{"id":45121,"date":"2026-04-30T01:19:02","date_gmt":"2026-04-29T22:19:02","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45121"},"modified":"2026-04-30T01:19:02","modified_gmt":"2026-04-29T22:19:02","slug":"advanced-tv-nedir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/advanced-tv-nedir\/","title":{"rendered":"Advanced TV Nedir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/advanced-tv-nedir\/#Advanced_TV_Nasil_Calisir\" >Advanced TV Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/advanced-tv-nedir\/#Connected_TV_CTV_ve_OTT\" >Connected TV (CTV) ve OTT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/advanced-tv-nedir\/#Programmatic_TV\" >Programmatic TV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/advanced-tv-nedir\/#Addressable_TV\" >Addressable TV<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/advanced-tv-nedir\/#Advanced_TV_Markalar_Icin_Neden_Onemli\" >Advanced TV Markalar \u0130\u00e7in Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/advanced-tv-nedir\/#Medya_Planlamasinda_Ne_Degisiyor\" >Medya Planlamas\u0131nda Ne De\u011fi\u015fiyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/advanced-tv-nedir\/#Marker_Groupe_Yaklasimi_TVyi_Performans_Kanalina_Donusturmek\" >Marker Groupe Yakla\u015f\u0131m\u0131: TV\u2019yi Performans Kanal\u0131na D\u00f6n\u00fc\u015ft\u00fcrmek<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Advanced TV; televizyon reklamc\u0131l\u0131\u011f\u0131n\u0131 dijital teknolojilerle birle\u015ftirerek hedefleme, \u00f6l\u00e7\u00fcmleme ve optimizasyon imk\u00e2n\u0131 sunan veri odakl\u0131 bir medya yap\u0131s\u0131d\u0131r. Bu yap\u0131 sayesinde televizyonun geni\u015f eri\u015fim g\u00fcc\u00fc, dijital d\u00fcnyan\u0131n veri ve hedefleme kabiliyetleriyle birle\u015fir.<\/strong><\/p>\n\n\n\n<p><strong>Televizyon art\u0131k yaln\u0131zca geni\u015f kitlelere ayn\u0131 mesaj\u0131 veren bir mecra de\u011fil; dijitalle\u015fme ile birlikte \u00f6l\u00e7\u00fclebilir ve hedeflenebilir bir reklam kanal\u0131na d\u00f6n\u00fc\u015fmektedir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advanced-tv-nasil-calisir\"><span class=\"ez-toc-section\" id=\"Advanced_TV_Nasil_Calisir\"><\/span><strong>Advanced TV Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advanced TV tek bir kanal de\u011fil, birden fazla teknolojinin birle\u015fiminden olu\u015fan bir ekosistemdir. Bu yap\u0131y\u0131 anlamak i\u00e7in \u00fc\u00e7 temel bile\u015feni birlikte de\u011ferlendirmek gerekir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"connected-tv-ctv-ve-ott\"><span class=\"ez-toc-section\" id=\"Connected_TV_CTV_ve_OTT\"><\/span><strong>Connected TV (CTV) ve OTT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130nternet \u00fczerinden yay\u0131n yapan platformlar ve ak\u0131ll\u0131 TV\u2019ler \u00fczerinden izlenen i\u00e7erikleri kapsar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Netflix, YouTube, Amazon Prime gibi platformlar<\/li>\n\n\n\n<li>Smart TV, Apple TV gibi cihazlar<\/li>\n<\/ul>\n\n\n\n<p>\u0130zleyici davran\u0131\u015f\u0131 burada tamamen dijitalle\u015fir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"programmatic-tv\"><span class=\"ez-toc-section\" id=\"Programmatic_TV\"><\/span><strong>Programmatic TV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TV reklam envanterinin yaz\u0131l\u0131m ve algoritmalar arac\u0131l\u0131\u011f\u0131yla otomatik olarak sat\u0131n al\u0131nmas\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef kitle bazl\u0131 sat\u0131n alma<\/li>\n\n\n\n<li>Ger\u00e7ek zamanl\u0131 optimizasyon<\/li>\n\n\n\n<li>Veri odakl\u0131 medya planlama<\/li>\n<\/ul>\n\n\n\n<p>Televizyon, ilk kez performans mant\u0131\u011f\u0131yla sat\u0131n al\u0131nabilir hale gelir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"addressable-tv\"><span class=\"ez-toc-section\" id=\"Addressable_TV\"><\/span><strong>Addressable TV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ayn\u0131 yay\u0131n\u0131 izleyen farkl\u0131 hanelere farkl\u0131 reklamlar g\u00f6sterilebilmesini sa\u011flar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hane bazl\u0131 hedefleme<\/li>\n\n\n\n<li>Demografik ve davran\u0131\u015fsal segmentasyon<\/li>\n\n\n\n<li>Ki\u015fiselle\u015ftirilmi\u015f reklam deneyimi<\/li>\n<\/ul>\n\n\n\n<p>\u201cHerkese ayn\u0131 reklam\u201d d\u00f6nemi sona erer.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"45122\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/04\/gorsel-1024x683.webp\" alt=\"Advanced TV Nedir? - Marker Groupe\" class=\"wp-image-45122\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/04\/gorsel-1024x683.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/04\/gorsel-300x200.