{"id":45597,"date":"2026-07-22T10:15:55","date_gmt":"2026-07-22T07:15:55","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45597"},"modified":"2026-07-22T10:15:57","modified_gmt":"2026-07-22T07:15:57","slug":"uluslar-ligi-heyecaninda-markanizi-ekranlara-tasiyin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/uluslar-ligi-heyecaninda-markanizi-ekranlara-tasiyin\/","title":{"rendered":"Uluslar Ligi Heyecan\u0131nda Markan\u0131z\u0131 Ekranlara Ta\u015f\u0131y\u0131n\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/uluslar-ligi-heyecaninda-markanizi-ekranlara-tasiyin\/#Canli_Spor_Yayinlarinda_Coklu_Ekran_Gucu\" >Canl\u0131 Spor Yay\u0131nlar\u0131nda \u00c7oklu Ekran G\u00fcc\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/uluslar-ligi-heyecaninda-markanizi-ekranlara-tasiyin\/#Milli_Maclar_Markalar_Icin_Neden_Degerli\" >Milli Ma\u00e7lar Markalar \u0130\u00e7in Neden De\u011ferli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/uluslar-ligi-heyecaninda-markanizi-ekranlara-tasiyin\/#UEFA_Uluslar_Liginde_One_Cikan_Reklam_Modelleri\" >UEFA Uluslar Ligi\u2019nde \u00d6ne \u00c7\u0131kan Reklam Modelleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/uluslar-ligi-heyecaninda-markanizi-ekranlara-tasiyin\/#Dogru_Medya_Planlamasi_Neden_Kritik\" >Do\u011fru Medya Planlamas\u0131 Neden Kritik?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/uluslar-ligi-heyecaninda-markanizi-ekranlara-tasiyin\/#Spor_Yayinlarinda_Markaniz_Icin_Dogru_Konumlanma\" >Spor Yay\u0131nlar\u0131nda Markan\u0131z \u0130\u00e7in Do\u011fru Konumlanma<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Canl\u0131 spor yay\u0131nlar\u0131, markalar\u0131n geni\u015f kitlelerle ayn\u0131 anda temas kurabildi\u011fi en g\u00fc\u00e7l\u00fc ileti\u015fim alanlar\u0131ndan biridir. \u00d6zellikle milli ma\u00e7 d\u00f6nemleri, y\u00fcksek izleyici ilgisi, ortak heyecan duygusu ve anl\u0131k etkile\u015fim potansiyeliyle markalar i\u00e7in g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcrl\u00fck f\u0131rsat\u0131 sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UEFA Uluslar Ligi 2026\/27 kapsam\u0131nda 60 kar\u015f\u0131la\u015fmaya yay\u0131lan yay\u0131n a\u011f\u0131, markalara y\u00fcksek frekansl\u0131 ve \u00e7oklu ekranl\u0131 bir reklam alan\u0131 olu\u015ftururken; T\u00fcrkiye ma\u00e7lar\u0131na \u00f6zel reklam paketleri 53,7 milyon tahmini g\u00f6sterim ve 10,5 milyon tekil eri\u015fim potansiyeliyle \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcm ma\u00e7lar\u0131 kapsayan ku\u015fak reklam modeli ise 111,3 milyon tahmini g\u00f6sterim g\u00fcc\u00fcyle markalar i\u00e7in geni\u015f \u00f6l\u00e7ekli bir g\u00f6r\u00fcn\u00fcrl\u00fck f\u0131rsat\u0131 sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UEFA Uluslar Ligi 2026\/27 d\u00f6nemi, markalar\u0131n yaln\u0131zca klasik reklam ku\u015faklar\u0131yla de\u011fil; dijital yay\u0131n, YouTube, webTV, Smart TV ve ma\u00e7 i\u00e7i sponsorluk entegrasyonlar\u0131yla da izleyiciyle bulu\u015fabilece\u011fi \u00e7oklu ekranl\u0131 bir reklam alan\u0131 olu\u015fturuyor.