{"id":45294,"date":"2026-06-30T13:23:44","date_gmt":"2026-06-30T10:23:44","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45294"},"modified":"2026-06-30T18:39:11","modified_gmt":"2026-06-30T15:39:11","slug":"yandex-maps-ve-yandex-navide-konum-bazli-reklamlar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-ve-yandex-navide-konum-bazli-reklamlar\/","title":{"rendered":"Yandex Maps ve Yandex Navi\u2019de Konum Bazl\u0131 Reklamlar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-ve-yandex-navide-konum-bazli-reklamlar\/#Yandex_Maps_ve_Yandex_Navi_Konum_Bazli_Reklamlar_Nedir\" >Yandex Maps ve Yandex Navi Konum Bazl\u0131 Reklamlar Nedir?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-ve-yandex-navide-konum-bazli-reklamlar\/#Konum_Bazli_Reklamlar_Ne_Ise_Yarar\" >Konum Bazl\u0131 Reklamlar Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-ve-yandex-navide-konum-bazli-reklamlar\/#Konum_Bazli_Yandex_Reklamlarinin_Avantajlari\" >Konum Bazl\u0131 Yandex Reklamlar\u0131n\u0131n Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-maps-ve-yandex-navide-konum-bazli-reklamlar\/#Yandex_Geo_Reklam_Formatlari\" >Yandex Geo Reklam Formatlar\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>G\u00fcn\u00fcm\u00fczde dijital pazarlama stratejileri yaln\u0131zca kullan\u0131c\u0131lar\u0131n \u00e7evrimi\u00e7i d\u00fcnyadaki ayak izlerini de\u011fil, fiziksel d\u00fcnyadaki hareketlerini de merkeze al\u0131yor. T\u00fcketicilere i\u015fletmenizin yak\u0131n\u0131ndan ge\u00e7erken veya rotalar\u0131n\u0131 olu\u015ftururken ula\u015fmak, fiziksel ma\u011faza ziyaretlerini ve kullan\u0131c\u0131 etkile\u015fimini destekleyen etkili y\u00f6ntemlerden biridir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yandex-maps-ve-yandex-navi-konum-bazli-reklamlar-nedir\"><span class=\"ez-toc-section\" id=\"Yandex_Maps_ve_Yandex_Navi_Konum_Bazli_Reklamlar_Nedir\"><\/span>Yandex Maps ve Yandex Navi Konum Bazl\u0131 Reklamlar Nedir?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex Geo reklam \u00e7\u00f6z\u00fcmleri; her g\u00fcn milyonlarca s\u00fcr\u00fcc\u00fc ve yayan\u0131n rotas\u0131n\u0131 belirlemek i\u00e7in kulland\u0131\u011f\u0131 Yandex Maps ve Yandex Navi uygulamalar\u0131na entegre edilmi\u015f, harita ve navigasyon odakl\u0131 reklam modelleridir. Kullan\u0131c\u0131lar\u0131n o anki co\u011frafi konumlar\u0131na, hedeflerine ve hareket durumlar\u0131na g\u00f6re \u00f6zelle\u015ftirilen bu reklamlar, markan\u0131z\u0131n dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc fiziksel d\u00fcnyaya ba\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"konum-bazli-reklamlar-ne-ise-yarar\"><span class=\"ez-toc-section\" id=\"Konum_Bazli_Reklamlar_Ne_Ise_Yarar\"><\/span>Konum Bazl\u0131 Reklamlar Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu reklam modelinin temel amac\u0131, dijital ortamdaki marka fark\u0131ndal\u0131\u011f\u0131n\u0131 fiziksel ziyaretlere d\u00f6n\u00fc\u015ft\u00fcrmektir.&nbsp;<\/p>\n\n\n\n<p>Kullan\u0131c\u0131lar yoldayken veya bir mekan ararken markan\u0131z\u0131 kar\u015f\u0131lar\u0131na \u00e7\u0131kar\u0131r. \u0130htiya\u00e7 an\u0131ndaki spesifik aramalarda rakiplerinizin \u00f6n\u00fcne ge\u00e7menizi sa\u011flayarak ma\u011faza trafi\u011fini, kullan\u0131c\u0131 etkile\u015fimini ve sat\u0131n alma yolculu\u011funa y\u00f6nlendirme potansiyelini destekler.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7102f61\" id=\"gspb_image-id-gsbp-7102f61\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/06\/Yandex-Maps-ve-Yandex-Navide-Konum-Bazli-Reklamlar-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1343\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"konum-bazli-yandex-reklamlarinin-avantajlari\"><span class=\"ez-toc-section\" id=\"Konum_Bazli_Yandex_Reklamlarinin_Avantajlari\"><\/span>Konum Bazl\u0131 Yandex Reklamlar\u0131n\u0131n Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex ekosistemindeki lokasyon odakl\u0131 reklamlar, markalara do\u011frudan aksiyon ald\u0131ran \u015fu avantajlar\u0131 sunar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do\u011fru Zamanda ve Yerde Hedefleme:<\/strong> Hedef kitlenize, i\u015fletmenize en yak\u0131n olduklar\u0131 anda ve sat\u0131n alma niyetinin en y\u00fcksek oldu\u011fu zamanda ula\u015f\u0131rs\u0131n\u0131z.<\/li>\n\n\n\n<li><strong>\u00d6l\u00e7\u00fclebilir Fiziksel Ziyaretler:<\/strong> Rota olu\u015fturma, arama veya web sitesine ge\u00e7i\u015f gibi kullan\u0131c\u0131 aksiyonlar\u0131 kampanya performans\u0131n\u0131 de\u011ferlendirmeye yard\u0131mc\u0131 olur.