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/04\/gorsel-768x512.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/04\/gorsel.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advanced-tv-markalar-icin-neden-onemli\"><span class=\"ez-toc-section\" id=\"Advanced_TV_Markalar_Icin_Neden_Onemli\"><\/span><strong>Advanced TV Markalar \u0130\u00e7in Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advanced TV, televizyon reklamc\u0131l\u0131\u011f\u0131n\u0131 yeniden tan\u0131mlar. Art\u0131k mesele yaln\u0131zca eri\u015fim de\u011fil, <strong>do\u011fru kullan\u0131c\u0131ya ula\u015fmakt\u0131r.<\/strong><\/p>\n\n\n\n<p>Sa\u011flad\u0131\u011f\u0131 temel avantajlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Veriye dayal\u0131 hedefleme:<\/strong> Reklamlar do\u011fru kitleye g\u00f6sterilir<\/li>\n\n\n\n<li><strong>\u00d6l\u00e7\u00fclebilir performans:<\/strong> \u0130zlenme, tamamlama oran\u0131 (VTR) gibi metrikler analiz edilir<\/li>\n\n\n\n<li><strong>Dinamik kreatif kullan\u0131m\u0131:<\/strong> Mesajlar kullan\u0131c\u0131ya g\u00f6re de\u011fi\u015ftirilebilir<\/li>\n\n\n\n<li><strong>Etkile\u015fim imk\u00e2n\u0131:<\/strong> QR kod ve ikinci ekran deneyimi ile aksiyon al\u0131nabilir<\/li>\n<\/ul>\n\n\n\n<p>Bu d\u00f6n\u00fc\u015f\u00fcmle birlikte televizyon: pasif bir fark\u0131ndal\u0131k kanal\u0131 olmaktan \u00e7\u0131k\u0131p aktif bir performans kanal\u0131na d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"medya-planlamasinda-ne-degisiyor\"><span class=\"ez-toc-section\" id=\"Medya_Planlamasinda_Ne_Degisiyor\"><\/span><strong>Medya Planlamas\u0131nda Ne De\u011fi\u015fiyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advanced TV ile birlikte medya planlamas\u0131 da k\u00f6kl\u00fc \u015fekilde de\u011fi\u015fir.<\/p>\n\n\n\n<p>Eskiden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geni\u015f kitle<\/li>\n\n\n\n<li>Sabit reklam<\/li>\n\n\n\n<li>S\u0131n\u0131rl\u0131 \u00f6l\u00e7\u00fcm<\/li>\n<\/ul>\n\n\n\n<p>\u015eimdi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedeflenmi\u015f kitle<\/li>\n\n\n\n<li>Dinamik i\u00e7erik<\/li>\n\n\n\n<li>Detayl\u0131 veri analizi<\/li>\n<\/ul>\n\n\n\n<p>Bu da markalara ayn\u0131 b\u00fct\u00e7eyle daha y\u00fcksek verim elde etme imk\u00e2n\u0131 sunar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marker-groupe-yaklasimi-tv-yi-performans-kanalina-donusturmek\"><span class=\"ez-toc-section\" id=\"Marker_Groupe_Yaklasimi_TVyi_Performans_Kanalina_Donusturmek\"><\/span><strong>Marker Groupe Yakla\u015f\u0131m\u0131: TV\u2019yi Performans Kanal\u0131na D\u00f6n\u00fc\u015ft\u00fcrmek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advanced TV, do\u011fru kurgulanmad\u0131\u011f\u0131nda yaln\u0131zca \u201cdaha pahal\u0131 bir video reklam\u201d olarak kalabilir.<\/p>\n\n\n\n<p>Marker Groupe yakla\u015f\u0131m\u0131nda ise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TV ve dijital veriler birlikte analiz edilir<\/li>\n\n\n\n<li>Hedef kitle segmentasyonu do\u011fru yap\u0131l\u0131r<\/li>\n\n\n\n<li>Kreatifler performans odakl\u0131 kurgulan\u0131r<\/li>\n\n\n\n<li>Kampanyalar anl\u0131k olarak optimize edilir<\/li>\n<\/ul>\n\n\n\n<p>\u00c7\u00fcnk\u00fc eri\u015fim tek ba\u015f\u0131na de\u011fer yaratmaz, \u00f6nemli olan o eri\u015fimi aksiyona d\u00f6n\u00fc\u015ft\u00fcrmektir.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advanced TV; televizyon reklamc\u0131l\u0131\u011f\u0131n\u0131 dijital teknolojilerle birle\u015ftirerek hedefleme, \u00f6l\u00e7\u00fcmleme ve optimizasyon imk\u00e2n\u0131 sunan veri odakl\u0131 bir medya yap\u0131s\u0131d\u0131r. Bu yap\u0131 sayesinde televizyonun geni\u015f eri\u015fim g\u00fcc\u00fc, dijital d\u00fcnyan\u0131n veri ve hedefleme kabiliyetleriyle birle\u015fir. Televizyon art\u0131k yaln\u0131zca geni\u015f kitlelere ayn\u0131 mesaj\u0131 veren bir mecra de\u011fil; dijitalle\u015fme ile birlikte \u00f6l\u00e7\u00fclebilir ve hedeflenebilir bir reklam kanal\u0131na d\u00f6n\u00fc\u015fmektedir. Advanced TV [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1505,1481],"tags":[2520,2571,2070],"class_list":["post-45121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","category-programatik-reklamcilik","tag-addressable-tv","tag-connected-tv-ctv","tag-dijital-medya"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45121"}],"version-history":[{"count":3,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45121\/revisions"}],"predecessor-version":[{"id":45126,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45121\/revisions\/45126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45122"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}