{"id":45997,"date":"2026-10-15T11:48:05","date_gmt":"2026-10-15T08:48:05","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45997"},"modified":"2026-10-15T11:48:10","modified_gmt":"2026-10-15T08:48:10","slug":"dooh-kampanyalarinda-audience-measurement-reklam-etkisi-nasil-olculur","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dooh-kampanyalarinda-audience-measurement-reklam-etkisi-nasil-olculur\/","title":{"rendered":"DOOH Kampanyalar\u0131nda Audience Measurement: Reklam Etkisi Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-kampanyalarinda-audience-measurement-reklam-etkisi-nasil-olculur\/#DOOH_Kampanyalarinda_Hangi_Metrikler_Olculur\" >DOOH Kampanyalar\u0131nda Hangi Metrikler \u00d6l\u00e7\u00fcl\u00fcr?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-kampanyalarinda-audience-measurement-reklam-etkisi-nasil-olculur\/#DOOH_Reklamlarinin_Etkisi_Nasil_Olculur\" >DOOH Reklamlar\u0131n\u0131n Etkisi Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-kampanyalarinda-audience-measurement-reklam-etkisi-nasil-olculur\/#DOOH_Olcumlemesinde_Nelere_Dikkat_Edilmeli\" >DOOH \u00d6l\u00e7\u00fcmlemesinde Nelere Dikkat Edilmeli?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Dijital a\u00e7\u0131khava reklamc\u0131l\u0131\u011f\u0131 (Digital Out-of-Home \u2013 DOOH), markalar\u0131n dijital ekranlar arac\u0131l\u0131\u011f\u0131yla hedef kitleleriyle fiziksel alanlarda bulu\u015fmas\u0131n\u0131 sa\u011flar. Al\u0131\u015fveri\u015f merkezleri, havalimanlar\u0131 ve \u015fehir merkezleri gibi farkl\u0131 lokasyonlarda y\u00fcr\u00fct\u00fclen kampanyalarda reklam\u0131n ka\u00e7 kez yay\u0131nland\u0131\u011f\u0131 kadar, hangi kitleye ula\u015ft\u0131\u011f\u0131 ve nas\u0131l bir etki yaratt\u0131\u011f\u0131 da \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience Measurement (Hedef Kitle \u00d6l\u00e7\u00fcmlemesi)<\/strong>, reklam\u0131n eri\u015fimini, g\u00f6sterimlerini ve hedef kitleyle olas\u0131 etkile\u015fimini de\u011ferlendirmeye yard\u0131mc\u0131 olur. B\u00f6ylece kampanya performans\u0131 yaln\u0131zca yay\u0131n say\u0131lar\u0131 \u00fczerinden de\u011fil, farkl\u0131 \u00f6l\u00e7\u00fcm kriterleriyle analiz edilebilir.<\/p>\n\n\n\n<h2 id=\"dooh-kampanyalarinda-hangi-metrikler-olculur\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DOOH_Kampanyalarinda_Hangi_Metrikler_Olculur\"><\/span><strong>DOOH Kampanyalar\u0131nda Hangi Metrikler \u00d6l\u00e7\u00fcl\u00fcr?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u00f6sterim (Impressions):<\/strong> Reklam\u0131n belirli bir metodolojiye g\u00f6re olu\u015fturdu\u011fu tahmini veya \u00f6l\u00e7\u00fcmlenmi\u015f g\u00f6sterim say\u0131s\u0131n\u0131 ifade eder. Ekran\u0131n konumu, trafik yo\u011funlu\u011fu ve yay\u0131n s\u0131kl\u0131\u011f\u0131 gibi fakt\u00f6rler hesaplamada etkili olabilir. Reklam\u0131n yay\u0131nlanmas\u0131, mutlaka bir ki\u015fi taraf\u0131ndan g\u00f6r\u00fcld\u00fc\u011f\u00fc anlam\u0131na gelmez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eri\u015fim ve Frekans (Reach &amp; Frequency):<\/strong> Eri\u015fim, kampanyan\u0131n ula\u015ft\u0131\u011f\u0131 tahmini tekil ki\u015fi say\u0131s\u0131n\u0131; frekans ise reklamla ortalama kar\u015f\u0131la\u015fma say\u0131s\u0131n\u0131 g\u00f6sterir. Bu iki metrik, kampanyan\u0131n ne kadar geni\u015f bir kitleye ula\u015ft\u0131\u011f\u0131n\u0131 ve reklam\u0131n ne s\u0131kl\u0131kta kar\u015f\u0131la\u015f\u0131ld\u0131\u011f\u0131n\u0131 anlamaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hedef Kitle Profili:<\/strong> Konum, mobilite ve demografik modelleme verileri kullan\u0131larak reklam\u0131n hedeflenen kitleyle ne \u00f6l\u00e7\u00fcde \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fc de\u011ferlendirilebilir. Sonu\u00e7lar\u0131n do\u011frulu\u011fu, kullan\u0131lan veri kaynaklar\u0131na ve \u00f6l\u00e7\u00fcm y\u00f6ntemine ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-bf31ba4\" id=\"gspb_image-id-gsbp-bf31ba4\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/DOOH-Kampanyalarinda-Audience-Measurement-Reklam-Etkisi-Nasil-Olculur.