{"id":45304,"date":"2026-06-30T15:12:57","date_gmt":"2026-06-30T12:12:57","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45304"},"modified":"2026-06-30T18:40:20","modified_gmt":"2026-06-30T15:40:20","slug":"yandex-maps-pin-reklamlari-ile-kullanicilarin-rotasinda-yer-alin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-pin-reklamlari-ile-kullanicilarin-rotasinda-yer-alin\/","title":{"rendered":"Yandex Maps Pin Reklamlar\u0131 ile Kullan\u0131c\u0131lar\u0131n Rotas\u0131nda Yer Al\u0131n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-pin-reklamlari-ile-kullanicilarin-rotasinda-yer-alin\/#Yandex_Pin_Reklamlari_Nedir\" >Yandex Pin Reklamlar\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-pin-reklamlari-ile-kullanicilarin-rotasinda-yer-alin\/#Yandex_Pin_Reklamlari_Nasil_Calisir\" >Yandex Pin Reklamlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-pin-reklamlari-ile-kullanicilarin-rotasinda-yer-alin\/#Yandex_Pin_Reklamlarinin_Avantajlari\" >Yandex Pin Reklamlar\u0131n\u0131n Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-pin-reklamlari-ile-kullanicilarin-rotasinda-yer-alin\/#Yandex_Pin_Reklamlari_Nerelerde_Kullanilir\" >Yandex Pin Reklamlar\u0131 Nerelerde Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-pin-reklamlari-ile-kullanicilarin-rotasinda-yer-alin\/#Yandex_Pin_Reklamlari_Neden_Tercih_Edilmelidir\" >Yandex Pin Reklamlar\u0131 Neden Tercih Edilmelidir?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>E-ticaret ve fiziksel perakende rekabeti artt\u0131k\u00e7a markalar\u0131n yaln\u0131zca dijitalde g\u00f6r\u00fcn\u00fcr olmas\u0131 yeterli olmuyor. Kullan\u0131c\u0131ya do\u011fru anda, do\u011fru lokasyonda ula\u015fabilmek; sat\u0131n alma karar\u0131n\u0131 etkileyebilen \u00f6nemli fakt\u00f6rlerden biridir.&nbsp; \u00d6zellikle hareket halindeki kullan\u0131c\u0131lar\u0131 hedefleyen markalar i\u00e7in konum bazl\u0131 reklam \u00e7\u00f6z\u00fcmleri bu noktada g\u00fc\u00e7l\u00fc bir avantaj sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>Yandex Navigasyon ve Yandex Maps \u00fczerinde sunulan Pin reklamlar\u0131, markalar\u0131n fiziksel konumlar\u0131n\u0131 kullan\u0131c\u0131lar\u0131n rotalar\u0131 \u00fczerinde g\u00f6r\u00fcn\u00fcr hale getirerek ma\u011faza ziyareti ve kullan\u0131c\u0131 etkile\u015fimini destekleyen bir reklam modelidir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yandex-pin-reklamlari-nedir\"><span class=\"ez-toc-section\" id=\"Yandex_Pin_Reklamlari_Nedir\"><\/span>Yandex Pin Reklamlar\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex Pin Reklamlar\u0131, Yandex Navigasyon ve Yandex Maps uygulamalar\u0131nda kullan\u0131c\u0131lar\u0131n rotalar\u0131 \u00fczerinde g\u00f6sterilen logolu konum etiketleridir. Harita \u00fczerinde do\u011fal bir g\u00f6r\u00fcn\u00fcm sunan bu reklam format\u0131, i\u015fletmelerin fiziksel konumlar\u0131n\u0131 \u00f6ne \u00e7\u0131kararak kullan\u0131c\u0131lar\u0131n markay\u0131 fark etmesini ve lokasyona daha kolay y\u00f6nlenmesini destekler.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yandex-pin-reklamlari-nasil-calisir\"><span class=\"ez-toc-section\" id=\"Yandex_Pin_Reklamlari_Nasil_Calisir\"><\/span>Yandex Pin Reklamlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kullan\u0131c\u0131 Yandex Navigasyon veya Yandex Maps \u00fczerinden bir rota olu\u015fturdu\u011funda, g\u00fczerg\u00e2h \u00fczerindeki i\u015fletmelerin logolu pinleri haritada g\u00f6r\u00fcnt\u00fclenir. Kullan\u0131c\u0131 pine dokundu\u011funda i\u015fletmenin bilgi kart\u0131 a\u00e7\u0131l\u0131r. Bu kart \u00fczerinden rota olu\u015fturabilir; kampanya kurgusuna ba\u011fl\u0131 olarak web sitesine ge\u00e7ebilir veya telefonla ileti\u015fime ge\u00e7ebilir.&nbsp; B\u00f6ylece kullan\u0131c\u0131 tek dokunu\u015fla i\u015fletmeye ula\u015fabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yandex-pin-reklamlarinin-avantajlari-1\"><span class=\"ez-toc-section\" id=\"Yandex_Pin_Reklamlarinin_Avantajlari\"><\/span>Yandex Pin Reklamlar\u0131n\u0131n Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131r\u0131r.<\/li>\n\n\n\n<li>Fiziksel ma\u011faza ziyaretlerini destekler.