<\/p>\n\n\n\n<h2 id=\"canli-spor-yayinlarinda-coklu-ekran-gucu\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Canli_Spor_Yayinlarinda_Coklu_Ekran_Gucu\"><\/span><strong>Canl\u0131 Spor Yay\u0131nlar\u0131nda \u00c7oklu Ekran G\u00fcc\u00fc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spor izleme al\u0131\u015fkanl\u0131klar\u0131 art\u0131k yaln\u0131zca televizyon ekran\u0131yla s\u0131n\u0131rl\u0131 de\u011fil. Kullan\u0131c\u0131lar ma\u00e7lar\u0131 mobil cihazlardan, Smart TV\u2019lerden, webTV yay\u0131nlar\u0131ndan ve YouTube gibi dijital platformlardan takip ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu de\u011fi\u015fim, markalar\u0131n canl\u0131 yay\u0131n deneyimine farkl\u0131 ekranlardan dahil olmas\u0131n\u0131 m\u00fcmk\u00fcn hale getiriyor. UEFA Uluslar Ligi yay\u0131nlar\u0131nda ATV, A Spor, A Haber ve A2 dijital yay\u0131n a\u011f\u0131n\u0131n yan\u0131 s\u0131ra webTV, YouTube ve D-Smart Go gibi platformlar\u0131n da kullan\u0131lmas\u0131, markalar i\u00e7in daha geni\u015f bir temas alan\u0131 yarat\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7oklu ekran stratejisi sayesinde marka mesaj\u0131 yaln\u0131zca tek bir yay\u0131n noktas\u0131nda de\u011fil, izleyicinin ma\u00e7 deneyimini ya\u015fad\u0131\u011f\u0131 farkl\u0131 dijital alanlarda da g\u00f6r\u00fcn\u00fcr hale gelebiliyor.<\/p>\n\n\n\n<h2 id=\"milli-maclar-markalar-icin-neden-degerli\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Milli_Maclar_Markalar_Icin_Neden_Degerli\"><\/span><strong>Milli Ma\u00e7lar Markalar \u0130\u00e7in Neden De\u011ferli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Milli Futbol Tak\u0131m\u0131\u2019n\u0131n sahaya \u00e7\u0131kt\u0131\u011f\u0131 kar\u015f\u0131la\u015fmalar, izleyicinin ilgisinin ve duygusal ba\u011f\u0131n\u0131n en y\u00fcksek oldu\u011fu yay\u0131n d\u00f6nemlerinden biridir. Bu nedenle milli ma\u00e7lar, markalar i\u00e7in yaln\u0131zca eri\u015fim de\u011fil, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc bir marka hat\u0131rlan\u0131rl\u0131\u011f\u0131 f\u0131rsat\u0131 da sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye ma\u00e7lar\u0131na \u00f6zel haz\u0131rlanan reklam paketleri, y\u00fcksek izleyici oda\u011f\u0131na sahip kar\u015f\u0131la\u015fmalarda markalar\u0131n daha g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 sa\u011flar. Bu d\u00f6nemlerde ma\u00e7 \u00f6n\u00fc, devre aras\u0131, ma\u00e7 sonu ve canl\u0131 yay\u0131n i\u00e7i reklam alanlar\u0131, izleyici dikkatinin yo\u011fun oldu\u011fu anlarda marka mesaj\u0131n\u0131 \u00f6ne \u00e7\u0131karabilir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c6afb75\" id=\"gspb_image-id-gsbp-c6afb75\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/uefa-uluslar-ligi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1040\" height=\"563\" title=\"\"><\/div>\n\n\n\n<h2 id=\"uefa-uluslar-ligi-nde-one-cikan-reklam-modelleri\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UEFA_Uluslar_Liginde_One_Cikan_Reklam_Modelleri\"><\/span><strong>UEFA Uluslar Ligi\u2019nde \u00d6ne \u00c7\u0131kan Reklam Modelleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UEFA Uluslar Ligi yay\u0131nlar\u0131, markalara farkl\u0131 hedeflere g\u00f6re kullan\u0131labilecek \u00e7e\u015fitli reklam ve sponsorluk