{"id":45870,"date":"2026-09-10T15:41:16","date_gmt":"2026-09-10T12:41:16","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45870"},"modified":"2026-09-10T15:42:05","modified_gmt":"2026-09-10T12:42:05","slug":"yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir\/","title":{"rendered":"Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcm i\u00e7in Landing Page Optimizasyonu Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir\/#Landing_Page_Nedir\" >Landing Page Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir\/#Reklam_Mesaji_ile_Landing_Page_Uyumlu_Olmali\" >Reklam Mesaj\u0131 ile Landing Page Uyumlu Olmal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir\/#Net_Bir_CTA_Kullanin\" >Net Bir CTA Kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir\/#Mobil_Deneyimi_Onceliklendirin\" >Mobil Deneyimi \u00d6nceliklendirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir\/#Gereksiz_Alanlari_Sadelestirin\" >Gereksiz Alanlar\u0131 Sadele\u015ftirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir\/#Guven_Unsurlarini_Guclendirin\" >G\u00fcven Unsurlar\u0131n\u0131 G\u00fc\u00e7lendirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir\/#Landing_Page_Performansini_Olcun\" >Landing Page Performans\u0131n\u0131 \u00d6l\u00e7\u00fcn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/yuksek-donusum-icin-landing-page-optimizasyonu-nasil-yapilir\/#Daha_Yuksek_Donusum_Icin_Landing_Page_Optimizasyonu\" >Daha Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcm \u0130\u00e7in Landing Page Optimizasyonu<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Dijital reklam kampanyalar\u0131nda kullan\u0131c\u0131y\u0131 web sitesine \u00e7ekmek kadar, ziyaret sonras\u0131nda do\u011fru aksiyona y\u00f6nlendirmek de \u00f6nem ta\u015f\u0131yor. Bu noktada <strong>landing page optimizasyonu<\/strong>, reklam trafi\u011finin sat\u0131n alma, form doldurma, teklif alma veya ileti\u015fime ge\u00e7me gibi d\u00f6n\u00fc\u015f\u00fcmlere d\u00f6n\u00fc\u015fmesini destekleyen \u00f6nemli \u00e7al\u0131\u015fmalardan biri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 bir landing page; reklam mesaj\u0131yla uyumlu, h\u0131zl\u0131, mobil uyumlu ve kullan\u0131c\u0131y\u0131 net bir aksiyona y\u00f6nlendiren bir yap\u0131ya sahip olmal\u0131.<\/p>\n\n\n\n<h2 id=\"landing-page-nedir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_Nedir\"><\/span><strong>Landing Page Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page, kullan\u0131c\u0131n\u0131n bir reklam veya dijital kampanya \u00fczerinden t\u0131klad\u0131\u011f\u0131nda ula\u015ft\u0131\u011f\u0131 \u00f6zel web sayfas\u0131d\u0131r. Sayfan\u0131n temel amac\u0131, ziyaret\u00e7iyi belirlenen d\u00f6n\u00fc\u015f\u00fcm aksiyonuna y\u00f6nlendirmektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin bir Google Ads kampanyas\u0131 hizmet tan\u0131t\u0131m\u0131n\u0131 hedefliyorsa landing page \u00fczerinde ilgili hizmetin a\u00e7\u0131k \u015fekilde anlat\u0131lmas\u0131 ve kullan\u0131c\u0131ya teklif alma veya ileti\u015fime ge\u00e7me gibi net bir aksiyon sunulmas\u0131 gerekir. Google da reklam, anahtar kelime ve landing page aras\u0131ndaki uyumun kullan\u0131c\u0131 deneyimi ve landing page deneyimi a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funu belirtiyor.