{"id":45232,"date":"2026-06-09T09:35:30","date_gmt":"2026-06-09T06:35:30","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45232"},"modified":"2026-06-09T09:35:41","modified_gmt":"2026-06-09T06:35:41","slug":"connected-tv-ile-geleneksel-tvnin-otesine-gecin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ile-geleneksel-tvnin-otesine-gecin\/","title":{"rendered":"Connected TV ile Geleneksel TV&#8217;nin \u00d6tesine Ge\u00e7in"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ile-geleneksel-tvnin-otesine-gecin\/#CTV_Nedir\" >CTV Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ile-geleneksel-tvnin-otesine-gecin\/#Connected_TV_Reklamciliginin_Avantajlari\" >Connected TV Reklamc\u0131l\u0131\u011f\u0131n\u0131n Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ile-geleneksel-tvnin-otesine-gecin\/#Advanced_TV_Donemi\" >Advanced TV D\u00f6nemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ile-geleneksel-tvnin-otesine-gecin\/#Addressable_TV_ile_Connected_TV_Farki\" >Addressable TV ile Connected TV Fark\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ile-geleneksel-tvnin-otesine-gecin\/#Veri_Odakli_TV_Reklamciligi\" >Veri Odakl\u0131 TV Reklamc\u0131l\u0131\u011f\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Televizyon izleme al\u0131\u015fkanl\u0131klar\u0131 son y\u0131llarda \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fti. \u0130zleyiciler art\u0131k i\u00e7eriklere yaln\u0131zca geleneksel yay\u0131n ak\u0131\u015flar\u0131 \u00fczerinden de\u011fil, internet ba\u011flant\u0131l\u0131 cihazlar arac\u0131l\u0131\u011f\u0131yla da eri\u015fiyor. Bu d\u00f6n\u00fc\u015f\u00fcm, reklam d\u00fcnyas\u0131nda da yeni f\u0131rsatlar\u0131 beraberinde getiriyor.<\/p>\n\n\n\n<p>Bu noktada \u00f6ne \u00e7\u0131kan kavramlardan biri de <strong>Connected TV (CTV)<\/strong> oluyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ctv-nedir\"><span class=\"ez-toc-section\" id=\"CTV_Nedir\"><\/span><strong>CTV Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u0131k\u00e7a sorulan sorulardan biri olan <strong>CTV nedir?<\/strong> sorusunun en temel cevab\u0131; internet ba\u011flant\u0131s\u0131na sahip televizyonlar ve bu cihazlar \u00fczerinden eri\u015filen dijital yay\u0131n platformlar\u0131d\u0131r.<\/p>\n\n\n\n<p>Ak\u0131ll\u0131 televizyonlar, streaming cihazlar\u0131 ve OTT platformlar\u0131 \u00fczerinden izlenen i\u00e7erikler Connected TV ekosisteminin bir par\u00e7as\u0131d\u0131r. Bu yap\u0131 sayesinde reklamverenler, geleneksel TV reklamlar\u0131n\u0131n \u00f6tesinde daha \u00f6l\u00e7\u00fclebilir ve hedeflenebilir kampanyalar olu\u015fturabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"connected-tv-reklamciliginin-avantajlari\"><span class=\"ez-toc-section\" id=\"Connected_TV_Reklamciliginin_Avantajlari\"><\/span><strong>Connected TV Reklamc\u0131l\u0131\u011f\u0131n\u0131n Avantajlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Connected TV<\/strong> reklamlar\u0131, televizyon ekran\u0131n\u0131n y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc dijital reklamc\u0131l\u0131\u011f\u0131n veri odakl\u0131 yap\u0131s\u0131yla bir araya getirir.<\/p>\n\n\n\n<p>Bu sayede markalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Daha belirli hedef kitlelere ula\u015fabilir,<\/li>\n\n\n\n<li>Kampanya performans\u0131n\u0131 \u00f6l\u00e7ebilir,<\/li>\n\n\n\n<li>G\u00f6r\u00fcnt\u00fcleme ve eri\u015fim verilerini analiz edebilir,<\/li>\n\n\n\n<li>Dijital medya stratejileriyle entegre \u00e7al\u0131\u015fabilir.<\/li>\n<\/ul>\n\n\n\n<p>\u00d6zellikle marka bilinirli\u011fi ve video reklam kampanyalar\u0131nda CTV giderek daha \u00f6nemli bir kanal haline geliyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-2b2dd42\" id=\"gspb_image-id-gsbp-2b2dd42\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/06\/Connected-TV-ile-Geleneksel-TVnin-Otesine-Gecin-scaled.webp\" data-src=\"\" alt=\"Connected TV ile Geleneksel TV&#039;nin \u00d6tesine Ge\u00e7in\" loading=\"lazy\" width=\"2560\" height=\"1282\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advanced-tv-donemi\"><span class=\"ez-toc-section\" id=\"Advanced_TV_Donemi\"><\/span><strong>Advanced TV D\u00f6nemi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Televizyon reklamc\u0131l\u0131\u011f\u0131ndaki bu d\u00f6n\u00fc\u015f\u00fcm genel olarak <strong>Advanced TV<\/strong> kavram\u0131 alt\u0131nda de\u011ferlendiriliyor.<\/p>\n\n\n\n<p>Advanced TV; Connected TV, Addressable TV ve veri odakl\u0131 televizyon reklamc\u0131l\u0131\u011f\u0131 modellerini kapsayan daha geni\u015f bir yap\u0131y\u0131 ifade eder.