modelleri sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ku\u015fak reklamlar\u0131<\/strong>, ma\u00e7 \u00f6n\u00fc, devre aras\u0131 ve ma\u00e7 sonu gibi dikkat seviyesinin y\u00fcksek oldu\u011fu yay\u0131n aral\u0131klar\u0131nda konumlan\u0131r. Bu format, geni\u015f eri\u015fim ve tekrar frekans\u0131 sa\u011flamak isteyen markalar i\u00e7in g\u00fc\u00e7l\u00fc bir se\u00e7enektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bant reklamlar\u0131<\/strong>, ma\u00e7\u0131n canl\u0131 ak\u0131\u015f\u0131 devam ederken ekran\u0131n alt b\u00f6l\u00fcm\u00fcnde yer al\u0131r. Yay\u0131n\u0131 kesmeden g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flad\u0131\u011f\u0131 i\u00e7in izleyici deneyimine daha do\u011fal \u015fekilde entegre olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ma\u00e7 yay\u0131n\u0131 sponsorluklar\u0131<\/strong>, sunar ve sundu jenerikleriyle markan\u0131n yay\u0131n ak\u0131\u015f\u0131n\u0131n bir par\u00e7as\u0131 haline gelmesini sa\u011flar. Bu model, daha prestijli ve sahiplenici bir marka konumland\u0131rmas\u0131 i\u00e7in tercih edilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oyuncu \u0131s\u0131 haritas\u0131 sponsorlu\u011fu<\/strong>, ma\u00e7 i\u00e7i analiz ekranlar\u0131nda markaya farkl\u0131 bir g\u00f6r\u00fcn\u00fcrl\u00fck alan\u0131 sunar. Spor i\u00e7eri\u011fiyle do\u011frudan ili\u015fkili oldu\u011fu i\u00e7in reklam mesaj\u0131n\u0131n yay\u0131n deneyimiyle daha organik ba\u011f kurmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ma\u00e7 \u00f6zeti ve st\u00fcdyo program\u0131 sponsorluklar\u0131<\/strong> ise ma\u00e7 sonras\u0131nda da izleyiciyle temas\u0131n devam etmesini sa\u011flar. \u00d6zellikle YouTube ve dijital platformlarda \u00f6zet i\u00e7erik t\u00fcketiminin y\u00fcksek olmas\u0131, markalar i\u00e7in yay\u0131n sonras\u0131 ek g\u00f6r\u00fcn\u00fcrl\u00fck f\u0131rsat\u0131 yarat\u0131r.<\/p>\n\n\n\n<h2 id=\"dogru-medya-planlamasi-neden-kritik\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dogru_Medya_Planlamasi_Neden_Kritik\"><\/span><strong>Do\u011fru Medya Planlamas\u0131 Neden Kritik?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Canl\u0131 spor yay\u0131nlar\u0131nda etkili sonu\u00e7 almak i\u00e7in yaln\u0131zca g\u00f6r\u00fcn\u00fcr olmak yeterli de\u011fildir. Markan\u0131n hangi ma\u00e7ta, hangi ekranda, hangi reklam format\u0131yla ve hangi yay\u0131n an\u0131nda yer alaca\u011f\u0131 stratejik olarak planlanmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Milli ma\u00e7 odakl\u0131 kampanyalar marka bilinirli\u011fi ve duygusal ba\u011f i\u00e7in g\u00fc\u00e7l\u00fc bir alan sunarken, t\u00fcm turnuvaya yay\u0131lan reklam paketleri daha y\u00fcksek frekans ve geni\u015f eri\u015fim hedefleyen markalar i\u00e7in de\u011ferlendirilebilir. Ma\u00e7 \u00f6zetleri ve st\u00fcdyo programlar\u0131 ise canl\u0131 yay\u0131n sonras\u0131nda da marka temas\u0131n\u0131 s\u00fcrd\u00fcrmek isteyen markalar i\u00e7in tamamlay\u0131c\u0131 bir rol \u00fcstlenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle UEFA Uluslar Ligi gibi y\u00fcksek ilgi g\u00f6ren spor organizasyonlar\u0131nda medya planlamas\u0131; hedef