{"id":45669,"date":"2026-07-29T16:51:33","date_gmt":"2026-07-29T13:51:33","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45669"},"modified":"2026-07-29T17:23:19","modified_gmt":"2026-07-29T14:23:19","slug":"ticari-reklam-yonetmeligi-yururluge-girdi-markalar-ve-dijital-pazarlama-icin-neler-degisti","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-yururluge-girdi-markalar-ve-dijital-pazarlama-icin-neler-degisti\/","title":{"rendered":"Ticari Reklam Y\u00f6netmeli\u011fi Y\u00fcr\u00fcrl\u00fc\u011fe Girdi: Markalar ve Dijital Pazarlama i\u00e7in Neler De\u011fi\u015fti?\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-yururluge-girdi-markalar-ve-dijital-pazarlama-icin-neler-degisti\/#Ticari_Reklam_Yonetmeligi_Neden_Guncellendi\" >Ticari Reklam Y\u00f6netmeli\u011fi Neden G\u00fcncellendi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-yururluge-girdi-markalar-ve-dijital-pazarlama-icin-neler-degisti\/#Markalari_Ilgilendiren_Baslica_Degisiklikler\" >Markalar\u0131 \u0130lgilendiren Ba\u015fl\u0131ca De\u011fi\u015fiklikler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-yururluge-girdi-markalar-ve-dijital-pazarlama-icin-neler-degisti\/#Dijital_Pazarlama_Stratejileri_Nasil_Etkilenecek\" >Dijital Pazarlama Stratejileri Nas\u0131l Etkilenecek?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-yururluge-girdi-markalar-ve-dijital-pazarlama-icin-neler-degisti\/#Markalar_Bu_Surece_Nasil_Hazirlanmali\" >Markalar Bu S\u00fcrece Nas\u0131l Haz\u0131rlanmal\u0131?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Dijital pazarlama d\u00fcnyas\u0131 yaln\u0131zca teknolojik geli\u015fmelerle de\u011fil, yasal d\u00fczenlemelerle de s\u00fcrekli de\u011fi\u015fiyor. Reklamverenler, ajanslar ve i\u00e7erik \u00fcreticileri i\u00e7in y\u00fcr\u00fcrl\u00fc\u011fe giren yeni Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi de\u011fi\u015fiklikleri, reklam s\u00fcre\u00e7lerinde daha \u015feffaf ve t\u00fcketici odakl\u0131 bir yakla\u015f\u0131m\u0131 zorunlu hale getiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle dijital reklamc\u0131l\u0131kta yapay zeka kullan\u0131m\u0131, influencer i\u015f birlikleri, kullan\u0131c\u0131 yorumlar\u0131 ve \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik mesajlar\u0131 gibi bir\u00e7ok konuda yeni y\u00fck\u00fcml\u00fcl\u00fckler bulunuyor.<\/p>\n\n\n\n<h2 id=\"ticari-reklam-yonetmeligi-neden-guncellendi\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Reklam_Yonetmeligi_Neden_Guncellendi\"><\/span><strong>Ticari Reklam Y\u00f6netmeli\u011fi Neden G\u00fcncellendi?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital platformlar\u0131n b\u00fcy\u00fcmesiyle birlikte t\u00fcketicilerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 reklam t\u00fcrleri de \u00e7e\u015fitlendi. Yapay zeka ile olu\u015fturulan i\u00e7erikler, ki\u015fiselle\u015ftirilmi\u015f reklamlar ve sosyal medya i\u015f birlikleri, mevcut d\u00fczenlemelerin yeniden ele al\u0131nmas\u0131n\u0131 gerekli hale getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni y\u00f6netmelik, t\u00fcketiciyi yan\u0131ltabilecek uygulamalar\u0131n \u00f6n\u00fcne ge\u00e7meyi, reklamlar\u0131n daha a\u00e7\u0131k ve anla\u015f\u0131l\u0131r olmas\u0131n\u0131 sa\u011flamay\u0131 ve dijital mecralarda g\u00fcvenilir bir reklam ekosistemi olu\u015fturmay\u0131 hedefliyor.