{"id":45217,"date":"2026-06-08T17:20:34","date_gmt":"2026-06-08T14:20:34","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45217"},"modified":"2026-06-08T17:20:37","modified_gmt":"2026-06-08T14:20:37","slug":"amazon-dsp-nedir-amazon-reklamlari-ile-yeni-musterilere-nasil-ulasilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-nedir-amazon-reklamlari-ile-yeni-musterilere-nasil-ulasilir\/","title":{"rendered":"Amazon DSP Nedir? Amazon Reklamlar\u0131 ile Yeni M\u00fc\u015fterilere Nas\u0131l Ula\u015f\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-nedir-amazon-reklamlari-ile-yeni-musterilere-nasil-ulasilir\/#Amazon_DSP_Nasil_Calisir\" >Amazon DSP Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-nedir-amazon-reklamlari-ile-yeni-musterilere-nasil-ulasilir\/#Amazon_Verisinin_Gucu\" >Amazon Verisinin G\u00fcc\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-nedir-amazon-reklamlari-ile-yeni-musterilere-nasil-ulasilir\/#Yeni_Musteri_Kazaniminda_Neden_Onemli\" >Yeni M\u00fc\u015fteri Kazan\u0131m\u0131nda Neden \u00d6nemli?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dijital reklamc\u0131l\u0131kta ba\u015far\u0131l\u0131 olmak art\u0131k yaln\u0131zca mevcut m\u00fc\u015fterilere ula\u015fmakla s\u0131n\u0131rl\u0131 de\u011fil. Markalar i\u00e7in as\u0131l b\u00fcy\u00fcme alan\u0131, hen\u00fcz kendileriyle tan\u0131\u015fmam\u0131\u015f potansiyel m\u00fc\u015fterileri do\u011fru zamanda yakalayabilmek.<\/p>\n\n\n\n<p>Amazon DSP (Demand-Side Platform), markalara Amazon ekosistemi i\u00e7erisindeki ve d\u0131\u015f\u0131ndaki kullan\u0131c\u0131lar\u0131 hedefleme imkan\u0131 sunan programatik reklam platformudur. Reklamverenler, Amazon&#8217;un sahip oldu\u011fu al\u0131\u015fveri\u015f ve davran\u0131\u015f verilerini kullanarak daha isabetli hedefleme yapabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-dsp-nasil-calisir\"><span class=\"ez-toc-section\" id=\"Amazon_DSP_Nasil_Calisir\"><\/span><strong>Amazon DSP Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon DSP, reklamlar\u0131n yaln\u0131zca Amazon \u00fczerinde de\u011fil; web siteleri, mobil uygulamalar ve \u00e7e\u015fitli dijital yay\u0131nc\u0131 a\u011flar\u0131nda da g\u00f6sterilmesini sa\u011flar. Bu yap\u0131, markalar\u0131n <strong>DSP advertising<\/strong> teknolojileri \u00fczerinden farkl\u0131 dijital temas noktalar\u0131nda potansiyel m\u00fc\u015fterilere ula\u015fmas\u0131na olanak tan\u0131r.<\/p>\n\n\n\n<p>Bu sayede markalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yeni m\u00fc\u015fteri kitlelerine ula\u015fabilir<\/li>\n\n\n\n<li>Marka bilinirli\u011fini art\u0131rabilir<\/li>\n\n\n\n<li>\u00dcr\u00fcn ke\u015ffini destekleyebilir<\/li>\n\n\n\n<li>Yeniden pazarlama kampanyalar\u0131 y\u00fcr\u00fctebilir<\/li>\n<\/ul>\n\n\n\n<p>\u00d6zellikle sat\u0131n alma niyeti y\u00fcksek kullan\u0131c\u0131lar\u0131 hedefleyebilmesi, platformun \u00f6ne \u00e7\u0131kan avantajlar\u0131ndan biridir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c42381b\" id=\"gspb_image-id-gsbp-c42381b\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/06\/Amazon-DSP-Nedir-Amazon-Reklamlari-ile-Yeni-Musterilere-Nasil-Ulasilir.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2476\" height=\"1452\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-verisinin-gucu\"><span class=\"ez-toc-section\" id=\"Amazon_Verisinin_Gucu\"><\/span><strong>Amazon Verisinin G\u00fcc\u00fc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon DSP&#8217;nin en \u00f6nemli farklar\u0131ndan biri, hedeflemeyi ger\u00e7ek al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 \u00fczerine kurabilmesidir. Bu y\u00f6n\u00fcyle platform, geleneksel dijital reklam \u00e7\u00f6z\u00fcmlerinden ayr\u0131\u015fan g\u00fc\u00e7l\u00fc bir <strong>Amazon advertising<\/strong> altyap\u0131s\u0131 sunar.