{"id":45274,"date":"2026-06-26T17:20:32","date_gmt":"2026-06-26T14:20:32","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45274"},"modified":"2026-06-26T17:20:41","modified_gmt":"2026-06-26T14:20:41","slug":"2026-voleybol-kadin-milletler-liginde-markalar-icin-addressable-tv-reklam-stratejileri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/2026-voleybol-kadin-milletler-liginde-markalar-icin-addressable-tv-reklam-stratejileri\/","title":{"rendered":"2026 Voleybol Kad\u0131n Milletler Ligi\u2019nde Markalar i\u00e7in Addressable TV Reklam Stratejileri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-voleybol-kadin-milletler-liginde-markalar-icin-addressable-tv-reklam-stratejileri\/#Addressable_TV_ile_Hedef_Kitleye_Ozel_Gorunum\" >Addressable TV ile Hedef Kitleye \u00d6zel G\u00f6r\u00fcn\u00fcm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-voleybol-kadin-milletler-liginde-markalar-icin-addressable-tv-reklam-stratejileri\/#Interaktif_Reklamlar_ile_Kesintisiz_Dikkat\" >\u0130nteraktif Reklamlar ile Kesintisiz Dikkat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-voleybol-kadin-milletler-liginde-markalar-icin-addressable-tv-reklam-stratejileri\/#Landing_Page_ile_Dogrudan_Donusum\" >Landing Page ile Do\u011frudan D\u00f6n\u00fc\u015f\u00fcm<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>D\u00fcnya Kupas\u0131\u2019n\u0131n ard\u0131ndan t\u00fcm dikkatler, T\u00fcrkiye\u2019yi Filenin Sultanlar\u0131\u2019n\u0131n temsil etti\u011fi 2026 FIVB Voleybol Milletler Ligi (VNL) heyecan\u0131na \u00e7evrildi. Y\u00fcksek izlenme oranlar\u0131na ula\u015fan bu kar\u015f\u0131la\u015fmalar, markalar i\u00e7in hedef kitleye do\u011fru anda ula\u015fman\u0131n en g\u00fc\u00e7l\u00fc f\u0131rsatlar\u0131ndan birini sunuyor.<\/p>\n\n\n\n<p>\ud83d\udc49 Marker Groupe olarak, Filenin Sultanlar\u0131&#8217;n\u0131n TRT Spor&#8217;da yay\u0131nlanacak kar\u015f\u0131la\u015fmalar\u0131nda markan\u0131z\u0131 geleneksel kal\u0131plardan \u00e7\u0131kar\u0131yor, Addressable TV teknolojisiyle do\u011fru hedef kitleyle ula\u015ft\u0131r\u0131yoruz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"addressable-tv-ile-hedef-kitleye-ozel-gorunum\"><span class=\"ez-toc-section\" id=\"Addressable_TV_ile_Hedef_Kitleye_Ozel_Gorunum\"><\/span><strong><strong>Addressable TV ile Hedef Kitleye \u00d6zel G\u00f6r\u00fcn\u00fcm<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Filenin Sultanlar\u0131&#8217;n\u0131n <strong>8, 10, 11 ve 12 Temmuz<\/strong> tarihlerinde TRT Spor ekranlar\u0131nda canl\u0131 yay\u0131nlanacak kar\u015f\u0131la\u015fmalar\u0131 boyunca, milyonlarca izleyiciye y\u00fcksek dikkat seviyesinde ula\u015fabilirsiniz.<\/p>\n\n\n\n<p>Addressable TV teknolojisi sayesinde;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canl\u0131 yay\u0131n s\u0131ras\u0131nda hedefli eri\u015fim<\/strong> sa\u011flayarak reklamlar\u0131n\u0131z\u0131 demografik ve davran\u0131\u015fsal verilere g\u00f6re belirlenen izleyici segmentlerine ula\u015ft\u0131r\u0131yoruz.<\/li>\n\n\n\n<li><strong>Haneye \u00f6zel reklam g\u00f6sterimi <\/strong>ile ayn\u0131 ma\u00e7\u0131 izleyen farkl\u0131 hanelere farkl\u0131 reklamlar sunabiliyor, her izleyiciye daha ki\u015fiselle\u015ftirilmi\u015f bir deneyim ya\u015fat\u0131yoruz.