{"id":45081,"date":"2026-04-16T10:49:34","date_gmt":"2026-04-16T07:49:34","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45081"},"modified":"2026-04-16T16:17:45","modified_gmt":"2026-04-16T13:17:45","slug":"google-consent-mode-v2-ve-onay-yonetimi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/","title":{"rendered":"Google Consent Mode v2 ve Onay Y\u00f6netimi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Consent_Mode_v2_Neden_Onemli\" >Consent Mode v2 Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Consent_Mode_Nedir_ve_Nasil_Calisir\" >Consent Mode Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Consent_Mode_v2_Temel_Parametreleri\" >Consent Mode v2 Temel Parametreleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Onay_Sureci_Nasil_Isler\" >Onay S\u00fcreci Nas\u0131l \u0130\u015fler?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Varsayilan_Durum_Default\" >Varsay\u0131lan Durum (Default)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Guncelleme_Durumu_Update\" >G\u00fcncelleme Durumu (Update)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Kullanici_Cerezleri_Reddederse_Ne_Olur\" >Kullan\u0131c\u0131 \u00c7erezleri Reddederse Ne Olur?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Temel_Mod_Basic_Mode\" >Temel Mod (Basic Mode)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Gelismis_Mod_Advanced_Mode\" >Geli\u015fmi\u015f Mod (Advanced Mode)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-v2-ve-onay-yonetimi\/#Dogru_Onay_Yonetimi_Reklam_Performansini_Korur\" >Do\u011fru Onay Y\u00f6netimi Reklam Performans\u0131n\u0131 Korur<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Veri gizlili\u011fi, dijital pazarlama ekosisteminde art\u0131k yaln\u0131zca bir tercih de\u011fil, yasal bir zorunluluktur. Google\u2019\u0131n geli\u015ftirdi\u011fi <strong>Consent Mode v2 (Onay Modu)<\/strong>, kullan\u0131c\u0131 gizlili\u011fini korurken reklam performans\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fini sa\u011flayan kritik bir \u00e7\u00f6z\u00fcmd\u00fcr.<\/p>\n\n\n\n<p>\u00d6zellikle Avrupa Birli\u011fi (AB) ve Avrupa Ekonomik Alan\u0131 (AEA) kullan\u0131c\u0131lar\u0131n\u0131 hedefleyen markalar i\u00e7in bu yap\u0131, \u00f6l\u00e7\u00fcmleme ve hedefleme s\u00fcre\u00e7lerinin sa\u011fl\u0131kl\u0131 \u015fekilde devam edebilmesi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consent-mode-v2-neden-onemli\"><span class=\"ez-toc-section\" id=\"Consent_Mode_v2_Neden_Onemli\"><\/span><strong>Consent Mode v2 Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consent Mode v2, yaln\u0131zca teknik bir g\u00fcncelleme de\u011fil; dijital reklamc\u0131l\u0131kta veri y\u00f6netiminin temel yap\u0131 ta\u015flar\u0131ndan biridir. Gerekli entegrasyonlar yap\u0131lmad\u0131\u011f\u0131nda a\u015fa\u011f\u0131daki problemler ortaya \u00e7\u0131kabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yeniden pazarlama (remarketing) kitlelerinin veri ak\u0131\u015f\u0131 kesilebilir<\/li>\n\n\n\n<li>Performance Max kampanyalar\u0131nda kullan\u0131lan sinyaller zay\u0131flayabilir<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm modelleme (conversion modeling) devre d\u0131\u015f\u0131 kalabilir<\/li>\n<\/ul>\n\n\n\n<p>Bu durum, kampanya performans\u0131n\u0131n do\u011fru \u00f6l\u00e7\u00fclememesine ve reklam yat\u0131r\u0131mlar\u0131n\u0131n verimlili\u011finin d\u00fc\u015fmesine neden olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consent-mode-nedir-ve-nasil-calisir\"><span class=\"ez-toc-section\" id=\"Consent_Mode_Nedir_ve_Nasil_Calisir\"><\/span><strong>Consent Mode Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consent Mode, web sitesi veya mobil uygulama \u00fczerindeki Google etiketlerinin (Google Ads, Google Analytics vb.), kullan\u0131c\u0131 onay durumuna g\u00f6re davran\u0131\u015f\u0131n\u0131 d\u00fczenleyen bir yap\u0131d\u0131r.