{"id":45840,"date":"2026-09-07T12:02:29","date_gmt":"2026-09-07T09:02:29","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45840"},"modified":"2026-09-07T12:02:37","modified_gmt":"2026-09-07T09:02:37","slug":"google-hotel-center-nedir-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-hotel-center-nedir-ve-nasil-kullanilir\/","title":{"rendered":"Google Hotel Center Nedir ve Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-center-nedir-ve-nasil-kullanilir\/#Google_Hotel_Center_Nedir\" >Google Hotel Center Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-center-nedir-ve-nasil-kullanilir\/#Google_Hotel_Center_Nasil_Kullanilir\" >Google Hotel Center Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-center-nedir-ve-nasil-kullanilir\/#Google_Ads_ile_Baglanti_Neden_Onemlidir\" >Google Ads ile Ba\u011flant\u0131 Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-center-nedir-ve-nasil-kullanilir\/#Hotel_Centerda_Hangi_Veriler_Takip_Edilebilir\" >Hotel Center\u2019da Hangi Veriler Takip Edilebilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-center-nedir-ve-nasil-kullanilir\/#Oteller_Icin_Neden_Onemlidir\" >Oteller \u0130\u00e7in Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-center-nedir-ve-nasil-kullanilir\/#Google_Hotel_Center_ile_Rezervasyon_Yolculugunu_Guclendirin\" >Google Hotel Center ile Rezervasyon Yolculu\u011funu G\u00fc\u00e7lendirin<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Otel kullan\u0131c\u0131lar\u0131n\u0131n rezervasyon yolculu\u011fu art\u0131k yaln\u0131zca otel web siteleri veya online seyahat platformlar\u0131yla s\u0131n\u0131rl\u0131 de\u011fil. Kullan\u0131c\u0131lar otel ara\u015ft\u0131rmas\u0131 yaparken Google Arama, Google Haritalar ve YouTube gibi farkl\u0131 temas noktalar\u0131ndan fiyat, m\u00fcsaitlik ve rezervasyon se\u00e7eneklerine ula\u015fabiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu noktada <strong>Google Hotel Center<\/strong>, otellerin Google ekosistemindeki fiyat, m\u00fcsaitlik ve rezervasyon ba\u011flant\u0131lar\u0131n\u0131 daha kontroll\u00fc \u015fekilde y\u00f6netmesine yard\u0131mc\u0131 olan \u00f6nemli bir platform olarak \u00f6ne \u00e7\u0131k\u0131yor. Google\u2019a g\u00f6re Hotel Center; otel reklamlar\u0131 ve \u00fccretsiz rezervasyon ba\u011flant\u0131lar\u0131nda kullan\u0131lan fiyat, m\u00fcsaitlik ve di\u011fer tesis verilerinin y\u00f6netilmesini sa\u011flar.<\/p>\n\n\n\n<h2 id=\"google-hotel-center-nedir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Hotel_Center_Nedir\"><\/span><strong>Google Hotel Center Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Hotel Center, otellerin fiyat, m\u00fcsaitlik, envanter, tesis bilgileri ve rezervasyon ba\u011flant\u0131lar\u0131n\u0131 Google\u2019a iletebildi\u011fi bir y\u00f6netim platformudur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu platform sayesinde oteller;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fiyat ve m\u00fcsaitlik bilgilerini Google\u2019a aktarabilir.<\/li>\n\n\n\n<li>\u00dccretsiz rezervasyon ba\u011flant\u0131lar\u0131nda g\u00f6r\u00fcnebilir.<\/li>\n\n\n\n<li>Google Ads ile ba\u011flant\u0131 kurarak otel reklamlar\u0131 yay\u0131nlayabilir.<\/li>\n\n\n\n<li>Tesis performans\u0131n\u0131, t\u0131klama ve g\u00f6sterim verilerini takip edebilir.<\/li>\n\n\n\n<li>Fiyat do\u011frulu\u011fu ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimini kontrol edebilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google, kullan\u0131c\u0131lar\u0131n otel fiyatlar\u0131n\u0131 ve m\u00fcsaitlik durumunu Google Arama, Google Haritalar ve YouTube\u2019daki \u00fccretsiz rezervasyon ba\u011flant\u0131lar\u0131 \u00fczerinden g\u00f6rebilece\u011fini belirtir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7551dd6\" id=\"gspb_image-id-gsbp-7551dd6\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/09\/google_hotel_center-1-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2752\" height=\"1536\" title=\"\"><\/div>\n\n\n\n<h2 