{"id":45313,"date":"2026-07-01T17:23:31","date_gmt":"2026-07-01T14:23:31","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45313"},"modified":"2026-07-01T17:45:09","modified_gmt":"2026-07-01T14:45:09","slug":"yandex-navigasyon-reklamlari-ile-yolculuk-aninda-markanizi-gosterin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yandex-navigasyon-reklamlari-ile-yolculuk-aninda-markanizi-gosterin\/","title":{"rendered":"Yandex Navigasyon Reklamlar\u0131 ile Yolculuk An\u0131nda Markan\u0131z\u0131 G\u00f6sterin"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-navigasyon-reklamlari-ile-yolculuk-aninda-markanizi-gosterin\/#Yandex_Navigasyon_Reklam_Panolari_Nedir\" >Yandex Navigasyon Reklam Panolar\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-navigasyon-reklamlari-ile-yolculuk-aninda-markanizi-gosterin\/#Markanizi_Yol_Uzerinde_Dogru_Anda_Konumlandirin\" >Markan\u0131z\u0131 Yol \u00dczerinde Do\u011fru Anda Konumland\u0131r\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-navigasyon-reklamlari-ile-yolculuk-aninda-markanizi-gosterin\/#Potansiyel_Musterileri_Magazaniza_Cekin\" >Potansiyel M\u00fc\u015fterileri Ma\u011fazan\u0131za \u00c7ekin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-navigasyon-reklamlari-ile-yolculuk-aninda-markanizi-gosterin\/#Kullaniciyi_Tek_Dokunusla_Aksiyona_Yonlendirin\" >Kullan\u0131c\u0131y\u0131 Tek Dokunu\u015fla Aksiyona Y\u00f6nlendirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-navigasyon-reklamlari-ile-yolculuk-aninda-markanizi-gosterin\/#Lokasyon_Bazli_Reklamlarla_Etkilesimi_Artirin\" >Lokasyon Bazl\u0131 Reklamlarla Etkile\u015fimi Art\u0131r\u0131n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Mobil teknolojilerin ve dijital harita uygulamalar\u0131n\u0131n g\u00fcnl\u00fck ya\u015fam\u0131n merkezine yerle\u015fti\u011fi g\u00fcn\u00fcm\u00fczde, s\u00fcr\u00fcc\u00fclerin rota \u00fczerindeki dikkati markalar i\u00e7in en stratejik pazarlama alanlar\u0131ndan birini olu\u015fturuyor.&nbsp;<\/p>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n aktif olarak navigasyon kulland\u0131\u011f\u0131 anlarda g\u00f6r\u00fcn\u00fcr olmak, markalar\u0131n do\u011fru zamanda do\u011fru hedef kitleyle bulu\u015fmas\u0131n\u0131 sa\u011flayarak hem fiziksel ma\u011faza trafi\u011fini hem de dijital etkile\u015fimi art\u0131r\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yandex-navigasyon-reklam-panolari-nedir\"><span class=\"ez-toc-section\" id=\"Yandex_Navigasyon_Reklam_Panolari_Nedir\"><\/span><strong>Yandex Navigasyon Reklam Panolar\u0131 Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex Navigasyon Reklam Panolar\u0131&nbsp; uygulama haritas\u0131 \u00fczerinde g\u00f6r\u00fcnt\u00fclenen ve kurum logosu ta\u015f\u0131yan reklam ama\u00e7l\u0131 konum etiketleridir. Reklam panolar\u0131, uygulaman\u0131n aray\u00fcz\u00fcne do\u011fal bir \u015fekilde entegre edilir ve ara\u00e7lar\u0131yla yak\u0131ndan ge\u00e7en potansiyel m\u00fc\u015fterilerin dikkatini \u00e7eker. Etiketin g\u00f6r\u00fcnt\u00fclenece\u011fi alan veya b\u00f6lge ise reklam veren taraf\u0131ndan belirlenir.