{"id":44900,"date":"2026-03-05T15:14:48","date_gmt":"2026-03-05T12:14:48","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44900"},"modified":"2026-03-05T15:14:57","modified_gmt":"2026-03-05T12:14:57","slug":"dooh-rusya-pazari-icin-yeni-reklam-formati","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dooh-rusya-pazari-icin-yeni-reklam-formati\/","title":{"rendered":"DOOH Rusya Pazar\u0131 i\u00e7in Yeni Reklam Format\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-rusya-pazari-icin-yeni-reklam-formati\/#Reklam_Envanteri_ve_Mecralar\" >Reklam Envanteri ve Mecralar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-rusya-pazari-icin-yeni-reklam-formati\/#Lokasyon_Bazli_Stratejiler\" >Lokasyon Bazl\u0131 Stratejiler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-rusya-pazari-icin-yeni-reklam-formati\/#Gercek_Zamanli_OTS_ve_Demografik_Hedefleme\" >Ger\u00e7ek Zamanl\u0131 OTS ve Demografik Hedefleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-rusya-pazari-icin-yeni-reklam-formati\/#Rusya_Pazari_icin_Avantajlar\" >Rusya Pazar\u0131 i\u00e7in Avantajlar<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Rusya pazar\u0131, dijital a\u00e7\u0131khava (DOOH) reklamc\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan h\u0131zla \u00e7e\u015fitlenen ve \u015fehir merkezlerinden toplu ta\u015f\u0131ma noktalar\u0131na kadar geni\u015fleyen bir g\u00f6r\u00fcn\u00fcrl\u00fck alan\u0131 sunuyor. Yeni reklam formatlar\u0131, markalara hem y\u00fcksek frekansl\u0131 etkile\u015fim hem de lokasyon bazl\u0131 hedefleme avantaj\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reklam-envanteri-ve-mecralar\"><span class=\"ez-toc-section\" id=\"Reklam_Envanteri_ve_Mecralar\"><\/span>Reklam Envanteri ve Mecralar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rusya\u2019daki DOOH reklam ekranlar\u0131 farkl\u0131 noktalarda konumlan\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market ve Kargo Noktalar\u0131<\/strong>: Al\u0131\u015fveri\u015f merkezleri ve kargo teslim noktalar\u0131ndaki ekranlar, g\u00fcnl\u00fck t\u00fcketici yolculu\u011funda markan\u0131n tekrar kar\u015f\u0131la\u015f\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor.<\/li>\n\n\n\n<li><strong>Taksi Ekranlar\u0131<\/strong>: \u00d6zellikle Moskova gibi yo\u011fun \u015fehir merkezlerinde, taksiler d\u00fc\u015f\u00fck h\u0131zda ilerledi\u011fi i\u00e7in reklamlar kullan\u0131c\u0131yla daha uzun s\u00fcre etkile\u015fim kurabiliyor.<\/li>\n\n\n\n<li><strong>Otob\u00fcs LED Ekranlar\u0131<\/strong>: \u015eehir merkezinin d\u0131\u015f\u0131ndaki alanlarda g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamak i\u00e7in ideal. Hareketli ekranlar sayesinde reklam co\u011frafi olarak daha geni\u015f bir kapsama ula\u015f\u0131yor.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lokasyon-bazli-stratejiler\"><span class=\"ez-toc-section\" id=\"Lokasyon_Bazli_Stratejiler\"><\/span>Lokasyon Bazl\u0131 Stratejiler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rusya pazar\u0131 i\u00e7in kampanyalar\u0131n etkinli\u011fi, hedeflenen lokasyonlarla do\u011fru ili\u015fkilendirildi\u011finde art\u0131yor. \u015eehrin bir\u00e7ok yerindeki  ekranlar, yo\u011fun yaya ve ara\u00e7 trafi\u011fiyle birle\u015fti\u011finde marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc maksimize ediyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-71268aa\" id=\"gspb_image-id-gsbp-71268aa\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/03\/DOOH-Rusya-Pazari-icin-Yeni-Reklam-Formati.