kitle, mecra da\u011f\u0131l\u0131m\u0131, cihaz kullan\u0131m\u0131, yay\u0131n takvimi ve reklam formatlar\u0131 birlikte de\u011ferlendirilerek yap\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<h2 id=\"spor-yayinlarinda-markaniz-icin-dogru-konumlanma\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spor_Yayinlarinda_Markaniz_Icin_Dogru_Konumlanma\"><\/span><strong>Spor Yay\u0131nlar\u0131nda Markan\u0131z \u0130\u00e7in Do\u011fru Konumlanma<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Milli ma\u00e7 d\u00f6nemleri, markalar\u0131n geni\u015f kitlelerle g\u00fc\u00e7l\u00fc ve duygusal bir ba\u011f kurabilece\u011fi \u00f6zel yay\u0131n anlar\u0131d\u0131r. Do\u011fru medya planlamas\u0131yla canl\u0131 yay\u0131n, ma\u00e7 \u00f6zeti, bant reklam ve sponsorluk entegrasyonlar\u0131 markan\u0131n ileti\u015fim hedeflerine uygun \u015fekilde bir araya getirilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UEFA Uluslar Ligi d\u00f6neminde markan\u0131z\u0131n canl\u0131 spor yay\u0131nlar\u0131, ma\u00e7 \u00f6zetleri ve dijital sponsorluk alanlar\u0131nda daha g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcrl\u00fck elde etmesini istiyorsan\u0131z, <a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/dijital-medya-planlama\/?utm_source=chatgpt.com\">Dijital Medya Planlama hizmet sayfam\u0131z\u0131<\/a>&nbsp; inceleyebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in<\/em><\/strong><strong><em> <\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\/\"><strong><em>Marker Groupe<\/em><\/strong><\/a><strong><em> web sitesini ziyaret edebilir veya<\/em><\/strong><strong><em> <\/em><\/strong><a href=\"mailto:hello@markergroupe.com\"><strong><em>hello@markergroupe.com<\/em><\/strong><\/a><strong><em> <\/em><\/strong><strong><em>adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><strong><em> <\/em><\/strong><strong><em>&nbsp;<\/em><\/strong><strong><em>&nbsp;<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canl\u0131 spor yay\u0131nlar\u0131, markalar\u0131n geni\u015f kitlelerle ayn\u0131 anda temas kurabildi\u011fi en g\u00fc\u00e7l\u00fc ileti\u015fim alanlar\u0131ndan biridir. \u00d6zellikle milli ma\u00e7 d\u00f6nemleri, y\u00fcksek izleyici ilgisi, ortak heyecan duygusu ve anl\u0131k etkile\u015fim potansiyeliyle markalar i\u00e7in g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcrl\u00fck f\u0131rsat\u0131 sunar. UEFA Uluslar Ligi 2026\/27 kapsam\u0131nda 60 kar\u015f\u0131la\u015fmaya yay\u0131lan yay\u0131n a\u011f\u0131, markalara y\u00fcksek frekansl\u0131 ve \u00e7oklu ekranl\u0131 bir reklam alan\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-c6afb75 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,2636],"class_list":["post-45597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-uefa-uluslar-ligi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45597"}],"version-history":[{"count":3,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45597\/revisions"}],"predecessor-version":[{"id":45605,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45597\/revisions\/45605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45598"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}