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1536\" height=\"1024\" title=\"\"><\/div>\n\n\n\n<h2 id=\"dooh-reklamlarinin-etkisi-nasil-olculur\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DOOH_Reklamlarinin_Etkisi_Nasil_Olculur\"><\/span><strong>DOOH Reklamlar\u0131n\u0131n Etkisi Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DOOH kampanyalar\u0131n\u0131n etkisini de\u011ferlendirmek i\u00e7in medya metriklerinin yan\u0131 s\u0131ra farkl\u0131 i\u015fletme sonu\u00e7lar\u0131 da incelenebilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ma\u011faza ziyaretleri:<\/strong> Kampanya d\u00f6nemindeki fiziksel ziyaretler analiz edilebilir. Ancak ziyaret art\u0131\u015f\u0131n\u0131n do\u011frudan reklamdan kaynakland\u0131\u011f\u0131n\u0131 s\u00f6ylemek i\u00e7in ek kar\u015f\u0131la\u015ft\u0131rmalar gerekir.<\/li>\n\n\n\n<li><strong>Web sitesi trafi\u011fi:<\/strong> Web sitesi ziyaretleri, markal\u0131 aramalar ve QR kod taramalar\u0131 takip edilerek kampanya d\u00f6nemindeki dijital hareketlilik de\u011ferlendirilebilir.<\/li>\n\n\n\n<li><strong>Marka bilinirli\u011fi ve sat\u0131\u015f:<\/strong> Marka ara\u015ft\u0131rmalar\u0131, sat\u0131\u015f verileri ve uygun kar\u015f\u0131la\u015ft\u0131rma y\u00f6ntemleriyle kampanyan\u0131n olas\u0131 etkisi incelenebilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu veriler de\u011ferlendirilirken di\u011fer reklam faaliyetleri, mevsimsel etkiler ve kampanya d\u00f6nemi gibi de\u011fi\u015fkenler de dikkate al\u0131nmal\u0131d\u0131r.<\/p>\n\n\n\n<h2 id=\"dooh-olcumlemesinde-nelere-dikkat-edilmeli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DOOH_Olcumlemesinde_Nelere_Dikkat_Edilmeli\"><\/span><strong>DOOH \u00d6l\u00e7\u00fcmlemesinde Nelere Dikkat Edilmeli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Etkili bir \u00f6l\u00e7\u00fcmleme s\u00fcreci i\u00e7in \u00f6ncelikle kampanyan\u0131n hedefi belirlenmelidir. Ard\u0131ndan hedefle uyumlu metrikler se\u00e7ilmeli, reklam yay\u0131n kay\u0131tlar\u0131 kontrol edilmeli ve farkl\u0131 veri kaynaklar\u0131 birlikte de\u011ferlendirilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca tahmini g\u00f6sterimlerle do\u011frulanm\u0131\u015f sonu\u00e7lar birbirinden ayr\u0131lmal\u0131, kullan\u0131lan konum ve cihaz verilerinde gizlilik gerekliliklerine uyulmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DOOH kampanyalar\u0131nda Audience Measurement, reklam\u0131n eri\u015fimini ve hedef kitleyle olas\u0131 etkile\u015fimini anlaman\u0131n yan\u0131 s\u0131ra kampanya sonu\u00e7lar\u0131n\u0131 de\u011ferlendirmeye de yard\u0131mc\u0131 olur. G\u00f6sterim, eri\u015fim ve frekans verileri; ma\u011faza ziyaretleri, web trafi\u011fi ve sat\u0131\u015f g\u00f6stergeleriyle birlikte ele al\u0131nd\u0131\u011f\u0131nda daha kapsaml\u0131 bir performans de\u011ferlendirmesi yap\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak DOOH kampanyalar\u0131n\u0131n de\u011ferlendirilmesinde medya eri\u015fimiyle i\u015fletme sonu\u00e7lar\u0131n\u0131 birbirinden ay\u0131ran, kampanya hedefleriyle uyumlu \u00f6l\u00e7\u00fcmleme yakla\u015f\u0131m\u0131n\u0131n \u00f6nemini vurguluyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital a\u00e7\u0131khava reklamc\u0131l\u0131\u011f\u0131 (Digital Out-of-Home \u2013 DOOH), markalar\u0131n dijital ekranlar arac\u0131l\u0131\u011f\u0131yla hedef kitleleriyle fiziksel alanlarda bulu\u015fmas\u0131n\u0131 sa\u011flar. Al\u0131\u015fveri\u015f merkezleri, havalimanlar\u0131 ve \u015fehir merkezleri gibi farkl\u0131 lokasyonlarda y\u00fcr\u00fct\u00fclen kampanyalarda reklam\u0131n ka\u00e7 kez yay\u0131nland\u0131\u011f\u0131 kadar, hangi kitleye ula\u015ft\u0131\u011f\u0131 ve nas\u0131l bir etki yaratt\u0131\u011f\u0131 da \u00f6nemlidir. Audience Measurement (Hedef Kitle \u00d6l\u00e7\u00fcmlemesi), reklam\u0131n eri\u015fimini, g\u00f6sterimlerini ve hedef kitleyle olas\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-bf31ba4 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505],"tags":[2072],"class_list":["post-45997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","tag-dooh"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45997"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45997\/revisions"}],"predecessor-version":[{"id":46000,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45997\/revisions\/46000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45998"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}