{"id":44960,"date":"2026-03-13T10:09:23","date_gmt":"2026-03-13T07:09:23","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44960"},"modified":"2026-03-13T10:22:32","modified_gmt":"2026-03-13T07:22:32","slug":"verilerinizi-daha-ozgur-toplayin-gtm-ile-server-side-tagging-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/verilerinizi-daha-ozgur-toplayin-gtm-ile-server-side-tagging-nasil-yapilir\/","title":{"rendered":"Verilerinizi Daha \u00d6zg\u00fcr Toplay\u0131n: GTM ile Server-Side Tagging Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/verilerinizi-daha-ozgur-toplayin-gtm-ile-server-side-tagging-nasil-yapilir\/#Server-Side_Tagging_Kullaniminin_Sagladigi_Avantajlar\" >Server-Side Tagging Kullan\u0131m\u0131n\u0131n Sa\u011flad\u0131\u011f\u0131 Avantajlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/verilerinizi-daha-ozgur-toplayin-gtm-ile-server-side-tagging-nasil-yapilir\/#GTM_ile_Server-Side_Kurulumu_Icin_Temel_Adimlar\" >GTM ile Server-Side Kurulumu \u0130\u00e7in Temel Ad\u0131mlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/verilerinizi-daha-ozgur-toplayin-gtm-ile-server-side-tagging-nasil-yapilir\/#Olcumlemede_Yeni_Standart\" >\u00d6l\u00e7\u00fcmlemede Yeni Standart<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dijital pazarlama kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 \u00f6l\u00e7\u00fcmlemek i\u00e7in Google Tag Manager (GTM) uzun zamand\u0131r hayat kurtar\u0131c\u0131 bir ara\u00e7. Ancak g\u00fcncellenen gizlilik politikalar\u0131, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerin (third-party cookies) engellenmesi ve taray\u0131c\u0131 k\u0131s\u0131tlamalar\u0131, al\u0131\u015f\u0131lagelmi\u015f veri toplama y\u00f6ntemlerini epey zorluyor. Tam da bu noktada devreye giren server-side tagging (sunucu taraf\u0131 etiketleme), verileri \u00e7ok daha g\u00fcvenli ve kay\u0131ps\u0131z bir \u015fekilde y\u00f6netmenizi sa\u011flayan modern bir \u00e7\u00f6z\u00fcm olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p>Geleneksel istemci taraf\u0131 izleme (client-side tracking) yap\u0131s\u0131nda kod par\u00e7ac\u0131klar\u0131 do\u011frudan kullan\u0131c\u0131n\u0131n taray\u0131c\u0131s\u0131nda \u00e7al\u0131\u015f\u0131r. Veri buradan Facebook, Google gibi platformlara iletilir. Server-side yap\u0131s\u0131nda ise bu ak\u0131\u015f tamamen de\u011fi\u015fir. Veriler \u00f6nce taray\u0131c\u0131dan kendi kontrol\u00fcn\u00fczdeki bir sunucuya, oradan da hedef platformlara aktar\u0131l\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"server-side-tagging-kullaniminin-sagladigi-avantajlar\"><span class=\"ez-toc-section\" id=\"Server-Side_Tagging_Kullaniminin_Sagladigi_Avantajlar\"><\/span><strong>Server-Side Tagging Kullan\u0131m\u0131n\u0131n Sa\u011flad\u0131\u011f\u0131 Avantajlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00dcst D\u00fczey Veri G\u00fcvenli\u011fi ve Gizlilik:<\/strong> Geleneksel y\u00f6ntemde veriler do\u011frudan \u00fc\u00e7\u00fcnc\u00fc taraf platformlara gider. Sunucu taraf\u0131 etiketlemede ise veri \u00f6nce sizin sunucunuza d\u00fc\u015fer. Hangi verinin d\u0131\u015far\u0131 aktar\u0131laca\u011f\u0131na tamamen siz karar verirsiniz. Kullan\u0131c\u0131n\u0131n IP adresi veya ki\u015fisel verilerini (PII) platformlara g\u00f6ndermeden \u00f6nce sunucuda anonim hale getirmek m\u00fcmk\u00fcn hale gelir.