{"id":46059,"date":"2026-10-27T17:16:27","date_gmt":"2026-10-27T14:16:27","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=46059"},"modified":"2026-10-27T17:16:31","modified_gmt":"2026-10-27T14:16:31","slug":"ingilterede-yilbasi-doneminde-ooh-reklamlariyla-gorunurlugunuzu-artirin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/ingilterede-yilbasi-doneminde-ooh-reklamlariyla-gorunurlugunuzu-artirin\/","title":{"rendered":"\u0130ngiltere\u2019de Y\u0131lba\u015f\u0131 D\u00f6neminde OOH Reklamlar\u0131yla G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc Art\u0131r\u0131n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/ingilterede-yilbasi-doneminde-ooh-reklamlariyla-gorunurlugunuzu-artirin\/#Ad_Shel_Classic_Reklam_Formati_Nedir\" >Ad Shel Classic Reklam Format\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/ingilterede-yilbasi-doneminde-ooh-reklamlariyla-gorunurlugunuzu-artirin\/#Ingilterede_Hangi_Bolgelerde_OOH_Reklami_Planlanabilir\" >\u0130ngiltere\u2019de Hangi B\u00f6lgelerde OOH Reklam\u0131 Planlanabilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/ingilterede-yilbasi-doneminde-ooh-reklamlariyla-gorunurlugunuzu-artirin\/#Yilbasi_Doneminde_OOH_Reklamlari_Neden_Onemli\" >Y\u0131lba\u015f\u0131 D\u00f6neminde OOH Reklamlar\u0131 Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/ingilterede-yilbasi-doneminde-ooh-reklamlariyla-gorunurlugunuzu-artirin\/#OOH_ve_Dijital_Medya_Nasil_Birlikte_Planlanabilir\" >OOH ve Dijital Medya Nas\u0131l Birlikte Planlanabilir?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Y\u0131lba\u015f\u0131 d\u00f6nemi, \u0130ngiltere\u2019de al\u0131\u015fveri\u015f hareketlili\u011finin artt\u0131\u011f\u0131 ve t\u00fcketicilerin ma\u011fazalar, ula\u015f\u0131m noktalar\u0131 ve sosyal ya\u015fam alanlar\u0131nda daha fazla zaman ge\u00e7irdi\u011fi \u00f6nemli d\u00f6nemlerden biri. Bu s\u00fcre\u00e7te <strong>Out of Home (OOH) reklamlar\u0131<\/strong>, markalar\u0131n kullan\u0131c\u0131larla g\u00fcnl\u00fck ya\u015fam ak\u0131\u015f\u0131 i\u00e7erisinde temas kurmas\u0131n\u0131 sa\u011flayan g\u00fc\u00e7l\u00fc medya kanallar\u0131ndan biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ngiltere genelinde planlanabilen <strong>street-level Ad Shel Classic<\/strong> reklam alanlar\u0131; \u00f6zellikle perakende noktalar\u0131na giden g\u00fczerg\u00e2hlar, ula\u015f\u0131m ba\u011flant\u0131lar\u0131 ve leisure hotspots \u00e7evresinde konumlan\u0131yor. B\u00f6ylece markalar y\u0131l sonu al\u0131\u015fveri\u015f d\u00f6neminde fiziksel temas noktalar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fcklerini destekleyebiliyor.<\/p>\n\n\n\n<h2 id=\"ad-shel-classic-reklam-formati-nedir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Shel_Classic_Reklam_Formati_Nedir\"><\/span><strong>Ad Shel Classic Reklam Format\u0131 Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ad Shel Classic, \u015fehir i\u00e7inde yol ve yaya hareketlili\u011finin yo\u011fun oldu\u011fu noktalarda kullan\u0131lan klasik a\u00e7\u0131k hava reklam formatlar\u0131ndan biridir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131l\u0131 street-level reklam alanlar\u0131 \u00fczerinden \u00e7al\u0131\u015fan bu format, markalar\u0131n \u015fehir i\u00e7indeki \u00f6nemli g\u00fczergahlarda g\u00f6r\u00fcn\u00fcrl\u00fck olu\u015fturmas\u0131na yard\u0131mc\u0131 olur. Kampanya operasyonunda rezervasyon, kreatif kontrol\u00fc, yay\u0131na alma, Proof of Posting ve kampanya sonras\u0131 raporlama gibi ad\u0131mlar da s\u00fcrecin bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-dd46cb4\" id=\"gspb_image-id-gsbp-dd46cb4\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/Ingilterede-Yilbasi-Doneminde-OOH-Reklamlariyla-Gorunurlugunuzu-Artirin-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2624\" height=\"1624\" title=\"\"><\/div>\n\n\n\n<h2 id=\"ingiltere-de-hangi-bolgelerde-ooh-reklami-planlanabilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ingilterede_Hangi_Bolgelerde_OOH_Reklami_Planlanabilir\"><\/span><strong>\u0130ngiltere\u2019de Hangi B\u00f6lgelerde OOH Reklam\u0131 Planlanabilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ngiltere\u2019de OOH kampanyalar\u0131 farkl\u0131 \u015fehir ve b\u00f6lgelerde planlanabilir. Kampanya kapsam\u0131na;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>North West<\/li>\n\n\n\n<li>Central UK<\/li>\n\n\n\n<li>Southampton<\/li>\n\n\n\n<li>Portsmouth<\/li>\n\n\n\n<li>Basingstoke<\/li>\n\n\n\n<li>Brighton<\/li>\n\n\n\n<li>Exeter<\/li>\n\n\n\n<li>Plymouth<\/li>\n\n\n\n<li>Kent<\/li>\n\n\n\n<li>East Anglia<\/li>\n\n\n\n<li>North East<\/li>\n\n\n\n<li>Yorkshire<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">gibi farkl\u0131 lokasyonlar dahil edilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu b\u00f6lgesel yap\u0131, markalar\u0131n tek bir ulusal medya plan\u0131 yerine hedef pazarlar\u0131na, ma\u011faza lokasyonlar\u0131na ve audience yo\u011funlu\u011funa g\u00f6re daha lokal kampanyalar olu\u015fturmas\u0131na olanak tan\u0131r.