{"id":45949,"date":"2026-09-28T16:38:29","date_gmt":"2026-09-28T13:38:29","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45949"},"modified":"2026-09-28T16:38:35","modified_gmt":"2026-09-28T13:38:35","slug":"yandex-ads-ile-ctv-reklamciligi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ile-ctv-reklamciligi\/","title":{"rendered":"Yandex Ads ile CTV Reklamc\u0131l\u0131\u011f\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ile-ctv-reklamciligi\/#CTV_Reklamciligi_Nedir\" >CTV Reklamc\u0131l\u0131\u011f\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ile-ctv-reklamciligi\/#Yandex_Ads_ile_CTV_Reklamlari\" >Yandex Ads ile CTV Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ile-ctv-reklamciligi\/#CTV_Reklamlarinda_Hedefleme\" >CTV Reklamlar\u0131nda Hedefleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ile-ctv-reklamciligi\/#CTV_Kampanyalarinda_Olcum\" >CTV Kampanyalar\u0131nda \u00d6l\u00e7\u00fcm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ile-ctv-reklamciligi\/#Markalar_Icin_CTV_Reklam_Firsati\" >Markalar \u0130\u00e7in CTV Reklam F\u0131rsat\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Televizyon izleme al\u0131\u015fkanl\u0131klar\u0131n\u0131n streaming platformlar\u0131 ve internet ba\u011flant\u0131l\u0131 cihazlarla birlikte de\u011fi\u015fmesi, markalar\u0131n video reklamc\u0131l\u0131\u011f\u0131na yakla\u015f\u0131m\u0131n\u0131 da d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nemli par\u00e7alar\u0131ndan biri olan <strong>Connected TV (CTV)<\/strong>, Smart TV&#8217;ler ve internet ba\u011flant\u0131l\u0131 televizyonlar \u00fczerinden izlenen i\u00e7eriklerde reklam g\u00f6sterimine olanak sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex Ads, CTV reklamc\u0131l\u0131\u011f\u0131yla birlikte reklamverenlere televizyon ekranlar\u0131nda dijital hedefleme ve \u00f6l\u00e7\u00fcm imkanlar\u0131ndan yararlanabilecekleri yeni bir reklam alan\u0131 sunuyor.<\/p>\n\n\n\n<h2 id=\"ctv-reklamciligi-nedir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTV_Reklamciligi_Nedir\"><\/span><strong>CTV Reklamc\u0131l\u0131\u011f\u0131 Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CTV, internete ba\u011flanabilen televizyonlar \u00fczerinden dijital video i\u00e7eriklerinin izlenmesini ifade ediyor. Streaming platformlar\u0131, Smart TV uygulamalar\u0131, canl\u0131 yay\u0131nlar ve di\u011fer dijital video i\u00e7erikleri CTV ekosisteminin i\u00e7erisinde yer alabiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geleneksel televizyon reklamlar\u0131ndan farkl\u0131 olarak CTV reklamc\u0131l\u0131\u011f\u0131nda dijital hedefleme ve \u00f6l\u00e7\u00fcm imkanlar\u0131ndan yararlan\u0131labiliyor. Bu da reklamverenlerin belirli kullan\u0131c\u0131 segmentlerine daha kontroll\u00fc \u015fekilde ula\u015fmas\u0131na yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n<h2 id=\"yandex-ads-ile-ctv-reklamlari\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yandex_Ads_ile_CTV_Reklamlari\"><\/span><strong>Yandex Ads ile CTV Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex Ads, CTV reklamlar\u0131n\u0131 dijital reklam ekosistemi i\u00e7erisinde konumland\u0131rarak markalar\u0131n televizyon ekranlar\u0131nda hedefli video kampanyalar\u0131 y\u00fcr\u00fctmesine imkan sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamverenler, farkl\u0131 CTV formatlar\u0131ndan yararlan\u0131rken hedef kitlelerini belirli kullan\u0131c\u0131 \u00f6zellikleri ve davran\u0131\u015flar\u0131 \u00fczerinden olu\u015fturabiliyor. B\u00f6ylece video reklamlar\u0131n yaln\u0131zca geni\u015f bir izleyici kitlesine ula\u015fmas\u0131 de\u011fil, belirlenen hedef kitleyle daha ilgili bir ileti\u015fim kurulmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d4cba82\" id=\"gspb_image-id-gsbp-d4cba82\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/09\/Yandex-Ads-ile-CTV-Reklamciligi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1176\" height=\"661\" title=\"\"><\/div>\n\n\n\n<h2 id=\"ctv-reklamlarinda-hedefleme\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTV_Reklamlarinda_Hedefleme\"><\/span><strong>CTV Reklamlar\u0131nda Hedefleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CTV&#8217;nin dijital reklamc\u0131l\u0131k a\u00e7\u0131s\u0131ndan \u00f6ne \u00e7\u0131kan \u00f6zelliklerinden biri hedefleme se\u00e7enekleri. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ve farkl\u0131 kitle sinyallerinden yararlan\u0131larak kampanyalar\u0131n ula\u015fmak istedi\u011fi segmentler belirlenebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131, \u00f6zellikle belirli bir hedef kitleye y\u00f6nelik ileti\u015fim ger\u00e7ekle\u015ftirmek isteyen markalar i\u00e7in CTV&#8217;yi geleneksel televizyon reklamlar\u0131ndan farkl\u0131la\u015ft\u0131ran \u00f6nemli unsurlardan biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<h2 id=\"ctv-kampanyalarinda-olcum\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTV_Kampanyalarinda_Olcum\"><\/span><strong>CTV Kampanyalar\u0131nda \u00d6l\u00e7\u00fcm<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital reklamc\u0131l\u0131\u011f\u0131n \u00f6nemli avantajlar\u0131ndan biri olan \u00f6l\u00e7\u00fcmleme, CTV kampanyalar\u0131nda da \u00f6nem ta\u015f\u0131yor. Reklamverenler kampanyalar\u0131n\u0131n eri\u015fim ve g\u00f6sterim performans\u0131n\u0131 takip ederek medya yat\u0131r\u0131mlar\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 daha detayl\u0131 de\u011ferlendirebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yakla\u015f\u0131m, televizyon reklamlar\u0131n\u0131n yaln\u0131zca eri\u015fim odakl\u0131 de\u011ferlendirilmesi yerine dijital medya planlamas\u0131 i\u00e7erisindeki di\u011fer kanallarla birlikte ele al\u0131nmas\u0131na da imkan tan\u0131yor.<\/p>\n\n\n\n<h2 id=\"markalar-icin-ctv-reklam-firsati\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Markalar_Icin_CTV_Reklam_Firsati\"><\/span><strong>Markalar \u0130\u00e7in CTV Reklam F\u0131rsat\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CTV, televizyonun geni\u015f ekran deneyimini dijital reklamc\u0131l\u0131\u011f\u0131n hedefleme ve \u00f6l\u00e7\u00fcm imkanlar\u0131yla bir araya getiriyor. \u00d6zellikle video i\u00e7erikleri \u00fczerinden marka bilinirli\u011fi olu\u015fturmak, geni\u015f kitlelere ula\u015fmak ve belirli segmentlerle ileti\u015fim kurmak isteyen markalar i\u00e7in de\u011ferlendirilebilecek bir reklam alan\u0131 sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex Ads&#8217;in CTV \u00e7\u00f6z\u00fcmleri ise bu alan\u0131 dijital medya planlamas\u0131 i\u00e7erisinde de\u011ferlendirmek isteyen reklamverenlere farkl\u0131 format ve hedefleme se\u00e7enekleriyle ula\u015fma imkan\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><em>MarkerGroupe.com<\/em><\/a><em>&nbsp;<\/em>&nbsp;web sitesini ziyaret edebilir veya&nbsp;<em>&nbsp;<\/em><a href=\"mailto:hello@markergroupe.com\"><em>hello@markergroupe.com<\/em><\/a>adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televizyon izleme al\u0131\u015fkanl\u0131klar\u0131n\u0131n streaming platformlar\u0131 ve internet ba\u011flant\u0131l\u0131 cihazlarla birlikte de\u011fi\u015fmesi, markalar\u0131n video reklamc\u0131l\u0131\u011f\u0131na yakla\u015f\u0131m\u0131n\u0131 da d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nemli par\u00e7alar\u0131ndan biri olan Connected TV (CTV), Smart TV&#8217;ler ve internet ba\u011flant\u0131l\u0131 televizyonlar \u00fczerinden izlenen i\u00e7eriklerde reklam g\u00f6sterimine olanak sa\u011fl\u0131yor. Yandex Ads, CTV reklamc\u0131l\u0131\u011f\u0131yla birlikte reklamverenlere televizyon ekranlar\u0131nda dijital hedefleme ve \u00f6l\u00e7\u00fcm imkanlar\u0131ndan yararlanabilecekleri yeni bir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-d4cba82 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1509],"class_list":["post-45949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-yandex"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45949"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45949\/revisions"}],"predecessor-version":[{"id":45952,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45949\/revisions\/45952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45950"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}