black Friday g\u00fcn\u00fcne ay\u0131rmak yerine kampanya \u00f6ncesi, kampanya s\u00fcreci ve kampanya sonras\u0131 d\u00f6nemleri kapsayan bir plan olu\u015fturulmal\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampanya \u00f6ncesi:<\/strong> Hedef kitlelere ula\u015fmak, reklam kreatiflerini test etmek ve potansiyel m\u00fc\u015fterilerden olu\u015fan yeniden pazarlama kitlelerini geli\u015ftirmek i\u00e7in b\u00fct\u00e7e ayr\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Kampanya d\u00f6nemi:<\/strong> Sat\u0131\u015f potansiyeli y\u00fcksek \u00fcr\u00fcnlere ve verimli \u00e7al\u0131\u015fan kampanyalara daha fazla b\u00fct\u00e7e aktar\u0131labilir. Harcamalar, stok durumu ve k\u00e2rl\u0131l\u0131k g\u00f6stergeleriyle birlikte takip edilmelidir.<\/li>\n\n\n\n<li><strong>Kampanya sonras\u0131:<\/strong> Cyber Monday ve devam\u0131ndaki sat\u0131\u015f f\u0131rsatlar\u0131 de\u011ferlendirilmeli; yeni m\u00fc\u015fterilere y\u00f6nelik yeniden pazarlama ve tekrar sat\u0131n alma \u00e7al\u0131\u015fmalar\u0131 i\u00e7in b\u00fct\u00e7e planlanmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131 her marka i\u00e7in ayn\u0131 olmak zorunda de\u011fildir. Ge\u00e7mi\u015f performans, kampanya s\u00fcresi ve hedeflenen sonu\u00e7lar do\u011frultusunda esnek bir yap\u0131 olu\u015fturulmal\u0131d\u0131r.<\/p>\n\n\n\n<h2 id=\"3-reklam-kanallarini-hedeflerine-gore-onceliklendirin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reklam_Kanallarini_Hedeflerine_Gore_Onceliklendirin\"><\/span><strong>3. Reklam Kanallar\u0131n\u0131 Hedeflerine G\u00f6re \u00d6nceliklendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday d\u00f6neminde t\u00fcm reklam kanallar\u0131na ayn\u0131 oranda b\u00fct\u00e7e ay\u0131rmak yerine her kanal\u0131n kampanyadaki rol\u00fc belirlenmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Ads<\/strong>, sat\u0131n alma niyeti y\u00fcksek kullan\u0131c\u0131lar\u0131n arama ve \u00fcr\u00fcn ke\u015ffi s\u00fcre\u00e7lerinde yakalanmas\u0131na yard\u0131mc\u0131 olur. Search, Shopping ve Performance Max kampanyalar\u0131; \u00fcr\u00fcn gruplar\u0131, talep ve ge\u00e7mi\u015f performans do\u011frultusunda de\u011ferlendirilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meta Ads<\/strong>, yeni hedef kitlelere ula\u015fmak, \u00fcr\u00fcnleri g\u00f6rsel ve video i\u00e7eriklerle tan\u0131tmak ve daha \u00f6nce siteyi ziyaret eden kullan\u0131c\u0131larla yeniden etkile\u015fim kurmak i\u00e7in kullan\u0131labilir. Kampanya \u00f6ncesinde farkl\u0131 kreatiflerin test edilmesi, yo\u011fun d\u00f6nemde hangi mesajlar\u0131n \u00f6ne \u00e7\u0131kar\u0131laca\u011f\u0131na karar vermeyi kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TikTok Ads<\/strong> ise \u00fcr\u00fcn ke\u015ffi ve k\u0131sa video i\u00e7erikleri \u00fczerinden talep olu\u015fturma amac\u0131yla de\u011ferlendirilebilir. Kanal se\u00e7imi yap\u0131l\u0131rken markan\u0131n hedef kitlesi, \u00fcr\u00fcn kategorisi ve mevcut kampanya performans\u0131 g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r.<\/p>\n\n\n\n<h2 id=\"4-indirim-oranlarini-karlilikla-birlikte-degerlendirin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Indirim_Oranlarini_Karlilikla_Birlikte_Degerlendirin\"><\/span><strong>4. \u0130ndirim Oranlar\u0131n\u0131 K\u00e2rl\u0131l\u0131kla Birlikte De\u011ferlendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday d\u00f6neminde sat\u0131\u015f hacmindeki art\u0131\u015f, tek ba\u015f\u0131na kampanyan\u0131n ba\u015far\u0131l\u0131 oldu\u011fu anlam\u0131na gelmez. \u0130ndirimler \u00fcr\u00fcn ba\u015f\u0131na elde edilen k\u00e2r\u0131 azaltabilece\u011fi i\u00e7in reklam b\u00fct\u00e7esi, kampanyal\u0131 fiyatlar \u00fczerinden yeniden de\u011ferlendirilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu noktada ba\u015faba\u015f ROAS (Break-even ROAS) hesaplamas\u0131 \u00f6nem kazan\u0131r. Ba\u015faba\u015f ROAS, reklam harcamas\u0131n\u0131n kar\u015f\u0131lanmas\u0131 i\u00e7in gereken minimum reklam getirisi seviyesini ifade eder. \u00dcr\u00fcn maliyetleri, indirim oran\u0131 ve di\u011fer de\u011fi\u015fken giderler dikkate al\u0131narak belirlenen hedefler, b\u00fct\u00e7enin hangi kampanyalara aktar\u0131laca\u011f\u0131 konusunda daha sa\u011fl\u0131kl\u0131 kararlar al\u0131nmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/Black-Friday-Oncesi-E-Ticaret-Markalari-Reklam-Butcesini-Nasil-Planlamali-1024x687.webp\" alt=\"\" class=\"wp-image-46062\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/Black-Friday-Oncesi-E-Ticaret-Markalari-Reklam-Butcesini-Nasil-Planlamali-1024x687.