{"id":45691,"date":"2026-07-31T10:23:08","date_gmt":"2026-07-31T07:23:08","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45691"},"modified":"2026-07-31T10:23:09","modified_gmt":"2026-07-31T07:23:09","slug":"sosyal-medya-icerikleriniz-googleda-ne-kadar-gorunuyor","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/sosyal-medya-icerikleriniz-googleda-ne-kadar-gorunuyor\/","title":{"rendered":"Sosyal Medya \u0130\u00e7erikleriniz Google\u2019da Ne Kadar G\u00f6r\u00fcn\u00fcyor?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/sosyal-medya-icerikleriniz-googleda-ne-kadar-gorunuyor\/#Google_Search_Consoleda_Platform_Mulkleri_Nedir\" >Google Search Console\u2019da Platform M\u00fclkleri Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/sosyal-medya-icerikleriniz-googleda-ne-kadar-gorunuyor\/#Markalar_Icin_Neden_Onemli\" >Markalar \u0130\u00e7in Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/sosyal-medya-icerikleriniz-googleda-ne-kadar-gorunuyor\/#Platform_Mulkleri_Hangi_Verileri_Sunar\" >Platform M\u00fclkleri Hangi Verileri Sunar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/sosyal-medya-icerikleriniz-googleda-ne-kadar-gorunuyor\/#SEO_ve_Icerik_Stratejisi_Nasil_Degisiyor\" >SEO ve \u0130\u00e7erik Stratejisi Nas\u0131l De\u011fi\u015fiyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/sosyal-medya-icerikleriniz-googleda-ne-kadar-gorunuyor\/#Sosyal_Medya_Icerikleri_Artik_SEO_Stratejisinin_Bir_Parcasi\" >Sosyal Medya \u0130\u00e7erikleri Art\u0131k SEO Stratejisinin Bir Par\u00e7as\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Bir Instagram g\u00f6nderinizin, TikTok videonuzun ya da YouTube i\u00e7eri\u011finizin Google Arama\u2019dan ne kadar trafik ald\u0131\u011f\u0131n\u0131 biliyor musunuz? Sosyal medya i\u00e7erikleri art\u0131k yaln\u0131zca platform i\u00e7i etkile\u015fimlerle de\u011fil, Google\u2019daki g\u00f6r\u00fcn\u00fcrl\u00fckleriyle de de\u011ferlendirilebilecek yeni bir d\u00f6neme giriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google, Search Console\u2019a ekledi\u011fi <strong>Platform M\u00fclkleri<\/strong> \u00f6zelli\u011fiyle i\u00e7erik \u00fcreticileri, yay\u0131nc\u0131lar ve markalar i\u00e7in yeni bir analiz alan\u0131 sunuyor. Bu \u00f6zellik sayesinde Instagram, TikTok, X ve YouTube i\u00e7eriklerinin Google Arama ve Ke\u015ffet \u00fczerinden nas\u0131l performans g\u00f6sterdi\u011fi Search Console \u00fczerinden takip edilebilecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu geli\u015fme, SEO\u2019nun yaln\u0131zca web sitesi optimizasyonuyla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131, sosyal medya ve video i\u00e7eriklerinin de Google g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan daha \u00f6l\u00e7\u00fclebilir hale geldi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<h2 id=\"google-search-console-da-platform-mulkleri-nedir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search_Consoleda_Platform_Mulkleri_Nedir\"><\/span><strong>Google Search Console\u2019da Platform M\u00fclkleri Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Platform M\u00fclkleri, markalar\u0131n ve i\u00e7erik \u00fcreticilerinin sosyal medya veya video platformlar\u0131ndaki i\u00e7eriklerinin Google Arama\u2019daki performans\u0131n\u0131 Search Console \u00fczerinden takip etmesini sa\u011flayan yeni bir m\u00fclk t\u00fcr\u00fcd\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u00f6zellik ile do\u011frulanan Instagram, TikTok, X ve YouTube hesaplar\u0131 Search Console\u2019a ayr\u0131 birer m\u00fclk olarak eklenebilir. B\u00f6ylece kullan\u0131c\u0131lar\u0131n Google\u2019da hangi arama sorgular\u0131yla bu i\u00e7eriklere ula\u015ft\u0131\u011f\u0131, hangi g\u00f6nderilerin daha fazla trafik ald\u0131\u011f\u0131 ve i\u00e7eriklerin Google g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne nas\u0131l katk\u0131 sa\u011flad\u0131\u011f\u0131 daha net analiz edilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burada \u00f6nemli nokta, Search Console\u2019un sosyal medya platformlar\u0131n\u0131n t\u00fcm performans\u0131n\u0131 g\u00f6stermemesidir. Instagram eri\u015fimleri, TikTok video g\u00f6r\u00fcnt\u00fclenmeleri veya YouTube Studio\u2019daki t\u00fcm izlenme verileri bu raporun kapsam\u0131na girmez. Platform M\u00fclkleri, sosyal medya i\u00e7eriklerinin Google Arama ve Ke\u015ffet taraf\u0131ndaki performans\u0131n\u0131 anlamaya odaklan\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"1024\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc_11zon-998x1024.webp\" alt=\"\" class=\"wp-image-45694\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc_11zon-998x1024.webp 998w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc_11zon-292x300.webp 292w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc_11zon-768x788.