<\/p>\n\n\n\n<p>Reklam panolar\u0131, uygulaman\u0131n aray\u00fcz\u00fcne do\u011fal bir \u015fekilde entegre edilir ve ara\u00e7lar\u0131yla yak\u0131ndan ge\u00e7en potansiyel m\u00fc\u015fterilerin dikkatini \u00e7eker. T\u00fcrkiye&#8217;deki navigasyon uygulamas\u0131 kullan\u0131c\u0131lar\u0131n\u0131n %44&#8217;\u00fc Yandex Navi kullan\u0131yor. B\u00f6ylece Yandex Navi, T\u00fcrkiye&#8217;nin en pop\u00fcler ikinci navigasyon uygulamas\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d1542e2\" id=\"gspb_image-id-gsbp-d1542e2\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/06\/Yandex-Navigasyon-.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"446\" height=\"350\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"markanizi-yol-uzerinde-dogru-anda-konumlandirin\"><span class=\"ez-toc-section\" id=\"Markanizi_Yol_Uzerinde_Dogru_Anda_Konumlandirin\"><\/span><strong>Markan\u0131z\u0131 Yol \u00dczerinde Do\u011fru Anda Konumland\u0131r\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex Navigasyon&#8217;da g\u00f6sterilen reklam panolar\u0131, marka bilinirli\u011fini art\u0131rmak isteyen reklam verenler i\u00e7in etkili bir g\u00f6r\u00fcn\u00fcrl\u00fck \u00e7\u00f6z\u00fcm\u00fc sunar. Kullan\u0131c\u0131lar harita \u00fczerindeki reklam etiketine dokunduklar\u0131nda markan\u0131zla do\u011frudan etkile\u015fime ge\u00e7ebilir ve ihtiya\u00e7 duyduklar\u0131 bilgilere tek ad\u0131mda ula\u015fabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"potansiyel-musterileri-magazaniza-cekin\"><span class=\"ez-toc-section\" id=\"Potansiyel_Musterileri_Magazaniza_Cekin\"><\/span><strong>Potansiyel M\u00fc\u015fterileri Ma\u011fazan\u0131za \u00c7ekin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam panolar\u0131 \u00f6zelli\u011fi, markan\u0131z\u0131n fiziksel konumunu potansiyel m\u00fc\u015fterilerinizin g\u00fcnl\u00fck rotalar\u0131 \u00fczerine ta\u015f\u0131yarak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131r\u0131r. Haritaya do\u011fal bir \u015fekilde entegre olan bu panolar, s\u00fcr\u00fcc\u00fclerin dikkatini da\u011f\u0131tmadan, onlar\u0131 do\u011frudan i\u015fletmenize y\u00f6nlendirir. Bu sayede lokasyon bazl\u0131 pazarlaman\u0131n g\u00fcc\u00fcnden yararlanarak hem marka bilinirli\u011finizi art\u0131rabilir hem de anl\u0131k sat\u0131n alma e\u011filimindeki s\u00fcr\u00fcc\u00fcleri ma\u011fazan\u0131za \u00e7ekerek fiziksel trafi\u011finizi do\u011frudan sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kullaniciyi-tek-dokunusla-aksiyona-yonlendirin\"><span class=\"ez-toc-section\" id=\"Kullaniciyi_Tek_Dokunusla_Aksiyona_Yonlendirin\"><\/span><strong>Kullan\u0131c\u0131y\u0131 Tek Dokunu\u015fla Aksiyona Y\u00f6nlendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam mesaj\u0131 a\u00e7\u0131ld\u0131\u011f\u0131nda kullan\u0131c\u0131ya a\u015fa\u011f\u0131daki aksiyon se\u00e7eneklerinden \u00fc\u00e7\u00fcnden ikisi sunulabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arama Yap: <\/strong>Kullan\u0131c\u0131n\u0131n do\u011frudan \u015firketinizi telefonla aramas\u0131n\u0131 sa\u011flar. Ayr\u0131ca arama izleme \u00f6zelli\u011fi sayesinde reklam performans\u0131 takip edilebilir.<\/li>\n\n\n\n<li><strong>Siteye Git:<\/strong> Teklif veya kampanya detaylar\u0131n\u0131n yer ald\u0131\u011f\u0131 web sayfas\u0131n\u0131 a\u00e7arak kullan\u0131c\u0131y\u0131 dijital deneyime y\u00f6nlendirir.