{"id":45577,"date":"2026-07-20T16:14:17","date_gmt":"2026-07-20T13:14:17","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45577"},"modified":"2026-07-20T16:14:24","modified_gmt":"2026-07-20T13:14:24","slug":"okula-donus-alisverisinde-kararsiz-kullaniciyi-satin-almaya-nasil-yonlendirirsiniz","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/okula-donus-alisverisinde-kararsiz-kullaniciyi-satin-almaya-nasil-yonlendirirsiniz\/","title":{"rendered":"Okula D\u00f6n\u00fc\u015f Al\u0131\u015fveri\u015finde Karars\u0131z Kullan\u0131c\u0131y\u0131 Sat\u0131n Almaya Nas\u0131l Y\u00f6nlendirirsiniz?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/okula-donus-alisverisinde-kararsiz-kullaniciyi-satin-almaya-nasil-yonlendirirsiniz\/#Okula_Donus_Doneminde_Tuketici_Davranisi_Nasil_Degisiyor\" >Okula D\u00f6n\u00fc\u015f D\u00f6neminde T\u00fcketici Davran\u0131\u015f\u0131 Nas\u0131l De\u011fi\u015fiyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/okula-donus-alisverisinde-kararsiz-kullaniciyi-satin-almaya-nasil-yonlendirirsiniz\/#Kullanicilarin_Satin_Alma_Kararini_Etkileyen_Faktorler_Neler\" >Kullan\u0131c\u0131lar\u0131n Sat\u0131n Alma Karar\u0131n\u0131 Etkileyen Fakt\u00f6rler Neler?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/okula-donus-alisverisinde-kararsiz-kullaniciyi-satin-almaya-nasil-yonlendirirsiniz\/#Satin_Alma_Niyeti_Yuksek_Kullanicilara_Nasil_Ulasilir\" >Sat\u0131n Alma Niyeti Y\u00fcksek Kullan\u0131c\u0131lara Nas\u0131l Ula\u015f\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/okula-donus-alisverisinde-kararsiz-kullaniciyi-satin-almaya-nasil-yonlendirirsiniz\/#Kararsiz_Kullanicilari_Donusume_Yonlendirmek\" >Karars\u0131z Kullan\u0131c\u0131lar\u0131 D\u00f6n\u00fc\u015f\u00fcme Y\u00f6nlendirmek<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Okula d\u00f6n\u00fc\u015f d\u00f6nemi, t\u00fcketicilerin bir\u00e7ok marka, \u00fcr\u00fcn ve kampanya aras\u0131ndan se\u00e7im yapt\u0131\u011f\u0131 yo\u011fun bir al\u0131\u015fveri\u015f s\u00fcrecidir. Artan se\u00e7enekler ve farkl\u0131la\u015fan beklentiler, kullan\u0131c\u0131lar\u0131n sat\u0131n alma karar\u0131n\u0131 vermesini zorla\u015ft\u0131rabilir. Peki, markalar do\u011fru stratejilerle karars\u0131z kullan\u0131c\u0131lar\u0131 nas\u0131l sat\u0131n almaya y\u00f6nlendirebilir?<\/p>\n\n\n\n<h2 id=\"okula-donus-doneminde-tuketici-davranisi-nasil-degisiyor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Okula_Donus_Doneminde_Tuketici_Davranisi_Nasil_Degisiyor\"><\/span><strong>Okula D\u00f6n\u00fc\u015f D\u00f6neminde T\u00fcketici Davran\u0131\u015f\u0131 Nas\u0131l De\u011fi\u015fiyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okula d\u00f6n\u00fc\u015f d\u00f6nemi, t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n ve \u00f6nceliklerinin de\u011fi\u015fti\u011fi d\u00f6nemlerden biridir. T\u00fcketicilerin farkl\u0131 kanallar aras\u0131nda ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma s\u00fcreci, sat\u0131n alma karar\u0131n\u0131n uzamas\u0131na ve karars\u0131zl\u0131\u011f\u0131n artmas\u0131na yol a\u00e7abilir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle, markalar\u0131n kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 ve sat\u0131n alma niyetlerini do\u011fru analiz ederek karar s\u00fcrecinin farkl\u0131 a\u015famalar\u0131nda etkili ileti\u015fim kurmas\u0131 \u00f6nem kazan\u0131r. Do\u011fru zamanda sunulan ilgili mesajlar ve teklifler, karars\u0131z kullan\u0131c\u0131lar\u0131n sat\u0131n alma karar\u0131n\u0131 kolayla\u015ft\u0131rabilir.<\/p>\n\n\n\n<h2 id=\"kullanicilarin-satin-alma-kararini-etkileyen-faktorler-neler\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kullanicilarin_Satin_Alma_Kararini_Etkileyen_Faktorler_Neler\"><\/span><strong>Kullan\u0131c\u0131lar\u0131n Sat\u0131n Alma Karar\u0131n\u0131 Etkileyen Fakt\u00f6rler Neler?