{"id":44896,"date":"2026-03-05T14:47:33","date_gmt":"2026-03-05T11:47:33","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44896"},"modified":"2026-03-09T11:55:21","modified_gmt":"2026-03-09T08:55:21","slug":"meta-click-attribution-guncellemesi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/meta-click-attribution-guncellemesi\/","title":{"rendered":"Meta Click Attribution G\u00fcncellemesi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/meta-click-attribution-guncellemesi\/#Meta_Click_Attribution_Guncellemesi_Nedir\" >Meta Click Attribution G\u00fcncellemesi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/meta-click-attribution-guncellemesi\/#Neler_Degisiyor\" >Neler De\u011fi\u015fiyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/meta-click-attribution-guncellemesi\/#Guncellemenin_Meta_Ads_Raporlarina_Etkisi\" >G\u00fcncellemenin Meta Ads Raporlar\u0131na Etkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/meta-click-attribution-guncellemesi\/#Olcumlemede_Daha_Fazla_Seffaflik\" >\u00d6l\u00e7\u00fcmlemede Daha Fazla \u015eeffafl\u0131k<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital reklamc\u0131l\u0131kta, kampanyalar\u0131n etkisini do\u011fru \u00f6l\u00e7mek markalar i\u00e7in kritik bir \u00f6neme sahiptir. Meta, sosyal reklam \u00f6l\u00e7\u00fcmlemesini daha do\u011fru ve anla\u015f\u0131l\u0131r hale getirmek i\u00e7in click attribution sisteminde \u00f6nemli bir g\u00fcncelleme duyurdu. Bu de\u011fi\u015fiklik, \u00f6zellikle Meta Ads raporlar\u0131 ile \u00fc\u00e7\u00fcnc\u00fc parti analiz ara\u00e7lar\u0131 aras\u0131ndaki veri tutars\u0131zl\u0131klar\u0131n\u0131 azaltmay\u0131 ve reklamverenlerin daha bilin\u00e7li b\u00fct\u00e7e kararlar\u0131 almas\u0131n\u0131 sa\u011flamay\u0131 hedefliyor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"meta-click-attribution-guncellemesi-nedir\"><span class=\"ez-toc-section\" id=\"Meta_Click_Attribution_Guncellemesi_Nedir\"><\/span><strong>Meta Click Attribution G\u00fcncellemesi Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Click attribution, bir reklam\u0131n hangi etkile\u015fimleri d\u00f6n\u00fc\u015f\u00fcm olarak sayaca\u011f\u0131n\u0131 belirler. \u00d6nceden Meta\u2019da <strong>be\u011feni, payla\u015f\u0131m, kaydetme ve link t\u0131klamalar\u0131<\/strong> gibi t\u00fcm etkile\u015fimler t\u0131klama olarak say\u0131labiliyordu. Yeni g\u00fcncelleme ile <strong>click-through attribution art\u0131k yaln\u0131zca \u201clink click\u201d<\/strong> \u00fczerinden hesaplanacak. Bu sayede, raporlarda daha tutarl\u0131 ve \u00fc\u00e7\u00fcnc\u00fc parti ara\u00e7larla uyumlu veriler elde edilebilecek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neler-degisiyor\"><span class=\"ez-toc-section\" id=\"Neler_Degisiyor\"><\/span><strong>Neler De\u011fi\u015fiyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meta\u2019n\u0131n duyurdu\u011fu g\u00fcncelleme \u00fc\u00e7 ana de\u011fi\u015fiklik i\u00e7eriyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click-through attribution<\/strong> yaln\u0131zca link t\u0131klamalar\u0131n\u0131 kapsayacak \u015fekilde yeniden tan\u0131mland\u0131.<\/li>\n\n\n\n<li>\u00d6nceden <strong>engaged-view attribution<\/strong> olarak adland\u0131r\u0131lan model, art\u0131k <strong>engage-through attribution<\/strong> olarak ge\u00e7iyor. Bu model, sosyal etkile\u015fimlerin (be\u011feni, payla\u015f\u0131m, kaydetme) de\u011ferini \u00f6l\u00e7meye devam ediyor.