{"id":45741,"date":"2026-08-13T15:07:38","date_gmt":"2026-08-13T12:07:38","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45741"},"modified":"2026-08-13T15:07:41","modified_gmt":"2026-08-13T12:07:41","slug":"google-analyticste-shopify-etkinlikleri-nasil-filtrelenir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-shopify-etkinlikleri-nasil-filtrelenir\/","title":{"rendered":"Google Analytics\u2019te Shopify Etkinlikleri Nas\u0131l Filtrelenir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-shopify-etkinlikleri-nasil-filtrelenir\/#Shopify_Etkinlikleri_Google_Analyticste_Nasil_Filtrelenir\" >Shopify Etkinlikleri Google Analytics\u2019te Nas\u0131l Filtrelenir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-shopify-etkinlikleri-nasil-filtrelenir\/#Veri_Filtresi_Nasil_Olusturulur\" >Veri Filtresi Nas\u0131l Olu\u015fturulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-shopify-etkinlikleri-nasil-filtrelenir\/#Veri_Filtresi_Hangi_Amacla_Kullanilir\" >Veri Filtresi Hangi Ama\u00e7la Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-shopify-etkinlikleri-nasil-filtrelenir\/#Veri_Filtrelerinde_Degisikliklere_Dikkat\" >Veri Filtrelerinde De\u011fi\u015fikliklere Dikkat\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">E-ticaret sitelerinde kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmek, pazarlama ve sat\u0131\u015f performans\u0131n\u0131 de\u011ferlendirmek a\u00e7\u0131s\u0131ndan \u00f6nemli bir rol oynuyor. Shopify kullanan markalarda Google Analytics\u2019e aktar\u0131lan etkinliklerin kontrol edilmesi ve ihtiya\u00e7 duyulmayan verilerin raporlardan ayr\u0131\u015ft\u0131r\u0131lmas\u0131, analiz s\u00fcre\u00e7lerinin daha sa\u011fl\u0131kl\u0131 y\u00fcr\u00fct\u00fclmesine katk\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics, \u2018shopify event name\u2019 parametresini i\u00e7eren Shopify etkinliklerinin veri filtreleri arac\u0131l\u0131\u011f\u0131yla raporlardan hari\u00e7 tutulmas\u0131na imkan tan\u0131yor.<\/p>\n\n\n\n<h2 id=\"shopify-etkinlikleri-google-analytics-te-nasil-filtrelenir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shopify_Etkinlikleri_Google_Analyticste_Nasil_Filtrelenir\"><\/span><strong>Shopify Etkinlikleri Google Analytics\u2019te Nas\u0131l Filtrelenir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019\u0131n \u00f6nerdi\u011fi y\u00f6ntem \u00fc\u00e7 temel a\u015famadan olu\u015fuyor. \u0130lk olarak Shopify kaynakl\u0131 etkinlikler belirli bir parametreyle i\u015faretleniyor. Ard\u0131ndan bu parametreyi kullanan bir veri filtresi olu\u015fturuluyor ve filtre aktif hale getirilmeden \u00f6nce \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131 kontrol ediliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu s\u00fcre\u00e7te;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify event name parametresini i\u00e7eren etkinlikler belirlenir.<\/li>\n\n\n\n<li>Etkinliklere traffic type = shopify event parametresi eklenir.<\/li>\n\n\n\n<li>Google Analytics\u2019te bu parametreyi kullanacak bir veri filtresi olu\u015fturulur.<\/li>\n\n\n\n<li>Filtre etkinle\u015ftirilmeden \u00f6nce Test durumunda kontrol edilir.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-095d21b\" id=\"gspb_image-id-gsbp-095d21b\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/08\/shopify_11zon.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1226\" height=\"670\" title=\"\"><\/div>\n\n\n\n<h2 id=\"veri-filtresi-nasil-olusturulur\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Veri_Filtresi_Nasil_Olusturulur\"><\/span><strong>Veri Filtresi Nas\u0131l Olu\u015fturulur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Etkinlikler i\u015faretlendikten sonra Google Analytics \u00fczerinden yeni bir veri filtresi olu\u015fturulabiliyor. Filtre, traffic type parametresinin shopify event de\u011ferine sahip oldu\u011fu etkinlikleri hari\u00e7 tutacak \u015fekilde yap\u0131land\u0131r\u0131l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google, bu a\u015famada filtrenin do\u011frudan etkinle\u015ftirilmesi yerine \u00f6ncelikle Test durumunda kullan\u0131lmas\u0131n\u0131 \u00f6neriyor. B\u00f6ylece etkinlikler kal\u0131c\u0131 olarak hari\u00e7 tutulmadan \u00f6nce filtrenin beklenen verileri yakalay\u0131p yakalamad\u0131\u011f\u0131 g\u00f6r\u00fclebiliyor.<\/p>\n\n\n\n<h2 id=\"veri-filtresi-hangi-amacla-kullanilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Veri_Filtresi_Hangi_Amacla_Kullanilir\"><\/span><strong>Veri Filtresi Hangi Ama\u00e7la Kullan\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"veri-filtresi-hangi-amacla-kullanilir\">Google, olu\u015fturulan filtrenin do\u011frudan etkinle\u015ftirilmesi yerine \u00f6ncelikle Test durumunda kontrol edilmesini \u00f6neriyor. Bu a\u015fama, filtrenin hangi etkinlikleri yakalad\u0131\u011f\u0131n\u0131 ve Shopify kaynakl\u0131 verilerin beklenen \u015fekilde ayr\u0131\u015ft\u0131r\u0131l\u0131p ayr\u0131\u015ft\u0131r\u0131lmad\u0131\u011f\u0131n\u0131 g\u00f6rmeye yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Filtreyi etkinle\u015ftirmeden \u00f6nce;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics i\u00e7erisindeki Ke\u015fifler b\u00f6l\u00fcm\u00fcnden test verileri incelenebilir.