<\/li>\n\n\n\n<li><strong>Adblocker (Reklam Engelleyici) Etkisini K\u0131rma:<\/strong> Kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131na kurduklar\u0131 reklam engelleyiciler genellikle client-side etiketleri hedef al\u0131r ve ciddi veri kay\u0131plar\u0131na yol a\u00e7ar. Server-side tracking veriyi ana alan ad\u0131n\u0131z (first-party domain) \u00fczerinden toplad\u0131\u011f\u0131 i\u00e7in bu eklentilere tak\u0131lmaz. B\u00f6ylece kampanya verileriniz kesintisiz akar.<\/li>\n\n\n\n<li><strong>Artan Veri Do\u011frulu\u011fu:<\/strong> Safari&#8217;nin ITP (Ak\u0131ll\u0131 \u0130zleme \u00d6nleme) gibi \u00f6zellikleri \u00e7erezlerin \u00f6mr\u00fcn\u00fc giderek k\u0131salt\u0131yor. Sunucu \u00fczerinden birinci taraf \u00e7erezler olu\u015fturarak bu engelleri a\u015fabilir, kullan\u0131c\u0131 yolculu\u011funu \u00e7ok daha tutarl\u0131 \u015fekilde \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/li>\n\n\n\n<li><strong>Web Sitesi H\u0131z\u0131nda \u0130yile\u015fme:<\/strong> Taray\u0131c\u0131da \u00e7al\u0131\u015fan onlarca farkl\u0131 pazarlama etiketi sitenizin y\u00fcklenme h\u0131z\u0131n\u0131 a\u015fa\u011f\u0131 \u00e7eker. Server-side yap\u0131s\u0131nda taray\u0131c\u0131 sadece tek bir veri ak\u0131\u015f\u0131 yapar. Kalan t\u00fcm da\u011f\u0131t\u0131m i\u015flemleri sunucu taraf\u0131nda ger\u00e7ekle\u015fti\u011fi i\u00e7in sayfalar\u0131n\u0131z \u00e7ok daha h\u0131zl\u0131 a\u00e7\u0131l\u0131r. Bu da do\u011frudan kullan\u0131c\u0131 deneyimini ve SEO performans\u0131n\u0131 iyile\u015ftirir.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-9b71edf\" id=\"gspb_image-id-gsbp-9b71edf\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/03\/server-side-tagging-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1395\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gtm-ile-server-side-kurulumu-icin-temel-adimlar\"><span class=\"ez-toc-section\" id=\"GTM_ile_Server-Side_Kurulumu_Icin_Temel_Adimlar\"><\/span><strong>GTM ile Server-Side Kurulumu \u0130\u00e7in Temel Ad\u0131mlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Server-side altyap\u0131s\u0131na ge\u00e7i\u015f yapmak teknik bir s\u00fcre\u00e7 gibi g\u00f6r\u00fcnse de belli ad\u0131mlar\u0131 do\u011fru takip ederek bu yap\u0131y\u0131 sisteminize entegre edebilirsiniz.<\/p>\n\n\n\n<p><strong>1. Sunucu (Server) Ortam\u0131n\u0131n Haz\u0131rlanmas\u0131<\/strong> S\u00fcrecin ilk ad\u0131m\u0131 verilerinizi kar\u015f\u0131layacak bir sunucu ortam\u0131 olu\u015fturmakt\u0131r. Google Cloud Platform (GCP) yayg\u0131n olarak tercih edilse de, AWS veya farkl\u0131 bir bulut sa\u011flay\u0131c\u0131s\u0131 \u00fczerinden GTM Server Container i\u00e7in bir alan a\u00e7abilirsiniz. Bu alan verilerinizi i\u015fleyece\u011finiz g\u00fcvenli bir ara istasyon g\u00f6revi g\u00f6r\u00fcr.<\/p>\n\n\n\n<p><strong>2. Web ve Server Konteynerlerinin Ba\u011flanmas\u0131<\/strong> GTM hesab\u0131n\u0131zda mevcut &#8220;Web&#8221; konteynerinizin yan\u0131na bir de &#8220;Server&#8221; konteyneri a\u00e7mal\u0131s\u0131n\u0131z. Taray\u0131c\u0131dan toplanan verilerin \u00f6nce bu yeni kurdu\u011funuz sunucu URL&#8217;sine y\u00f6nlendirilmesi gerekir. Web konteynerindeki etiketleri, veriyi platformlara de\u011fil, kendi sunucunuza g\u00f6nderecek \u015fekilde yeniden yap\u0131land\u0131rman\u0131z \u015fartt\u0131r.