id=\"google-hotel-center-nasil-kullanilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Hotel_Center_Nasil_Kullanilir\"><\/span><strong>Google Hotel Center Nas\u0131l Kullan\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Hotel Center\u2019\u0131 kullanmak i\u00e7in \u00f6ncelikle otelin fiyat ve m\u00fcsaitlik bilgilerinin Google\u2019a do\u011fru \u015fekilde iletilmesi gerekir. Bu s\u00fcre\u00e7 do\u011frudan entegrasyonla yap\u0131labilece\u011fi gibi, Google\u2019\u0131n \u00f6nerdi\u011fi \u015fekilde bir entegrasyon i\u015f orta\u011f\u0131 \u00fczerinden de y\u00f6netilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Temel kullan\u0131m ad\u0131mlar\u0131 \u015f\u00f6yledir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hotel Center hesab\u0131 olu\u015fturulur.<\/li>\n\n\n\n<li>Otel listesi, fiyat ve m\u00fcsaitlik verileri haz\u0131rlan\u0131r.<\/li>\n\n\n\n<li>Rezervasyon ba\u011flant\u0131lar\u0131 ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131 tan\u0131mlan\u0131r.<\/li>\n\n\n\n<li>Tesislerin Google\u2019da nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc kontrol edilir.<\/li>\n\n\n\n<li>Google Ads hesab\u0131 ile ba\u011flant\u0131 kurulabilir.<\/li>\n\n\n\n<li>Performans ve fiyat do\u011frulu\u011fu d\u00fczenli olarak takip edilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google, otel kampanyalar\u0131na kat\u0131lmak i\u00e7in oda fiyat\u0131 ve m\u00fcsaitlik bilgilerinin bir fiyat feed\u2019i veya entegrasyon i\u015f orta\u011f\u0131 arac\u0131l\u0131\u011f\u0131yla sa\u011flanmas\u0131 gerekti\u011fini belirtir. Ayr\u0131ca kullan\u0131c\u0131lar\u0131n rezervasyon yapabilece\u011fi a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131n da tan\u0131mlanmas\u0131 gerekir.<\/p>\n\n\n\n<h2 id=\"google-ads-ile-baglanti-neden-onemlidir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_ile_Baglanti_Neden_Onemlidir\"><\/span><strong>Google Ads ile Ba\u011flant\u0131 Neden \u00d6nemlidir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hotel Center, Google Ads ile ba\u011fland\u0131\u011f\u0131nda oteller, otel reklamlar\u0131 ve seyahat hedefleri i\u00e7in Maksimum Performans kampanyalar\u0131nda \u00fcr\u00fcn verilerini kullanabilir. Bu ba\u011flant\u0131, fiyat ve m\u00fcsaitlik verilerinin reklam kampanyalar\u0131nda daha etkili \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads ba\u011flant\u0131s\u0131 sayesinde oteller;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otel reklamlar\u0131 olu\u015fturabilir.<\/li>\n\n\n\n<li>Rezervasyon ba\u011flant\u0131lar\u0131n\u0131 \u00fccretli kampanyalarla destekleyebilir.<\/li>\n\n\n\n<li>Google Arama ve Haritalar\u2019da daha kontroll\u00fc g\u00f6r\u00fcn\u00fcrl\u00fck elde edebilir.<\/li>\n\n\n\n<li>Kampanya performans\u0131n\u0131 Google Ads \u00fczerinden optimize edebilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle Hotel Center yaln\u0131zca teknik bir veri platformu de\u011fil, oteller i\u00e7in dijital pazarlama ve rezervasyon stratejisinin \u00f6nemli bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n\n<h2 id=\"hotel-center-da-hangi-veriler-takip-edilebilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hotel_Centerda_Hangi_Veriler_Takip_Edilebilir\"><\/span><strong>Hotel Center\u2019da Hangi Veriler Takip Edilebilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hotel Center \u00fczerinden oteller; m\u00fcsaitlik durumu, fiyatlar, envanter ve tesis performans\u0131 gibi verileri inceleyebilir. M\u00fcsaitlik Durumu raporu, Google\u2019a g\u00f6nderilen verilerin ayr\u0131nt\u0131l\u0131 bir \u00f6zetini sunar ve oda, tarih, \u00fccret plan\u0131 gibi k\u0131r\u0131l\u0131mlarda analiz yap\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca tesis bilgileri sayfas\u0131 \u00fczerinden otelin Google Arama, Google Haritalar veya YouTube\u2019da nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc \u00f6nizlenebilir. Son 30 g\u00fcne ait g\u00f6sterim, t\u0131klama ve t\u0131klama oran\u0131 gibi performans verileri de takip edilebilir.