{"id":45609,"date":"2026-07-23T11:10:15","date_gmt":"2026-07-23T08:10:15","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45609"},"modified":"2026-07-23T11:10:23","modified_gmt":"2026-07-23T08:10:23","slug":"ticari-reklam-yonetmeligi-guncellendi-markalar-ve-dijital-pazarlama-icin-neler-degisiyor","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-guncellendi-markalar-ve-dijital-pazarlama-icin-neler-degisiyor\/","title":{"rendered":"Ticari Reklam Y\u00f6netmeli\u011fi G\u00fcncellendi: Markalar ve Dijital Pazarlama \u0130\u00e7in Neler De\u011fi\u015fiyor?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-guncellendi-markalar-ve-dijital-pazarlama-icin-neler-degisiyor\/#Dijital_Reklamcilikta_Seffaflik_ve_Yeni_Kurallar\" >Dijital Reklamc\u0131l\u0131kta \u015eeffafl\u0131k ve Yeni Kurallar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-guncellendi-markalar-ve-dijital-pazarlama-icin-neler-degisiyor\/#Reklamlarda_Tuketici_Guvenini_Artiran_Duzenlemeler\" >Reklamlarda T\u00fcketici G\u00fcvenini Art\u0131ran D\u00fczenlemeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-guncellendi-markalar-ve-dijital-pazarlama-icin-neler-degisiyor\/#Markalar_Bu_Degisikliklere_Nasil_Hazirlanmali\" >Markalar Bu De\u011fi\u015fikliklere Nas\u0131l Haz\u0131rlanmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/ticari-reklam-yonetmeligi-guncellendi-markalar-ve-dijital-pazarlama-icin-neler-degisiyor\/#Marker_Groupe_Ile_Dijital_Reklam_Sureclerinizi_Guclendirin\" >Marker Groupe \u0130le Dijital Reklam S\u00fcre\u00e7lerinizi G\u00fc\u00e7lendirin<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Dijital reklamc\u0131l\u0131\u011f\u0131n h\u0131zla geli\u015fmesiyle birlikte t\u00fcketicilerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 reklam say\u0131s\u0131 da art\u0131yor. Bu de\u011fi\u015fim, reklamlar\u0131n daha \u015feffaf, g\u00fcvenilir ve etik kurallar \u00e7er\u00e7evesinde y\u00fcr\u00fct\u00fclmesini zorunlu hale getiriyor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu kapsamda Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi g\u00fcncellendi. 1 Temmuz 2026 tarihinde Resmi Gazete&#8217;de yay\u0131mlanan d\u00fczenlemeler, dijital reklamc\u0131l\u0131\u011f\u0131n bir\u00e7ok alan\u0131nda yeni y\u00fck\u00fcml\u00fcl\u00fckler getirirken 1 A\u011fustos 2026 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girecek.&nbsp;<\/p>\n\n\n\n<h2 id=\"dijital-reklamcilikta-seffaflik-ve-yeni-kurallar\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital_Reklamcilikta_Seffaflik_ve_Yeni_Kurallar\"><\/span><strong>Dijital Reklamc\u0131l\u0131kta \u015eeffafl\u0131k ve Yeni Kurallar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni y\u00f6netmelik, dijital reklamc\u0131l\u0131kta \u015feffafl\u0131\u011f\u0131 art\u0131rmay\u0131 hedefleyen \u00f6nemli d\u00fczenlemeler i\u00e7eriyor. Bu kapsamda \u00f6ne \u00e7\u0131kan de\u011fi\u015fiklikler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedefli Reklamc\u0131l\u0131kta \u015eeffafl\u0131k:<\/strong> Reklam verenler, reklamlar\u0131n hangi kriterlere g\u00f6re g\u00f6sterildi\u011fini ve bu kriterlerin t\u00fcketiciler taraf\u0131ndan nas\u0131l de\u011fi\u015ftirilebilece\u011fini a\u00e7\u0131k ve kolay eri\u015filebilir \u015fekilde sunmakla y\u00fck\u00fcml\u00fc olacak.