{"id":45007,"date":"2026-03-27T15:58:18","date_gmt":"2026-03-27T12:58:18","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=45007"},"modified":"2026-03-27T15:58:26","modified_gmt":"2026-03-27T12:58:26","slug":"avrupa-pazarinda-connected-tv-icin-bagimsiz-ekosistem-arayisi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/avrupa-pazarinda-connected-tv-icin-bagimsiz-ekosistem-arayisi\/","title":{"rendered":"Avrupa Pazar\u0131nda Connected TV \u0130\u00e7in Ba\u011f\u0131ms\u0131z Ekosistem Aray\u0131\u015f\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/avrupa-pazarinda-connected-tv-icin-bagimsiz-ekosistem-arayisi\/#Reklam_ve_Veri_Modellerinin_ABD_Odakli_Olmasi\" >Reklam ve Veri Modellerinin ABD Odakl\u0131 Olmas\u0131&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/avrupa-pazarinda-connected-tv-icin-bagimsiz-ekosistem-arayisi\/#Gozetim_Endisesi_ve_Sunucu_Maliyetleri_Olmadan_Veri_Yonetimi\" >G\u00f6zetim Endi\u015fesi ve Sunucu Maliyetleri Olmadan Veri Y\u00f6netimi<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital yay\u0131nc\u0131l\u0131k ekosistemi h\u0131zla d\u00f6n\u00fc\u015f\u00fcrken, Connected TV&nbsp; ve Addressable TV stratejileri markalar\u0131n radar\u0131nda \u00e7oktan ilk s\u0131ralara yerle\u015fti. Ancak Avrupa pazar\u0131na bakt\u0131\u011f\u0131m\u0131zda, yapbozun baz\u0131 par\u00e7alar\u0131n\u0131n hala yerine tam oturmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/strong><\/p>\n\n\n\n<p>Peki, Avrupa&#8217;da Connected TV reklam stratejilerini yava\u015flatan bu temel eksiklikler neler?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Y\u00fcksek Maliyetler ve G\u00f6zetim Endi\u015fesi: Smart TV verilerine ula\u015fmak, devasa sunucu maliyetleri ve kullan\u0131c\u0131 gizlili\u011fini ihlal eden g\u00f6zetim mekanizmalar\u0131 yarat\u0131yor.<\/li>\n\n\n\n<li>Ba\u011f\u0131ms\u0131z Altyap\u0131 \u0130htiyac\u0131: Bu a\u011f\u0131r y\u00fcklerden kurtulman\u0131n yolu; donan\u0131m tekellerinden ba\u011f\u0131ms\u0131z yeni bir Smart TV \u0130\u015fletim Sistemi ve ortak bir da\u011f\u0131t\u0131m aray\u00fcz\u00fc kurmaktan ge\u00e7iyor.<\/li>\n\n\n\n<li>Tarafs\u0131z Ekosistem: Avrupa&#8217;n\u0131n k\u00fclt\u00fcrel \u00e7e\u015fitlili\u011fi ve kat\u0131 veri yasalar\u0131 (GDPR), ABD odakl\u0131 reklam altyap\u0131lar\u0131yla uyu\u015fmuyor. Kendi dinamiklerine uygun, ba\u011f\u0131ms\u0131z bir ekosistem in\u015fa etmek art\u0131k \u015fart.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-bd31f94\" id=\"gspb_image-id-gsbp-bd31f94\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/03\/connectedtv-1-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1235\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reklam-ve-veri-modellerinin-abd-odakli-olmasi\"><span class=\"ez-toc-section\" id=\"Reklam_ve_Veri_Modellerinin_ABD_Odakli_Olmasi\"><\/span><strong>Reklam ve Veri Modellerinin ABD Odakl\u0131 Olmas\u0131&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sekt\u00f6rdeki bir di\u011fer b\u00fcy\u00fck handikap ise reklam ve veri modellerinin neredeyse tamamen yaln\u0131zca ABD&#8217;ye \u00f6zg\u00fc ekonomik dinamiklere ve altyap\u0131lara g\u00f6re tasarlanm\u0131\u015f olmas\u0131.