<\/li>\n\n\n\n<li><strong>Haritada Bul: <\/strong>Kullan\u0131c\u0131n\u0131n teklifinizden yararlanabilece\u011fi t\u00fcm sat\u0131\u015f noktalar\u0131n\u0131 harita \u00fczerinde g\u00f6r\u00fcnt\u00fclemesini sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lokasyon-bazli-reklamlarla-etkilesimi-artirin\"><span class=\"ez-toc-section\" id=\"Lokasyon_Bazli_Reklamlarla_Etkilesimi_Artirin\"><\/span><strong>Lokasyon Bazl\u0131 Reklamlarla Etkile\u015fimi Art\u0131r\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex Navigasyon Reklam Panolar\u0131, s\u00fcr\u00fcc\u00fclerin aktif olarak rota takip etti\u011fi anlarda markan\u0131z\u0131 g\u00f6r\u00fcn\u00fcr k\u0131larak dijital ve fiziksel temas noktalar\u0131n\u0131 bir araya getirir. Konum bazl\u0131 hedefleme sayesinde do\u011fru b\u00f6lgede bulunan potansiyel m\u00fc\u015fterilere ula\u015fabilir, marka bilinirli\u011finizi g\u00fc\u00e7lendirebilir ve kullan\u0131c\u0131lar\u0131 telefon aramas\u0131, web sitesi ziyareti veya en yak\u0131n sat\u0131\u015f noktas\u0131na y\u00f6nlendirerek \u00f6l\u00e7\u00fclebilir sonu\u00e7lar elde edebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Yandex Maps ve Yandex Navi\u2019de markan\u0131z\u0131n harita deneyimi i\u00e7inde g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 istiyorsan\u0131z, do\u011fru medya planlamas\u0131 ve kampanya y\u00f6netimi i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz. Detayl\u0131 bilgi almak i\u00e7in <\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><em>MarkerGroupe.com<\/em><\/strong><\/a><strong><em> &nbsp;&nbsp;web sitemizi ziyaret edebilir veya <\/em><\/strong><a href=\"mailto:hello@markergroupe.com\"><strong><em>hello@markergroupe.com<\/em><\/strong><\/a><strong><em> &nbsp;adresinden bize ula\u015fabilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil teknolojilerin ve dijital harita uygulamalar\u0131n\u0131n g\u00fcnl\u00fck ya\u015fam\u0131n merkezine yerle\u015fti\u011fi g\u00fcn\u00fcm\u00fczde, s\u00fcr\u00fcc\u00fclerin rota \u00fczerindeki dikkati markalar i\u00e7in en stratejik pazarlama alanlar\u0131ndan birini olu\u015fturuyor.&nbsp; Kullan\u0131c\u0131lar\u0131n aktif olarak navigasyon kulland\u0131\u011f\u0131 anlarda g\u00f6r\u00fcn\u00fcr olmak, markalar\u0131n do\u011fru zamanda do\u011fru hedef kitleyle bulu\u015fmas\u0131n\u0131 sa\u011flayarak hem fiziksel ma\u011faza trafi\u011fini hem de dijital etkile\u015fimi art\u0131r\u0131yor. Yandex Navigasyon Reklam Panolar\u0131 Nedir? Yandex Navigasyon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-d1542e2 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1509,2615,2620],"class_list":["post-45313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-yandex","tag-yandex-maps","tag-yandex-navi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45313"}],"version-history":[{"count":3,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45313\/revisions"}],"predecessor-version":[{"id":45342,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45313\/revisions\/45342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45314"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}