{"id":44904,"date":"2026-03-05T16:24:36","date_gmt":"2026-03-05T13:24:36","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44904"},"modified":"2026-03-06T01:38:37","modified_gmt":"2026-03-05T22:38:37","slug":"netflix-reklam-hedeflemede-amazonun-alisveris-verilerinden-yararlanacak","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/netflix-reklam-hedeflemede-amazonun-alisveris-verilerinden-yararlanacak\/","title":{"rendered":"Netflix, Reklam Hedeflemede Amazon\u2019un Al\u0131\u015fveri\u015f Verilerinden Yararlanacak"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-reklam-hedeflemede-amazonun-alisveris-verilerinden-yararlanacak\/#Netflix_Reklam_Ekosistemi_Neden_Genisliyor\" >Netflix Reklam Ekosistemi Neden Geni\u015fliyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-reklam-hedeflemede-amazonun-alisveris-verilerinden-yararlanacak\/#Amazon_Alisveris_Verileri_Hedeflemeyi_Nasil_Guclendiriyor\" >Amazon Al\u0131\u015fveri\u015f Verileri Hedeflemeyi Nas\u0131l G\u00fc\u00e7lendiriyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-reklam-hedeflemede-amazonun-alisveris-verilerinden-yararlanacak\/#Netflix_Conversion_API_Reklam_Olcumlemesini_Nasil_Etkiliyor\" >Netflix Conversion API Reklam \u00d6l\u00e7\u00fcmlemesini Nas\u0131l Etkiliyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-reklam-hedeflemede-amazonun-alisveris-verilerinden-yararlanacak\/#Connected_TV_Reklamciliginda_Yeni_Bir_Asama\" >Connected TV Reklamc\u0131l\u0131\u011f\u0131nda Yeni Bir A\u015fama<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital reklamc\u0131l\u0131kta veri odakl\u0131 hedefleme her ge\u00e7en g\u00fcn daha \u00f6nemli hale gelirken, streaming platformlar\u0131n\u0131n reklam ekosistemine yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar da Connected TV (CTV) taraf\u0131nda performans pazarlamas\u0131n\u0131 g\u00fc\u00e7lendiriyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn dikkat \u00e7eken \u00f6rneklerinden biri ise Netflix\u2019in reklam destekli abonelik modelini b\u00fcy\u00fct\u00fcrken Amazon\u2019un al\u0131\u015fveri\u015f, gezinme ve i\u00e7erik t\u00fcketim verilerinden yararlanarak reklam hedefleme ve \u00f6l\u00e7\u00fcmleme yeteneklerini geli\u015ftirmesi; b\u00f6ylece kampanyalar\u0131n daha do\u011fru kitlelere ula\u015fmas\u0131n\u0131 sa\u011flamay\u0131 hedeflemesi.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"netflix-reklam-ekosistemi-neden-genisliyor\"><span class=\"ez-toc-section\" id=\"Netflix_Reklam_Ekosistemi_Neden_Genisliyor\"><\/span><strong>Netflix Reklam Ekosistemi Neden Geni\u015fliyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Streaming platformlar\u0131 art\u0131k yaln\u0131zca i\u00e7erik sa\u011flay\u0131c\u0131 de\u011fil, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc reklam kanallar\u0131 haline geliyor. Netflix\u2019in reklam taraf\u0131ndaki yat\u0131r\u0131mlar\u0131, markalar\u0131n premium i\u00e7erik ortam\u0131nda y\u00fcksek etkile\u015fimli kitlelere ula\u015fmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n\n\n\n<p>Netflix\u2019in reklam taraf\u0131ndaki geli\u015ftirmeleri \u015fu ama\u00e7lara odaklan\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklamverenler i\u00e7in daha geli\u015fmi\u015f hedefleme se\u00e7enekleri sunmak<\/li>\n\n\n\n<li>Kampanya performans\u0131n\u0131 daha do\u011fru \u00f6l\u00e7mek<\/li>\n\n\n\n<li>Reklam g\u00f6sterim s\u0131kl\u0131\u011f\u0131n\u0131 daha iyi y\u00f6netmek<\/li>\n\n\n\n<li>Markalar\u0131n do\u011fru kullan\u0131c\u0131 segmentlerine ula\u015fmas\u0131n\u0131 sa\u011flamak<\/li>\n<\/ul>\n\n\n\n<p>Bu geli\u015fmeler \u00f6zellikle performans odakl\u0131 reklamverenlerin streaming platformlar\u0131na olan ilgisini art\u0131r\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-alisveris-verileri-hedeflemeyi-nasil-guclendiriyor\"><span class=\"ez-toc-section\" id=\"Amazon_Alisveris_Verileri_Hedeflemeyi_Nasil_Guclendiriyor\"><\/span><strong>Amazon Al\u0131\u015fveri\u015f Verileri Hedeflemeyi Nas\u0131l G\u00fc\u00e7lendiriyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Netflix\u2019in Amazon verilerinden yararlanmas\u0131, Connected TV reklamc\u0131l\u0131\u011f\u0131nda \u00f6nemli bir veri entegrasyonu anlam\u0131na geliyor. Amazon\u2019un sahip oldu\u011fu al\u0131\u015fveri\u015f sinyalleri, kullan\u0131c\u0131lar\u0131n ger\u00e7ek sat\u0131n alma davran\u0131\u015flar\u0131na