<\/p>\n\n\n\n<h2 id=\"markalari-ilgilendiren-baslica-degisiklikler\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Markalari_Ilgilendiren_Baslica_Degisiklikler\"><\/span><strong>Markalar\u0131 \u0130lgilendiren Ba\u015fl\u0131ca De\u011fi\u015fiklikler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00f6netmelikle birlikte dijital pazarlama s\u00fcre\u00e7lerini do\u011frudan etkileyen baz\u0131 \u00f6nemli d\u00fczenlemeler y\u00fcr\u00fcrl\u00fc\u011fe girdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"yapay-zeka-ile-olusturulan-reklam-iceriklerinde-seffaflik\"><strong>Yapay Zeka ile Olu\u015fturulan Reklam \u0130\u00e7eriklerinde \u015eeffafl\u0131k<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yapay zeka kullan\u0131larak haz\u0131rlanan g\u00f6rsel, video veya ses i\u00e7eriklerinin t\u00fcketiciyi yan\u0131ltmamas\u0131 gerekiyor. Ger\u00e7ek ki\u015filere ait izlenimi olu\u015fturan veya ger\u00e7ekte var olmayan \u00fcr\u00fcn deneyimlerini yans\u0131tan i\u00e7eriklerde \u015feffafl\u0131k ilkesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Markalar\u0131n, yapay zeka destekli kreatif \u00e7al\u0131\u015fmalar\u0131n\u0131 planlarken yaln\u0131zca estetik de\u011fil, hukuki uygunluk a\u00e7\u0131s\u0131ndan da de\u011ferlendirmesi gerekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"kullanici-yorumlari-daha-siki-denetleniyor\"><strong>Kullan\u0131c\u0131 Yorumlar\u0131 Daha S\u0131k\u0131 Denetleniyor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-ticaret sitelerinde veya dijital platformlarda yay\u0131nlanan kullan\u0131c\u0131 yorumlar\u0131n\u0131n manip\u00fcle edilmesi art\u0131k \u00e7ok daha hassas bir konu. Olumsuz yorumlar\u0131n sistematik \u015fekilde kald\u0131r\u0131lmas\u0131, sahte de\u011ferlendirmelerin yay\u0131nlanmas\u0131 veya yaln\u0131zca olumlu yorumlar\u0131n \u00f6ne \u00e7\u0131kar\u0131lmas\u0131 t\u00fcketiciyi yan\u0131lt\u0131c\u0131 uygulamalar aras\u0131nda de\u011ferlendirilebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle yorum y\u00f6netimi s\u00fcre\u00e7lerinin \u015feffaf ve do\u011frulanabilir \u015fekilde y\u00fcr\u00fct\u00fclmesi \u00f6nem kazan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"cevresel-iddialar-icin-somut-kanit-zorunlulugu\"><strong>\u00c7evresel \u0130ddialar \u0130\u00e7in Somut Kan\u0131t Zorunlulu\u011fu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;\u00c7evre dostu&#8221;, &#8220;karbon n\u00f6tr&#8221;, &#8220;ye\u015fil \u00fcr\u00fcn&#8221; veya &#8220;s\u00fcrd\u00fcr\u00fclebilir&#8221; gibi ifadeler art\u0131k yaln\u0131zca pazarlama mesaj\u0131 olarak kullan\u0131lam\u0131yor. Bu t\u00fcr iddialar\u0131n bilimsel veriler, sertifikalar veya ba\u011f\u0131ms\u0131z do\u011frulamalarla desteklenmesi gerekiyor. Aksi durumda yan\u0131lt\u0131c\u0131 reklam kapsam\u0131nda de\u011ferlendirilme riski bulunuyor. \u00d6zellikle ESG ileti\u015fimi yapan markalar\u0131n i\u00e7eriklerini yeniden g\u00f6zden ge\u00e7irmesi \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-8bba83a\" id=\"gspb_image-id-gsbp-8bba83a\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/Marker_groupe_reklam_yurutmeligi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1716\" height=\"917\" title=\"\"><\/div>\n\n\n\n<h2 id=\"dijital-pazarlama-stratejileri-nasil-etkilenecek\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital_Pazarlama_Stratejileri_Nasil_Etkilenecek\"><\/span><strong>Dijital Pazarlama Stratejileri Nas\u0131l Etkilenecek?