<\/li>\n\n\n\n<li><strong>Y\u00fcksek dikkat anlar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck<\/strong> sa\u011flayarak markan\u0131z\u0131n mesaj\u0131n\u0131, izleyicinin ekrana en yo\u011fun odakland\u0131\u011f\u0131 anlarda iletiyoruz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"interaktif-reklamlar-ile-kesintisiz-dikkat\"><span class=\"ez-toc-section\" id=\"Interaktif_Reklamlar_ile_Kesintisiz_Dikkat\"><\/span><strong><strong>\u0130nteraktif Reklamlar ile Kesintisiz Dikkat<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voleybol gibi temponun hi\u00e7 d\u00fc\u015fmedi\u011fi kar\u015f\u0131la\u015fmalarda izleyici dikkati ekran \u00fczerinde uzun s\u00fcre korunur. \u0130nteraktif reklam \u00e7\u00f6z\u00fcmleri, bu y\u00fcksek dikkat seviyesini ger\u00e7ek zamanl\u0131 etkile\u015fime d\u00f6n\u00fc\u015ft\u00fcrerek markalar i\u00e7in g\u00fc\u00e7l\u00fc bir ileti\u015fim f\u0131rsat\u0131 sunar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yay\u0131n\u0131 B\u00f6lmeden Y\u00fcksek G\u00f6r\u00fcn\u00fcrl\u00fck:<\/strong> Ma\u00e7\u0131n kritik anlar\u0131nda veya mola d\u00f6n\u00fc\u015flerinde ekranda g\u00f6sterilen interaktif reklamlar, yay\u0131n deneyimini kesintiye u\u011fratmadan markan\u0131z\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lar.<\/li>\n\n\n\n<li><strong>Anl\u0131k Etkile\u015fim:<\/strong> QR kodlar, dinamik mesajlar ve aksiyon odakl\u0131 \u00e7a\u011fr\u0131lar sayesinde izleyiciler tek bir dokunu\u015fla kampanya sayfas\u0131na, \u00fcr\u00fcnlere veya \u00f6zel tekliflere y\u00f6nlendirilebilir.<\/li>\n\n\n\n<li><strong>\u00d6l\u00e7\u00fclebilir Sonu\u00e7lar:<\/strong> \u0130zleyicinin reklamla kurdu\u011fu etkile\u015fim anl\u0131k olarak \u00f6l\u00e7\u00fcmlenebilir; b\u00f6ylece kampanyan\u0131n performans\u0131 ve d\u00f6n\u00fc\u015f\u00fcm etkisi detayl\u0131 \u015fekilde analiz edilebilir.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-00502d1\" id=\"gspb_image-id-gsbp-00502d1\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/06\/voleybol-kadin-milletler-ligi-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1451\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"landing-page-ile-dogrudan-donusum\"><span class=\"ez-toc-section\" id=\"Landing_Page_ile_Dogrudan_Donusum\"><\/span><strong>Landing Page ile Do\u011frudan D\u00f6n\u00fc\u015f\u00fcm<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Televizyon ekran\u0131nda yakalanan ilgiyi \u00f6l\u00e7\u00fclebilir sonu\u00e7lara d\u00f6n\u00fc\u015ft\u00fcrmenin en etkili yolu, kullan\u0131c\u0131y\u0131 do\u011fru dijital deneyimle bulu\u015fturmakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampanyaya \u00d6zel Dijital Deneyim:<\/strong> QR kodlar ve eyleme \u00e7a\u011fr\u0131 (CTA) mesajlar\u0131 arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131lar, VNL kampanyas\u0131na \u00f6zel olarak tasarlanm\u0131\u015f Landing Page&#8217;lere y\u00f6nlendirilir. B\u00f6ylece televizyon ekran\u0131nda ba\u015flayan etkile\u015fim, dijital ortamda kesintisiz \u015fekilde devam eder.