{"id":44998,"date":"2026-03-26T11:23:25","date_gmt":"2026-03-26T08:23:25","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44998"},"modified":"2026-03-26T11:23:33","modified_gmt":"2026-03-26T08:23:33","slug":"google-dv360-ile-reklamcilikta-yapay-zeka-donusumu","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-dv360-ile-reklamcilikta-yapay-zeka-donusumu\/","title":{"rendered":"Google DV360 ile Reklamc\u0131l\u0131kta Yapay Zeka D\u00f6n\u00fc\u015f\u00fcm\u00fc"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-dv360-ile-reklamcilikta-yapay-zeka-donusumu\/#Medya_Planlama_Artik_Manuel_Bir_Surec_Degil\" >Medya Planlama Art\u0131k Manuel Bir S\u00fcre\u00e7 De\u011fil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-dv360-ile-reklamcilikta-yapay-zeka-donusumu\/#Gercek_Zamanli_Medya_Yonetimi\" >Ger\u00e7ek Zamanl\u0131 Medya Y\u00f6netimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-dv360-ile-reklamcilikta-yapay-zeka-donusumu\/#Olcumleme_Tarafinda_Yeni_Yaklasim\" >\u00d6l\u00e7\u00fcmleme Taraf\u0131nda Yeni Yakla\u015f\u0131m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-dv360-ile-reklamcilikta-yapay-zeka-donusumu\/#Perakende_Verisi_ile_Reklam_Performansi\" >Perakende Verisi ile Reklam Performans\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-dv360-ile-reklamcilikta-yapay-zeka-donusumu\/#Mevcut_Formatlarin_Gucunu_Artirma\" >Mevcut Formatlar\u0131n G\u00fcc\u00fcn\u00fc Art\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-dv360-ile-reklamcilikta-yapay-zeka-donusumu\/#Ne_Anlama_Geliyor\" >Ne Anlama Geliyor<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Google, reklam teknolojilerinde \u00f6nemli bir de\u011fi\u015fime giderek Display &amp; Video 360 (DV360) platformunu <strong>Gemini destekli yapay zek\u00e2 ile yeniden yap\u0131land\u0131r\u0131yor<\/strong>. Bu hamle, medya planlama ve sat\u0131n alma s\u00fcre\u00e7lerini yaln\u0131zca optimize etmekle kalm\u0131yor, do\u011frudan otomatikle\u015ftiren bir yap\u0131ya ta\u015f\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"medya-planlama-artik-manuel-bir-surec-degil\"><span class=\"ez-toc-section\" id=\"Medya_Planlama_Artik_Manuel_Bir_Surec_Degil\"><\/span>Medya Planlama Art\u0131k Manuel Bir S\u00fcre\u00e7 De\u011fil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni yap\u0131 ile birlikte reklamverenler, medya planlar\u0131n\u0131 sisteme y\u00fckledi\u011finde bu planlar otomatik olarak kampanyalara d\u00f6n\u00fc\u015ft\u00fcr\u00fclebiliyor. Yani planlama, kurulum ve optimizasyon art\u0131k ayr\u0131 s\u00fcre\u00e7ler olmaktan \u00e7\u0131k\u0131p tek bir ak\u0131\u015fta birle\u015fiyor.<\/p>\n\n\n\n<p>Daha \u00f6nce Gemini, hedef kitle ke\u015ffi ve raporlama gibi alanlarda destekleyici bir rol oynuyordu. Yeni d\u00f6nemde ise do\u011frudan s\u00fcrecin merkezine yerle\u015fiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gercek-zamanli-medya-yonetimi\"><span class=\"ez-toc-section\" id=\"Gercek_Zamanli_Medya_Yonetimi\"><\/span>Ger\u00e7ek Zamanl\u0131 Medya Y\u00f6netimi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yapay zek\u00e2n\u0131n en kritik katk\u0131lar\u0131ndan biri, \u00f6zellikle Connected TV taraf\u0131nda ortaya \u00e7\u0131k\u0131yor. Sistem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canl\u0131 yay\u0131n envanterindeki dalgalanmalar\u0131 anl\u0131k olarak y\u00f6netebiliyor<\/li>\n\n\n\n<li>Reklam g\u00f6sterimlerini ger\u00e7ek zamanl\u0131 optimize edebiliyor<\/li>\n<\/ul>\n\n\n\n<p>Bu, \u00f6zellikle canl\u0131 spor i\u00e7erikleri gibi anl\u0131k de\u011fi\u015fkenlerin y\u00fcksek oldu\u011fu ortamlarda ciddi bir avantaj sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"olcumleme-tarafinda-yeni-yaklasim\"><span class=\"ez-toc-section\" id=\"Olcumleme_Tarafinda_Yeni_Yaklasim\"><\/span>\u00d6l\u00e7\u00fcmleme Taraf\u0131nda Yeni Yakla\u015f\u0131m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google, sadece planlama de\u011fil, \u00f6l\u00e7\u00fcmleme taraf\u0131nda da yap\u0131y\u0131 de\u011fi\u015ftiriyor. Geli\u015ftirilen <strong>Confidential Publisher Match<\/strong> modeli ile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklamverenlerin birinci taraf verileri<\/li>\n\n\n\n<li>Yay\u0131nc\u0131lar\u0131n (\u00f6rne\u011fin CTV platformlar\u0131) sinyalleri<\/li>\n<\/ul>\n\n\n\n<p>gizlilik odakl\u0131 \u015fekilde e\u015fle\u015ftirilebiliyor. Bu sayede farkl\u0131 cihazlar aras\u0131nda d\u00f6n\u00fc\u015f\u00fcm takibi yap\u0131labiliyor ve bir reklam\u0131n sat\u0131n alma \u00fczerindeki etkisi daha net \u00f6l\u00e7\u00fclebiliyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-e5c39e6\" id=\"gspb_image-id-gsbp-e5c39e6\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/03\/Google-DV360-ile-Reklamcilikta-Yapay-Zeka-Donusumu.