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni d\u00fczenleme yaln\u0131zca hukuk ekiplerini de\u011fil, dijital pazarlama ekiplerini de yak\u0131ndan ilgilendiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya planlama s\u00fcre\u00e7lerinde;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam metinlerinin do\u011frulu\u011fu,<\/li>\n\n\n\n<li>Influencer i\u015f birliklerinin a\u00e7\u0131k \u015fekilde belirtilmesi,<\/li>\n\n\n\n<li>Yapay zeka ile \u00fcretilen i\u00e7eriklerin \u015feffaf bi\u00e7imde sunulmas\u0131,<\/li>\n\n\n\n<li>Landing page ve kampanya vaatlerinin birbiriyle tutarl\u0131 olmas\u0131,<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 yorumlar\u0131n\u0131n g\u00fcvenilir \u015fekilde y\u00f6netilmesi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">gibi konular art\u0131k kampanya ba\u015far\u0131s\u0131n\u0131n yan\u0131 s\u0131ra yasal uyumlulu\u011fun da \u00f6nemli bir par\u00e7as\u0131 haline geliyor.<\/p>\n\n\n\n<h2 id=\"markalar-bu-surece-nasil-hazirlanmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Markalar_Bu_Surece_Nasil_Hazirlanmali\"><\/span><strong>Markalar Bu S\u00fcrece Nas\u0131l Haz\u0131rlanmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni y\u00f6netmeli\u011fe uyum sa\u011flamak i\u00e7in markalar\u0131n reklam s\u00fcre\u00e7lerini d\u00fczenli olarak g\u00f6zden ge\u00e7irmesi gerekiyor. \u0130\u00e7erik \u00fcretiminden medya planlamas\u0131na kadar t\u00fcm a\u015famalarda hukuki uygunluk kontrol\u00fcn\u00fcn yap\u0131lmas\u0131, olas\u0131 yapt\u0131r\u0131mlar\u0131n \u00f6n\u00fcne ge\u00e7erken marka itibar\u0131n\u0131 da koruyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca reklam kampanyalar\u0131nda g\u00f6rev alan ajanslar, i\u00e7erik ekipleri ve performans pazarlama uzmanlar\u0131n\u0131n y\u00f6netmelik kapsam\u0131ndaki g\u00fcncel y\u00fck\u00fcml\u00fcl\u00fckleri takip etmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak, markan\u0131z\u0131n t\u00fcm <a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/dijital-medya-planlama\/\">Dijital Medya Planlama<\/a> s\u00fcre\u00e7lerini g\u00fcncel d\u00fczenlemeler do\u011frultusunda optimize ederek markan\u0131z\u0131n s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131s\u0131n\u0131 destekliyoruz.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Marker Groupe hizmetleri hakk\u0131nda daha fazla bilgi almak i\u00e7in bizimle &nbsp;<\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><em>MarkerGroupe.com<\/em><\/strong><\/a><strong><em> web sitesi veya <strong><em><strong><em><a href=\"mailto:hello@markergroupe.com\"><strong><em>hello@markergroupe.com<\/em><\/strong><\/a><\/em><\/strong>&nbsp;<\/em><\/strong>e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.&nbsp;<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama d\u00fcnyas\u0131 yaln\u0131zca teknolojik geli\u015fmelerle de\u011fil, yasal d\u00fczenlemelerle de s\u00fcrekli de\u011fi\u015fiyor. Reklamverenler, ajanslar ve i\u00e7erik \u00fcreticileri i\u00e7in y\u00fcr\u00fcrl\u00fc\u011fe giren yeni Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi de\u011fi\u015fiklikleri, reklam s\u00fcre\u00e7lerinde daha \u015feffaf ve t\u00fcketici odakl\u0131 bir yakla\u015f\u0131m\u0131 zorunlu hale getiriyor. \u00d6zellikle dijital reklamc\u0131l\u0131kta yapay zeka kullan\u0131m\u0131, influencer i\u015f birlikleri, kullan\u0131c\u0131 yorumlar\u0131 ve \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-8bba83a img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[2070,1503,2639],"class_list":["post-45669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-medya","tag-marker-groupe","tag-ticari-reklam-yonetmeligi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45669"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45669\/revisions"}],"predecessor-version":[{"id":45682,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45669\/revisions\/45682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45680"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}