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/Black-Friday-Oncesi-E-Ticaret-Markalari-Reklam-Butcesini-Nasil-Planlamali-768x515.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/Black-Friday-Oncesi-E-Ticaret-Markalari-Reklam-Butcesini-Nasil-Planlamali-300x201.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/Black-Friday-Oncesi-E-Ticaret-Markalari-Reklam-Butcesini-Nasil-Planlamali-1536x1030.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/Black-Friday-Oncesi-E-Ticaret-Markalari-Reklam-Butcesini-Nasil-Planlamali-2048x1374.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 id=\"5-butceyi-performansa-gore-esnek-yonetin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Butceyi_Performansa_Gore_Esnek_Yonetin\"><\/span><strong>5. B\u00fct\u00e7eyi Performansa G\u00f6re Esnek Y\u00f6netin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday s\u00fcresince b\u00fct\u00e7enin \u00f6nceden belirlenmesi kadar sonu\u00e7lara g\u00f6re y\u00f6netilmesi de \u00f6nemlidir. Harcamalar, d\u00f6n\u00fc\u015f\u00fcmler, stok durumu ve \u00fcr\u00fcn baz\u0131ndaki k\u00e2rl\u0131l\u0131k d\u00fczenli olarak takip edilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beklenen performans\u0131 sa\u011flayan kampanyalara kontroll\u00fc b\u00fct\u00e7e art\u0131\u015flar\u0131 uygulanabilir. Buna kar\u015f\u0131l\u0131k, maliyetleri y\u00fckselen veya k\u00e2rl\u0131l\u0131k hedeflerinin alt\u0131nda kalan kampanyalar yeniden de\u011ferlendirilmelidir. Ancak k\u0131sa s\u00fcreli dalgalanmalar nedeniyle s\u0131k ve b\u00fcy\u00fck de\u011fi\u015fiklikler yapmak yerine yeterli veri \u00fczerinden karar verilmesi daha sa\u011fl\u0131kl\u0131 bir yakla\u015f\u0131m olacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca kampanya ba\u015flamadan \u00f6nce Google Ads d\u00f6n\u00fc\u015f\u00fcm takibi, Meta Pixel ve Conversions API gibi \u00f6l\u00e7\u00fcm altyap\u0131lar\u0131n\u0131n kontrol edilmesi gerekir. Do\u011fru \u00f6l\u00e7\u00fcmleme, b\u00fct\u00e7enin performans\u0131na ili\u015fkin daha g\u00fcvenilir de\u011ferlendirmeler yap\u0131lmas\u0131n\u0131 destekler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday \u00f6ncesinde reklam b\u00fct\u00e7esi planlamak; ge\u00e7mi\u015f performans\u0131 analiz etmeyi, b\u00fct\u00e7eyi farkl\u0131 d\u00f6nemlere da\u011f\u0131tmay\u0131, reklam kanallar\u0131n\u0131 do\u011fru \u00f6nceliklendirmeyi ve k\u00e2rl\u0131l\u0131\u011f\u0131 s\u00fcrekli takip etmeyi gerektirir. Ba\u015far\u0131l\u0131 bir stratejide b\u00fct\u00e7e yaln\u0131zca sat\u0131\u015f beklentisine g\u00f6re de\u011fil, markan\u0131n maliyet yap\u0131s\u0131 ve ger\u00e7ek performans verileri do\u011frultusunda y\u00f6netilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><em>MarkerGroupe.com<\/em><\/a><em>&nbsp;<\/em>&nbsp;web sitesini ziyaret edebilir veya&nbsp;<em>&nbsp;<\/em><a href=\"mailto:hello@markergroupe.com\"><em>hello@markergroupe.com<\/em><\/a> adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday, e-ticaret markalar\u0131 i\u00e7in sat\u0131\u015f hacmini art\u0131rma f\u0131rsat\u0131 sunarken reklam rekabetinin yo\u011funla\u015ft\u0131\u011f\u0131 d\u00f6nemlerden biridir. Artan talep, reklam maliyetleri ve indirim beklentileri, b\u00fct\u00e7enin yaln\u0131zca kampanya g\u00fcn\u00fcne g\u00f6re de\u011fil, haz\u0131rl\u0131k s\u00fcrecinden kampanya sonras\u0131na kadar planlanmas\u0131n\u0131 gerektirir. Bu s\u00fcre\u00e7te temel hedef, yaln\u0131zca daha fazla sat\u0131\u015f elde etmek de\u011fil, reklam yat\u0131r\u0131m\u0131n\u0131n k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 da korumakt\u0131r. 1. B\u00fct\u00e7eyi Ge\u00e7mi\u015f Performans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1501,1489],"tags":[2545],"class_list":["post-46061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-dijital-pazarlama","tag-black-friday"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=46061"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46061\/revisions"}],"predecessor-version":[{"id":46064,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46061\/revisions\/46064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/46062"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=46061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=46061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=46061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}