{"id":44817,"date":"2026-02-18T14:36:59","date_gmt":"2026-02-18T11:36:59","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44817"},"modified":"2026-02-18T14:37:03","modified_gmt":"2026-02-18T11:37:03","slug":"google-search-consoleda-sosyal-kanallar-donemi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-search-consoleda-sosyal-kanallar-donemi\/","title":{"rendered":"Google Search Console\u2019da Sosyal Kanallar D\u00f6nemi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-search-consoleda-sosyal-kanallar-donemi\/#Hangi_Veriler_Sunuluyor\" >Hangi Veriler Sunuluyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-search-consoleda-sosyal-kanallar-donemi\/#Ozellik_Nasil_Calisiyor\" >\u00d6zellik Nas\u0131l \u00c7al\u0131\u015f\u0131yor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-search-consoleda-sosyal-kanallar-donemi\/#Dijital_Strateji_Acisindan_Ne_Anlama_Geliyor\" >Dijital Strateji A\u00e7\u0131s\u0131ndan Ne Anlama Geliyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-search-consoleda-sosyal-kanallar-donemi\/#Icerik_Stratejisine_Etkisi\" >\u0130\u00e7erik Stratejisine Etkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-search-consoleda-sosyal-kanallar-donemi\/#Butunsel_Dijital_Varlik_Yaklasimi\" >B\u00fct\u00fcnsel Dijital Varl\u0131k Yakla\u015f\u0131m\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Google, Search Console Insights kapsam\u0131nda sosyal kanallara ait performans verilerini g\u00f6stermeye ba\u015flayan yeni bir \u00f6zelli\u011fi duyurdu. Bu g\u00fcncelleme, web sitesi performans\u0131n\u0131 yaln\u0131zca URL bazl\u0131 de\u011fil, markan\u0131n arama sonu\u00e7lar\u0131ndaki b\u00fct\u00fcnsel dijital varl\u0131\u011f\u0131 \u00fczerinden de\u011ferlendirme yakla\u015f\u0131m\u0131na i\u015faret ediyor.<\/p>\n\n\n\n<p>Geleneksel olarak Google Search Console, web sitelerinin Google Arama\u2019daki g\u00f6sterim, t\u0131klama ve sorgu verilerini sunuyordu. Yeni \u00f6zellikle birlikte, Search Console taraf\u0131ndan ili\u015fkilendirilen sosyal medya profillerinin Google Arama\u2019daki performans\u0131 da Insights raporlar\u0131na dahil ediliyor.<\/p>\n\n\n\n<p>Bu geli\u015fme, arama ve sosyal g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn ilk kez ayn\u0131 analiz \u00e7er\u00e7evesinde ele al\u0131nmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hangi-veriler-sunuluyor\"><span class=\"ez-toc-section\" id=\"Hangi_Veriler_Sunuluyor\"><\/span>Hangi Veriler Sunuluyor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni sosyal kanallar g\u00f6r\u00fcn\u00fcm\u00fc kapsam\u0131nda Search Console Insights i\u00e7inde \u015fu metrikler yer al\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Arama\u2019dan sosyal profil sayfalar\u0131na gelen t\u0131klama ve g\u00f6sterimler<\/li>\n\n\n\n<li>Sosyal kanallar\u0131n arama \u00fczerinden en \u00e7ok trafik alan i\u00e7erikleri<\/li>\n\n\n\n<li>Sosyal profillere trafik getiren arama sorgular\u0131<\/li>\n\n\n\n<li>\u00dclke bazl\u0131 performans verileri<\/li>\n\n\n\n<li>G\u00f6rsel Arama, Video Arama, Haberler ve Discover gibi farkl\u0131 Google y\u00fczeylerinden gelen trafik bilgileri<\/li>\n<\/ul>\n\n\n\n<p>Bu yap\u0131 sayesinde sosyal medya