<\/p>\n\n\n\n<h2 id=\"reklam-mesaji-ile-landing-page-uyumlu-olmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Mesaji_ile_Landing_Page_Uyumlu_Olmali\"><\/span><strong>Reklam Mesaj\u0131 ile Landing Page Uyumlu Olmal\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131 reklamda g\u00f6rd\u00fc\u011f\u00fc mesajla landing page&#8217;e geldi\u011finde ayn\u0131 teklif ve i\u00e7eri\u011fi bulabilmeli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamda belirli bir \u00fcr\u00fcn, hizmet veya kampanya \u00f6ne \u00e7\u0131kar\u0131l\u0131yorsa landing page&#8217;in de do\u011frudan bu i\u00e7eri\u011fe odaklanmas\u0131, kullan\u0131c\u0131 beklentisi ile sayfa deneyimi aras\u0131ndaki uyumu g\u00fc\u00e7lendirir.<\/p>\n\n\n\n<h2 id=\"net-bir-cta-kullanin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Net_Bir_CTA_Kullanin\"><\/span><strong>Net Bir CTA Kullan\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page&#8217;in temel amac\u0131 kullan\u0131c\u0131y\u0131 belirli bir aksiyona y\u00f6nlendirmektir. Bu nedenle sayfada <strong>Teklif Al, Hemen Sat\u0131n Al, Formu Doldur veya \u0130leti\u015fime Ge\u00e7<\/strong> gibi a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bir CTA bulunmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131n\u0131n sayfaya geldi\u011finde ne yapmas\u0131 gerekti\u011fini kolayca anlayabilmesi, d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 bir deneyimin temel unsurlar\u0131ndan biridir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-bc3656c\" id=\"gspb_image-id-gsbp-bc3656c\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/09\/Yuksek-Donusum-icin-Landing-Page-Optimizasyonu-Nasil-Yapilir.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1200\" height=\"675\" title=\"\"><\/div>\n\n\n\n<h2 id=\"mobil-deneyimi-onceliklendirin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobil_Deneyimi_Onceliklendirin\"><\/span><strong>Mobil Deneyimi \u00d6nceliklendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page&#8217;lerin \u00f6nemli bir b\u00f6l\u00fcm\u00fc mobil cihazlardan ziyaret ediliyor. Bu nedenle sayfan\u0131n mobil ekranlarda h\u0131zl\u0131 a\u00e7\u0131lmas\u0131, i\u00e7eriklerin kolay okunmas\u0131 ve form veya CTA alanlar\u0131n\u0131n rahat kullan\u0131labilmesi gerekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads de landing page performans\u0131n\u0131 de\u011ferlendirirken mobil uyumluluk ve sayfa h\u0131z\u0131n\u0131n d\u00fczenli olarak kontrol edilmesini \u00f6neriyor.<\/p>\n\n\n\n<h2 id=\"gereksiz-alanlari-sadelestirin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gereksiz_Alanlari_Sadelestirin\"><\/span><strong>Gereksiz Alanlar\u0131 Sadele\u015ftirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page \u00fczerinde kullan\u0131c\u0131y\u0131 as\u0131l aksiyondan uzakla\u015ft\u0131rabilecek gereksiz men\u00fcler, fazla ba\u011flant\u0131lar veya dikkat da\u011f\u0131tan i\u00e7erikler azalt\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6nemli bilgiler sayfan\u0131n \u00fcst b\u00f6l\u00fcm\u00fcnde a\u00e7\u0131k \u015fekilde sunulmal\u0131 ve kullan\u0131c\u0131 arad\u0131\u011f\u0131 bilgiye ula\u015fmak i\u00e7in gere\u011finden fazla ad\u0131m atmak zorunda b\u0131rak\u0131lmamal\u0131d\u0131r.<\/p>\n\n\n\n<h2 id=\"guven-unsurlarini-guclendirin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guven_Unsurlarini_Guclendirin\"><\/span><strong>G\u00fcven Unsurlar\u0131n\u0131 G\u00fc\u00e7lendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmeden \u00f6nce markaya g\u00fcven duymas\u0131 \u00f6nemlidir. \u00dcr\u00fcn veya hizmete g\u00f6re m\u00fc\u015fteri yorumlar\u0131, referanslar, g\u00fcvenilirlik g\u00f6stergeleri, a\u00e7\u0131k ileti\u015fim bilgileri ve \u00f6nemli avantajlar landing page \u00fczerinde kullan\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu alanlar\u0131n ger\u00e7ek ve do\u011frulanabilir bilgilerle desteklenmesi, kullan\u0131c\u0131lar\u0131n karar verme s\u00fcrecini kolayla\u015ft\u0131rabilir.