&nbsp;<\/li>\n\n\n\n<li><strong>G\u00fcvenli S\u00fcr\u00fc\u015f Deneyimi:<\/strong> Reklamlar, s\u00fcr\u00fc\u015f g\u00fcvenli\u011fini tehlikeye atmayacak \u015fekilde, arac\u0131n duraklama anlar\u0131na ve h\u0131z\u0131na g\u00f6re optimize edilerek g\u00f6sterilir.<\/li>\n\n\n\n<li><strong>Dijital A\u00e7\u0131k Hava Etkisi:<\/strong> Harita \u00fczerinde \u015fehrin en i\u015flek noktalar\u0131na markan\u0131z\u0131 yerle\u015ftirerek, geleneksel a\u00e7\u0131k hava reklamlar\u0131na benzer bir g\u00f6r\u00fcn\u00fcrl\u00fck etkisi yarat\u0131rken dijital \u00f6l\u00e7\u00fcmleme avantaj\u0131 da sunar.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yandex-geo-reklam-formatlari\"><span class=\"ez-toc-section\" id=\"Yandex_Geo_Reklam_Formatlari\"><\/span>Yandex Geo Reklam Formatlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex, markalar\u0131n farkl\u0131 hedeflerine uygun y\u00fcksek etkile\u015fimli reklam formatlar\u0131 sunar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Markal\u0131 Pinler (Pins):<\/strong> Harita \u00fczerinde i\u015fletmenizin bulundu\u011fu noktada standart yer imleri yerine do\u011frudan markan\u0131z\u0131n logosu yer al\u0131r. Pine t\u0131kland\u0131\u011f\u0131nda i\u015fletme bilgilerine, \u00e7al\u0131\u015fma saatlerine ve tekliflerinize ula\u015f\u0131l\u0131r.<\/li>\n\n\n\n<li><strong>Harita \u00dczeri Billboard&#8217;lar:<\/strong> Kullan\u0131c\u0131lar harita \u00fczerinde gezinirken veya rota \u00fczerinde ilerlerken, dijital harita aray\u00fcz\u00fcne entegre edilmi\u015f markal\u0131 reklam panolar\u0131n\u0131z\u0131 g\u00f6r\u00fcrler.<\/li>\n\n\n\n<li><strong>Rota \u00dczeri Banner (Banner):<\/strong> Yaln\u0131zca ara\u00e7 tamamen durdu\u011funda (k\u0131rm\u0131z\u0131 \u0131\u015f\u0131k veya yo\u011fun trafik) ekran\u0131n alt k\u0131sm\u0131nda belirir. Ara\u00e7 tekrar hareket etmeye ba\u015flad\u0131\u011f\u0131nda dikkat da\u011f\u0131tmamak ad\u0131na otomatik olarak kaybolur.<\/li>\n\n\n\n<li><strong>Arama Men\u00fcs\u00fcnde Markal\u0131 \u0130kon: <\/strong>Kullan\u0131c\u0131lar Yandex Maps veya Yandex Navi\u2019de arama ekran\u0131n\u0131 a\u00e7t\u0131\u011f\u0131nda, marka logosu kategori alan\u0131nda g\u00f6r\u00fcn\u00fcr. Logoya t\u0131kland\u0131\u011f\u0131nda markaya ait lokasyonlar harita \u00fczerinde listelenebilir.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Yandex Maps ve Yandex Navi konum bazl\u0131 reklamlar\u0131, markan\u0131z\u0131 do\u011frudan t\u00fcketicinin rotas\u0131na yerle\u015ftirerek \u00e7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc fiziksel ma\u011faza ziyaretlerine d\u00f6n\u00fc\u015ft\u00fcrmenin en dinamik ve \u00f6l\u00e7\u00fclebilir yoludur.<\/p>\n\n\n\n<p><strong><em>Yandex Maps ve Yandex Navi\u2019de konum bazl\u0131 reklamlarla markan\u0131z\u0131 kullan\u0131c\u0131lar\u0131n rota ve arama deneyimine dahil etmek istiyorsan\u0131z, do\u011fru medya planlamas\u0131 ve kampanya y\u00f6netimi i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz. Detayl\u0131 bilgi almak i\u00e7in <a href=\"http:\/\/markergroupe.com\">MarkerGroupe.com<\/a> web sitemizi ziyaret edebilir veya  <strong><em><a href=\"mailto:hello@markergroupe.com\"><strong><em>hello@markergroupe.com<\/em><\/strong><\/a><\/em><\/strong> adresinden bize ula\u015fabilirsiniz.\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde dijital pazarlama stratejileri yaln\u0131zca kullan\u0131c\u0131lar\u0131n \u00e7evrimi\u00e7i d\u00fcnyadaki ayak izlerini de\u011fil, fiziksel d\u00fcnyadaki hareketlerini de merkeze al\u0131yor. T\u00fcketicilere i\u015fletmenizin yak\u0131n\u0131ndan ge\u00e7erken veya rotalar\u0131n\u0131 olu\u015ftururken ula\u015fmak, fiziksel ma\u011faza ziyaretlerini ve kullan\u0131c\u0131 etkile\u015fimini destekleyen etkili y\u00f6ntemlerden biridir.&nbsp; Yandex Maps ve Yandex Navi Konum Bazl\u0131 Reklamlar Nedir?&nbsp; Yandex Geo reklam \u00e7\u00f6z\u00fcmleri; her g\u00fcn milyonlarca s\u00fcr\u00fcc\u00fc ve yayan\u0131n rotas\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-7102f61 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,1509],"class_list":["post-45294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-yandex"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45294"}],"version-history":[{"count":4,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45294\/revisions"}],"predecessor-version":[{"id":45334,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45294\/revisions\/45334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45296"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}