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131 davran\u0131\u015flar\u0131, pazar \u00e7e\u015fitlili\u011fi ve kat\u0131 veri gizlili\u011fi yasalar\u0131 (\u00f6zellikle GDPR fakt\u00f6r\u00fc) d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, Avrupa pazar\u0131n\u0131n ABD merkezli bu standartlarla uyum sa\u011flamas\u0131 giderek zorla\u015f\u0131yor. Avrupa\u2019n\u0131n sadece ABD&#8217;ye uyan kurallar\u0131 bir kenara b\u0131rak\u0131p, kendi ekonomik dinamiklerine uygun ba\u011f\u0131ms\u0131z bir Smart TV reklam ekosistemi in\u015fa etmesinin yolunu a\u00e7\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gozetim-endisesi-ve-sunucu-maliyetleri-olmadan-veri-yonetimi\"><span class=\"ez-toc-section\" id=\"Gozetim_Endisesi_ve_Sunucu_Maliyetleri_Olmadan_Veri_Yonetimi\"><\/span><strong>G\u00f6zetim Endi\u015fesi ve Sunucu Maliyetleri Olmadan Veri Y\u00f6netimi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Performans odakl\u0131 reklamc\u0131l\u0131\u011f\u0131n temelinde veriyi do\u011fru okumak yatar. Smart TV\u2019ler \u00fczerinden elde edilen reklam verileri markalar i\u00e7in alt\u0131n de\u011ferindedir. Ancak mevcut ekosistemde bu veriye ula\u015fman\u0131n genellikle markalara ve platformlara yans\u0131yan iki b\u00fcy\u00fck faturas\u0131 oluyor, Devasa sunucu maliyetleri ve kullan\u0131c\u0131 gizlili\u011fini tehdit eden g\u00f6zetim mekanizmalar\u0131.<\/p>\n\n\n\n<p>Gelece\u011fin medya planlamas\u0131nda veriyi \u015feffaf kullanmak ve operasyonel maliyetleri do\u011fru y\u00f6netmek art\u0131k bir vizyon de\u011fil, mecburiyet. Yay\u0131nc\u0131y\u0131 sunucu maliyetleriyle ezmeyen, cihaz \u00fcreticilerinin kurdu\u011fu y\u00fcksek komisyon bariyerlerini a\u015fan ve izleyici verisini mahremiyet standartlar\u0131na uygun i\u015fleyen yerel bir teknoloji katman\u0131n\u0131n in\u015fas\u0131 gerekiyor.&nbsp;<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital yay\u0131nc\u0131l\u0131k ekosistemi h\u0131zla d\u00f6n\u00fc\u015f\u00fcrken, Connected TV&nbsp; ve Addressable TV stratejileri markalar\u0131n radar\u0131nda \u00e7oktan ilk s\u0131ralara yerle\u015fti. Ancak Avrupa pazar\u0131na bakt\u0131\u011f\u0131m\u0131zda, yapbozun baz\u0131 par\u00e7alar\u0131n\u0131n hala yerine tam oturmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Peki, Avrupa&#8217;da Connected TV reklam stratejilerini yava\u015flatan bu temel eksiklikler neler? Reklam ve Veri Modellerinin ABD Odakl\u0131 Olmas\u0131&nbsp; Sekt\u00f6rdeki bir di\u011fer b\u00fcy\u00fck handikap ise reklam ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-bd31f94 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2148,1117],"tags":[2571],"class_list":["post-45007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","category-blog","tag-connected-tv-ctv"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=45007"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45007\/revisions"}],"predecessor-version":[{"id":45012,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/45007\/revisions\/45012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45009"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=45007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=45007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=45007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}