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"988\" height=\"764\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gercek-zamanli-ots-ve-demografik-hedefleme\"><span class=\"ez-toc-section\" id=\"Gercek_Zamanli_OTS_ve_Demografik_Hedefleme\"><\/span>Ger\u00e7ek Zamanl\u0131 OTS ve Demografik Hedefleme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ger\u00e7ek zamanl\u0131 OTS (Opportunities to See)<\/strong>: Ekran\u0131n yak\u0131n\u0131nda ka\u00e7 ki\u015finin bulundu\u011funu b\u00fcy\u00fck miktarda anonimle\u015ftirilmi\u015f veri ile \u00f6l\u00e7\u00fcyoruz.<\/li>\n\n\n\n<li><strong>Alan Temelli Etkile\u015fim<\/strong>: Reklam\u0131n\u0131z i\u00e7in 15\u201325 metre yar\u0131\u00e7ap\u0131 i\u00e7indeki temaslar dikkate al\u0131n\u0131yor; hem yayalar hem de 15 km\/s\u2019nin alt\u0131ndaki ara\u00e7lar kapsama dahil.<\/li>\n\n\n\n<li><strong>Demografik Hedefleme<\/strong>: Belirli bir ya\u015f veya cinsiyet grubunu \u00f6nceliklendirmek m\u00fcmk\u00fcn, bu da DOOH\u2019 u etkin bir reklam kanal\u0131 haline getiriyor.<\/li>\n\n\n\n<li><strong>Yeniden Hedefleme Listeleri<\/strong>: A\u00e7\u0131k hava reklamlar\u0131n\u0131z\u0131 zaten g\u00f6ren kullan\u0131c\u0131lar i\u00e7in dijital kampanyalar kurabilir ve etkile\u015fimi peki\u015ftirebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"rusya-pazari-icin-avantajlar\"><span class=\"ez-toc-section\" id=\"Rusya_Pazari_icin_Avantajlar\"><\/span>Rusya Pazar\u0131 i\u00e7in Avantajlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u015eehir merkezinde uzun s\u00fcreli g\u00f6r\u00fcn\u00fcrl\u00fck ve y\u00fcksek frekans<\/li>\n\n\n\n<li>Lokasyon bazl\u0131 hedefleme ile anlaml\u0131 etkile\u015fim<\/li>\n\n\n\n<li>Mobil ve sabit ekran kombinasyonu ile geni\u015f co\u011frafi kapsama<\/li>\n\n\n\n<li>Ger\u00e7ek zamanl\u0131 \u00f6l\u00e7\u00fcm ve demografik hedefleme imk\u00e2n\u0131<\/li>\n<\/ul>\n\n\n\n<p>Rusya\u2019da DOOH reklamlar\u0131, \u015fehir i\u00e7i yo\u011funluk, mobil ekran kullan\u0131m\u0131 ve lokasyon stratejileriyle birle\u015fti\u011finde markalar i\u00e7in g\u00fc\u00e7l\u00fc bir test ve yat\u0131r\u0131m alan\u0131 sunuyor. Yeni formatlar, reklamlar\u0131 sadece g\u00f6r\u00fcn\u00fcr k\u0131lmakla kalm\u0131yor, belirli lokasyonlarda kullan\u0131c\u0131 etkile\u015fimini anlaml\u0131 bir \u015fekilde art\u0131r\u0131yor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rusya pazar\u0131, dijital a\u00e7\u0131khava (DOOH) reklamc\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan h\u0131zla \u00e7e\u015fitlenen ve \u015fehir merkezlerinden toplu ta\u015f\u0131ma noktalar\u0131na kadar geni\u015fleyen bir g\u00f6r\u00fcn\u00fcrl\u00fck alan\u0131 sunuyor. Yeni reklam formatlar\u0131, markalara hem y\u00fcksek frekansl\u0131 etkile\u015fim hem de lokasyon bazl\u0131 hedefleme avantaj\u0131 sa\u011fl\u0131yor. Reklam Envanteri ve Mecralar Rusya\u2019daki DOOH reklam ekranlar\u0131 farkl\u0131 noktalarda konumlan\u0131yor: Lokasyon Bazl\u0131 Stratejiler Rusya pazar\u0131 i\u00e7in kampanyalar\u0131n etkinli\u011fi, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-71268aa img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505],"tags":[2072],"class_list":["post-44900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","tag-dooh"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44900"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44900\/revisions"}],"predecessor-version":[{"id":44903,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44900\/revisions\/44903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44901"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}