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131 \u00e7erezlere izin vermedi\u011finde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etiketler ki\u015fisel veri toplamay\u0131 durdurur<\/li>\n\n\n\n<li>Ancak sistem, anonim sinyaller (cookieless pings) g\u00f6ndererek veri modellemesine katk\u0131 sa\u011flar<\/li>\n<\/ul>\n\n\n\n<p>Google, bu s\u00fcrecin do\u011fru \u00e7al\u0131\u015fabilmesi i\u00e7in <strong>onay durumunun etiketlerden \u00f6nce tetiklenmesini<\/strong> zorunlu k\u0131lar.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-120874c\" id=\"gspb_image-id-gsbp-120874c\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/04\/Google-Consent-Mode-v2-ve-Onay-Yonetimi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1536\" height=\"864\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consent-mode-v2-temel-parametreleri\"><span class=\"ez-toc-section\" id=\"Consent_Mode_v2_Temel_Parametreleri\"><\/span><strong>Consent Mode v2 Temel Parametreleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consent Mode v2 ile birlikte, bir CMP (Consent Management Platform) \u00fczerinden y\u00f6netilmesi gereken d\u00f6rt ana parametre bulunmaktad\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ad_storage:<\/strong> Reklam \u00e7erezlerinin depolanmas\u0131<\/li>\n\n\n\n<li><strong>analytics_storage:<\/strong> Analitik verilerin depolanmas\u0131<\/li>\n\n\n\n<li><strong>ad_user_data:<\/strong> Kullan\u0131c\u0131 verilerinin reklam ama\u00e7l\u0131 kullan\u0131m\u0131<\/li>\n\n\n\n<li><strong>ad_personalization:<\/strong> Ki\u015fiselle\u015ftirilmi\u015f reklam izni (v2 ile eklenmi\u015ftir)<\/li>\n<\/ul>\n\n\n\n<p>Bu parametrelerin do\u011fru yap\u0131land\u0131r\u0131lmas\u0131, veri toplama ve reklam hedefleme s\u00fcre\u00e7lerinin temelini olu\u015fturur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"onay-sureci-nasil-isler\"><span class=\"ez-toc-section\" id=\"Onay_Sureci_Nasil_Isler\"><\/span><strong>Onay S\u00fcreci Nas\u0131l \u0130\u015fler?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consent Mode\u2019un sa\u011fl\u0131kl\u0131 \u00e7al\u0131\u015fabilmesi i\u00e7in iki a\u015famal\u0131 bir yap\u0131 uygulanmal\u0131d\u0131r:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"varsayilan-durum-default\"><span class=\"ez-toc-section\" id=\"Varsayilan_Durum_Default\"><\/span><strong>Varsay\u0131lan Durum (Default)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kullan\u0131c\u0131 siteye ilk geldi\u011finde ve hen\u00fcz \u00e7erez tercihi yapmad\u0131\u011f\u0131nda, t\u00fcm veri toplama s\u00fcre\u00e7leri \u201creddedildi\u201d (denied) olarak ba\u015flat\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"guncelleme-durumu-update\"><span class=\"ez-toc-section\" id=\"Guncelleme_Durumu_Update\"><\/span><strong>G\u00fcncelleme Durumu (Update)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kullan\u0131c\u0131 \u00e7erezlere izin verdi\u011finde, sistem etiketlere veri toplama izni verir ve \u00f6l\u00e7\u00fcmleme s\u00fcre\u00e7leri tam kapasiteyle devam eder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kullanici-cerezleri-reddederse-ne-olur\"><span class=\"ez-toc-section\" id=\"Kullanici_Cerezleri_Reddederse_Ne_Olur\"><\/span><strong>Kullan\u0131c\u0131 \u00c7erezleri Reddederse Ne