dayal\u0131 hedefleme yap\u0131lmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n\n\n\n<p>Amazon Audience segmentleri \u015fu sinyallerden olu\u015fturuluyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon\u2019daki al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131<\/li>\n\n\n\n<li>\u00dcr\u00fcn arama ve inceleme aktiviteleri<\/li>\n\n\n\n<li>Streaming ve i\u00e7erik t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131<\/li>\n\n\n\n<li>Tarama ve gezinme davran\u0131\u015flar\u0131<\/li>\n<\/ul>\n\n\n\n<p>Bu veriler sayesinde reklamverenler yaln\u0131zca demografik hedefleme yapmak yerine ger\u00e7ek sat\u0131n alma niyetine dayal\u0131 segmentlere ula\u015fabiliyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c4647de\" id=\"gspb_image-id-gsbp-c4647de\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/03\/Netflix-Reklam-Hedeflemede-Amazonun-Alisveris-Verilerinden-Yararlanacak-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1395\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"netflix-conversion-api-reklam-olcumlemesini-nasil-etkiliyor\"><span class=\"ez-toc-section\" id=\"Netflix_Conversion_API_Reklam_Olcumlemesini_Nasil_Etkiliyor\"><\/span><strong>Netflix Conversion API Reklam \u00d6l\u00e7\u00fcmlemesini Nas\u0131l Etkiliyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Netflix\u2019in reklam ekosistemine ekledi\u011fi \u00f6nemli yeniliklerden biri de Conversion API (CAPI) altyap\u0131s\u0131d\u0131r. Bu sistem, reklam kampanyalar\u0131n\u0131n performans\u0131n\u0131 daha do\u011fru \u015fekilde \u00f6l\u00e7meye yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n<p>Conversion API\u2019nin reklamverenlere sa\u011flad\u0131\u011f\u0131 avantajlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampanya d\u00f6n\u00fc\u015f\u00fcmlerini daha net takip edebilme<\/li>\n\n\n\n<li>Ger\u00e7ek zamanl\u0131 veri ile kampanya optimizasyonu<\/li>\n\n\n\n<li>Daha g\u00fc\u00e7l\u00fc attribution \u00f6l\u00e7\u00fcmleme<\/li>\n\n\n\n<li>Full-funnel pazarlama stratejilerini destekleme<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"connected-tv-reklamciliginda-yeni-bir-asama\"><span class=\"ez-toc-section\" id=\"Connected_TV_Reklamciliginda_Yeni_Bir_Asama\"><\/span><strong>Connected TV Reklamc\u0131l\u0131\u011f\u0131nda Yeni Bir A\u015fama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Netflix\u2019in Amazon al\u0131\u015fveri\u015f verilerini reklam hedeflemesinde kullanmaya ba\u015flamas\u0131, Connected TV reklamc\u0131l\u0131\u011f\u0131n\u0131n veri odakl\u0131 gelece\u011fine i\u015faret ediyor. Streaming platformlar\u0131 art\u0131k yaln\u0131zca i\u00e7erik izleme alan\u0131 de\u011fil, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc veri altyap\u0131s\u0131na sahip reklam platformlar\u0131 haline geliyor.<\/p>\n\n\n\n<p>Bu geli\u015fme sayesinde markalar hem sat\u0131n alma niyetine dayal\u0131 hedefleme yapabiliyor hem de premium i\u00e7erik ortam\u0131nda daha etkili reklam kampanyalar\u0131 olu\u015fturabiliyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131kta veri odakl\u0131 hedefleme her ge\u00e7en g\u00fcn daha \u00f6nemli hale gelirken, streaming platformlar\u0131n\u0131n reklam ekosistemine yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar da Connected TV (CTV) taraf\u0131nda performans pazarlamas\u0131n\u0131 g\u00fc\u00e7lendiriyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn dikkat \u00e7eken \u00f6rneklerinden biri ise Netflix\u2019in reklam destekli abonelik modelini b\u00fcy\u00fct\u00fcrken Amazon\u2019un al\u0131\u015fveri\u015f, gezinme ve i\u00e7erik t\u00fcketim verilerinden yararlanarak reklam hedefleme ve \u00f6l\u00e7\u00fcmleme yeteneklerini geli\u015ftirmesi; b\u00f6ylece kampanyalar\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-c4647de img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[2479,2476,1495,2548],"class_list":["post-44904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-amazon-ads","tag-amazon-dsp","tag-dijital-pazarlama","tag-netflix-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44904"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44904\/revisions"}],"predecessor-version":[{"id":44907,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44904\/revisions\/44907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44905"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}