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131y\u0131 do\u011frudan aksiyona y\u00f6nlendirir.<\/li>\n\n\n\n<li>Harita deneyiminin do\u011fal bir par\u00e7as\u0131 olarak dikkat \u00e7eker.<\/li>\n\n\n\n<li>Konum bazl\u0131 hedefleme sayesinde do\u011fru kullan\u0131c\u0131ya do\u011fru zamanda ula\u015fmay\u0131 sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-f2284c4\" id=\"gspb_image-id-gsbp-f2284c4\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/06\/Yandex-Pin-Reklamlari.jpeg\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1000\" height=\"417\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yandex-pin-reklamlari-nerelerde-kullanilir\"><span class=\"ez-toc-section\" id=\"Yandex_Pin_Reklamlari_Nerelerde_Kullanilir\"><\/span>Yandex Pin Reklamlar\u0131 Nerelerde Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu reklam format\u0131, fiziksel \u015fubeleri veya sat\u0131\u015f noktalar\u0131 bulunan i\u015fletmeler i\u00e7in idealdir. \u00d6zellikle restoranlar, kafeler, akaryak\u0131t istasyonlar\u0131, otomotiv servisleri, market zincirleri, oteller, ma\u011fazalar ve farkl\u0131 lokasyonlarda hizmet veren markalar taraf\u0131ndan tercih edilir. Kullan\u0131c\u0131lar\u0131n seyahat h\u00e2lindeyken i\u015fletmeleri ke\u015ffetmesini kolayla\u015ft\u0131rarak yerel pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 g\u00fc\u00e7lendirir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yandex-pin-reklamlari-neden-tercih-edilmelidir\"><span class=\"ez-toc-section\" id=\"Yandex_Pin_Reklamlari_Neden_Tercih_Edilmelidir\"><\/span>Yandex Pin Reklamlar\u0131 Neden Tercih Edilmelidir?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex Pin Reklamlar\u0131, markalar\u0131n hedef kitlelerine do\u011fru zamanda ve do\u011fru konumda ula\u015fmas\u0131n\u0131 sa\u011flayan etkili bir konum bazl\u0131 reklam \u00e7\u00f6z\u00fcm\u00fcd\u00fcr. Kullan\u0131c\u0131lar\u0131n aktif olarak rota olu\u015fturdu\u011fu anlarda g\u00f6r\u00fcn\u00fcr olmas\u0131, marka fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131r\u0131rken fiziksel sat\u0131\u015f noktalar\u0131na y\u00f6nlendirmeyi de destekler.<\/p>\n\n\n\n<p><em><strong>Yandex Pin Reklamlar\u0131 ile markan\u0131z\u0131n fiziksel lokasyonlar\u0131n\u0131 harita \u00fczerinde daha g\u00f6r\u00fcn\u00fcr hale getirmek ve kullan\u0131c\u0131lar\u0131 rota deneyimi i\u00e7inde i\u015fletmenize y\u00f6nlendirmek istiyorsan\u0131z, do\u011fru medya planlamas\u0131 ve kampanya y\u00f6netimi i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz. Detayl\u0131 bilgi almak i\u00e7in <a href=\"http:\/\/markergroupe.com\/\">MarkerGroupe.com<\/a> \u00a0web sitemizi\u00a0 ziyaret edebilir veya  <a href=\"mailto:hello@markergroupe.com\">hello@markergroupe.com<\/a> adresinden bize ula\u015fabilirsiniz.\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret ve fiziksel perakende rekabeti artt\u0131k\u00e7a markalar\u0131n yaln\u0131zca dijitalde g\u00f6r\u00fcn\u00fcr olmas\u0131 yeterli olmuyor. Kullan\u0131c\u0131ya do\u011fru anda, do\u011fru lokasyonda ula\u015fabilmek; sat\u0131n alma karar\u0131n\u0131 etkileyebilen \u00f6nemli fakt\u00f6rlerden biridir.&nbsp; \u00d6zellikle hareket halindeki kullan\u0131c\u0131lar\u0131 hedefleyen markalar i\u00e7in konum bazl\u0131 reklam \u00e7\u00f6z\u00fcmleri bu noktada g\u00fc\u00e7l\u00fc bir avantaj sa\u011fl\u0131yor. Yandex Navigasyon ve Yandex Maps \u00fczerinde sunulan Pin reklamlar\u0131, markalar\u0131n fiziksel konumlar\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-f2284c4 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[],"tags":[2615,2616],"class_list":["post-45304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-yandex-maps","tag-yandex-navigasyon"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45304"}],"version-history":[{"count":5,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45304\/revisions"}],"predecessor-version":[{"id":45335,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45304\/revisions\/45335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45306"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}