{"id":45628,"date":"2026-07-27T11:48:33","date_gmt":"2026-07-27T08:48:33","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45628"},"modified":"2026-07-27T11:48:35","modified_gmt":"2026-07-27T08:48:35","slug":"markalar-ea-sports-fc-dunyasinda-nasil-yer-alabilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/markalar-ea-sports-fc-dunyasinda-nasil-yer-alabilir\/","title":{"rendered":"Markalar EA SPORTS FC D\u00fcnyas\u0131nda Nas\u0131l Yer Alabilir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/markalar-ea-sports-fc-dunyasinda-nasil-yer-alabilir\/#EA_SPORTS_FCnin_Hedef_Kitlesi\" >EA SPORTS FC&#8217;nin Hedef Kitlesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/markalar-ea-sports-fc-dunyasinda-nasil-yer-alabilir\/#Markalar_Oyunda_Nasil_Yer_Alabiliyor\" >Markalar Oyunda Nas\u0131l Yer Alabiliyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/markalar-ea-sports-fc-dunyasinda-nasil-yer-alabilir\/#Oyunun_Otesinde_Bir_Medya_Ekosistemi\" >Oyunun \u00d6tesinde Bir Medya Ekosistemi<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Oyun d\u00fcnyas\u0131, markalar i\u00e7in yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayan bir mecra olmaktan \u00e7\u0131kt\u0131. \u00d6zellikle EA SPORTS FC, milyonlarca oyuncunun y\u0131l boyunca aktif olarak vakit ge\u00e7irdi\u011fi, y\u00fcksek etkile\u015fim sunan bir platform olarak markalara farkl\u0131 reklam ve entegrasyon f\u0131rsatlar\u0131 sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">30 y\u0131l\u0131 a\u015fk\u0131n ge\u00e7mi\u015fe sahip EA SPORTS FC, yaln\u0131zca bir futbol oyunu de\u011fil; k\u00fcresel bir taraftar ekosistemi olarak de\u011ferlendiriliyor. Bu da markalar\u0131n, kullan\u0131c\u0131lar\u0131n do\u011fal oyun deneyiminin bir par\u00e7as\u0131 haline gelmesini m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n\n\n\n<h2 id=\"ea-sports-fc-nin-hedef-kitlesi\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EA_SPORTS_FCnin_Hedef_Kitlesi\"><\/span><strong>EA SPORTS FC&#8217;nin Hedef Kitlesi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EA SPORTS FC, \u00f6zellikle gen\u00e7 ve dijital odakl\u0131 bir kullan\u0131c\u0131 kitlesine ula\u015f\u0131yor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oyuncular\u0131n %79&#8217;u 13\u201334 ya\u015f aral\u0131\u011f\u0131nda yer al\u0131yor.<\/li>\n\n\n\n<li>Toplulu\u011fun %35&#8217;ini kad\u0131n oyuncular olu\u015fturuyor.<\/li>\n\n\n\n<li>Oyuncular\u0131n %40&#8217;\u0131 y\u00fcksek gelir grubunda bulunuyor.<\/li>\n\n\n\n<li>Her ay t\u00fcm platformlarda yakla\u015f\u0131k <strong>11,7 milyon aktif oyuncu<\/strong> oyunda yer al\u0131yor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oyuncular\u0131n platformda ge\u00e7irdi\u011fi s\u00fcre de dikkat \u00e7ekici. Kullan\u0131c\u0131lar ayl\u0131k ortalama <strong>29 saat<\/strong> oyun oynarken, tek bir oturum ortalama <strong>73 dakika<\/strong> s\u00fcr\u00fcyor. Ayr\u0131ca platformda her ay yakla\u015f\u0131k <strong>1,2 milyar ma\u00e7<\/strong> oynan\u0131yor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4335846\" id=\"gspb_image-id-gsbp-4335846\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/markalar-fc-sports-dunyasinda-nasil-yer-alabilir.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1659\" height=\"948\" title=\"\"><\/div>\n\n\n\n<h2 id=\"markalar-oyunda-nasil-yer-alabiliyor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Markalar_Oyunda_Nasil_Yer_Alabiliyor\"><\/span><strong>Markalar Oyunda Nas\u0131l Yer Alabiliyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EA SPORTS FC, farkl\u0131 pazarlama hedeflerine uygun \u00e7e\u015fitli entegrasyon modelleri sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"oyun-ici-formalar-vanity-kits\"><strong>Oyun \u0130\u00e7i Formalar (Vanity Kits)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markalar, oyuncular\u0131n kendi tak\u0131mlar\u0131nda kullanabilece\u011fi \u00f6zel tasar\u0131ml\u0131 formalar olu\u015fturabiliyor. B\u00f6ylece reklam yaln\u0131zca g\u00f6r\u00fclen bir alan olmaktan \u00e7\u0131k\u0131p oyuncu deneyiminin bir par\u00e7as\u0131na d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin Uber Eats ve Strauss gibi markalar, forma entegrasyonlar\u0131yla milyonlarca oyuncuya ula\u015f\u0131rken milyarlarca oyun i\u00e7i g\u00f6sterim elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"saha-kenari-led-reklamlari\"><strong>Saha Kenar\u0131 LED Reklamlar\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ger\u00e7ek futbol kar\u015f\u0131la\u015fmalar\u0131nda oldu\u011fu gibi dijital stadyumlardaki LED panolar da markalara g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dinamik reklam i\u00e7erikleri ve hik\u00e2ye anlat\u0131m\u0131yla kullan\u0131lan bu alanlar, ma\u00e7 deneyimini b\u00f6lmeden y\u00fcksek eri\u015fim elde edilmesine olanak tan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"stadyum-temalari-ve-tifo-alanlari\"><strong>Stadyum Temalar\u0131 ve Tifo Alanlar\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markalar trib\u00fcn koreografileri, stadyum temalar\u0131 ve oyun