{"id":45989,"date":"2026-10-12T11:33:06","date_gmt":"2026-10-12T08:33:06","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45989"},"modified":"2026-10-12T11:33:13","modified_gmt":"2026-10-12T08:33:13","slug":"black-friday-2026da-dijital-reklam-stratejisi-nasil-planlanmali","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-dijital-reklam-stratejisi-nasil-planlanmali\/","title":{"rendered":"Black Friday 2026\u2019da Dijital Reklam Stratejisi Nas\u0131l Planlanmal\u0131?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-dijital-reklam-stratejisi-nasil-planlanmali\/#Black_Friday_Medya_Planlamasi_Nasil_Yapilmali\" >Black Friday Medya Planlamas\u0131 Nas\u0131l Yap\u0131lmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-dijital-reklam-stratejisi-nasil-planlanmali\/#Hedef_Kitle_Segmentasyonu_Neden_Onemli\" >Hedef Kitle Segmentasyonu Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-dijital-reklam-stratejisi-nasil-planlanmali\/#Kreatif_Strateji_Nasil_Kurgulanmali\" >Kreatif Strateji Nas\u0131l Kurgulanmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-dijital-reklam-stratejisi-nasil-planlanmali\/#Landing_Page_ve_Donusum_Sureci_Hazir_mi\" >Landing Page ve D\u00f6n\u00fc\u015f\u00fcm S\u00fcreci Haz\u0131r m\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2026da-dijital-reklam-stratejisi-nasil-planlanmali\/#Black_Friday_Butcesi_Nasil_Optimize_Edilmeli\" >Black Friday B\u00fct\u00e7esi Nas\u0131l Optimize Edilmeli?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Black Friday 2026, markalar i\u00e7in yaln\u0131zca k\u0131sa s\u00fcreli indirimlerin duyuruldu\u011fu bir d\u00f6nem de\u011fil; <strong>medya planlama, hedef kitle segmentasyonu, kreatif strateji ve d\u00f6n\u00fc\u015f\u00fcm optimizasyonunun<\/strong> birlikte y\u00f6netilmesi gereken yo\u011fun bir rekabet s\u00fcrecidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar kampanya d\u00f6neminde farkl\u0131 platformlarda \u00fcr\u00fcn ara\u015ft\u0131r\u0131r, fiyat kar\u015f\u0131la\u015ft\u0131r\u0131r ve sat\u0131n alma karar\u0131n\u0131 birden fazla dijital temas noktas\u0131ndan etkilenerek verir. Bu nedenle yaln\u0131zca reklam b\u00fct\u00e7esini art\u0131rmak yerine, b\u00fct\u00e7enin do\u011fru kanal ve do\u011fru kullan\u0131c\u0131 segmentleri aras\u0131nda planlanmas\u0131 gerekir.<\/p>\n\n\n\n<h2 id=\"black-friday-medya-planlamasi-nasil-yapilmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_Medya_Planlamasi_Nasil_Yapilmali\"><\/span><strong>Black Friday Medya Planlamas\u0131 Nas\u0131l Yap\u0131lmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads, Meta Ads, TikTok Ads ve programatik reklamlar ayn\u0131 medya plan\u0131 i\u00e7erisinde farkl\u0131 roller \u00fcstlenebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads, y\u00fcksek <strong>search intent<\/strong> ta\u015f\u0131yan kullan\u0131c\u0131lar\u0131 yakalamak i\u00e7in kullan\u0131l\u0131rken; Meta ve TikTok taraf\u0131nda \u00fcr\u00fcn ke\u015ffi, remarketing ve kreatif ileti\u015fim \u00f6ne \u00e7\u0131kabilir. Programatik reklamlar ise eri\u015fim ve frequency y\u00f6netimini destekleyebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kanal da\u011f\u0131l\u0131m\u0131 yap\u0131l\u0131rken yaln\u0131zca CPC veya CPM de\u011fil; <strong>CPA, conversion rate, ROAS ve revenue contribution<\/strong> gibi KPI\u2019lar birlikte de\u011ferlendirilmelidir.<\/p>\n\n\n\n<h2 id=\"hedef-kitle-segmentasyonu-neden-onemli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hedef_Kitle_Segmentasyonu_Neden_Onemli\"><\/span><strong>Hedef Kitle Segmentasyonu Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday d\u00f6neminde t\u00fcm kullan\u0131c\u0131lara ayn\u0131 reklam mesaj\u0131n\u0131 g\u00f6stermek performans\u0131 s\u0131n\u0131rlayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanyalarda;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yeni kullan\u0131c\u0131lar<\/li>\n\n\n\n<li>\u00dcr\u00fcn g\u00f6r\u00fcnt\u00fcleyenler<\/li>\n\n\n\n<li>Sepete ekleyip sat\u0131n almayanlar<\/li>\n\n\n\n<li>Mevcut m\u00fc\u015fteriler<\/li>\n\n\n\n<li>Y\u00fcksek sat\u0131n alma niyetine sahip segmentler<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ayr\u0131 audience yap\u0131lar\u0131yla de\u011ferlendirilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM ve first-party data kullan\u0131m\u0131 da remarketing ve audience segmentation stratejilerinin daha kontroll\u00fc olu\u015fturulmas\u0131na