<\/li>\n\n\n\n<li>Serbest bi\u00e7imli ke\u015fif kullan\u0131larak filtrelenen etkinlikler g\u00f6r\u00fcnt\u00fclenebilir.<\/li>\n\n\n\n<li>traffic type parametresinin shopify event de\u011feriyle e\u015fle\u015fen veriler kontrol edilebilir.<\/li>\n\n\n\n<li>Filtrenin yaln\u0131zca hari\u00e7 tutulmas\u0131 planlanan Shopify etkinliklerini kapsad\u0131\u011f\u0131 de\u011ferlendirilebilir.<\/li>\n\n\n\n<li>Test sonu\u00e7lar\u0131 beklentileri kar\u015f\u0131lad\u0131\u011f\u0131nda filtre Etkin durumuna getirilebilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"veri-filtresi-hangi-amacla-kullanilir\">Bu kontrol s\u00fcreci, filtre etkinle\u015ftirildikten sonra geri al\u0131namayacak veri kay\u0131plar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mek a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<h2 id=\"veri-filtresi-hangi-amacla-kullanilir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Veri_Filtrelerinde_Degisikliklere_Dikkat\"><\/span><strong>Veri Filtrelerinde De\u011fi\u015fikliklere Dikkat\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"veri-filtresi-hangi-amacla-kullanilir\">Google Analytics veri filtreleri etkinle\u015ftirildikten sonra filtrelenen veriler raporlardan kal\u0131c\u0131 olarak hari\u00e7 tutulur. Bu nedenle filtreleme i\u015fleminden \u00f6nce verilerin nas\u0131l etkilenece\u011finin kontrol edilmesi \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dikkat edilmesi gereken noktalar;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test a\u015famas\u0131 tamamlanmadan filtre etkinle\u015ftirilmemelidir.<\/li>\n\n\n\n<li>Filtrelenen veriler daha sonra Analytics\u2019e geri getirilemez.<\/li>\n\n\n\n<li>Etkinliklere eklenen traffic type parametresi ge\u00e7mi\u015f etkinliklerden kald\u0131r\u0131lamaz.<\/li>\n\n\n\n<li>Filtreleme i\u015flemi yap\u0131lmadan \u00f6nce veri kayb\u0131 ihtimali de\u011ferlendirilmelidir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify ve Google Analytics entegrasyonunda etkinliklerin kontroll\u00fc \u015fekilde y\u00f6netilmesi, e-ticaret verilerinin daha sa\u011fl\u0131kl\u0131 analiz edilmesine katk\u0131 sa\u011flayabilir. Shopify etkinliklerini filtreleme \u00f6zelli\u011fi de Google Analytics i\u00e7erisindeki veri ak\u0131\u015f\u0131n\u0131n ihtiya\u00e7lara g\u00f6re d\u00fczenlenmesine yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Marker Groupe olarak markan\u0131z i\u00e7in do\u011fru dijital stratejileri belirliyor, marka hedeflerinize en etkili kanallarla ula\u015fman\u0131z\u0131 sa\u011flayan veri odakl\u0131<\/em><\/strong><strong><em> <\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/shopify-partner\/\"><strong><em>Shopify \u00c7\u00f6z\u00fcmleri<\/em><\/strong><\/a><strong><em> geli\u015ftiriyoruz.<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"veri-filtresi-hangi-amacla-kullanilir\"><strong><em>Marker Groupe geli\u015ftirme hizmetleri hakk\u0131nda daha fazla bilgi almak i\u00e7in bizimle <\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><em>MarkerGroupe.com<\/em><\/strong><\/a><strong><em> web sitesi veya\u00a0<\/em><\/strong><a href=\"mailto:hello@markergroupe.com\"><strong><em>hello@markergroupe.com<\/em><\/strong><\/a><strong><em> e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong> \u00a0<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret sitelerinde kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmek, pazarlama ve sat\u0131\u015f performans\u0131n\u0131 de\u011ferlendirmek a\u00e7\u0131s\u0131ndan \u00f6nemli bir rol oynuyor. Shopify kullanan markalarda Google Analytics\u2019e aktar\u0131lan etkinliklerin kontrol edilmesi ve ihtiya\u00e7 duyulmayan verilerin raporlardan ayr\u0131\u015ft\u0131r\u0131lmas\u0131, analiz s\u00fcre\u00e7lerinin daha sa\u011fl\u0131kl\u0131 y\u00fcr\u00fct\u00fclmesine katk\u0131 sa\u011flayabilir. Google Analytics, \u2018shopify event name\u2019 parametresini i\u00e7eren Shopify etkinliklerinin veri filtreleri arac\u0131l\u0131\u011f\u0131yla raporlardan hari\u00e7 tutulmas\u0131na imkan tan\u0131yor. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-095d21b img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2158],"tags":[1519,2353,1521],"class_list":["post-45741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gelisen-teknolojiler","tag-e-ticaret","tag-ga4","tag-shopify"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45741"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45741\/revisions"}],"predecessor-version":[{"id":45744,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45741\/revisions\/45744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45742"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}