{"id":45825,"date":"2026-09-02T15:56:58","date_gmt":"2026-09-02T12:56:58","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45825"},"modified":"2026-09-02T16:05:54","modified_gmt":"2026-09-02T13:05:54","slug":"google-haritalarda-isletme-gorunurlugunu-artirma-rehberi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-haritalarda-isletme-gorunurlugunu-artirma-rehberi\/","title":{"rendered":"Google Haritalarda \u0130\u015fletme G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc Art\u0131rma Rehberi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-haritalarda-isletme-gorunurlugunu-artirma-rehberi\/#Google_Business_Profile_Nedir\" >Google Business Profile Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-haritalarda-isletme-gorunurlugunu-artirma-rehberi\/#Google_Haritalara_Isletme_Nasil_Eklenir\" >Google Haritalara \u0130\u015fletme Nas\u0131l Eklenir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-haritalarda-isletme-gorunurlugunu-artirma-rehberi\/#Isletme_Profili_Nasil_Optimize_Edilir\" >\u0130\u015fletme Profili Nas\u0131l Optimize Edilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-haritalarda-isletme-gorunurlugunu-artirma-rehberi\/#Google_Yorumlari_Neden_Onemli\" >Google Yorumlar\u0131 Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-haritalarda-isletme-gorunurlugunu-artirma-rehberi\/#Google_Ads_ile_Yerel_Kullanicilara_Ulasin\" >Google Ads ile Yerel Kullan\u0131c\u0131lara Ula\u015f\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-haritalarda-isletme-gorunurlugunu-artirma-rehberi\/#Google_Haritalar_Performansi_Nasil_Takip_Edilir\" >Google Haritalar Performans\u0131 Nas\u0131l Takip Edilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-haritalarda-isletme-gorunurlugunu-artirma-rehberi\/#Google_Haritalar_ile_Yerel_Gorunurlugunuzu_Guclendirin\" >Google Haritalar ile Yerel G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc G\u00fc\u00e7lendirin<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Google Haritalar, kullan\u0131c\u0131lar\u0131n i\u015fletmeleri ke\u015ffetmesi, konum bilgilerine ula\u015fmas\u0131 ve i\u015fletmeyle ileti\u015fime ge\u00e7mesi a\u00e7\u0131s\u0131ndan \u00f6nemli dijital kanallardan biri. Bu nedenle \u00f6zellikle fiziksel lokasyona sahip i\u015fletmeler i\u00e7in Google Business Profile bilgilerinin do\u011fru ve g\u00fcncel tutulmas\u0131 \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<h2 id=\"google-business-profile-nedir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Business_Profile_Nedir\"><\/span><strong>Google Business Profile Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google My Business (Google Benim \u0130\u015fletmem), i\u015fletmelerin Google Arama ve Google Haritalar \u00fczerindeki i\u015fletme bilgilerini y\u00f6netmesini sa\u011flayan \u00fccretsiz bir profildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fletme ad\u0131, adres, telefon numaras\u0131, \u00e7al\u0131\u015fma saatleri, web sitesi, foto\u011fraflar ve kullan\u0131c\u0131 yorumlar\u0131 gibi bilgiler bu profil \u00fczerinden y\u00f6netilebilir.<\/p>\n\n\n\n<h2 id=\"google-haritalara-isletme-nasil-eklenir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Haritalara_Isletme_Nasil_Eklenir\"><\/span><strong>Google Haritalara \u0130\u015fletme Nas\u0131l Eklenir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fletme kayd\u0131 olu\u015fturulmadan \u00f6nce ayn\u0131 i\u015fletmenin Google&#8217;da mevcut olup olmad\u0131\u011f\u0131 kontrol edilmelidir. Mevcut bir kay\u0131t varsa yeni profil olu\u015fturmak yerine ilgili i\u015fletme profilinin y\u00f6netimi al\u0131nabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni bir profil olu\u015ftururken i\u015fletme ad\u0131, kategori, adres veya hizmet b\u00f6lgesi, telefon, web sitesi ve \u00e7al\u0131\u015fma saatleri gibi temel bilgilerin eksiksiz girilmesi gerekir.<\/p>\n\n\n\n<h2 id=\"isletme-profili-nasil-optimize-edilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Isletme_Profili_Nasil_Optimize_Edilir\"><\/span><strong>\u0130\u015fletme Profili Nas\u0131l Optimize Edilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Haritalardaki i\u015fletme profilinin d\u00fczenli olarak g\u00fcncellenmesi, kullan\u0131c\u0131lar\u0131n i\u015fletme hakk\u0131nda daha fazla bilgiye ula\u015fmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do\u011fru i\u015fletme kategorisi se\u00e7ilmeli<\/li>\n\n\n\n<li>Adres ve ileti\u015fim bilgileri g\u00fcncel tutulmal\u0131<\/li>\n\n\n\n<li>\u00c7al\u0131\u015fma saatleri d\u00fczenli olarak kontrol edilmeli<\/li>\n\n\n\n<li>G\u00fcncel ve kaliteli foto\u011fraflar eklenmeli<\/li>\n\n\n\n<li>Sunulan \u00fcr\u00fcn ve hizmetler a\u00e7\u0131k \u015fekilde belirtilmeli<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 yorumlar\u0131na d\u00fczenli olarak yan\u0131t verilmelidir<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d213f5f\" id=\"gspb_image-id-gsbp-d213f5f\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/09\/google-benim-isletmem.