{"id":46024,"date":"2026-10-21T12:08:41","date_gmt":"2026-10-21T09:08:41","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=46024"},"modified":"2026-10-21T13:17:10","modified_gmt":"2026-10-21T10:17:10","slug":"black-friday-2026da-satislari-destekleyen-dijital-pazarlama-stratejileri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-satislari-destekleyen-dijital-pazarlama-stratejileri\/","title":{"rendered":"Black Friday 2026\u2019da Sat\u0131\u015flar\u0131 Destekleyen Dijital Pazarlama Stratejileri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-satislari-destekleyen-dijital-pazarlama-stratejileri\/#Black_Fridayde_Full-Funnel_Strateji_Nasil_Kurulmali\" >Black Friday\u2019de Full-Funnel Strateji Nas\u0131l Kurulmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-satislari-destekleyen-dijital-pazarlama-stratejileri\/#Urun_Odakli_Reklamlar_Nasil_Kullanilmali\" >\u00dcr\u00fcn Odakl\u0131 Reklamlar Nas\u0131l Kullan\u0131lmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-satislari-destekleyen-dijital-pazarlama-stratejileri\/#Hedef_Kitle_Segmentasyonu_Neden_Onemli\" >Hedef Kitle Segmentasyonu Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-satislari-destekleyen-dijital-pazarlama-stratejileri\/#Landing_Page_ve_CRO_Nasil_Planlanmali\" >Landing Page ve CRO Nas\u0131l Planlanmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-satislari-destekleyen-dijital-pazarlama-stratejileri\/#Black_Friday_Butcesi_Nasil_Optimize_Edilmeli\" >Black Friday B\u00fct\u00e7esi Nas\u0131l Optimize Edilmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-satislari-destekleyen-dijital-pazarlama-stratejileri\/#Black_Fridayde_Reklamdan_Satisa_Butunsel_Yaklasim\" >Black Friday\u2019de Reklamdan Sat\u0131\u015fa B\u00fct\u00fcnsel Yakla\u015f\u0131m<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Black Friday 2026, markalar i\u00e7in yaln\u0131zca indirim oranlar\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 bir d\u00f6nem de\u011fil; <strong>dijital g\u00f6r\u00fcn\u00fcrl\u00fck, m\u00fc\u015fteri deneyimi, medya planlama ve d\u00f6n\u00fc\u015f\u00fcm optimizasyonunun<\/strong> birlikte y\u00f6netildi\u011fi yo\u011fun bir rekabet s\u00fcrecidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ara\u015ft\u0131rma, fiyat kar\u015f\u0131la\u015ft\u0131rma ve sat\u0131n alma yolculu\u011fu Google, Meta, TikTok ve farkl\u0131 dijital temas noktalar\u0131na yay\u0131l\u0131yor. Bu nedenle Black Friday d\u00f6neminde yaln\u0131zca reklam b\u00fct\u00e7esini art\u0131rmak yerine, <strong>customer journey\u2019in her a\u015famas\u0131na uygun kampanya kurgusu olu\u015fturmak<\/strong> daha \u00f6nemli hale geliyor.<\/p>\n\n\n\n<h2 id=\"black-friday-de-full-funnel-strateji-nasil-kurulmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Fridayde_Full-Funnel_Strateji_Nasil_Kurulmali\"><\/span><strong>Black Friday\u2019de Full-Funnel Strateji Nas\u0131l Kurulmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday kampanyalar\u0131 yaln\u0131zca conversion a\u015famas\u0131na odaklanmamal\u0131d\u0131r. Awareness, consideration ve conversion katmanlar\u0131 i\u00e7in farkl\u0131 mesajlar ve hedef kitleler olu\u015fturulabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya \u00f6ncesinde video ve eri\u015fim odakl\u0131 \u00e7al\u0131\u015fmalarla talep olu\u015fturulurken, Black Friday d\u00f6neminde Search, Performance Max, katalog reklamlar\u0131 ve remarketing kampanyalar\u0131yla sat\u0131n alma niyeti y\u00fcksek kullan\u0131c\u0131lara yeniden ula\u015f\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yakla\u015f\u0131m, medya b\u00fct\u00e7esinin funnel\u2019\u0131n farkl\u0131 a\u015famalar\u0131nda daha dengeli kullan\u0131lmas\u0131n\u0131 destekler.<\/p>\n\n\n\n<h2 id=\"urun-odakli-reklamlar-nasil-kullanilmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urun_Odakli_Reklamlar_Nasil_Kullanilmali\"><\/span><strong>\u00dcr\u00fcn Odakl\u0131 Reklamlar Nas\u0131l Kullan\u0131lmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-ticaret markalar\u0131 i\u00e7in \u00fcr\u00fcn feed\u2019lerinin do\u011fru yap\u0131land\u0131r\u0131lmas\u0131 Black Friday performans\u0131nda \u00f6nemli rol oynar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Shopping, Performance Max ve Meta katalog reklamlar\u0131<\/strong> arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcnler farkl\u0131 kullan\u0131c\u0131 segmentlerine g\u00f6sterilebilir. \u00dcr\u00fcn ad\u0131, fiyat, kampanya avantaj\u0131 ve g\u00f6rsel kalitesi reklam performans\u0131n\u0131 do\u011frudan etkileyebilece\u011fi i\u00e7in feed optimizasyonu kampanya \u00f6ncesinde kontrol edilmelidir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-923b641\" id=\"gspb_image-id-gsbp-923b641\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/Black-Friday-2026da-Satislari-Destekleyen-Dijital-Pazarlama-Stratejileri.