i\u00e7i g\u00f6rsel alanlar\u0131 kendi marka kimliklerine g\u00f6re \u00f6zelle\u015ftirebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sayede oyuncular yaln\u0131zca reklam\u0131 g\u00f6rm\u00fcyor, ayn\u0131 zamanda markayla b\u00fct\u00fcnle\u015fen bir oyun atmosferi deneyimliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"mobil-reklam-deneyimleri\"><strong>Mobil Reklam Deneyimleri<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EA SPORTS FC Mobile taraf\u0131nda \u00f6d\u00fcll\u00fc video reklam modelleri de kullan\u0131labiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oyuncular reklam izleyerek oyun i\u00e7i \u00f6d\u00fcller kazan\u0131rken markalar da kullan\u0131c\u0131yla g\u00f6n\u00fcll\u00fc ve etkile\u015fim odakl\u0131 bir temas kurabiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"fiziksel-ve-dijital-kampanyalarin-birlesmesi\"><strong>Fiziksel ve Dijital Kampanyalar\u0131n Birle\u015fmesi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EA SPORTS FC entegrasyonlar\u0131 yaln\u0131zca oyun i\u00e7erisinde kalm\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oyun kodlar\u0131, ma\u011faza i\u00e7i kampanyalar, lansman etkinlikleri, \u00e7ekili\u015fler ve sosyal medya aktiviteleriyle dijital deneyim fiziksel pazarlama \u00e7al\u0131\u015fmalar\u0131yla desteklenebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yakla\u015f\u0131m, markalar\u0131n \u00e7ok kanall\u0131 kampanyalar olu\u015fturmas\u0131na katk\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 id=\"oyunun-otesinde-bir-medya-ekosistemi\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oyunun_Otesinde_Bir_Medya_Ekosistemi\"><\/span><strong>Oyunun \u00d6tesinde Bir Medya Ekosistemi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EA SPORTS FC yaln\u0131zca oyunculara de\u011fil, izleyici kitlesine de ula\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform ekosisteminde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayl\u0131k <strong>31 milyon saat<\/strong> yay\u0131n izleniyor.<\/li>\n\n\n\n<li>Yakla\u015f\u0131k <strong>97 bin aktif yay\u0131nc\u0131<\/strong> i\u00e7erik \u00fcretiyor.<\/li>\n\n\n\n<li>Twitch ve YouTube&#8217;da toplam <strong>370 milyon saatten fazla<\/strong> EA SPORTS FC i\u00e7eri\u011fi izlenmi\u015f durumda.<\/li>\n\n\n\n<li>Resmi sosyal medya hesaplar\u0131 ise <strong>88 milyon takip\u00e7iye<\/strong> ula\u015f\u0131yor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131 sayesinde markalar, oyun i\u00e7indeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc sosyal medya ve canl\u0131 yay\u0131n ekosistemine de ta\u015f\u0131yabiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EA SPORTS FC, markalara yaln\u0131zca reklam alan\u0131 sunan bir platform de\u011fil; y\u00fcksek etkile\u015fimli ve k\u00fcresel \u00f6l\u00e7ekte bir dijital deneyim alan\u0131 olu\u015fturuyor. Oyun i\u00e7i forma entegrasyonlar\u0131ndan LED reklam panolar\u0131na, stadyum deneyimlerinden mobil reklam modellerine kadar bir\u00e7ok farkl\u0131 \u00e7\u00f6z\u00fcm sayesinde markalar hedef kitleleriyle do\u011fal ve uzun s\u00fcreli temas kurabiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gen\u00e7, dijital ve y\u00fcksek etkile\u015fimli bir kitleye ula\u015fmak isteyen markalar i\u00e7in EA SPORTS FC, oyun i\u00e7i pazarlaman\u0131n en g\u00fc\u00e7l\u00fc \u00f6rneklerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Marker Groupe hizmetleri hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in <\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\/\"><strong><em>Marker Groupe<\/em><\/strong><\/a><strong><em> web sitesini ziyaret edebilir veya<strong><em>\u00a0<\/em><\/strong><a href=\"mailto:hello@markergroupe.com\"><strong><em>hello@markergroupe.com<\/em><\/strong><\/a><\/em><\/strong> <strong><em>adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oyun d\u00fcnyas\u0131, markalar i\u00e7in yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayan bir mecra olmaktan \u00e7\u0131kt\u0131. \u00d6zellikle EA SPORTS FC, milyonlarca oyuncunun y\u0131l boyunca aktif olarak vakit ge\u00e7irdi\u011fi, y\u00fcksek etkile\u015fim sunan bir platform olarak markalara farkl\u0131 reklam ve entegrasyon f\u0131rsatlar\u0131 sunuyor. 30 y\u0131l\u0131 a\u015fk\u0131n ge\u00e7mi\u015fe sahip EA SPORTS FC, yaln\u0131zca bir futbol oyunu de\u011fil; k\u00fcresel bir taraftar ekosistemi olarak de\u011ferlendiriliyor. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-4335846 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505],"tags":[1495,1503,1149],"class_list":["post-45628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","tag-dijital-pazarlama","tag-marker-groupe","tag-medya-planlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45628"}],"version-history":[{"count":3,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45628\/revisions"}],"predecessor-version":[{"id":45648,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45628\/revisions\/45648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45641"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}