<\/p>\n\n\n\n<h2 id=\"oteller-icin-neden-onemlidir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oteller_Icin_Neden_Onemlidir\"><\/span><strong>Oteller \u0130\u00e7in Neden \u00d6nemlidir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Hotel Center, otellerin dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc g\u00fc\u00e7lendirmek ve rezervasyon yolculu\u011funu daha \u00f6l\u00e7\u00fclebilir hale getirmek i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do\u011fru yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131nda;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131lar g\u00fcncel fiyat ve m\u00fcsaitlik bilgilerine ula\u015fabilir.<\/li>\n\n\n\n<li>Rezervasyon ba\u011flant\u0131lar\u0131 daha g\u00f6r\u00fcn\u00fcr hale gelebilir.<\/li>\n\n\n\n<li>Otel reklamlar\u0131 daha sa\u011fl\u0131kl\u0131 veriyle desteklenebilir.<\/li>\n\n\n\n<li>Fiyat do\u011frulu\u011fu ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi kontrol alt\u0131nda tutulabilir.<\/li>\n\n\n\n<li>Dijital pazarlama performans\u0131 daha net analiz edilebilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Otel markalar\u0131 i\u00e7in Google Hotel Center, Google ekosisteminde g\u00f6r\u00fcn\u00fcrl\u00fck kazanman\u0131n ve rezervasyon odakl\u0131 dijital strateji olu\u015fturman\u0131n temel ad\u0131mlar\u0131ndan biridir.<\/p>\n\n\n\n<h2 id=\"google-hotel-center-ile-rezervasyon-yolculugunu-guclendirin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Hotel_Center_ile_Rezervasyon_Yolculugunu_Guclendirin\"><\/span><strong>Google Hotel Center ile Rezervasyon Yolculu\u011funu G\u00fc\u00e7lendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Hotel Center, otellerin fiyat, m\u00fcsaitlik ve rezervasyon ba\u011flant\u0131lar\u0131n\u0131 daha do\u011fru y\u00f6netmesine yard\u0131mc\u0131 olurken; Google Ads entegrasyonu ile reklam kampanyalar\u0131n\u0131n daha verimli planlanmas\u0131n\u0131 destekler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak otel markalar\u0131n\u0131n Google ekosisteminde daha g\u00fc\u00e7l\u00fc g\u00f6r\u00fcn\u00fcrl\u00fck elde etmesi i\u00e7in Google Ads, \u00f6l\u00e7\u00fcmleme ve dijital medya planlama s\u00fcre\u00e7lerinde stratejik \u00e7\u00f6z\u00fcmler geli\u015ftiriyoruz. Otel reklamlar\u0131 ve Google Ads kampanya y\u00f6netimi hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in <strong><a href=\"https:\/\/www.markergroupe.com\/tr\/google-ads\/\">Google Ads hizmet sayfam\u0131z\u0131<\/a><\/strong> inceleyebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><em>MarkerGroupe.com<\/em><\/a><em>\u00a0<\/em>\u00a0web sitesini ziyaret edebilir veya\u00a0<em>\u00a0<\/em><a href=\"mailto:hello@markergroupe.com\"><em>hello@markergroupe.com<\/em><\/a>adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Otel kullan\u0131c\u0131lar\u0131n\u0131n rezervasyon yolculu\u011fu art\u0131k yaln\u0131zca otel web siteleri veya online seyahat platformlar\u0131yla s\u0131n\u0131rl\u0131 de\u011fil. Kullan\u0131c\u0131lar otel ara\u015ft\u0131rmas\u0131 yaparken Google Arama, Google Haritalar ve YouTube gibi farkl\u0131 temas noktalar\u0131ndan fiyat, m\u00fcsaitlik ve rezervasyon se\u00e7eneklerine ula\u015fabiliyor. Bu noktada Google Hotel Center, otellerin Google ekosistemindeki fiyat, m\u00fcsaitlik ve rezervasyon ba\u011flant\u0131lar\u0131n\u0131 daha kontroll\u00fc \u015fekilde y\u00f6netmesine yard\u0131mc\u0131 olan \u00f6nemli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-7551dd6 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,1759,2661],"class_list":["post-45840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-google-ads","tag-google-hotel-center"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45840"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45840\/revisions"}],"predecessor-version":[{"id":45847,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45840\/revisions\/45847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45844"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}