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc_11zon-1497x1536.webp 1497w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc_11zon-1996x2048.webp 1996w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 id=\"markalar-icin-neden-onemli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Markalar_Icin_Neden_Onemli\"><\/span><strong>Markalar \u0130\u00e7in Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Markalar uzun s\u00fcredir web sitesi performans\u0131n\u0131 Search Console\u2019dan, sosyal medya performans\u0131n\u0131 ise platformlar\u0131n kendi analiz panellerinden takip ediyor. Ancak bu iki alan \u00e7o\u011fu zaman birbirinden ba\u011f\u0131ms\u0131z de\u011ferlendiriliyordu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform M\u00fclkleri ile birlikte sosyal medya i\u00e7eriklerinin Google\u2019daki kar\u015f\u0131l\u0131\u011f\u0131 daha g\u00f6r\u00fcn\u00fcr hale geliyor. Bir YouTube videosunun hangi arama sorgular\u0131nda \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131, bir TikTok i\u00e7eri\u011finin Google\u2019dan trafik al\u0131p almad\u0131\u011f\u0131 veya Instagram i\u00e7eriklerinin organik ke\u015fif s\u00fcrecine nas\u0131l katk\u0131 sa\u011flad\u0131\u011f\u0131 daha net analiz edilebilecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131, \u00f6zellikle sosyal medya ve SEO ekiplerinin daha entegre \u00e7al\u0131\u015fmas\u0131na katk\u0131 sa\u011flar. \u00c7\u00fcnk\u00fc art\u0131k i\u00e7eriklerin yaln\u0131zca platform i\u00e7inde nas\u0131l performans g\u00f6sterdi\u011fi de\u011fil, Google arama ekosisteminde nas\u0131l konumland\u0131\u011f\u0131 da \u00f6l\u00e7\u00fclebilir hale geliyor.<\/p>\n\n\n\n<h2 id=\"platform-mulkleri-hangi-verileri-sunar\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platform_Mulkleri_Hangi_Verileri_Sunar\"><\/span><strong>Platform M\u00fclkleri Hangi Verileri Sunar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search Console\u2019daki Platform M\u00fclkleri, markalara i\u00e7erik performans\u0131n\u0131 analiz etmek i\u00e7in farkl\u0131 rapor alanlar\u0131 sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Performans raporu<\/strong>, toplam t\u0131klama, g\u00f6sterim ve ek performans metriklerini g\u00f6sterir. Bu rapor \u00fczerinden hangi g\u00f6nderilerin ve hangi sorgular\u0131n daha fazla trafik getirdi\u011fi analiz edilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Analizler raporu<\/strong>, son trafik trendlerini, en iyi performans g\u00f6steren g\u00f6nderileri ve kullan\u0131c\u0131lar\u0131n Google\u2019da hesab\u0131 nas\u0131l ke\u015ffetti\u011fine dair genel bir g\u00f6r\u00fcn\u00fcm sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ba\u015far\u0131lar<\/strong>, son 28 g\u00fcnde Google Arama\u2019dan elde edilen toplam t\u0131klama gibi belirli e\u015fiklerin takip edilmesini sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu veriler, sosyal medya i\u00e7eriklerinin yaln\u0131zca etkile\u015fim odakl\u0131 de\u011fil, organik arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan da de\u011ferlendirilmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h2 id=\"seo-ve-icerik-stratejisi-nasil-degisiyor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_ve_Icerik_Stratejisi_Nasil_Degisiyor\"><\/span><strong>SEO ve \u0130\u00e7erik Stratejisi Nas\u0131l De\u011fi\u015fiyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019\u0131n bu g\u00fcncellemesi, sosyal medya i\u00e7eriklerinin arama deneyimi i\u00e7erisindeki rol\u00fcn\u00fcn g\u00fc\u00e7lendi\u011fini g\u00f6steriyor. Kullan\u0131c\u0131lar art\u0131k bilgi almak, \u00fcr\u00fcn ara\u015ft\u0131rmak veya marka ke\u015ffetmek i\u00e7in yaln\u0131zca web sitelerine de\u011fil; YouTube videolar\u0131na, TikTok i\u00e7eriklerine ve Instagram