Olur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu noktada iki farkl\u0131 yakla\u015f\u0131m \u00f6ne \u00e7\u0131kar:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"temel-mod-basic-mode\"><span class=\"ez-toc-section\" id=\"Temel_Mod_Basic_Mode\"><\/span><strong>Temel Mod (Basic Mode)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131 onay vermezse hi\u00e7bir etiket \u00e7al\u0131\u015fmaz<\/li>\n\n\n\n<li>Google\u2019a veri g\u00f6nderilmez<\/li>\n\n\n\n<li>\u00d6l\u00e7\u00fcmleme ciddi \u00f6l\u00e7\u00fcde k\u0131s\u0131tlan\u0131r<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gelismis-mod-advanced-mode\"><span class=\"ez-toc-section\" id=\"Gelismis_Mod_Advanced_Mode\"><\/span><strong>Geli\u015fmi\u015f Mod (Advanced Mode)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etiketler \u00e7erez yazmaz<\/li>\n\n\n\n<li>Ancak anonim sinyaller g\u00f6nderilmeye devam eder<\/li>\n\n\n\n<li>Veri modelleme sayesinde \u00f6l\u00e7\u00fcmleme k\u0131smen s\u00fcrd\u00fcr\u00fclebilir<\/li>\n<\/ul>\n\n\n\n<p>Do\u011fru yap\u0131land\u0131r\u0131lm\u0131\u015f bir Advanced Mode, veri kayb\u0131n\u0131 minimize ederek kampanya performans\u0131n\u0131n daha sa\u011fl\u0131kl\u0131 analiz edilmesini sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dogru-onay-yonetimi-reklam-performansini-korur\"><span class=\"ez-toc-section\" id=\"Dogru_Onay_Yonetimi_Reklam_Performansini_Korur\"><\/span><strong>Do\u011fru Onay Y\u00f6netimi Reklam Performans\u0131n\u0131 Korur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consent Mode v2, yaln\u0131zca yasal uyumluluk sa\u011flamak i\u00e7in de\u011fil, ayn\u0131 zamanda dijital pazarlama performans\u0131n\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak i\u00e7in kritik bir bile\u015fendir.<\/p>\n\n\n\n<p>Do\u011fru yap\u0131land\u0131r\u0131lmam\u0131\u015f bir onay y\u00f6netimi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veri kayb\u0131na<\/li>\n\n\n\n<li>Hedefleme zay\u0131flamas\u0131na<\/li>\n\n\n\n<li>\u00d6l\u00e7\u00fcmleme hatalar\u0131na<\/li>\n<\/ul>\n\n\n\n<p>neden olabilir.<\/p>\n\n\n\n<p>Bu nedenle, Consent Mode kurulumlar\u0131n\u0131n do\u011fru \u015fekilde planlanmas\u0131 ve d\u00fczenli olarak optimize edilmesi, reklam yat\u0131r\u0131mlar\u0131ndan maksimum verim elde etmek i\u00e7in temel gerekliliklerden biridir.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veri gizlili\u011fi, dijital pazarlama ekosisteminde art\u0131k yaln\u0131zca bir tercih de\u011fil, yasal bir zorunluluktur. Google\u2019\u0131n geli\u015ftirdi\u011fi Consent Mode v2 (Onay Modu), kullan\u0131c\u0131 gizlili\u011fini korurken reklam performans\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fini sa\u011flayan kritik bir \u00e7\u00f6z\u00fcmd\u00fcr. \u00d6zellikle Avrupa Birli\u011fi (AB) ve Avrupa Ekonomik Alan\u0131 (AEA) kullan\u0131c\u0131lar\u0131n\u0131 hedefleyen markalar i\u00e7in bu yap\u0131, \u00f6l\u00e7\u00fcmleme ve hedefleme s\u00fcre\u00e7lerinin sa\u011fl\u0131kl\u0131 \u015fekilde devam edebilmesi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-120874c img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,1475],"class_list":["post-45081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-google"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45081"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45081\/revisions"}],"predecessor-version":[{"id":45086,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45081\/revisions\/45086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45083"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}