<\/li>\n\n\n\n<li>Video reklamlar i\u00e7in engaged-view s\u00fcresi, daha do\u011fru bir g\u00f6sterge sa\u011flamak amac\u0131yla <strong>10 saniyeden 5 saniyeye d\u00fc\u015f\u00fcr\u00fcld\u00fc<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Bu de\u011fi\u015fiklikler, sosyal medya reklamlar\u0131n\u0131n \u00f6l\u00e7\u00fcmlemesini daha net ve anla\u015f\u0131l\u0131r hale getiriyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-87ff551\" id=\"gspb_image-id-gsbp-87ff551\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/03\/Meta-Click-Attribution-Guncellemesi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1047\" height=\"422\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guncellemenin-meta-ads-raporlarina-etkisi\"><span class=\"ez-toc-section\" id=\"Guncellemenin_Meta_Ads_Raporlarina_Etkisi\"><\/span><strong>G\u00fcncellemenin Meta Ads Raporlar\u0131na Etkisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni sistemle birlikte baz\u0131 raporlarda metriklerde farkl\u0131l\u0131klar g\u00f6zlemlenebilir. Bunun nedeni, ge\u00e7mi\u015fte t\u0131klama olarak say\u0131lan etkile\u015fimlerin art\u0131k farkl\u0131 bir kategoriye ta\u015f\u0131nmas\u0131d\u0131r. \u00d6zellikle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta raporlar\u0131 ile Google Analytics gibi \u00fc\u00e7\u00fcnc\u00fc parti ara\u00e7lar aras\u0131ndaki <strong>veri farklar\u0131 azalabilir<\/strong><\/li>\n\n\n\n<li>Click-through d\u00f6n\u00fc\u015f\u00fcm say\u0131lar\u0131 baz\u0131 kampanyalarda <strong>daha net g\u00f6r\u00fcnebilir<\/strong><\/li>\n\n\n\n<li>Engage-through metrikleri ile sosyal etkile\u015fimlerin de\u011feri daha do\u011fru \u00f6l\u00e7\u00fclebilir<\/li>\n<\/ul>\n\n\n\n<p>Bu sayede reklam performans\u0131n\u0131n analizi daha g\u00fcvenilir h\u00e2le geliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"olcumlemede-daha-fazla-seffaflik\"><span class=\"ez-toc-section\" id=\"Olcumlemede_Daha_Fazla_Seffaflik\"><\/span><strong>\u00d6l\u00e7\u00fcmlemede Daha Fazla \u015eeffafl\u0131k<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu g\u00fcncelleme sayesinde Meta raporlar\u0131 ile Google Analytics gibi \u00fc\u00e7\u00fcnc\u00fc parti ara\u00e7lar aras\u0131ndaki uyumsuzluk azal\u0131yor ve reklamverenler kampanya performans\u0131n\u0131 daha g\u00fcvenilir \u015fekilde de\u011ferlendirebiliyor. Click-through ve engage-through metrikleri ile markalar, sosyal reklam yat\u0131r\u0131mlar\u0131n\u0131n ger\u00e7ek etkisini daha net g\u00f6rebilecek ve b\u00fct\u00e7e kararlar\u0131n\u0131 daha bilin\u00e7li alabilecek.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131kta, kampanyalar\u0131n etkisini do\u011fru \u00f6l\u00e7mek markalar i\u00e7in kritik bir \u00f6neme sahiptir. Meta, sosyal reklam \u00f6l\u00e7\u00fcmlemesini daha do\u011fru ve anla\u015f\u0131l\u0131r hale getirmek i\u00e7in click attribution sisteminde \u00f6nemli bir g\u00fcncelleme duyurdu. Bu de\u011fi\u015fiklik, \u00f6zellikle Meta Ads raporlar\u0131 ile \u00fc\u00e7\u00fcnc\u00fc parti analiz ara\u00e7lar\u0131 aras\u0131ndaki veri tutars\u0131zl\u0131klar\u0131n\u0131 azaltmay\u0131 ve reklamverenlerin daha bilin\u00e7li b\u00fct\u00e7e kararlar\u0131 almas\u0131n\u0131 sa\u011flamay\u0131 hedefliyor. Meta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-87ff551 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,2360],"class_list":["post-44896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-meta-2"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44896"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44896\/revisions"}],"predecessor-version":[{"id":44899,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44896\/revisions\/44899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44920"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}