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer \u0130\u015f Birliklerinde Reklam \u0130baresi:<\/strong> Herhangi bir menfaat kar\u015f\u0131l\u0131\u011f\u0131nda yap\u0131lan payla\u015f\u0131mlarda &#8220;Reklam&#8221;, &#8220;\u0130\u015f birli\u011fi&#8221; veya &#8220;Tan\u0131t\u0131m&#8221; gibi ifadelerin a\u00e7\u0131k \u015fekilde kullan\u0131lmas\u0131 gerekecek.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yapay Zeka \u0130le Olu\u015fturulan Reklamlar \u0130\u00e7in Yeni Kurallar:<\/strong> Ger\u00e7ek ki\u015fiden ay\u0131rt edilemeyecek dijital karakterlerin kullan\u0131ld\u0131\u011f\u0131 reklamlarda bunun a\u00e7\u0131k\u00e7a belirtilmesi zorunlu olacak. Ek olarak ger\u00e7ek ki\u015filerin yapay zeka ile olu\u015fturulan dijital kopyalar\u0131n\u0131n \u00fcr\u00fcn\u00fc deneyimlemi\u015f veya tavsiye etmi\u015f izlenimi veren reklamlarda kullan\u0131lmas\u0131 yasakland\u0131.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c9fa13c\" id=\"gspb_image-id-gsbp-c9fa13c\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/ticari-reklam-1-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1358\" title=\"\"><\/div>\n\n\n\n<h2 id=\"reklamlarda-tuketici-guvenini-artiran-duzenlemeler\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklamlarda_Tuketici_Guvenini_Artiran_Duzenlemeler\"><\/span><strong>Reklamlarda T\u00fcketici G\u00fcvenini Art\u0131ran D\u00fczenlemeler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00f6netmelik, farkl\u0131 reklam t\u00fcrlerine y\u00f6nelik \u00f6nemli de\u011fi\u015fiklikler de i\u00e7eriyor. Dikkat \u00e7eken d\u00fczenlemeler \u015fu \u015fekilde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130ndirimli sat\u0131\u015f reklamlar\u0131nda yeni fiyat kriteri uygulanacak:<\/strong> \u0130ndirim \u00f6ncesi fiyat olarak kampanya ba\u015flang\u0131c\u0131ndan \u00f6nceki son 10 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat esas al\u0131nacak.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7evresel beyanlar art\u0131k belgelendirilecek:<\/strong> &#8220;\u00c7evre dostu&#8221;, &#8220;ye\u015fil&#8221; gibi genel ifadeler tek ba\u015f\u0131na kullan\u0131lamayacak olmas\u0131n\u0131n yan\u0131nda \u00e7evresel beyanlar\u0131n hangi a\u015famay\u0131 kapsad\u0131\u011f\u0131 a\u00e7\u0131klanacak.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Takviye edici g\u0131da reklamlar\u0131na yeni s\u0131n\u0131rlamalar getirildi:<\/strong> Bu \u00fcr\u00fcnlerin normal beslenmenin yerine ge\u00e7ti\u011fi izlenimini olu\u015fturan reklamlara izin verilmeyecek.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Akademik unvanlar\u0131n yan\u0131lt\u0131c\u0131 kullan\u0131m\u0131 yasakland\u0131:<\/strong> Reklamlarda akademik unvanlar\u0131n t\u00fcketiciyi yan\u0131ltacak veya g\u00fcven alg\u0131s\u0131n\u0131 istismar edecek \u015fekilde kullan\u0131lmas\u0131 y\u00f6netmelik kapsam\u0131nda yasakland\u0131.