<\/p>\n\n\n\n<h2 id=\"yilbasi-doneminde-ooh-reklamlari-neden-onemli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yilbasi_Doneminde_OOH_Reklamlari_Neden_Onemli\"><\/span><strong>Y\u0131lba\u015f\u0131 D\u00f6neminde OOH Reklamlar\u0131 Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aral\u0131k ay\u0131n\u0131n ikinci yar\u0131s\u0131, son dakika al\u0131\u015fveri\u015flerinin ve y\u0131l sonu planlar\u0131n\u0131n yo\u011funla\u015ft\u0131\u011f\u0131 d\u00f6nemlerden biri. 14 Aral\u0131k 2026 itibar\u0131yla ba\u015flayan iki haftal\u0131k kampanya d\u00f6nemi, markalara t\u00fcketicilerin al\u0131\u015fveri\u015f ve sosyal hareketlili\u011finin artt\u0131\u011f\u0131 zaman aral\u0131\u011f\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck olu\u015fturma f\u0131rsat\u0131 sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu d\u00f6nemde OOH reklamlar\u0131;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retail destination \u00e7evresinde g\u00f6r\u00fcn\u00fcrl\u00fck,<\/li>\n\n\n\n<li>Ula\u015f\u0131m g\u00fczerg\u00e2hlar\u0131nda y\u00fcksek temas potansiyeli,<\/li>\n\n\n\n<li>\u015eehir i\u00e7inde geni\u015f fiziksel eri\u015fim,<\/li>\n\n\n\n<li>Dijital medya kampanyalar\u0131n\u0131 tamamlayan offline touchpoint\u2019ler<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">olu\u015fturmak amac\u0131yla medya plan\u0131na dahil edilebilir.<\/p>\n\n\n\n<h2 id=\"ooh-ve-dijital-medya-nasil-birlikte-planlanabilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OOH_ve_Dijital_Medya_Nasil_Birlikte_Planlanabilir\"><\/span><strong>OOH ve Dijital Medya Nas\u0131l Birlikte Planlanabilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OOH kampanyalar\u0131 Google Ads, Meta Ads, programmatic ve sosyal medya \u00e7al\u0131\u015fmalar\u0131yla birlikte ele al\u0131nd\u0131\u011f\u0131nda daha b\u00fct\u00fcnsel bir <strong>full-funnel medya stratejisi<\/strong> olu\u015fturulabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiziksel lokasyonlarda OOH ile marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc desteklenirken, Search, Social ve remarketing kampanyalar\u0131yla kullan\u0131c\u0131lar\u0131n dijital customer journey i\u00e7erisindeki farkl\u0131 temas noktalar\u0131na ula\u015f\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak markalar\u0131n \u0130ngiltere ve farkl\u0131 global pazarlardaki a\u00e7\u0131k hava ve dijital medya yat\u0131r\u0131mlar\u0131n\u0131; hedef kitle, lokasyon, kampanya d\u00f6nemi ve ileti\u015fim hedefleri do\u011frultusunda planl\u0131yoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in<\/strong> <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><\/strong><strong>MarkerGroupe.com<\/strong><\/a> <strong>web sitesini ziyaret edebilir veya hello@markergroupe.com adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y\u0131lba\u015f\u0131 d\u00f6nemi, \u0130ngiltere\u2019de al\u0131\u015fveri\u015f hareketlili\u011finin artt\u0131\u011f\u0131 ve t\u00fcketicilerin ma\u011fazalar, ula\u015f\u0131m noktalar\u0131 ve sosyal ya\u015fam alanlar\u0131nda daha fazla zaman ge\u00e7irdi\u011fi \u00f6nemli d\u00f6nemlerden biri. Bu s\u00fcre\u00e7te Out of Home (OOH) reklamlar\u0131, markalar\u0131n kullan\u0131c\u0131larla g\u00fcnl\u00fck ya\u015fam ak\u0131\u015f\u0131 i\u00e7erisinde temas kurmas\u0131n\u0131 sa\u011flayan g\u00fc\u00e7l\u00fc medya kanallar\u0131ndan biri olarak \u00f6ne \u00e7\u0131k\u0131yor. \u0130ngiltere genelinde planlanabilen street-level Ad Shel Classic reklam alanlar\u0131; \u00f6zellikle [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":46065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-dd46cb4 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505],"tags":[1966,2070],"class_list":["post-46059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","tag-acikhava-reklamciligi","tag-dijital-medya"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=46059"}],"version-history":[{"count":3,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46059\/revisions"}],"predecessor-version":[{"id":46069,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46059\/revisions\/46069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/46065"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=46059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=46059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=46059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}