<\/p>\n\n\n\n<p><strong>3. \u00d6zel Alan Ad\u0131 (Custom Domain) Tan\u0131mlamas\u0131<\/strong> Verilerin birinci taraf olarak alg\u0131lanmas\u0131 i\u00e7in sunucunuza \u00f6zel bir alt alan ad\u0131 atamak en kritik ad\u0131mlardan biridir (\u00d6rne\u011fin; www.sirketiniz.com). Bu sayede taray\u0131c\u0131lar veri ak\u0131\u015f\u0131n\u0131n d\u0131\u015far\u0131ya de\u011fil, do\u011frudan sizin sitenize yap\u0131ld\u0131\u011f\u0131n\u0131 alg\u0131lar.<\/p>\n\n\n\n<p><strong>4. Veri \u0130\u015fleme ve Etiket Konfig\u00fcrasyonu<\/strong> Web konteynerinden sunucunuza ula\u015fan verileri kar\u015f\u0131lamak i\u00e7in Server konteynerinde &#8220;Client&#8221; (\u0130stemci) yap\u0131lar\u0131 olu\u015fturulur. Gelen veriler burada yakalan\u0131r, i\u015flenir ve son olarak Meta Conversion API (CAPI) veya Google Analytics 4 gibi hedeflere iletilmek \u00fczere ilgili etiketler tetiklenir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"olcumlemede-yeni-standart\"><span class=\"ez-toc-section\" id=\"Olcumlemede_Yeni_Standart\"><\/span><strong>\u00d6l\u00e7\u00fcmlemede Yeni Standart<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Veri k\u0131s\u0131tlamalar\u0131n\u0131n her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131 bir dijital ekosistemde sadece \u00e7erezlere g\u00fcvenmek art\u0131k yeterli olmuyor. Server-side tagging altyap\u0131s\u0131na ge\u00e7i\u015f yapmak hem veri kalitenizi korur hem de yasal d\u00fczenlemelere (KVKK\/GDPR) uygun, g\u00fcvenli bir \u00f6l\u00e7\u00fcmleme yap\u0131s\u0131 kurman\u0131z\u0131 sa\u011flar. Reklam b\u00fct\u00e7enizi do\u011fru y\u00f6netmek ve optimizasyonlar\u0131 eksiksiz verilerle yapmak istiyorsan\u0131z bu teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fc ertelememenizde fayda var.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 \u00f6l\u00e7\u00fcmlemek i\u00e7in Google Tag Manager (GTM) uzun zamand\u0131r hayat kurtar\u0131c\u0131 bir ara\u00e7. Ancak g\u00fcncellenen gizlilik politikalar\u0131, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerin (third-party cookies) engellenmesi ve taray\u0131c\u0131 k\u0131s\u0131tlamalar\u0131, al\u0131\u015f\u0131lagelmi\u015f veri toplama y\u00f6ntemlerini epey zorluyor. Tam da bu noktada devreye giren server-side tagging (sunucu taraf\u0131 etiketleme), verileri \u00e7ok daha g\u00fcvenli ve kay\u0131ps\u0131z bir \u015fekilde y\u00f6netmenizi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44962,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-9b71edf img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,2349],"class_list":["post-44960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-gtm"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44960"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44960\/revisions"}],"predecessor-version":[{"id":44969,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44960\/revisions\/44969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44962"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}