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"markalar-bu-degisikliklere-nasil-hazirlanmali\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Markalar_Bu_Degisikliklere_Nasil_Hazirlanmali\"><\/span><strong>Markalar Bu De\u011fi\u015fikliklere Nas\u0131l Haz\u0131rlanmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni d\u00fczenlemeler yaln\u0131zca reklam metinlerini de\u011fil; veri kullan\u0131m\u0131, influencer i\u015f birlikleri, yapay zeka destekli i\u00e7erikler, t\u00fcketici yorumlar\u0131 ve \u00e7evresel beyanlar gibi dijital pazarlaman\u0131n bir\u00e7ok alan\u0131n\u0131 do\u011frudan etkiliyor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle markalar\u0131n reklam stratejilerini, i\u00e7erik \u00fcretim s\u00fcre\u00e7lerini ve dijital kampanyalar\u0131n\u0131 yeni y\u00f6netmeli\u011fe uygun \u015fekilde g\u00f6zden ge\u00e7irmesi gerekiyor. Yasal uyumlulu\u011fun yan\u0131 s\u0131ra \u015feffaf ve g\u00fcven odakl\u0131 bir ileti\u015fim yakla\u015f\u0131m\u0131 benimsemek, marka itibar\u0131n\u0131 g\u00fc\u00e7lendiren \u00f6nemli unsurlar aras\u0131nda yer al\u0131yor.<\/p>\n\n\n\n<h2 id=\"marker-groupe-ile-dijital-reklam-sureclerinizi-guclendirin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marker_Groupe_Ile_Dijital_Reklam_Sureclerinizi_Guclendirin\"><\/span><strong>Marker Groupe \u0130le Dijital Reklam S\u00fcre\u00e7lerinizi G\u00fc\u00e7lendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital pazarlama ekosistemi s\u00fcrekli de\u011fi\u015firken, bu de\u011fi\u015fime uyum sa\u011flamak yaln\u0131zca yarat\u0131c\u0131 kampanyalar \u00fcretmekle de\u011fil, g\u00fcncel mevzuata uygun stratejiler geli\u015ftirmekle de m\u00fcmk\u00fcn oluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Marker Groupe olarak <\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/dijital-medya-planlama\/\"><strong><em>Dijital Medya Planlama<\/em><\/strong><\/a><strong><em> s\u00fcre\u00e7lerinde markalar\u0131n hem yasal gerekliliklere hem de kullan\u0131c\u0131 beklentilerine uygun stratejiler geli\u015ftirmesine destek oluyoruz.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Marker Groupe hizmetleri hakk\u0131nda daha fazla bilgi almak i\u00e7in bizimle <\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><em>MarkerGroupe.com<\/em><\/strong><\/a><strong><em> web sitesi veya <\/em><\/strong><a href=\"mailto:hello@markergroupe.com\"><strong><em>hello@markergroupe.com<\/em><\/strong><\/a><strong><em> e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131\u011f\u0131n h\u0131zla geli\u015fmesiyle birlikte t\u00fcketicilerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 reklam say\u0131s\u0131 da art\u0131yor. Bu de\u011fi\u015fim, reklamlar\u0131n daha \u015feffaf, g\u00fcvenilir ve etik kurallar \u00e7er\u00e7evesinde y\u00fcr\u00fct\u00fclmesini zorunlu hale getiriyor.&nbsp; Bu kapsamda Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi g\u00fcncellendi. 1 Temmuz 2026 tarihinde Resmi Gazete&#8217;de yay\u0131mlanan d\u00fczenlemeler, dijital reklamc\u0131l\u0131\u011f\u0131n bir\u00e7ok alan\u0131nda yeni y\u00fck\u00fcml\u00fcl\u00fckler getirirken 1 A\u011fustos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-c9fa13c img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505,1487],"tags":[1495,2639],"class_list":["post-45609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","category-haberler","tag-dijital-pazarlama","tag-ticari-reklam-yonetmeligi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45609"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45609\/revisions"}],"predecessor-version":[{"id":45614,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45609\/revisions\/45614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45612"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}