<\/p>\n\n\n\n<p>Markalar;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn kategorilerine ilgi g\u00f6steren kullan\u0131c\u0131lar\u0131,<\/li>\n\n\n\n<li>Benzer \u00fcr\u00fcnleri inceleyen t\u00fcketicileri,<\/li>\n\n\n\n<li>Belirli al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131na sahip kitleleri<\/li>\n<\/ul>\n\n\n\n<p>hedefleyerek daha verimli kampanyalar olu\u015fturabilir.<\/p>\n\n\n\n<p>Bu yakla\u015f\u0131m, reklam b\u00fct\u00e7esinin daha do\u011fru kitlelere y\u00f6nlendirilmesine yard\u0131mc\u0131 olur.Amazon DSP gibi geli\u015fmi\u015f hedefleme \u00e7\u00f6z\u00fcmleri, programatik reklamc\u0131l\u0131\u011f\u0131n sundu\u011fu imkanlar\u0131n yaln\u0131zca bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturuyor. Programatik reklamc\u0131l\u0131k hizmetimiz hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in <a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/programatik-reklamcilik\">Marker Groupe Programatik Reklamc\u0131l\u0131k<\/a> sayfas\u0131n\u0131 inceleyebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yeni-musteri-kazaniminda-neden-onemli\"><span class=\"ez-toc-section\" id=\"Yeni_Musteri_Kazaniminda_Neden_Onemli\"><\/span><strong>Yeni M\u00fc\u015fteri Kazan\u0131m\u0131nda Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir\u00e7ok reklam platformu mevcut talebi yakalamaya odaklan\u0131rken, Amazon DSP yeni m\u00fc\u015fteri ke\u015ffi konusunda g\u00fc\u00e7l\u00fc f\u0131rsatlar sunar.<\/p>\n\n\n\n<p>Markalar yaln\u0131zca kendi m\u00fc\u015fteri verileriyle de\u011fil, Amazon&#8217;un geni\u015f hedefleme altyap\u0131s\u0131yla da potansiyel al\u0131c\u0131lara ula\u015fabilir. B\u00f6ylece sat\u0131\u015f hunisinin \u00fcst k\u0131sm\u0131nda yeni talep olu\u015fturmak m\u00fcmk\u00fcn hale gelir.<br><\/p>\n\n\n\n<p>Amazon DSP, programatik reklamc\u0131l\u0131\u011f\u0131 Amazon&#8217;un al\u0131\u015fveri\u015f verileriyle birle\u015ftirerek markalara daha geli\u015fmi\u015f hedefleme imkanlar\u0131 sunar.<\/p>\n\n\n\n<p>Yeni m\u00fc\u015fteriler kazanmak, marka bilinirli\u011fini art\u0131rmak ve sat\u0131n alma niyeti y\u00fcksek kullan\u0131c\u0131lara ula\u015fmak isteyen markalar i\u00e7in Amazon DSP, dijital reklam stratejisinin \u00f6nemli par\u00e7alar\u0131ndan biri haline geliyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131kta ba\u015far\u0131l\u0131 olmak art\u0131k yaln\u0131zca mevcut m\u00fc\u015fterilere ula\u015fmakla s\u0131n\u0131rl\u0131 de\u011fil. Markalar i\u00e7in as\u0131l b\u00fcy\u00fcme alan\u0131, hen\u00fcz kendileriyle tan\u0131\u015fmam\u0131\u015f potansiyel m\u00fc\u015fterileri do\u011fru zamanda yakalayabilmek. Amazon DSP (Demand-Side Platform), markalara Amazon ekosistemi i\u00e7erisindeki ve d\u0131\u015f\u0131ndaki kullan\u0131c\u0131lar\u0131 hedefleme imkan\u0131 sunan programatik reklam platformudur. Reklamverenler, Amazon&#8217;un sahip oldu\u011fu al\u0131\u015fveri\u015f ve davran\u0131\u015f verilerini kullanarak daha isabetli hedefleme yapabilir. Amazon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-c42381b img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1481],"tags":[2095,2479,2476],"class_list":["post-45217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatik-reklamcilik","tag-amazon","tag-amazon-ads","tag-amazon-dsp"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45217"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45217\/revisions"}],"predecessor-version":[{"id":45220,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45217\/revisions\/45220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45218"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}