g\u00f6nderilerine de y\u00f6neliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle markalar\u0131n i\u00e7erik stratejilerini yaln\u0131zca web sitesi odakl\u0131 planlamas\u0131 yeterli olmayabilir. Blog i\u00e7erikleri, sosyal medya payla\u015f\u0131mlar\u0131, video i\u00e7erikleri ve k\u0131sa formatl\u0131 i\u00e7erikler birlikte de\u011ferlendirilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO taraf\u0131nda ise i\u00e7eriklerin Google taraf\u0131ndan daha iyi anla\u015f\u0131labilmesi i\u00e7in ba\u015fl\u0131k, a\u00e7\u0131klama, konu b\u00fct\u00fcnl\u00fc\u011f\u00fc, anahtar kelime kullan\u0131m\u0131 ve kullan\u0131c\u0131 niyeti daha \u00f6nemli hale geliyor. Sosyal medya i\u00e7eriklerinin Google g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6l\u00e7\u00fclebildik\u00e7e, markalar hangi i\u00e7erik formatlar\u0131n\u0131n arama taraf\u0131nda daha g\u00fc\u00e7l\u00fc performans g\u00f6sterdi\u011fini daha net analiz edebilir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc2_11zon-1-1024x680.webp\" alt=\"\" class=\"wp-image-45696\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc2_11zon-1-1024x680.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc2_11zon-1-300x199.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc2_11zon-1-768x510.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc2_11zon-1-1536x1020.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/gsc2_11zon-1-2048x1360.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 id=\"sosyal-medya-icerikleri-artik-seo-stratejisinin-bir-parcasi\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sosyal_Medya_Icerikleri_Artik_SEO_Stratejisinin_Bir_Parcasi\"><\/span><strong>Sosyal Medya \u0130\u00e7erikleri Art\u0131k SEO Stratejisinin Bir Par\u00e7as\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Platform M\u00fclkleri, SEO ve sosyal medya stratejilerinin birbirinden ayr\u0131 de\u011fil, birlikte ele al\u0131nmas\u0131 gerekti\u011fini g\u00f6steren \u00f6nemli bir g\u00fcncelleme olarak \u00f6ne \u00e7\u0131k\u0131yor. Markalar i\u00e7in art\u0131k yaln\u0131zca web sitesinde g\u00f6r\u00fcn\u00fcr olmak de\u011fil, farkl\u0131 dijital platformlarda \u00fcretilen i\u00e7eriklerin Google arama ekosisteminde nas\u0131l konumland\u0131\u011f\u0131n\u0131 anlamak da kritik hale geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sosyal medya ve video i\u00e7eriklerinizin Google Arama\u2019daki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc daha do\u011fru analiz etmek, i\u00e7erik stratejinizi SEO verileriyle g\u00fc\u00e7lendirmek ve dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rmak i\u00e7in<a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/arama-motoru-optimizasyonu\/\"> SEO hizmetleri sayfam\u0131z\u0131<\/a> inceleyebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in <a href=\"https:\/\/www.markergroupe.com\/tr\/\">Marker Groupe<\/a> web sitesini ziyaret edebilir veya <strong><em><a href=\"mailto:hello@markergroupe.com\"><strong><em>hello@markergroupe.com<\/em><\/strong><\/a>\u00a0<\/em><\/strong> adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir Instagram g\u00f6nderinizin, TikTok videonuzun ya da YouTube i\u00e7eri\u011finizin Google Arama\u2019dan ne kadar trafik ald\u0131\u011f\u0131n\u0131 biliyor musunuz? Sosyal medya i\u00e7erikleri art\u0131k yaln\u0131zca platform i\u00e7i etkile\u015fimlerle de\u011fil, Google\u2019daki g\u00f6r\u00fcn\u00fcrl\u00fckleriyle de de\u011ferlendirilebilecek yeni bir d\u00f6neme giriyor. Google, Search Console\u2019a ekledi\u011fi Platform M\u00fclkleri \u00f6zelli\u011fiyle i\u00e7erik \u00fcreticileri, yay\u0131nc\u0131lar ve markalar i\u00e7in yeni bir analiz alan\u0131 sunuyor. Bu \u00f6zellik sayesinde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2150],"tags":[1475,2343,1227],"class_list":["post-45691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-arama-motoru-optimizasyonu","tag-google","tag-gsc","tag-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45691"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45691\/revisions"}],"predecessor-version":[{"id":45698,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45691\/revisions\/45698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45696"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}