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1200\" height=\"642\" title=\"\"><\/div>\n\n\n\n<h2 id=\"google-yorumlari-neden-onemli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Yorumlari_Neden_Onemli\"><\/span><strong>Google Yorumlar\u0131 Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131 yorumlar\u0131, potansiyel m\u00fc\u015fterilerin i\u015fletme hakk\u0131nda fikir edinmesinde \u00f6nemli bir rol oynar. \u0130\u015fletmeler ger\u00e7ek m\u00fc\u015fterilerinden geri bildirim almaya te\u015fvik edebilir ve gelen yorumlara profesyonel \u015fekilde yan\u0131t verebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burada yaln\u0131zca yorum say\u0131s\u0131na de\u011fil, kullan\u0131c\u0131larla kurulan ileti\u015fimin kalitesine de odaklanmak \u00f6nemlidir.<\/p>\n\n\n\n<h2 id=\"google-ads-ile-yerel-kullanicilara-ulasin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_ile_Yerel_Kullanicilara_Ulasin\"><\/span>Google Ads ile Yerel Kullan\u0131c\u0131lara Ula\u015f\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organik Google Haritalar g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn yan\u0131nda <strong>Google Ads<\/strong> reklamlar\u0131 da i\u015fletmelerin yerel kullan\u0131c\u0131lara ula\u015fmas\u0131n\u0131 destekleyebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle fiziksel ma\u011faza ve \u015fubeler i\u00e7in konum odakl\u0131 reklamlarla i\u015fletmeye yak\u0131n b\u00f6lgelerdeki potansiyel m\u00fc\u015fterilere ula\u015f\u0131labilir. Ma\u011faza konumu, yol tarifi ve ileti\u015fim gibi aksiyonlar reklam \u00e7al\u0131\u015fmalar\u0131yla desteklenebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6ylece i\u015fletmeler organik yerel g\u00f6r\u00fcn\u00fcrl\u00fcklerini korurken, Google Ads ile daha geni\u015f bir kullan\u0131c\u0131 kitlesine ula\u015fabilir.<\/p>\n\n\n\n<h2 id=\"google-haritalar-performansi-nasil-takip-edilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Haritalar_Performansi_Nasil_Takip_Edilir\"><\/span><strong>Google Haritalar Performans\u0131 Nas\u0131l Takip Edilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Business Profile \u00fczerinden kullan\u0131c\u0131lar\u0131n i\u015fletmeyi nas\u0131l buldu\u011fu ve profil \u00fczerinden hangi aksiyonlar\u0131 ger\u00e7ekle\u015ftirdi\u011fi takip edilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web sitesine yap\u0131lan ziyaretler, yol tarifi talepleri ve i\u015fletmeyle ileti\u015fim gibi aksiyonlar, i\u015fletme profilinin kullan\u0131c\u0131lar \u00fczerindeki etkisini de\u011ferlendirmek i\u00e7in kullan\u0131labilir.<\/p>\n\n\n\n<h2 id=\"google-haritalar-ile-yerel-gorunurlugunuzu-guclendirin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Haritalar_ile_Yerel_Gorunurlugunuzu_Guclendirin\"><\/span><strong>Google Haritalar ile Yerel G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc G\u00fc\u00e7lendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Haritalarda g\u00fc\u00e7l\u00fc bir i\u015fletme profili olu\u015fturmak, yerel kullan\u0131c\u0131lar\u0131n markay\u0131 ke\u015ffetmesini kolayla\u015ft\u0131rabilir. Do\u011fru bilgiler, g\u00fcncel i\u00e7erikler, kullan\u0131c\u0131 yorumlar\u0131 ve d\u00fczenli performans takibi birlikte ele al\u0131nmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yerel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc destekleyecek dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in Marker Groupe&#8217;un dijital pazarlama hizmetlerini inceleyebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><em>MarkerGroupe.com<\/em><\/a><em>&nbsp;<\/em>&nbsp;web sitesini ziyaret edebilir veya&nbsp;<em>&nbsp;<\/em><a href=\"mailto:hello@markergroupe.com\"><em>hello@markergroupe.com<\/em><\/a>adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Haritalar, kullan\u0131c\u0131lar\u0131n i\u015fletmeleri ke\u015ffetmesi, konum bilgilerine ula\u015fmas\u0131 ve i\u015fletmeyle ileti\u015fime ge\u00e7mesi a\u00e7\u0131s\u0131ndan \u00f6nemli dijital kanallardan biri. Bu nedenle \u00f6zellikle fiziksel lokasyona sahip i\u015fletmeler i\u00e7in Google Business Profile bilgilerinin do\u011fru ve g\u00fcncel tutulmas\u0131 \u00f6nem ta\u015f\u0131yor. Google Business Profile Nedir? Google My Business (Google Benim \u0130\u015fletmem), i\u015fletmelerin Google Arama ve Google Haritalar \u00fczerindeki i\u015fletme bilgilerini y\u00f6netmesini [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-d213f5f img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2148],"tags":[2659],"class_list":["post-45825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","tag-google-my-business"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45825"}],"version-history":[{"count":4,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45825\/revisions"}],"predecessor-version":[{"id":45836,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45825\/revisions\/45836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45826"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}