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fiyat Avantaj\u0131 ve Paket Kampanyalar\u0131:<\/strong> Okul ihtiya\u00e7lar\u0131 listesi uzun oldu\u011fundan paket kampanyalar\u0131 ve indirimler kullan\u0131c\u0131n\u0131n kararlar\u0131n\u0131 etkiler.<\/li>\n\n\n\n<li><strong>\u00d6deme Kolayl\u0131\u011f\u0131 ve Alternatifleri:<\/strong> Y\u00fcksek sepet tutarlar\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda kullan\u0131c\u0131lar, esnek \u00f6deme y\u00f6ntemlerine y\u00f6nelirler.<\/li>\n\n\n\n<li><strong>G\u00fcvenli Al\u0131\u015fveri\u015f:<\/strong> Kullan\u0131c\u0131lar\u0131n sat\u0131n alma s\u0131ras\u0131nda g\u00f6rd\u00fc\u011f\u00fc yorumlar ve geri bildirimler, g\u00fcven alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirerek karar s\u00fcrecini destekler.\u00a0<\/li>\n\n\n\n<li><strong>Ki\u015fiselle\u015ftirilmi\u015f Al\u0131\u015fveri\u015f Deneyimi:<\/strong> Kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na ilgi alan\u0131na, tercihlerine ve \u00f6nceden bakt\u0131klar\u0131na g\u00f6re \u00fcr\u00fcnler \u00e7\u0131karmak karar verme engelini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ortadan kald\u0131r\u0131r.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-9236405\" id=\"gspb_image-id-gsbp-9236405\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/07\/Okula-Donus-Alisverisinde-Kararsiz-Kullaniciyi-Satin-Almaya-Nasil-Yonlendirirsiniz.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"2030\" title=\"\"><\/div>\n\n\n\n<h2 id=\"okula-donus-doneminde-tuketici-davranisi-nasil-degisiyor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Satin_Alma_Niyeti_Yuksek_Kullanicilara_Nasil_Ulasilir\"><\/span><strong>Sat\u0131n Alma Niyeti Y\u00fcksek Kullan\u0131c\u0131lara Nas\u0131l Ula\u015f\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"okula-donus-doneminde-tuketici-davranisi-nasil-degisiyor\">Sat\u0131n alma niyeti y\u00fcksek kullan\u0131c\u0131lara ula\u015fmakta, kullan\u0131c\u0131lar\u0131n dijital davran\u0131\u015flar\u0131 ve sat\u0131n alma yolculu\u011fundaki konumlar\u0131 \u00f6nemli rol oynar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads kampanyalar\u0131yla aktif arama yapan kullan\u0131c\u0131lar yakalanabilirken, Meta ve TikTok reklamlar\u0131yla \u00fcr\u00fcn ke\u015ffi ve yeniden pazarlama s\u00fcre\u00e7leri desteklenebilir. B\u00f6ylece kullan\u0131c\u0131lar yaln\u0131zca ilk temas an\u0131nda de\u011fil, karar verme s\u00fcrecinin farkl\u0131 a\u015famalar\u0131nda da markayla yeniden bulu\u015fturulabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"okula-donus-doneminde-tuketici-davranisi-nasil-degisiyor\">Bu s\u00fcre\u00e7te \u00f6ne \u00e7\u0131kan temel unsurlar \u015funlard\u0131r:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"okula-donus-doneminde-tuketici-davranisi-nasil-degisiyor\"><strong>Arama Niyeti:<\/strong> Kullan\u0131c\u0131lar\u0131n arama sorgular\u0131 ve kulland\u0131klar\u0131 kelimeler, sat\u0131n alma e\u011filimleri hakk\u0131nda \u00f6nemli veriler sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hedef Kitle Segmentasyonu:<\/strong> Kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131, davran\u0131\u015flar\u0131 ve sat\u0131n alma yolculu\u011fundaki a\u015famalar\u0131, farkl\u0131 hedef kitle gruplar\u0131n\u0131n olu\u015fturulmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yeniden Hedefleme:<\/strong> Daha \u00f6nce \u00fcr\u00fcn veya hizmetlerle etkile\u015fime ge\u00e7en kullan\u0131c\u0131larla yeniden ileti\u015fim kurulmas\u0131na olanak tan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"okula-donus-doneminde-tuketici-davranisi-nasil-degisiyor\"><strong>Ki\u015fiselle\u015ftirilmi\u015f Reklamlar:<\/strong> Kullan\u0131c\u0131lar\u0131n ilgi g\u00f6sterdi\u011fi \u00fcr\u00fcn ve kategorilere g\u00f6re \u015fekillenen reklamlar, daha ilgili bir ileti\u015fim deneyimi olu\u015fturur.