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1000\" height=\"562\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"perakende-verisi-ile-reklam-performansi\"><span class=\"ez-toc-section\" id=\"Perakende_Verisi_ile_Reklam_Performansi\"><\/span>Perakende Verisi ile Reklam Performans\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni yap\u0131 yaln\u0131zca medya verileriyle s\u0131n\u0131rl\u0131 de\u011fil. Google, perakende taraf\u0131ndaki verileri de s\u00fcrece dahil ediyor.<\/p>\n\n\n\n<p>\u00d6rne\u011fin bir i\u015f birli\u011fi kapsam\u0131nda, perakendeci m\u00fc\u015fteri verileri YouTube ve di\u011fer Google envanterleriyle entegre ediliyor. B\u00f6ylece markalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklamlar\u0131n sat\u0131\u015fa etkisini<\/li>\n\n\n\n<li>\u00dcr\u00fcn (SKU) seviyesinde performans\u0131<\/li>\n<\/ul>\n\n\n\n<p>daha detayl\u0131 analiz edebiliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mevcut-formatlarin-gucunu-artirma\"><span class=\"ez-toc-section\" id=\"Mevcut_Formatlarin_Gucunu_Artirma\"><\/span>Mevcut Formatlar\u0131n G\u00fcc\u00fcn\u00fc Art\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni d\u00f6nemde dikkat \u00e7eken noktalardan biri de yeni reklam formatlar\u0131 yerine mevcut envanterin daha etkin kullan\u0131lmas\u0131.<\/p>\n\n\n\n<p>YouTube\u2019daki \u201cpause ads\u201d ve \u201ccreator takeover\u201d gibi formatlar art\u0131k DV360 \u00fczerinden sat\u0131n al\u0131nabilir hale geliyor. Bu da platformlar aras\u0131 entegrasyonu g\u00fc\u00e7lendiriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ne-anlama-geliyor\"><span class=\"ez-toc-section\" id=\"Ne_Anlama_Geliyor\"><\/span>Ne Anlama Geliyor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu d\u00f6n\u00fc\u015f\u00fcm, reklam teknolojilerinde \u00fc\u00e7 temel de\u011fi\u015fimi net \u015fekilde ortaya koyuyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medya planlama otomasyona devrediliyor<\/li>\n\n\n\n<li>\u00d6l\u00e7\u00fcmleme, cihazlar aras\u0131 b\u00fct\u00fcnc\u00fcl hale geliyor<\/li>\n\n\n\n<li>Veri entegrasyonu, performans analizini derinle\u015ftiriyor<\/li>\n<\/ul>\n\n\n\n<p>Google\u2019\u0131n yakla\u015f\u0131m\u0131, reklamc\u0131l\u0131\u011f\u0131 tekil kampanyalardan \u00e7\u0131kar\u0131p <strong>u\u00e7tan uca y\u00f6netilen bir sistem<\/strong> haline getirmeyi hedefliyor.<\/p>\n\n\n\n<p>Gemini, DV360 ve YouTube\u2019un birlikte konumland\u0131r\u0131lmas\u0131, Google\u2019\u0131n reklam ekosistemini daha kapal\u0131 ama daha entegre bir yap\u0131ya ta\u015f\u0131yor.<\/p>\n\n\n\n<p>Bu yap\u0131 i\u00e7inde rekabet art\u0131k sadece g\u00f6r\u00fcn\u00fcrl\u00fck \u00fczerinden de\u011fil;<br><strong>veri, otomasyon ve \u00f6l\u00e7\u00fcmleme kabiliyeti \u00fczerinden \u015fekillenecek.<\/strong><\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, reklam teknolojilerinde \u00f6nemli bir de\u011fi\u015fime giderek Display &amp; Video 360 (DV360) platformunu Gemini destekli yapay zek\u00e2 ile yeniden yap\u0131land\u0131r\u0131yor. Bu hamle, medya planlama ve sat\u0131n alma s\u00fcre\u00e7lerini yaln\u0131zca optimize etmekle kalm\u0131yor, do\u011frudan otomatikle\u015ftiren bir yap\u0131ya ta\u015f\u0131yor. Medya Planlama Art\u0131k Manuel Bir S\u00fcre\u00e7 De\u011fil Yeni yap\u0131 ile birlikte reklamverenler, medya planlar\u0131n\u0131 sisteme y\u00fckledi\u011finde bu planlar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-e5c39e6 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2156,1489],"tags":[1495,2230],"class_list":["post-44998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yapay-zeka","category-dijital-pazarlama","tag-dijital-pazarlama","tag-yapay-zeka"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44998"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44998\/revisions"}],"predecessor-version":[{"id":45002,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44998\/revisions\/45002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/45000"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}