<\/p>\n\n\n\n<h2 id=\"landing-page-performansini-olcun\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_Performansini_Olcun\"><\/span><strong>Landing Page Performans\u0131n\u0131 \u00d6l\u00e7\u00fcn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page optimizasyonu tek seferlik bir \u00e7al\u0131\u015fma de\u011fildir. D\u00f6n\u00fc\u015f\u00fcm oran\u0131, kullan\u0131c\u0131 etkile\u015fimi, form g\u00f6nderimleri, sat\u0131\u015flar ve reklam trafi\u011finin performans\u0131 d\u00fczenli olarak takip edilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farkl\u0131 ba\u015fl\u0131k, CTA, g\u00f6rsel veya form yap\u0131lar\u0131n\u0131n test edilmesiyle hangi versiyonun daha iyi sonu\u00e7 verdi\u011fi analiz edilebilir. Veri odakl\u0131 test ve optimizasyon yakla\u015f\u0131m\u0131, landing page performans\u0131n\u0131 geli\u015ftirmek i\u00e7in \u00f6nemli bir y\u00f6ntemdir.<\/p>\n\n\n\n<h2 id=\"daha-yuksek-donusum-icin-landing-page-optimizasyonu\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Daha_Yuksek_Donusum_Icin_Landing_Page_Optimizasyonu\"><\/span><strong>Daha Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcm \u0130\u00e7in Landing Page Optimizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 bir landing page yaln\u0131zca estetik bir tasar\u0131ma sahip olmakla de\u011fil, <strong>reklam mesaj\u0131, kullan\u0131c\u0131 beklentisi ve d\u00f6n\u00fc\u015f\u00fcm hedefinin ayn\u0131 noktada bulu\u015fmas\u0131yla<\/strong> de\u011fer kazan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do\u011fru mesaj, g\u00fc\u00e7l\u00fc CTA, h\u0131zl\u0131 ve mobil uyumlu deneyim, sade tasar\u0131m ve d\u00fczenli performans analizi bir arada ele al\u0131nd\u0131\u011f\u0131nda landing page&#8217;ler reklam yat\u0131r\u0131mlar\u0131ndan elde edilen d\u00f6n\u00fc\u015f\u00fcmlerin geli\u015ftirilmesine katk\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><em>MarkerGroupe.com<\/em><\/a><em>&nbsp;<\/em>&nbsp;web sitesini ziyaret edebilir veya&nbsp;<em>&nbsp;<\/em><a href=\"mailto:hello@markergroupe.com\"><em>hello@markergroupe.com<\/em><\/a>adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklam kampanyalar\u0131nda kullan\u0131c\u0131y\u0131 web sitesine \u00e7ekmek kadar, ziyaret sonras\u0131nda do\u011fru aksiyona y\u00f6nlendirmek de \u00f6nem ta\u015f\u0131yor. Bu noktada landing page optimizasyonu, reklam trafi\u011finin sat\u0131n alma, form doldurma, teklif alma veya ileti\u015fime ge\u00e7me gibi d\u00f6n\u00fc\u015f\u00fcmlere d\u00f6n\u00fc\u015fmesini destekleyen \u00f6nemli \u00e7al\u0131\u015fmalardan biri. Ba\u015far\u0131l\u0131 bir landing page; reklam mesaj\u0131yla uyumlu, h\u0131zl\u0131, mobil uyumlu ve kullan\u0131c\u0131y\u0131 net bir aksiyona y\u00f6nlendiren [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":45871,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-bc3656c img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[],"class_list":["post-45870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45870"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45870\/revisions"}],"predecessor-version":[{"id":45873,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45870\/revisions\/45873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45871"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}