<br><\/p>\n\n\n\n<h2 id=\"okula-donus-doneminde-tuketici-davranisi-nasil-degisiyor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kararsiz_Kullanicilari_Donusume_Yonlendirmek\"><\/span><strong>Karars\u0131z Kullan\u0131c\u0131lar\u0131 D\u00f6n\u00fc\u015f\u00fcme Y\u00f6nlendirmek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Karars\u0131z kullan\u0131c\u0131lar\u0131 d\u00f6n\u00fc\u015f\u00fcme y\u00f6nlendirmek i\u00e7in yaln\u0131zca reklam g\u00f6stermek yeterli de\u011fildir. Kullan\u0131c\u0131n\u0131n daha \u00f6nce inceledi\u011fi \u00fcr\u00fcnler, sepete ekledi\u011fi ancak sat\u0131n almad\u0131\u011f\u0131 \u00fcr\u00fcnler ve ilgi g\u00f6sterdi\u011fi kategoriler dikkate al\u0131narak daha ilgili reklam mesajlar\u0131 olu\u015fturulmal\u0131d\u0131r. S\u0131n\u0131rl\u0131 s\u00fcreli kampanyalar, paket avantajlar\u0131, \u00fccretsiz kargo, taksit se\u00e7enekleri ve yeniden pazarlama reklamlar\u0131 bu s\u00fcre\u00e7te sat\u0131n alma karar\u0131n\u0131 destekleyebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong><em>Back to School d\u00f6neminde reklam kampanyalar\u0131n\u0131z\u0131 sat\u0131\u015f odakl\u0131 bir stratejiyle y\u00f6netmek, karars\u0131z kullan\u0131c\u0131lar\u0131 yeniden pazarlama kampanyalar\u0131yla sat\u0131n almaya y\u00f6nlendirmek ve d\u00f6n\u00fc\u015f\u00fcm performans\u0131n\u0131z\u0131 g\u00fc\u00e7lendirmek i\u00e7in<\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/performans-pazarlama\/\"><strong><em> Performans Pazarlama Hizmet Sayfam\u0131z\u0131<\/em><\/strong><\/a><em><strong> i<\/strong><\/em><strong><em>nceleyebilirsiniz. Detayl\u0131 bilgi almak i\u00e7in <\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/\"><strong><em>MarkerGroupe.com<\/em><\/strong><\/a><strong><em> web sitemizi ziyaret edebilir veya hello@markergroupe.com adresinden bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><br><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-3ae34f4\" id=\"gspb_image-id-gsbp-3ae34f4\"><img data-src=\"\" loading=\"lazy\" width=\"\" height=\"\"\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Okula d\u00f6n\u00fc\u015f d\u00f6nemi, t\u00fcketicilerin bir\u00e7ok marka, \u00fcr\u00fcn ve kampanya aras\u0131ndan se\u00e7im yapt\u0131\u011f\u0131 yo\u011fun bir al\u0131\u015fveri\u015f s\u00fcrecidir. Artan se\u00e7enekler ve farkl\u0131la\u015fan beklentiler, kullan\u0131c\u0131lar\u0131n sat\u0131n alma karar\u0131n\u0131 vermesini zorla\u015ft\u0131rabilir. Peki, markalar do\u011fru stratejilerle karars\u0131z kullan\u0131c\u0131lar\u0131 nas\u0131l sat\u0131n almaya y\u00f6nlendirebilir? Okula D\u00f6n\u00fc\u015f D\u00f6neminde T\u00fcketici Davran\u0131\u015f\u0131 Nas\u0131l De\u011fi\u015fiyor? Okula d\u00f6n\u00fc\u015f d\u00f6nemi, t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n ve \u00f6nceliklerinin de\u011fi\u015fti\u011fi d\u00f6nemlerden biridir. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-9236405 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489,1501],"tags":[2528,1495],"class_list":["post-45577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","tag-back-to-school","tag-dijital-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45577"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45577\/revisions"}],"predecessor-version":[{"id":45580,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45577\/revisions\/45580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45578"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}