<\/li>\n\n\n\n<li><strong>Daha Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131:<\/strong> Kampanyaya \u00f6zel tasarlanan Landing Page&#8217;ler, gereksiz ad\u0131mlar\u0131 ortadan kald\u0131ran sade yap\u0131s\u0131yla kullan\u0131c\u0131y\u0131 do\u011frudan sat\u0131n alma, ba\u015fvuru veya form doldurma gibi hedef aksiyonlara y\u00f6nlendirerek d\u00f6n\u00fc\u015f\u00fcm performans\u0131n\u0131 art\u0131r\u0131r.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-8fbd52a\" id=\"gspb_image-id-gsbp-8fbd52a\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/06\/voleybol-kadin-milletler-ligi-2-scaled.jpeg\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1423\" title=\"\"><\/div>\n\n\n\n<p>\ud83d\udc49 2026 FIVB Voleybol Milletler Ligi&#8217;nde fark yaratan markalar; Addressable TV ile do\u011fru hedef kitleye ula\u015fan, interaktif reklamlarla izleyici etkile\u015fimini g\u00fc\u00e7lendiren ve kampanyaya \u00f6zel Landing Page deneyimiyle bu etkile\u015fimi sat\u0131\u015fa ve \u00f6l\u00e7\u00fclebilir sonu\u00e7lara d\u00f6n\u00fc\u015ft\u00fcren markalar olacak.<\/p>\n\n\n\n<p><strong><em><strong><em>2026 VNL heyecan\u0131n\u0131n zirveye ula\u015faca\u011f\u0131 bu d\u00f6nemde, markan\u0131z\u0131n Filenin Sultanlar\u0131 ma\u00e7lar\u0131nda Addressable TV teknolojisiyle yer almas\u0131 ve kampanyan\u0131za \u00f6zel planlama se\u00e7enekleri hakk\u0131nda <\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\"><strong><em>MarkerGroupe.com<\/em><\/strong><\/a><strong><em> web sitesi veya <\/em><\/strong><a href=\"mailto:hello@markergroupe.com\"><strong><em>hello@markergroupe.com<\/em><\/strong><\/a><strong><em> e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya Kupas\u0131\u2019n\u0131n ard\u0131ndan t\u00fcm dikkatler, T\u00fcrkiye\u2019yi Filenin Sultanlar\u0131\u2019n\u0131n temsil etti\u011fi 2026 FIVB Voleybol Milletler Ligi (VNL) heyecan\u0131na \u00e7evrildi. Y\u00fcksek izlenme oranlar\u0131na ula\u015fan bu kar\u015f\u0131la\u015fmalar, markalar i\u00e7in hedef kitleye do\u011fru anda ula\u015fman\u0131n en g\u00fc\u00e7l\u00fc f\u0131rsatlar\u0131ndan birini sunuyor. \ud83d\udc49 Marker Groupe olarak, Filenin Sultanlar\u0131&#8217;n\u0131n TRT Spor&#8217;da yay\u0131nlanacak kar\u015f\u0131la\u015fmalar\u0131nda markan\u0131z\u0131 geleneksel kal\u0131plardan \u00e7\u0131kar\u0131yor, Addressable TV teknolojisiyle do\u011fru hedef [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-00502d1 img,#gspb_image-id-gsbp-8fbd52a img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}#gspb_image-id-gsbp-00502d1{margin-bottom:0}","footnotes":""},"categories":[1481],"tags":[2520,2494,1485],"class_list":["post-45274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatik-reklamcilik","tag-addressable-tv","tag-landing-page","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45274"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45274\/revisions"}],"predecessor-version":[{"id":45281,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45274\/revisions\/45281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45277"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}