<\/p>\n\n\n\n<p>Bu yakla\u015f\u0131m, reklam sat\u0131n alma s\u00fcre\u00e7lerinin daha esnek, daha \u00f6l\u00e7\u00fclebilir ve daha hedefli \u015fekilde y\u00f6netilmesini m\u00fcmk\u00fcn k\u0131lar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"addressable-tv-ile-connected-tv-farki\"><span class=\"ez-toc-section\" id=\"Addressable_TV_ile_Connected_TV_Farki\"><\/span><strong>Addressable TV ile Connected TV Fark\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sekt\u00f6rde s\u0131kl\u0131kla kar\u0131\u015ft\u0131r\u0131lan konulardan biri de <strong>Addressable TV ile Connected TV fark\u0131<\/strong>d\u0131r.<\/p>\n\n\n\n<p>Connected TV, internet ba\u011flant\u0131l\u0131 cihazlar \u00fczerinden i\u00e7erik t\u00fcketimini ve bu ortamlarda g\u00f6sterilen reklamlar\u0131 ifade eder.<\/p>\n\n\n\n<p>Addressable TV ise ayn\u0131 yay\u0131n ak\u0131\u015f\u0131 i\u00e7erisinde farkl\u0131 hanelere farkl\u0131 reklamlar\u0131n g\u00f6sterilebilmesini sa\u011flayan bir reklam teknolojisidir.<\/p>\n\n\n\n<p>\u00d6zetle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connected TV<\/strong>, reklam\u0131n yay\u0131nland\u0131\u011f\u0131 ortam\u0131 ifade eder.<\/li>\n\n\n\n<li><strong>Addressable TV<\/strong>, reklam\u0131n ki\u015fiselle\u015ftirilme ve hedeflenme y\u00f6ntemini ifade eder.<\/li>\n<\/ul>\n\n\n\n<p>Bu nedenle iki kavram birbirinin alternatifi de\u011fil, bir\u00e7ok senaryoda birbirini tamamlayan \u00e7\u00f6z\u00fcmler olarak de\u011ferlendirilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"veri-odakli-tv-reklamciligi\"><span class=\"ez-toc-section\" id=\"Veri_Odakli_TV_Reklamciligi\"><\/span><strong>Veri Odakl\u0131 TV Reklamc\u0131l\u0131\u011f\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geleneksel televizyon reklamc\u0131l\u0131\u011f\u0131 geni\u015f eri\u015fim sunarken, hedefleme konusunda s\u0131n\u0131rl\u0131 imkanlara sahiptir.<\/p>\n\n\n\n<p>Connected TV ve Addressable TV \u00e7\u00f6z\u00fcmleri sayesinde markalar art\u0131k yaln\u0131zca geni\u015f kitlelere de\u011fil, belirli ilgi alanlar\u0131na ve davran\u0131\u015flara sahip izleyicilere de ula\u015fabiliyor.<\/p>\n\n\n\n<p>Bu durum reklam yat\u0131r\u0131mlar\u0131n\u0131n daha verimli kullan\u0131lmas\u0131na ve kampanya performans\u0131n\u0131n daha detayl\u0131 analiz edilmesine yard\u0131mc\u0131 oluyor.<br><br>Connected TV ve Addressable TV \u00e7\u00f6z\u00fcmleriyle hedef kitlenize daha verimli ula\u015fmak hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in Marker Groupe&#8217; nin <a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/programatik-reklamcilik\/\">programatik reklamc\u0131l\u0131k hizmetlerini<\/a> inceleyebilirsiniz.\u00a0<\/p>\n\n\n\n<p>Televizyon reklamc\u0131l\u0131\u011f\u0131 dijitalle\u015fmeye devam ederken, Connected TV ve Advanced TV \u00e7\u00f6z\u00fcmleri markalara yeni nesil eri\u015fim imkanlar\u0131 sunuyor. \u00d6l\u00e7\u00fclebilirlik, hedefleme kabiliyeti ve veri odakl\u0131 optimizasyon avantajlar\u0131 sayesinde CTV, medya stratejilerinin \u00f6nemli bir par\u00e7as\u0131 haline geliyor.<\/p>\n\n\n\n<p>Markalar i\u00e7in art\u0131k soru televizyon reklam\u0131 yap\u0131p yapmamak de\u011fil, televizyon ekranlar\u0131n\u0131 dijital reklam stratejileriyle nas\u0131l daha verimli kullanabilecekleri oluyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televizyon izleme al\u0131\u015fkanl\u0131klar\u0131 son y\u0131llarda \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fti. \u0130zleyiciler art\u0131k i\u00e7eriklere yaln\u0131zca geleneksel yay\u0131n ak\u0131\u015flar\u0131 \u00fczerinden de\u011fil, internet ba\u011flant\u0131l\u0131 cihazlar arac\u0131l\u0131\u011f\u0131yla da eri\u015fiyor. Bu d\u00f6n\u00fc\u015f\u00fcm, reklam d\u00fcnyas\u0131nda da yeni f\u0131rsatlar\u0131 beraberinde getiriyor. Bu noktada \u00f6ne \u00e7\u0131kan kavramlardan biri de Connected TV (CTV) oluyor. CTV Nedir? S\u0131k\u00e7a sorulan sorulardan biri olan CTV nedir? sorusunun en temel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-2b2dd42 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1481],"tags":[2520,2571,1485],"class_list":["post-45232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatik-reklamcilik","tag-addressable-tv","tag-connected-tv-ctv","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45232"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45232\/revisions"}],"predecessor-version":[{"id":45235,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45232\/revisions\/45235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45233"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}