katk\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-da2a2b7\" id=\"gspb_image-id-gsbp-da2a2b7\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/10\/Black-Friday-2026da-Dijital-Reklam-Stratejisi-Nasil-Planlanmali-1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1536\" height=\"1024\" title=\"\"><\/div>\n\n\n\n<h2 id=\"kreatif-strateji-nasil-kurgulanmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kreatif_Strateji_Nasil_Kurgulanmali\"><\/span><strong>Kreatif Strateji Nas\u0131l Kurgulanmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday reklamlar\u0131nda fiyat avantaj\u0131n\u0131n yan\u0131nda <strong>\u00fcr\u00fcn faydas\u0131, kampanya s\u00fcresi ve CTA<\/strong> mesaj\u0131n\u0131n da net olmas\u0131 gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farkl\u0131 headline, g\u00f6rsel ve video varyasyonlar\u0131 A\/B testing ile kar\u015f\u0131la\u015ft\u0131r\u0131labilir. Kreatif performans\u0131 yaln\u0131zca CTR \u00fczerinden de\u011fil, conversion rate ve CPA sonu\u00e7lar\u0131yla birlikte de\u011ferlendirilmelidir.<\/p>\n\n\n\n<h2 id=\"landing-page-ve-donusum-sureci-hazir-mi\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_ve_Donusum_Sureci_Hazir_mi\"><\/span><strong>Landing Page ve D\u00f6n\u00fc\u015f\u00fcm S\u00fcreci Haz\u0131r m\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam trafi\u011finin sat\u0131\u015fa d\u00f6n\u00fc\u015febilmesi i\u00e7in landing page ve \u00fcr\u00fcn sayfalar\u0131n\u0131n kampanya mesaj\u0131yla uyumlu olmas\u0131 \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobil deneyim, sayfa h\u0131z\u0131, \u00fcr\u00fcn bilgileri, fiyat g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, CTA yap\u0131s\u0131 ve checkout ad\u0131mlar\u0131 Black Friday \u00f6ncesinde kontrol edilmelidir. \u00d6zellikle y\u00fcksek trafik d\u00f6nemlerinde kullan\u0131c\u0131 deneyimindeki k\u00fc\u00e7\u00fck sorunlar conversion rate \u00fczerinde do\u011frudan etkili olabilir.<\/p>\n\n\n\n<h2 id=\"black-friday-butcesi-nasil-optimize-edilmeli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_Butcesi_Nasil_Optimize_Edilmeli\"><\/span><strong>Black Friday B\u00fct\u00e7esi Nas\u0131l Optimize Edilmeli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fct\u00e7eyi yaln\u0131zca en y\u00fcksek ROAS \u00fcreten kampanyaya aktarmak her zaman do\u011fru yakla\u015f\u0131m de\u011fildir. <strong>Saturation, conversion volume ve marginal return<\/strong> gibi g\u00f6stergeler de dikkate al\u0131nmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya s\u00fcresince CTR, CPC, CPA, ROAS ve gelir verileri d\u00fczenli analiz edilerek budget pacing ve kanal da\u011f\u0131l\u0131m\u0131 optimize edilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday 2026\u2019da hedef yaln\u0131zca daha fazla trafik olu\u015fturmak de\u011fil; kullan\u0131c\u0131y\u0131 sat\u0131n alma karar\u0131na ta\u015f\u0131yan, \u00f6l\u00e7\u00fclebilir ve optimize edilebilir bir <strong>full-funnel reklam stratejisi<\/strong> olu\u015fturmakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak Black Friday kampanyalar\u0131n\u0131 medya planlama, kreatif strateji, performans optimizasyonu ve d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcmleme s\u00fcre\u00e7leriyle birlikte ele al\u0131yoruz. Detayl\u0131 bilgi almak i\u00e7in <strong>Performans Pazarlama hizmetlerimizi<\/strong> inceleyebilir veya <strong>hello@markergroupe.com<\/strong> adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday 2026, markalar i\u00e7in yaln\u0131zca k\u0131sa s\u00fcreli indirimlerin duyuruldu\u011fu bir d\u00f6nem de\u011fil; medya planlama, hedef kitle segmentasyonu, kreatif strateji ve d\u00f6n\u00fc\u015f\u00fcm optimizasyonunun birlikte y\u00f6netilmesi gereken yo\u011fun bir rekabet s\u00fcrecidir. Kullan\u0131c\u0131lar kampanya d\u00f6neminde farkl\u0131 platformlarda \u00fcr\u00fcn ara\u015ft\u0131r\u0131r, fiyat kar\u015f\u0131la\u015ft\u0131r\u0131r ve sat\u0131n alma karar\u0131n\u0131 birden fazla dijital temas noktas\u0131ndan etkilenerek verir. Bu nedenle yaln\u0131zca reklam b\u00fct\u00e7esini [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-da2a2b7 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[2545],"class_list":["post-45989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-black-friday"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45989"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45989\/revisions"}],"predecessor-version":[{"id":45992,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45989\/revisions\/45992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45990"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}