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1672\" height=\"941\" title=\"\"><\/div>\n\n\n\n<h2 id=\"hedef-kitle-segmentasyonu-neden-onemli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hedef_Kitle_Segmentasyonu_Neden_Onemli\"><\/span><strong>Hedef Kitle Segmentasyonu Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday d\u00f6neminde t\u00fcm kullan\u0131c\u0131lara ayn\u0131 reklam mesaj\u0131n\u0131 g\u00f6stermek yerine audience segmentation kullan\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mevcut m\u00fc\u015fteriler<\/li>\n\n\n\n<li>\u00dcr\u00fcn g\u00f6r\u00fcnt\u00fcleyen kullan\u0131c\u0131lar<\/li>\n\n\n\n<li>Sepete ekleyip sat\u0131n almayanlar<\/li>\n\n\n\n<li>CRM listeleri<\/li>\n\n\n\n<li>Yeni m\u00fc\u015fteri segmentleri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ayr\u0131 kampanya yap\u0131lar\u0131yla de\u011ferlendirilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First-party data ve remarketing listeleri, \u00f6zellikle yo\u011fun rekabet d\u00f6nemlerinde daha kontroll\u00fc hedefleme yap\u0131lmas\u0131na katk\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<h2 id=\"landing-page-ve-cro-nasil-planlanmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_ve_CRO_Nasil_Planlanmali\"><\/span><strong>Landing Page ve CRO Nas\u0131l Planlanmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamdan gelen trafik, g\u00fc\u00e7l\u00fc bir kullan\u0131c\u0131 deneyimiyle desteklenmedi\u011finde sat\u0131\u015fa d\u00f6n\u00fc\u015fmeyebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday \u00f6ncesinde <strong>landing page, mobil deneyim, sayfa h\u0131z\u0131, CTA alanlar\u0131, \u00fcr\u00fcn bilgileri ve checkout ad\u0131mlar\u0131<\/strong> kontrol edilmelidir. Conversion Rate Optimization (CRO) \u00e7al\u0131\u015fmalar\u0131yla kullan\u0131c\u0131lar\u0131n sat\u0131n alma s\u00fcrecinde kar\u015f\u0131la\u015fabilece\u011fi s\u00fcrt\u00fcnme noktalar\u0131 azalt\u0131labilir.<\/p>\n\n\n\n<h2 id=\"black-friday-butcesi-nasil-optimize-edilmeli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_Butcesi_Nasil_Optimize_Edilmeli\"><\/span><strong>Black Friday B\u00fct\u00e7esi Nas\u0131l Optimize Edilmeli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131nda yaln\u0131zca CTR veya CPC\u2019ye bakmak yeterli de\u011fildir. <strong>CPA, ROAS, conversion rate, AOV ve revenue<\/strong> gibi KPI\u2019lar birlikte de\u011ferlendirilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya performans\u0131 d\u00fczenli olarak analiz edilerek b\u00fct\u00e7e; daha verimli sonu\u00e7 \u00fcreten \u00fcr\u00fcnlere, hedef kitlelere ve kanallara y\u00f6nlendirilebilir. Ancak \u00f6l\u00e7ekleme yap\u0131l\u0131rken saturation ve artan maliyetler de takip edilmelidir.<\/p>\n\n\n\n<h2 id=\"black-friday-de-reklamdan-satisa-butunsel-yaklasim\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Fridayde_Reklamdan_Satisa_Butunsel_Yaklasim\"><\/span><strong>Black Friday\u2019de Reklamdan Sat\u0131\u015fa B\u00fct\u00fcnsel Yakla\u015f\u0131m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 bir Black Friday stratejisi kampanya \u00f6ncesinde talep yaratmayla ba\u015flar, kampanya d\u00f6neminde d\u00f6n\u00fc\u015f\u00fcm optimizasyonuyla devam eder ve sonras\u0131nda CRM ile remarketing \u00e7al\u0131\u015fmalar\u0131yla desteklenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak Google Ads, Meta Ads, TikTok Ads ve di\u011fer dijital kanallardaki kampanyalar\u0131; <strong>medya planlama, kreatif strateji, veri analizi ve performans optimizasyonu<\/strong> s\u00fcre\u00e7leriyle birlikte ele al\u0131yoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a> web sitesini ziyaret edebilir veya <a href=\"mailto:hello@markergroupe.com\">hello@markergroupe.com<\/a> adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday 2026, markalar i\u00e7in yaln\u0131zca indirim oranlar\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 bir d\u00f6nem de\u011fil; dijital g\u00f6r\u00fcn\u00fcrl\u00fck, m\u00fc\u015fteri deneyimi, medya planlama ve d\u00f6n\u00fc\u015f\u00fcm optimizasyonunun birlikte y\u00f6netildi\u011fi yo\u011fun bir rekabet s\u00fcrecidir. Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ara\u015ft\u0131rma, fiyat kar\u015f\u0131la\u015ft\u0131rma ve sat\u0131n alma yolculu\u011fu Google, Meta, TikTok ve farkl\u0131 dijital temas noktalar\u0131na yay\u0131l\u0131yor. Bu nedenle Black Friday d\u00f6neminde yaln\u0131zca reklam b\u00fct\u00e7esini art\u0131rmak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-923b641 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489,1501],"tags":[2545,1473,1495,1519],"class_list":["post-46024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","tag-black-friday","tag-digital-marker-tr","tag-dijital-pazarlama","tag-e-ticaret"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=46024"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46024\/revisions"}],"predecessor-version":[{"id":46027,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/46024\/revisions\/46027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/46025"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=46024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=46024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=46024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}