profilleri art\u0131k yaln\u0131zca platform i\u00e7i analitik ara\u00e7larla de\u011fil, Google Arama perspektifinden de de\u011ferlendirilebiliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ozellik-nasil-calisiyor\"><span class=\"ez-toc-section\" id=\"Ozellik_Nasil_Calisiyor\"><\/span>\u00d6zellik Nas\u0131l \u00c7al\u0131\u015f\u0131yor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u00fcncelleme \u015fu anda deneysel a\u015famada. T\u00fcm hesaplarda aktif de\u011fil ve manuel olarak sosyal kanal ekleme imk\u00e2n\u0131 bulunmuyor.<\/p>\n\n\n\n<p>Search Console, web sitesi ile ili\u015fkili sosyal medya profillerini otomatik olarak tespit ediyor ve yaln\u0131zca bu kanallar rapora dahil ediliyor. Yani kullan\u0131c\u0131 taraf\u0131nda \u00f6zel bir kurulum yap\u0131lm\u0131yor; sistem uygun g\u00f6rd\u00fc\u011f\u00fc kanallar\u0131 kendisi e\u015fle\u015ftiriyor.<\/p>\n\n\n\n<p>Bu durum, \u00f6zelli\u011fin hen\u00fcz test a\u015famas\u0131nda oldu\u011funu ve ilerleyen d\u00f6nemde kapsam\u0131n\u0131n geni\u015fleyebilece\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-a31f618\" id=\"gspb_image-id-gsbp-a31f618\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/02\/Google-Search-Consoleda-Sosyal-Kanallar-Donemi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"765\" height=\"520\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dijital-strateji-acisindan-ne-anlama-geliyor\"><span class=\"ez-toc-section\" id=\"Dijital_Strateji_Acisindan_Ne_Anlama_Geliyor\"><\/span>Dijital Strateji A\u00e7\u0131s\u0131ndan Ne Anlama Geliyor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu entegrasyonun as\u0131l \u00f6nemi, arama ve sosyal medya performans\u0131n\u0131 tek bir ekosistem i\u00e7inde okumaya imk\u00e2n tan\u0131mas\u0131.<\/p>\n\n\n\n<p>Bug\u00fcne kadar bir\u00e7ok marka i\u00e7in SEO performans\u0131 ile sosyal medya performans\u0131 iki ayr\u0131 raporlama d\u00fcnyas\u0131nda ele al\u0131n\u0131yordu. Oysa kullan\u0131c\u0131 davran\u0131\u015f\u0131 bu kadar ayr\u0131\u015fm\u0131\u015f de\u011fil. Kullan\u0131c\u0131lar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka ad\u0131n\u0131 Google\u2019da aray\u0131p do\u011frudan Instagram veya YouTube profiline gidebiliyor<\/li>\n\n\n\n<li>Sosyal i\u00e7erikleri arama sonu\u00e7lar\u0131 \u00fczerinden ke\u015ffedebiliyor<\/li>\n\n\n\n<li>Arama niyetiyle sosyal profil sayfas\u0131na ula\u015fabiliyor<\/li>\n<\/ul>\n\n\n\n<p>Search Console\u2019daki bu yeni g\u00f6r\u00fcn\u00fcm, sosyal profillerin Google Arama\u2019daki ger\u00e7ek rol\u00fcn\u00fc \u00f6l\u00e7\u00fclebilir h\u00e2le getiriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"icerik-stratejisine-etkisi\"><span class=\"ez-toc-section\" id=\"Icerik_Stratejisine_Etkisi\"><\/span>\u0130\u00e7erik Stratejisine Etkisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sosyal kanallara gelen arama sorgular\u0131n\u0131 g\u00f6rmek, i\u00e7erik stratejisi a\u00e7\u0131s\u0131ndan \u00f6nemli bir avantaj sa\u011fl\u0131yor. \u00c7\u00fcnk\u00fc art\u0131k \u015fu sorular daha net cevaplanabiliyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hangi sorgular kullan\u0131c\u0131y\u0131 do\u011frudan sosyal profile y\u00f6nlendiriyor?<\/li>\n\n\n\n<li>Hangi i\u00e7erikler arama \u00fczerinden ke\u015ffediliyor?<\/li>\n\n\n\n<li>Sosyal kanal hangi \u00fclkelerde arama kaynakl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011fl\u0131yor?<\/li>\n<\/ul>\n\n\n\n<p>Bu veriler, sosyal i\u00e7erik \u00fcretimini yaln\u0131zca algoritma dostu de\u011fil, ayn\u0131 zamanda arama niyetiyle uyumlu h\u00e2le getirme f\u0131rsat\u0131 sunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"butunsel-dijital-varlik-yaklasimi\"><span class=\"ez-toc-section\" id=\"Butunsel_Dijital_Varlik_Yaklasimi\"><\/span>B\u00fct\u00fcnsel Dijital Varl\u0131k Yakla\u015f\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu g\u00fcncelleme, Google\u2019\u0131n dijital varl\u0131k kavram\u0131n\u0131 yaln\u0131zca web sitesiyle s\u0131n\u0131rl\u0131 g\u00f6rmedi\u011fini g\u00f6steriyor. Marka art\u0131k:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web sitesi<\/li>\n\n\n\n<li>Sosyal medya profilleri<\/li>\n\n\n\n<li>G\u00f6rsel ve video i\u00e7erikleri<\/li>\n<\/ul>\n\n\n\n<p>ile birlikte bir b\u00fct\u00fcn olarak de\u011ferlendiriliyor.<\/p>\n\n\n\n<p>Search Console\u2019daki sosyal kanallar g\u00f6r\u00fcn\u00fcm\u00fc, bu b\u00fct\u00fcnsel yakla\u015f\u0131m\u0131n analitik yans\u0131mas\u0131 olarak okunmal\u0131.<\/p>\n\n\n\n<p>Google Search Console\u2019a eklenen sosyal kanallar performans g\u00f6r\u00fcn\u00fcm\u00fc, arama ve sosyal medya aras\u0131ndaki s\u0131n\u0131r\u0131 daha ge\u00e7irgen h\u00e2le getiriyor. \u00d6zellik hen\u00fcz deneysel a\u015famada ve s\u0131n\u0131rl\u0131 hesaplarda aktif olsa da, dijital performans analizinde yeni bir d\u00f6nemin i\u015fareti olarak de\u011ferlendirilebilir.<\/p>\n\n\n\n<p>Art\u0131k soru yaln\u0131zca \u201cWeb sitem Google\u2019da nas\u0131l performans g\u00f6steriyor?\u201d de\u011fil.<\/p>\n\n\n\n<p>As\u0131l soru \u015fu:<br>Markan\u0131n t\u00fcm dijital varl\u0131klar\u0131 Google Arama i\u00e7inde nas\u0131l konumlan\u0131yor?<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, Search Console Insights kapsam\u0131nda sosyal kanallara ait performans verilerini g\u00f6stermeye ba\u015flayan yeni bir \u00f6zelli\u011fi duyurdu. Bu g\u00fcncelleme, web sitesi performans\u0131n\u0131 yaln\u0131zca URL bazl\u0131 de\u011fil, markan\u0131n arama sonu\u00e7lar\u0131ndaki b\u00fct\u00fcnsel dijital varl\u0131\u011f\u0131 \u00fczerinden de\u011ferlendirme yakla\u015f\u0131m\u0131na i\u015faret ediyor. Geleneksel olarak Google Search Console, web sitelerinin Google Arama\u2019daki g\u00f6sterim, t\u0131klama ve sorgu verilerini sunuyordu. Yeni \u00f6zellikle birlikte, Search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-a31f618 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,2343],"class_list":["post-44817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-gsc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44817"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44817\/revisions"}],"predecessor-version":[{"id":44820,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44817\/revisions\/44820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44818"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}